CLASS Training provides people with opportunities to improve their digital skills by offering courses on Microsoft’s various apps such as Word, Teams, Excel, OneDrive/SharePoint, and Publisher. It also provides computing and accounting classes for beginner, intermediate, and advanced users.
CLASS Training approached us with the goal of extending its reach and improving its website’s user engagement. Before working with us, the company mainly relied on traditional marketing approaches to attract new clients. We focused on improving the company’s online presence by utilising effective digital marketing strategies.
Our SEO experts carried out keyword research to identify the specific terms utilised by advertisers and Internet users when promoting and searching for content related to CLASS Training’s services and offerings. We then incorporated these terms into the site’s content such as blogs and the pages’ titles and meta descriptions. The goal of this strategy is to allow search engines such as Google to easily detect and recognise CLASS Training’s various web pages, which can then improve their visibility and search rankings
We boosted traffic to CLASS Training’s site even further by launching a Google Ads campaign that was carefully crafted to target individuals who are already interested in services that are similar to those offered by the company. Doing so enabled us to present the company’s site and content to the people who would most likely enrol in our client’s training classes and courses.
more case studies
KDEC Electrical and Solar is a family-oriented electrical company led by Cameron and Chelsey Walker. In addition to general electrical services, the company also specialises in the installation of solar power systems for homes and business establishments.
For a growing company like KDEC, it’s important to utilise new and more effective marketing strategies. The company sought the help of Digital Marketer Bee to utilise various forms of online platforms, including an optimized website, in order to develop and boost brand awareness.
One of the projects we handled for the client was the development of its new SEO-friendly website. For its site’s layout, we prioritised the content by featuring the most relevant information to site visitors.
By prioritising the content in the web pages, we were able to provide a smooth navigation flow for the site. More importantly, we added interactive features that site visitors can use to communicate directly with the company. Doing so provided the site with an efficient way to convert leads into customers.
For the company’s Google Ads campaign, we defined the company’s target demographics and tailored the ads to attract the attention of the people who are interested in electrical and solar projects and services.
We refined our target audience much further by optimising the campaign for the area that the company caters to. In KDEC’s case, we made sure that the ads appeared to people who were looking for electrical services in Albury.
more case studies