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Absolute Raw believes that all dogs and cats should be fed a diet that gives them the best opportunity to live a long, happy and healthy life. With their passion for animals and years of experience, the team is able to cater to the special dietary needs of pets with raw pet food that is biologically suited to their nutritional requirements.

The Challenge

With a clunky navigation menu and a barely browsable site, the brand was having a hard time to attract customers and convert sales. Absolute Raw reached out to us to help them create a website that doubles as a revenue-generating machine.

UX/UI Design and Build

The ultimate goal was to build a site that allows for seamless and fuss-free user experience — and so we did. We utilised a mega menu that lets users get to where they need quicker and easier. With fleeting customer attention span in mind, we made use of simple and easy-to-read fonts, reduced chunky text, incorporated automated yet engaging forms, and made smart use of white space.