Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps.
“Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.”
Dan Leary
Adapta Ramps
Providing Access to High-Quality & Regulations-Compliant Accessibility Ramps Through Tried-and-Tested Digital Marketing Strategies
Objectives:
- Develop a truly accessible & inclusive website for Adapta Ramps
- Boost the search engine rankings of Adapt Ramps’ website through effective SEO strategies
- Increase brand awareness and attract more customers through online advertising campaigns
Location: New South Whale, Australia
The Brand
One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days. Plus, Adapta Ramps ensures that all of its products comply with the latest Australian Standards and Disability Discrimination Act guidelines.
The Partnership
While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a comprehensive lead generation campaign that their team could use to supercharge their sales.
Our team was able to conceptualise the details of the campaign through a consultation session with Adapta Ramps, which provided us with helpful insights regarding their operations, brand image, and business goals.
After getting to know Adapta Ramps at a deeper level, we were able to come up with a personalised digital marketing plan that consisted of four main actions:
- Develop and design a new and fully accessible website where they can showcase their offerings and services
- Optimise Adapta Ramps’ website content to ensure that it ranks high on search engine results pages
- Implement a social media campaign aimed at boosting Adapta Ramps’ brand image and attracting more Facebook and Instagram followers
- Launch laser-targeted Meta (Facebook) and Google advertising campaigns to improve brand awareness and increase sales
Taking Action
Website Design
One of our main projects for Adapta Ramps was the development of their new website. By following effective design and development techniques, we were able to deliver a functional online platform for our client that’s easy to navigate. Through our website design service, we created a user-friendly website that is also optimised for search engines.
Furthermore, our team incorporated web accessibility design elements in order to provide our clients with a truly inclusive and welcoming digital platform. This involved ensuring that the website’s various features and functions can be easily viewed and used by website visitors with disabilities.
For instance, our web design team carefully implemented specific colour contrast settings to ensure that the website’s on-page text and other content can be easily read by individuals with visual impairments. Also, the website was designed in a way that allows users to navigate using their keyboard only, which is a helpful feature, especially for those who are not able to use a mouse.
In addition, we included clear and concise call-to-action text buttons to help users clearly understand their functions. By following the Web Content Accessibility Guidelines (WCAG), we were able to provide Adapta Ramps with an accessible and mobile-friendly website that can be used by anyone regardless of their disabilities.
Search Engine Optimisation
To ensure that Adapta Ramps’ new website appears in the top positions of Google’s search engine results pages, we implemented various SEO strategies to optimise its content. This involved ensuring that the website’s different text-based content contains keywords that we were targeting for Adapta Ramps.
In addition, we regularly posted articles on Adapta Ramps’ Blog section. Aside from keeping this section updated, the articles also helped improve Adapta Ramps’ Google search ranking by improving the brand’s credibility in the industry. We were able to achieve this by focusing on topics that reflected Adapta Ramps’ expertise when it comes to modular access ramps, handrails, and DDA and AS compliance.
Through the continuous optimisations on Adapta Ramps’ website, we were able to achieve a steady increase in year-on-year and month-on-month traffic to the website from 2021 to 2023. These results indicate that more and more users are finding and landing on Adapta Ramps’ website.
In addition, 98 of the keywords we were targeting for Adapta Ramps have started appearing in the top 100 positions on Google, with 53 of them in the top 3.
Social Media Management and Advertising
To further improve Adapta Ramps’ online visibility and brand image, we also managed their social media presence and launched a Meta ads campaign. For these actions, we crafted ad copies and created assets that resonated with our client’s target audience. Also, we tweaked the ads to target locations where Adapta Ramps’ potential customers can be found.
By maintaining an active social media presence, we were able to help increase the number of followers of our client’s Facebook and Instagram accounts. In fact, during the months we managed their social media accounts, Adaptas Ramps experienced a steady upward trend in their follower count.
As for our Facebook ads, one of our video assets was able to generate 20 leads for the company. In addition, we were able to attract more leads while maintaining a lower ad spend.
Google Advertising
Complementing our Meta ads campaign is a Google ads campaign, which is focused on getting more clicks to the website and increasing leads and conversions. For this campaign, we targeted keywords that are aligned with the search intent of users who are interested in topics and products similar to those offered by Adapta Ramps.
In one instance, the campaign was able to receive over 40,000 impressions. These impressions led to higher clicks to the website, which had a positive effect on the number of converted leads.
The Outcome
Ads Results
Through the combined efforts of our web development, SEO, social media management, and Facebook ads experts, we were able to achieve significant results for Adapta Ramps. Specifically, we were able to help them achieve a 284.02% increase in their leads received, which led to higher conversions and sales for the business.
In addition, our optimisation efforts and social media advertising strategies helped boost the traffic to Adapta Ramps’ website by 1,080.74%.
By making their website SEO-friendly and helping them establish a robust presence on social media, we were able to help Adapta Ramps maintain long-term digital visibility.
Benefits to the Brand
- Future-Proofed Website: By incorporating accessible web design elements, we were able to provide Adapta Ramps with an accessible website that complies with the latest web accessibility guidelines.
- Credibility Boost: As part of our website optimisation efforts, we also populated Adapta Ramps’ blog page with SEO-friendly articles that showcase our clients’ expertise in the ramps and rails industry.
- Robust Digital Presence: Our engagement-focused social media management, laser-targeted ad campaigns, and lead-generating SEO strategies all worked together to elevate Adapta Ramps’ online visibility.
More Case Studies
Profile Media
Profile Media wanted an effective way to acquire leads. Profile Media is a team of expert journalists and digital marketers whose aim is to deliver publicity and content campaigns sans the PR-firm hype.
Case Studies, Facebook Advertising
Sodens Hotel
Sodens wanted to promote the other features of the hotel. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.
Case Studies, Content and Strategy, Facebook Advertising, SEO
