Bill Tilley MLA
Tilley’s team wanted to boost their online presence. William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly.
“We engaged Digital Marketer Bee to undertake a complete review and revamp of a business website as part of a wider digital marketing strategy. It turned out that it just happened to coincide with a pandemic and all the dramas that created with general life. The end result was better than we had hoped, on budget and on time.”
Brad Worrall
Bill Tilley
The brand
William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly. As a Member of Parliament, he has constantly stressed the importance of supporting local businesses and advocating programs designed to promote economic growth and stability.
The challenge
For a public figure like Bill, we believe that having an updated website is an important factor that can help him reach more people in his area. Our goal was to boost his online presence and visibility by providing him with an upgraded website that’s optimised for search engines.
UX/UI Design and Build
For the development of his new website, we studied the background of his supporters and frequent site visitors. By doing so, we were able to come up with a professional-looking layout that resonated with those who would most likely interact with the website. We made sure that the new website is easy to navigate and showcases the relevant content that informs the public about Bill’s platforms and advocacies.
Also, instead of adding blatantly political content, we focused on important issues and events to make the site more interesting and engaging.
Search Engine Optimisation
After working on Bill’s site, we optimised its pages by incorporating high-ranking targeted keywords that are relevant to his platforms and efforts in Benambra. Using these targeted keywords and other SEO-focused strategies allowed Google to easily recognise and identify the site’s web pages, which allowed them to rank higher in the search results.
219.64% increase in website traffic
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