Blogs

how web design drives conversions

December 9, 2021

In the world of e-commerce, the main goal of business owners is to sell their products by expanding their online reach and attracting the attention of new customers. This objective can be accomplished by establishing a website.


When it comes to operating a website, there are various things that business owners can do to convert visitors into subscribers or paying customers. Some of these involve offering deals and promotions and running targeted email and social media marketing campaigns.


However, aside from these tried-and-tested techniques, there’s also one particular method that has been proven to improve sales conversions. Unfortunately, this method is often overlooked as it’s considered one of the most common elements of website development.


This technique that we’re referring to is web design. This factor is the first thing that potential customers will see and experience as soon as they visit an e-commerce site. When done correctly, a website’s overall design will make any site visually appealing to visitors. More importantly, web design can also optimise the experience of users and influence them to finalise a purchase.


In this article, we’ll provide a detailed guide on how web design can improve your website’s conversions. We’ll also discuss the various web design techniques that you can follow and implement in order to boost your online business’ conversion rates and sales. Below are the topics we have covered in this post:

  • Defining Conversions
  • Importance of Web Design
  • How Web Design Drives Conversions
  • Web Design Techniques To Boost Conversions
  • Other Long-Term Web Design Strategies

Defining Conversions

Before we get started, it’s important to know what exactly conversions are in e-commerce. A conversion on a website occurs when a site visitor performs a particular action or task in response to a specific call to action. A call to action or CTA is a piece of content that’s crafted to elicit a certain response from a viewer. Aside from purchasing a product or adding something to a cart, a CTA can also ask site visitors to click on a link or sign up for a program or subscription service.

The example below shows a CTA button presented by Amazon asking site customers to sign up for a free Amazon Prime trial account.

CTAs are usually aimed at influencing site visitors to complete a purchase or provide their contact information by signing up. In the latter action, the owners of online stores can use the information provided by customers, such as their email addresses, to re-target them during an email marketing campaign.


In addition to the message, offer, or content associated with your CTA, web design also plays a major role in convincing visitors to sign up or buy something. By utilising a conversion-based design approach, you can use the various design elements of your site, such as the layout, images, colours, and text, to capture the attention of visitors and direct it toward your CTA content.

Importance of Web Design

Humans are visual creatures, which means we are prone to reacting physically, emotionally, and psychologically after being exposed to certain images. This concept is one of the main reasons why web design is important when it comes to the success of an e-commerce store.


According to a web credibility study carried out by Stanford, 75% of consumers analyse and judge the credibility of a company based on the design of their website. This means that the appearance of a site can influence an online store or business’ trustworthiness. Similarly, a 2011 study revealed that it takes 50 milliseconds or 0.05 seconds for visitors to develop an opinion on a site based on its overall appearance.


The concept of web design mainly focuses on two factors: form and function. By keeping these two elements in mind, web designers can create sites that are both visually appealing and functional. Ensuring that your website looks good and has smooth navigability can prevent users from leaving your site. As reported by Adobe, 38% of users will stop interacting with a site if it has an unattractive layout.


A site’s layout and navigability can be improved by keeping the design simple. Ideally, this involves limiting the number of menu options to seven or less, as shown in the example below:

Keeping the number of menu options at a minimum prevents overwhelming site visitors. It also allows them to find the pages that they’re looking for much quicker. However, if you still prefer to showcase the numerous options for your site’s various pages, you can still do so in an organised and effective manner by categorising them, similar to what MailChimp did with its website.

How Web Design Drives Conversions

As mentioned earlier, a well-executed web design can elicit a positive response from visitors. Through years of research, experts in this field have come up with ways on how to ensure that a website’s design can improve conversions. Many of these techniques are utilised in websites, which is why most of them follow the same format.


For instance, most websites have the same layout, which is composed of a top navigational menu bar, a brief piece of content explaining what the company or product is all about, and a CTA button that asks for a particular action from the site visitors. Several sites have also started showcasing trust badges on their homepage or landing page to boost their credibility.


The main reason why websites use a similar format is that most online users are already quite familiar with this type of layout. This means they won’t have a hard time navigating through the site. Keeping a website uncluttered and easy to use and showcasing a clear CTA can drive a website conversion rate by making it easier for users to complete a purchase or sign up for a service or subscription.

Better Brand Recognition

Web design can also help businesses appear professional and trustworthy by using various elements such as colours, font styles, and logos to reinforce the image of a company. One particular company that uses this method is FedEx.

The overall design of its website reflects the images associated with the company and its name. It helps boost brand consistency and recognition, which can also improve the company’s credibility and trustworthiness. The more customers trust a brand, the more likely they will interact with its website.

SEO and Web Design

Being optimised for search engines, also known as SEO, is also an important aspect of web design. The various aspects of SEO are designed to make websites perform better. For instance, the use of meta titles and descriptions that contain targeted keywords can significantly improve a site’s ranking in search engines such as Google.


Proper SEO practices can also ensure that each page of a website can be easily accessed by users. Improving the visibility and functionality of a website through SEO provides a better user experience for visitors and leads to higher conversions.

Web Design Techniques To Boost Conversions

Achieving a conversion-focused web design is not complicated nor challenging as long as you follow a couple of basic design techniques. These methods can help prompt visitors to interact with your site and respond to your message and call to action.

Prioritising Content

One of the techniques that you can utilise involves prioritising the content that you present by keeping the most important elements above the fold. These elements are the pieces of content that appear as soon as the page loads. On the other hand, those below the fold are the elements site visitors can see as soon as they scroll down.

Oberlo, an online platform and tool used by dropshippers, uses this method in its website. As shown in the image above, the company’s main message and images associated with its service immediately appear as soon as the page loads. Aside from these elements, the site also showcases a clear CTA that provides an enticing free offer.


Scrolling down the page reveals videos and articles aimed at informing visitors about Oberlo’s offers and operations.

Don’t know where to start on getting your brand abuzz?

Deliver A Consistent Message

Another way that can help improve your site’s conversions is by being consistent with your message, since doing so can help improve your brand’s recognition. This step involves using and repeating certain keywords in your site’s content, such as the web copy and the CTA.


This method helps boost conversions by improving a site’s ranking in search engines. The repeated use of certain keywords makes the website more visible to people who are performing online searches using the same terms.


For instance, HubSpot, a company that provides inbound marketing software products and services, consistently uses keywords related to its offers and operations in its website content and CTA messages.

Take Advantage Of White Space

In web design, white space, also known as negative space, refers to the blank areas between the various design elements featured on a web page. Although it might be tempting to fill these spaces with various images, text, and other content that are designed to reinforce your business’ message, doing the opposite is actually more effective in increasing conversions.


That’s because keeping a page distraction-free allows users to focus on your most important message or piece of content. Also, maximising the use of white space makes websites more visually appealing to visitors since they look more organised.


Probably the best example of a company that perfectly takes advantage of white space is Google. Its site, which usually just displays the company’s name and a search bar, immediately focuses the attention of users onto its main function.

Highlight Your CTA


Making CTA buttons stand out is also an effective way to boost conversions. This is the main reason why most websites and landing pages use bright-coloured CTA buttons. In addition, these elements should also be bigger than the other characters featured in the content.


Aside from the overall appearance, CTAs should also display a clear message that informs visitors what the website is asking from them. Probably the most common CTAs used by companies include “Get Started” and “Sign-up Now.” Of course, the message will depend on what you’re offering and the type of action that you want to elicit from visitors.


Optimising User Experience


In addition to the overall design of a website, another factor that can increase its conversion rates is its performance. As a general rule, websites should be easy to use and navigate in order to maximise the user’s experience. Aside from keeping pages clutter-free and presenting an organised navigational menu, improving a site’s loading speed can also have a direct effect on its performance.


Ideally, the load time of a web page should not go beyond three seconds. According to a study by Google, around 53% of mobile users tend to leave a site if it doesn’t load quickly. A similar finding also indicated a one-second delay in load time could lead to a 7% reduction in conversions.

Other Long-Term Web Design Strategies

Aside from the techniques discussed above, there are other strategies that you can utilise to improve your website’s conversion rates. Although these strategies aren’t as popular as other web design techniques, they can still help your site achieve better results in the long run.

Provide Better Accessibility For Everyone

One of these is ensuring that your site can be easily accessed and used by everyone. In addition to designing your site to be mobile-friendly, you should also consider installing WordPress’ WP Accessibility plugin. This program has various features that visitors can use to adjust and customise the appearance of your site, such as its font size and the colour contrast. It also allows users to view your site’s content quickly by skipping internal page links.


Another method you can use to improve your site’s accessibility is including subtitles or a transcript to your website’s audio and video content. Doing so allows deaf or mute users to enjoy and understand the multi-media content on your site.

Improve Your Website’s Security

Another aspect of web design that you should focus on is improving your website’s security. This includes picking a secure web host. Ideally, choose a provider that offers multiple security features such as encryption, server-side firewalls, anti-malware and virus software, and SSL certificates.


It would also help to use plugins that are designed to keep track of the IP addresses of the users that try to access your site. One particular plugin, known as the Login LockDown, automatically prevents access to a site once the number of failed login attempts coming from the same IP range reaches a certain limit.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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blog

Top Website Design Trends for 2022 (Part 2)

Blogs

top website design trends for 2022 (part 2)

October 17, 2021

Due to its complex and flexible nature, web design can be considered an organic subject that’s constantly evolving. It showcases new design elements as it continuously adapts to emerging technological innovations.

For website owners and operators, web design is a powerful tool that they can utilise to make their sites more engaging and responsive. Through the use of various design elements, they can attract the attention and interests of online users and encourage them to interact with their website, which can then lead to higher conversions.

In our previous post, we discussed the different design trends that people can expect to see more of in 2022. This article is a continuation of that topic and tackles other web design techniques that will become common features in websites in the following year.

bold colour

Image Source: SquareSpace

Although the use of soft and neutral colours became a go-to design element in the past couple of years, 2022 is expected to go a different route. Specifically, bold and bright colours for characters and backgrounds are emerging styles seen in many websites. A number of companies are starting to use eye-catching colours as this technique helps their brand stand out.

Don’t know where to start on getting your brand abuzz?

website speed

Image Source: Google Developer

Aside from the website’s appearance, its load time also plays a huge role in attracting and retaining visitors. According to studies, many people expect web pages to load in about two seconds or less. If a website takes more than two or three seconds to load, visitors will most likely leave. This means that having a slow loading time can have a direct impact on a site’s conversions.

Test your website speed at PageSpeed Insight by Google.

Smart Content Load

One way to help sites load faster is through the use of a technique known as lazy loading. This practice enables browsers to only download the content that currently appears on the screen. By prioritising the content that’s shown to users, lazy loading prevents wasting server resources and boosts a site’s loading time. Currently, the most common types of sites that utilise this technique are those that have infinite scroll features, such as Facebook.

Dark Mode

Images Source: Google

Although the use of vibrant colours is considered an emerging design trend, dark mode can also benefit websites. Aside from giving websites a professional and ultra-modern look, dark mode, which involves the use of a plain black background, also has practical functions. For instance, its non-distracting appearance highlights the important content and design elements of a web page. It also helps reduce eye strain.

gradients

Images Source: Pinterest

The use of gradients has been a staple web design style for a long time. Due to its ability to produce eye-catching backgrounds and create new colours through gradual blending, gradients are expected to remain as an effective design element for websites. This technique can help generate dynamic backgrounds that can catch the attention of site visitors.

organic/natural shapes

Image Source: Pinterest

In the ever-changing world of web design, organic shapes, or those that have natural edges, have replaced straight lines and geometric shapes. Using fluid shapes and curved lines helps break up the sections of web pages in a casual manner. Aesthetically, they are more pleasing to look at than geometric shapes that have rigid angles and edges.

lead generation forms

Image Source: LinkedIn

Using online lead generation forms, which can be commonly found in landing pages, helps website owners learn more about their visitors. Ideally, these forms should only ask for minimal information from visitors, such as their name, email address, and general location. In addition to learning about certain details regarding the traffic coming into their website, site operators can also use the information they have gathered from lead forms for their next conversion campaign.

material design

Image Source: Google Design

Material design is a technique introduced by Google in 2014. This design element makes use of various effects such as shadows and light to make objects look three-dimensional. The icons in Google’s software suite features this design technique. Although it isn’t as prominent as other web design elements, material design can help prevent the content of web pages from appearing dull and flat.

interactivity

Image Source: Muffin Group

Incorporating interactive sections and features into a website is another emerging design trend. Usually, these features give visitors a way to directly interact with a site to learn more about its services and products. For instance, the website of a courier service could include an online calculator that provides users with a price quotation based on certain details that they type in, such as the weight and dimensions of a package. Other interactive features that websites can use include quizzes, surveys, and contests.

vintage themes

ImImage Source: Athemes


Although most popular design elements are geared toward making websites look modern, using vintage-inspired styles will still be a major trend in 2022. This technique involves mixing current web design styles with vintage fonts and imagery. Aside from appealing to the sense of nostalgia of some visitors, the use of vintage themes with modern elements can make a website appear trendy.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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The Ultimate Guide for a Conversion-Focused Web Design

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How Web Design Drives Conversions

Blogs

the ultimate guide for a conversion-focused web design

October 11, 2021

In the world of e-commerce, the main goal of business owners is to sell their products and services by expanding their online reach and attracting the attention of new customers. This objective can be accomplished by establishing a website.

When it comes to operating a website, there are various things that business owners can do to convert visitors into subscribers or paying customers. Some of these involve offering deals and promotions and running targeted email and social media marketing campaigns.

However, aside from these tried-and-tested techniques, there’s also one particular method that has been proven to improve sales conversions. Unfortunately, this method is often overlooked as it’s considered one of the most common elements of website development.

This technique that we’re referring to is web design. This factor is the first thing that potential customers will see and experience as soon as they visit an e-commerce site. When done correctly, a website’s overall design will make any site visually appealing to visitors. More importantly, web design can also optimise the experience of users and influence them to finalise a purchase.

In this article, we’ll provide a detailed guide on how web design can improve your website’s conversions. We’ll also discuss the various web design techniques that you can follow and implement in order to boost your online business’ conversion rates and sales. Below are the topics we have covered in this post:

  • Defining Conversions
  • Importance of Web Design
  • How Web Design Drives Conversions
  • Web Design Techniques To Boost Conversions
  • Other Long-Term Web Design Strategies

Defining Conversions

Before we get started, it’s important to know what exactly conversions are in e-commerce. A conversion on a website occurs when a site visitor performs a particular action or task in response to a specific call to action. A call to action or CTA is a piece of content that’s crafted to elicit a certain response from a viewer. Aside from purchasing a product or adding something to a cart, a CTA can also ask site visitors to click on a link or sign up for a program or subscription service.

The example below shows a CTA button presented by Amazon asking site customers to sign up for a free Amazon Prime trial account.

CTAs are usually aimed at influencing site visitors to complete a purchase or provide their contact information by signing up. In the latter action, the owners of online stores can use the information provided by customers, such as their email addresses, to re-target them during an email marketing campaign.

In addition to the message, offer, or content associated with your CTA, web design also plays a major role in convincing visitors to sign up or buy something. By utilising a conversion-based design approach, you can use the various design elements of your site, such as the layout, images, colours, and text, to capture the attention of visitors and direct it toward your CTA content.

Don’t know where to start on getting your brand abuzz?

Importance of Web Design

Humans are visual creatures, which means we are prone to reacting physically, emotionally, and psychologically after being exposed to certain images. This concept is one of the main reasons why web design is important when it comes to the success of an e-commerce store.

According to a web credibility study carried out by Stanford, 75% of consumers analyse and judge the credibility of a company based on the design of their website. This means that the appearance of a site can influence an online store or business’ trustworthiness. Similarly, a 2011 study revealed that it takes 50 milliseconds or 0.05 seconds for visitors to develop an opinion on a site based on its overall appearance.

The concept of web design mainly focuses on two factors: form and function. By keeping these two elements in mind, web designers can create sites that are both visually appealing and functional. Ensuring that your website looks good and has smooth navigability can prevent users from leaving your site. As reported by Adobe, 38% of users will stop interacting with a site if it has an unattractive layout.

A site’s layout and navigability can be improved by keeping the design simple. Ideally, this involves limiting the number of menu options to seven or less, as shown in the example below:

Keeping the number of menu options at a minimum prevents overwhelming site visitors. It also allows them to find the pages that they’re looking for much quicker. However, if you still prefer to showcase the numerous options for your site’s various pages, you can still do so in an organised and effective manner by categorising them, similar to what MailChimp did with its website.

How Web Design Drives Conversions

As mentioned earlier, a well-executed web design can elicit a positive response from visitors. Through years of research, experts in this field have come up with ways on how to ensure that a website’s design can improve conversions. Many of these techniques are utilised in websites, which is why most of them follow the same format.

For instance, most websites have the same layout, which is composed of a top navigational menu bar, a brief piece of content explaining what the company or product is all about, and a CTA button that asks for a particular action from the site visitors. Several sites have also started showcasing trust badges on their homepage or landing page to boost their credibility.

The main reason why websites use a similar format is that most online users are already quite familiar with this type of layout. This means they won’t have a hard time navigating through the site. Keeping a website uncluttered and easy to use and showcasing a clear CTA can drive a website conversion rate by making it easier for users to complete a purchase or sign up for a service or subscription.

Better Brand Recognition

Web design can also help businesses appear professional and trustworthy by using various elements such as colours, font styles, and logos to reinforce the image of a company. One particular company that uses this method is FedEx.

The overall design of its website reflects the images associated with the company and its name. It helps boost brand consistency and recognition, which can also improve the company’s credibility and trustworthiness. The more customers trust a brand, the more likely they will interact with its website.

SEO and Web Design

Being optimised for search engines, also known as SEO, is also an important aspect of web design. The various aspects of SEO are designed to make websites perform better. For instance, the use of meta titles and descriptions that contain targeted keywords can significantly improve a site’s ranking in search engines such as Google.

Proper SEO practices can also ensure that each page of a website can be easily accessed by users. Improving the visibility and functionality of a website through SEO provides a better user experience for visitors and leads to higher conversions.

Web Design Techniques To Boost Conversions

Achieving a conversion-focused web design is not complicated nor challenging as long as you follow a couple of basic design techniques. These methods can help prompt visitors to interact with your site and respond to your message and call to action.

Prioritising Content

One of the techniques that you can utilise involves prioritising the content that you present by keeping the most important elements above the fold. These elements are the pieces of content that appear as soon as the page loads. On the other hand, those below the fold are the elements site visitors can see as soon as they scroll down.

Oberlo, an online platform and tool used by dropshippers, uses this method in its website. As shown in the image above, the company’s main message and images associated with its service immediately appear as soon as the page loads. Aside from these elements, the site also showcases a clear CTA that provides an enticing free offer.

Scrolling down the page reveals videos and articles aimed at informing visitors about Oberlo’s offers and operations.

Deliver A Consistent Message

Another way that can help improve your site’s conversions is by being consistent with your message, since doing so can help improve your brand’s recognition. This step involves using and repeating certain keywords in your site’s content, such as the web copy and the CTA.

This method helps boost conversions by improving a site’s ranking in search engines. The repeated use of certain keywords makes the website more visible to people who are performing online searches using the same terms.

For instance, HubSpot, a company that provides inbound marketing software products and services, consistently uses keywords related to its offers and operations in its website content and CTA messages.

Take Advantage Of White Space

In web design, white space, also known as negative space, refers to the blank areas between the various design elements featured on a web page. Although it might be tempting to fill these spaces with various images, text, and other content that are designed to reinforce your business’ message, doing the opposite is actually more effective in increasing conversions.

That’s because keeping a page distraction-free allows users to focus on your most important message or piece of content. Also, maximising the use of white space makes websites more visually appealing to visitors since they look more organised.

Probably the best example of a company that perfectly takes advantage of white space is Google. Its site, which usually just displays the company’s name and a search bar, immediately focuses the attention of users onto its main function.

Highlight Your CTA

Making CTA buttons stand out is also an effective way to boost conversions. This is the main reason why most websites and landing pages use bright-coloured CTA buttons. In addition, these elements should also be bigger than the other characters featured in the content.

Aside from the overall appearance, CTAs should also display a clear message that informs visitors what the website is asking from them. Probably the most common CTAs used by companies include “Get Started” and “Sign-up Now.” Of course, the message will depend on what you’re offering and the type of action that you want to elicit from visitors.

Optimising User Experience

In addition to the overall design of a website, another factor that can increase its conversion rates is its performance. As a general rule, websites should be easy to use and navigate in order to maximise the user’s experience. Aside from keeping pages clutter-free and presenting an organised navigational menu, improving a site’s loading speed can also have a direct effect on its performance.

Ideally, the load time of a web page should not go beyond three seconds. According to a study by Google, around 53% of mobile users tend to leave a site if it doesn’t load quickly. A similar finding also indicated a one-second delay in load time could lead to a 7% reduction in conversions.

Other Long-Term Web Design Strategies

Aside from the techniques discussed above, there are other strategies that you can utilise to improve your website’s conversion rates. Although these strategies aren’t as popular as other web design techniques, they can still help your site achieve better results in the long run.

Provide Better Accessibility For Everyone

One of these is ensuring that your site can be easily accessed and used by everyone. In addition to designing your site to be mobile-friendly, you should also consider installing WordPress’ WP Accessibility plugin. This program has various features that visitors can use to adjust and customise the appearance of your site, such as its font size and the colour contrast. It also allows users to view your site’s content quickly by skipping internal page links.

Another method you can use to improve your site’s accessibility is including subtitles or a transcript to your website’s audio and video content. Doing so allows deaf or mute users to enjoy and understand the multi-media content on your site.

Improve Your Website’s Security

Another aspect of web design that you should focus on is improving your website’s security. This includes picking a secure web host. Ideally, choose a provider that offers multiple security features such as encryption, server-side firewalls, anti-malware and virus software, and SSL certificates.

It would also help to use plugins that are designed to keep track of the IP addresses of the users that try to access your site. One particular plugin, known as the Login LockDown, automatically prevents access to a site once the number of failed login attempts coming from the same IP range reaches a certain limit.

share post on

Want to get fresh digital marketing updates?

We love to share the knowledge! get updates whenever we post a new blog by joining the hive’s mailing list.

This field is for validation purposes and should be left unchanged.

About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

Previous

blog

Top Website Design Trends for 2022 (Part 1)

Next

blog

Top Website Design Trends for 2022 (Part 2)

Blogs

top website design trends for 2022 (part 1)

September 9, 2021

Like other technological innovations, web design techniques and elements are constantly changing and improving. Although there are some aspects that will remain the same, such as the need for faster load times and user-friendly navigation, there are new website features that are beginning to emerge.

These new design elements allow websites to appeal more to their visitors by making them more visually engaging and easy to navigate. In turn, having a beautifully made website with various functional features can lead to conversions, especially for e-commerce sites.

In no particular order, here are the latest web design trends that are expected to become staple website features in the years to come.

VR Experience

The use of virtual reality technology in e-commerce websites is expected to increase within coming years. Various sites can benefit greatly from this tool. For instance, the online marketplace Airbnb has started featuring virtual tours that allow consumers to see various sections of a house or room before making a reservation. Likewise, IKEA also launched a virtual showroom that shows certain pieces of furniture in home settings.

Human-Like Chatbots

The rise of artificial intelligence and machine learning has led to innovations related to chatbots, which are computer programs designed to communicate with customers. As more and more companies turn to chatbots, the interface of these programs is expected to improve, which will eventually allow them to provide more sophisticated and human-like responses. This technological innovation will enable companies to provide better customer service and support.

White Space

White space, which is also known as negative space, refers to the blank or empty area between design elements. Many e-commerce sites have started taking advantage of white space by avoiding filling it with text, graphical images, and other objects. Instead, they take on a more minimalist approach. This type of style is more visually relaxing and appealing for site visitors. It also makes the information presented easier to read and understand.

Thumb-Friendly Mobile Design

Making a website mobile-friendly isn’t only about optimizing pages for handheld devices. Due to the way people physically interact with their phones, it’s ideal if the various important features and sections of a site can be accessed or reached by the thumb. This means designing a site so that its main points of interaction, such as the homepage tab, navigation bar, and menu, can be easily reached while the person is holding his or her phone with one hand.

Voice-Activated Interface

Over the recent years, Google has taken advantage of voice technology to allow users to carry out online searches using voice commands. Although this feature isn’t as common in websites as the other trends mentioned in this article, it’s still an emerging innovation that’s expected to continue improving in the future. This means that commercial sites will eventually feature a voice-activated interface that visitors can use to perform searches and complete purchases.

Don’t know where to start on getting your brand abuzz?

Data Visualisation

As visual creatures, humans respond more to visualized information. This is the main reason why more companies will most likely rely on charts, graphs, and infographics to present relevant data on their websites. Data visualization can help businesses and organizations deliver their message to their target audience in a more effective manner.

Videos With Substance

Videos have been regarded as one of the most effective online marketing tools due to how they can engage viewers. However, posting any entertaining video on a website is no longer enough to catch the attention and interest of visitors. Aside from being well-made, the clip should also be informative. Although being entertaining is still ideal for marketing videos, they should also convey what a company or product is all about.

Full-Height Homepage

Many web designers have started to make the most out of homepages by maximizing the height of the homepage hero image. This essentially turns the homepage into a billboard that focuses on a central message or call-to-action button. When using this design technique, it’s important to take note of the hero image’s resolution and dimensions to ensure that it will appear properly on different browser settings.

Micro Animations

Websites can take advantage of micro animations as a way to guide visitors as they interact with their websites. For e-commerce sites, this design feature can be utilized to showcase certain products. For instance, an online clothing store can make use of micro animations to show how a particular shirt or dress fits on a moving human model.

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Improving Your E-Commerce Site’s Google Ranking With SEO

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improving your e-commerce site’s google ranking with seo

September 8, 2021

Due to its complex and flexible nature, web design can be considered an organic subject that’s constantly e

SEO is a process that involves optimizing web pages and other digital content to make them more visible in the results displayed by search engines. It is a powerful tool used in the field of e-commerce as it allows business operators and online sellers to reach more potential customers.

Optimising a website plays a huge role in the success of an e-commerce business since studies have shown that a huge percentage of consumers carry out a Google search before purchasing something online. In fact, a report by SEMRush revealed that almost 40% of all traffic coming into e-commerce sites come from search engines.

In order to take advantage of the various benefits of SEO, there are a few steps that you need to carry out. Following these steps can significantly improve your site’s search engine ranking.

Keyword Research

When it comes to SEO, the first thing you have to do is perform keyword research. The visibility of your site relies on the keywords that you use since this is one of the elements used by search engines to rank websites.

The purpose of this step is to determine all of the trending terms that are related to your product or service. The most popular terms and phrases are those used by consumers when doing an online search.

There are a number of ways to accomplish this. One method involves using online search tools, such as Google Trends and Google Keyword Planner. It would also help to browse through the sites of competitors and other online retailers such as Amazon to identify the various keywords they use for their products. Some dedicated keyword search tools and programs will also provide you with helpful data regarding the number of times a certain term or phrase was used in a month.

Don’t know where to start on getting your brand abuzz?

Website Format

Another aspect of your site that you have to address is its overall format. When operating an online store or e-commerce site, it’s important for owners to keep their websites organized and easy to navigate. Ideally, every page should only be about three or fewer clicks away from the homepage.

Aside from making it easier for visitors to browse through your site, keeping a website’s structure simple and scalable makes it SEO-friendly. That’s because compared to sites with simpler structures such as blogs, e-commerce sites tend to be more complex due to their numerous pages.

It’s best to keep the number of pages at a minimum to allow search engines to easily find the various sections of your site. This, in turn, makes your website more accessible through online searches.

Page Optimisation

Now that we’ve covered the optimal structure of your site, it’s now time to look at how best to optimize its various pages. This step basically involves using the keywords you have gathered and incorporating them into your page titles and descriptions.

In addition to the terms related to your products, you can also add other words that people commonly use when searching online. For instance, many consumers who are interested in buying a webcam for computers are also looking at deals and reviews about this product. When drafting a title for this item’s page, you could write “The Best Cheap PC Webcams.”

As for the descriptions, studies have shown that pages with lengthy text and descriptions, or those with over 1,000 words, tend to rank higher in Google. That’s because these long descriptions provide the search engine with enough information to understand the page’s content. Make sure to include your target keywords in your description.

SEO Audit

Conducting an SEO audit is also a vital step that ensures all of a website’s pages have been optimized and are functioning properly. Although this step can be done manually, you can also turn to online tools that are dedicated to crawling through your website and checking every aspect of it. Some of these SEO tools include DeepCrawl, Site Condor, and ScreamingFrog.

These tools will analyze your site for possible errors. They will then provide you with a detailed report on the sections and issues that you have to address in order to improve your site’s optimization. Aside from checking if any of your links are broken, an SEO audit can also reveal if you have duplicate content or if there are problems with your pages’ meta titles and descriptions.

SEO-Friendly Blogs

After fixing the issues with your site, you can now focus on actively attracting the attention of potential customers. In addition to marketing campaigns, you can also accomplish this by creating blog posts and other online content that are SEO-friendly.

This step is similar to researching for keywords. But, instead of product-related terms, focus on the common words and phrases used by your potential customers. This can be done by visiting the online forums and social media pages that they frequently use and analyzing the topics that they regularly discuss and the language they use.

Doing so will provide you with a clear idea about the subjects they commonly talk about and the terms they use when discussing them. Using the information you have gathered, you can now start drafting blog posts and other content that appeals to their interests. The goal of this step is to increase traffic to your site through social media clicks and shares.

Link Building

Link building is another effective SEO method that’s aimed at increasing the volume of traffic coming into your site. It also improves a site’s ranking as search engines use the number of links coming from external sites to determine a website’s popularity.

In order to establish hyperlinks to your site, you can reach out to other sites or blogs that are operating within the same industry. By forging a professional relationship with these organizations, you can ask them to include a link to your site or a product page in their online content. Aside from boosting your site’s traffic, collaborating with key influencers can also improve your website and business’ credibility and trustworthiness.

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Facebook Ad Creatives that Convert

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Our Initial Findings & Recommendations about Google’s 2021 Core Update Rollout

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our initial findings & recommendations about google’s 2021 core update rollout

June 24, 2021

A Google Core Update dropped this month. This is the same update that we’ve been calling the Page Experience Update for quite some time now.

The rollout for the Core Update has been divided into 2 phases. As of mid-June the first half has been implemented , and it looks like phase 2 is expected to go live in July.

But how have websites performed with the Core Update rollout in progress? As for us, we’ve experienced a slight peak in traffic some days after the update went live.

The update rolled out on June 3. According to Neil Patel, they noticed some movement around June 6. Overall, they had a 9% drop in traffic on their website.

For us, we saw a significant spike in traffic on the 7th of June.

While it was a significant spike, the trend dropped and normalized the days after. Our rankings for some major keywords picked up, and a small fraction of them dropped.

So far, it seems that we’re weathering the Core Update pretty well.

But how about you? What should you do in terms of SEO?

Don’t know where to start on getting your brand abuzz?

Stick to the Basics

With every core update, Google isn’t really implementing any radical new metrics to change the SEO game. If anything, Google’s just refining their algorithm.

Google wants to prioritise pages that prioritise user experience. For SEO specialists, that means sticking to the basics of honest SEO.

Build links & relationships to reputable sites; create fresh content; don’t spam keywords; optimise page speeds; make your pages mobile responsive—the basics!

Google didn’t change their criteria. Even their guide on responding to core updates hasn’t been updated since 2019. They’re not out to get earnest digital marketers; they’re cracking down on naughty ones.

Slowly Reformat Outdated Content

To cite Neil Patel’s observation, the new update is snuffing out fluff.

While word count plays a role as a ranking signal, it isn’t as important as context & content necessitation. If you still have articles in your bag that were written to hit a word count, you might want to review and slowly revise them.

The update seems to be prioritizing pages that can address user queries the fastest.

This means that content that has too much unnecessary information (like recipes with narratives that go on for too long) might get affected. Our prediction is that we will see more pages that answer queries in the first sentence to rise up in ranks.

E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a 3 pronged criterion to rank content. It’s a set of ranking signals used for content assessment.

Who does these assessments?

You’d be surprised to know that Google employs the aid of Raters. Raters are real people that Google trusts to unbiasedly assess random content on the internet. Their ratings are then fed to the algorithm to help it “learn” what good content looks like.

Raters use E-A-T to rank content. It basically tries to determine how expertly written a piece of content is based on how sound their discussions are.

As Marie Haynes illustrates, who would you rather take advice from on taxation, a journalist or a tax accountant? Raters read through articles to determine which ones are written by whom. It can be assumed that Raters may be experts in certain fields of knowledge like finance, medicine, engineering, and (dare we say) digital marketing.

Get Page Speed Insight

If you’re unsure of how to start responding to the core update, how about getting your page inspected by Google?

The core update is believed to prioritise page experience. That’s why you now have a Core Web Vitals metrics on your Experience tab on Search Console.

To get a quick list of things you need to optimise for your website, follow this link to get Page Speed Insights from Google.

Anticipate & Observe

So what we’re we doing before the update dropped?

We were making blogs, publishing regularly on social media, creating backlinks—regular day-to-day content marketing. We did nothing out of the ordinary!

While every update is big news, it should not be a point of panic if you’re optimising the way Google intended. We shouldn’t be scrambling to make drastic changes to our websites and campaigns if we’re doing honest and consistent SEO.

Algorithms “learn” through patterns. To play it safe, try to stay on track with your SEO campaign, gather the data in a month after the update, and see where it affected you. This will help you recognise patterns in your campaign and determine which ones work and which ones need some work.

Hot Takes

It seems we can expect minimal effects until the Core Update rolls out in its entirety by July. If this should worry anyone, it would be those that have delved into dodgy SEO campaigning, or have neglected their content marketing for far too long.

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Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

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High Converting Website Designs

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Facebook Ad Creatives that Convert

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The Rabbit Hole Model—3 Essential Factors to Building an Ecommerce Website

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the rabbit hole model—3 essential factors to building an ecommerce website

June 4, 2021

Ecommerce websites are a different beast compared to regular websites. Whereas informative websites present details to users as concisely and completely from the get-go, the most effective ecommerce websites provide an overview but hold back on the details.

And it works.

Think of your own ecommerce website or platform as a rabbit hole. Careful content presentation, design and structure is the white rabbit that entices your users to venture ever further until, like an Alice in some sort of eCommerce Wonderland, they embark on an entrancing Journey before arriving at the destination checkout.

Site Structure

When designing an effective ecommerce website, you want to keep the structure concise. For brevity, you want to only have 3 main pages. These main pages are your homepage, category pages, and product pages. Every other page including your About Us, Careers, and FAQs play second fiddle when it comes to constructing a funneled experience.

An ecommerce homepage really needs to be nothing more than an easy to digest feature page. When users arrive at your homepage, they see your general offering without needing to think about it.

Don’t know where to start on getting your brand abuzz?

Your Ecommerce Website Homepage should be Completely Incomplete

This at-a-glance homepage design is important for an ecommerce website. It establishes user recognition as well as creates interest simultaneously.

Your Category Pages Should be Intuitively Easy to Understand

Category pages help you group similar offerings together. Their more important role is to help users navigate towards the product group they wish to browse. It seems pretty straight forward but considerate intuitive ecommerce design should use recognisable, exhaustive, and conventional categorisation.

Your Ecommerce Product Pages should be Attention Retentive

Product pages are the pages where users can view details for each product and add them to their carts. This is where most of the users’ interactions will take place. While your homepage and category pages are important, your product page is where your website should shine.

Content & Layout

How you decide to layout your website and what content you put in determines how users will interact with it. Like we previously discussed in our article about website design, effective designs make users think less and usher them deeper into your website in a way that feels natural.

This is where the rabbit hole model of building an ecommerce website content comes in.

Overview of Content for your Ecommerce Website

Extending the website-as-a-Wonderland metaphor a little further, think of your content as the rabbit that you want users to chase down the rabbit hole, ultimately toward conversion and retention. Thus, your content needs to be engaging and alluring.

Again, your homepage should be easy to understand at a glance, and must hold out on value containing minimal specifics. Broad details help give users an overview of what your online business offers. Take for example online shopping centres or malls. like Amazon. which leverage their homepages by featuring discounts, free vouchers, free shipping, and other promotional content.

Websites with a niche or limited offering can elect to feature one or two pivotal unique selling points on their homepage. These selling points can be anything that legitimises their products. B2B websites can feature their accreditations. Retailers that offer only a few products can feature safety approvals, or seals of trusts.

Developing Website Content for Your Different Pages

Your homepage should pique users’ interest without being overbearing. Make the users see a rabbit with its head popping out from the ground. Encourage them to chase after it.

There are numerous ways category pages can be designed to maximal effect, but for most recent industry standards, categories are also made available on the home page. This works because the links or dropdown menus also function as overview information.

The category pages themselves don’t need to be heavy on information. Category pages are supposed to be more focused on the taxonomy of your offers.

You want your categories to be conventional but intuitive. Think of your average user; now think of how that user would likely think which category to search in for a particular product.

A scarf can be considered as both an accessory and also as winter apparel. Some may count chocolate as a dessert, while others may try looking for it as an ingredient.

You don’t want users tunneling through your category pages only to not find what they thought should be there.

Individual product pages are where you pull your punches when it comes to content density. Users that end up on product pages range from casual browsers to potential buyers looking for a good deal. The fact that a user is on your product page is a signifier of interest and you want to capitalise on that.

Ecommerce Product Pages Make or Break the Users Decision Making

Internalise how you compare the same product from different sellers on a platform like Amazon. What are your decision making factors that lead you to a checkout? Why did you choose one of the same products over another? These questions will help you guide users into making your product their preference.

By the time users get to your product page, they want information but also don’t want to be overwhelmed. Include as much information regarding your product on these pages but present them in a manageable way.

A long product detail can be organized using a “more details” or “show more” button. You should include a lot of featured photos of the product but implement them as a carousel with optional zoom. It’s also very effective to have a star-rating panel that features how many ratings the item has gotten and an option to read reviews for the item.

And even then, your checkout button might still not get a click.

Functions and Intent

Users with varied intentions have different ways of using ecommerce sites. All the functions you provide the users are part of the experience they correlate to your platform. These micro-interactions help them decide why they should buy from you instead of the competition.

In-website Search is the User’s Go-to Navigation Option

A function that might not be emphasized enough is how good the in-website search should be. To find products, users may use the search feature instead of browsing through categories. This makes sense because search directly pulls up the product they want directly.

Your search function has to be comprehensive. It should be able to support product keywords, brand keywords, and description crawling.

It can also be helpful to let your search pull-up related searches in case the keywords do not exactly match any product or brand in your current catalogue or are configured under a different taxonomy.

Products that are rich in details will help pull up better results for your users using search. This holds true for in-website search as well as for search engines like Google.

Filters Help Ease Users into a Purchase State of Mind

To provide users with more ways to find what they need, you also need to integrate a filter function to be able filter items to their preferences.

Most commonly used filters include pricing, promo filters, branding, and category filters. You can make it more nuanced by adding filters for fields like sizes, color, & stock availability.

Refine your filter function by referring to what your users are commonly asking regarding your products.

A good filter function will help users browse products akin to their preference.

If they see the product they want that’s priced at the budget they have, and meets their other preferences, they are more likely to checkout.

Your Checkout Checks Out in Terms of Payment & Security

There are 2 things that make or break your rate of checkout—your payment options and your security signaling. Users may choose to buy products from a different store if you don’t support their mode of payment. They may also second guess checking out if your payment portal feels unsecured.

For example, aside from Visa, MasterCard, and PayPal, other common payment methods used in Australia include Zip Pay, POLi and PayID.

To ensure that the user feels secured about payments, properly display your accreditations and security seals on the checkout page. Also make sure that your users have the privilege of checking out as a guest without needing to sign up.

The Real Wonderland is your Post-sale Customer Care

For every checkout that happens, especially for those who’ve signed up, try to nudge users to give your product a review. Reviews are both persuasive and revalidating. Items with plenty of reviews at 3-4 stars will sell better than a 5 star product that has 2 reviews. It also signals that you value your purchaser’s input regarding an item.

Reviews are only half of what helps first time buys be loyal customers. Good post-sales customer service will keep them coming back. Bad reviews and complaints need as much as, if not more attention than, good feedback.

Your return, refund, and warranty policies should be clear and have their own page on your website. Your response time, especially to complaints and bad reviews, should be within just hours or minutes of receipt.

Remember: ‘a customer that complains is a customer that is giving you a chance to do better’.

This cycle of positive reinforcement and swift issue resolution is where you want to hinge your customer retention. If you get the formula right, your ecommerce website will be the wonderland that they will keep coming back to.

Hot Takes

Ecommerce is all about leading your users down the path of enjoyment. Make sure that you aren’t overwhelming them on the way down. Every function, content, and interactive element of your website is supposed to help users feel a natural urge to go down the rabbit hole to find their personal digital shopping wonderland.

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Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

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Learn more about the brands that have gained buzz with our help.

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There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

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5 User-focused Principles You Need to Apply On your Website

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5 user-focused principles you need to apply on your website

May 28, 2021

Businesses that aim to grow and expand need a website. Some industries like food can generally do just fine with having a minimal online presence, like using only social media. However businesses in more competitive markets really need a professional website. This not only helps their brand be legitimised, but it ensures they remain competitive, and most importantly, be of value to their users.

What’s the recipe for a successful website?

Well, think of it like baking a cake. You need a plan, you need to prepare your ingredients, you need to let it sit in the oven, and you need to taste it before you serve. It’s easier said than done but hopefully, these principles will help you develop a well-thought-out website that is a pleasure to consume for your users, and like any high calorific content cake, will help you grow and expand.

Solve User Problems

Start by asking “what can I offer my users?” This helps ground your purpose in building a website. You want to have a website built around solving the problems of your target users. Its important to try and maintain this ‘user’ perspective throughout the website development process.

Defining the solutions you want to offer users will define the purpose of anything you want on your website. It will be your ever present and guiding “why”.

Adding page? Define “why”. Wanting functionalities? Again, define “why.”

Every answer to your question should always be primarily for the benefit of your users.

Don’t know where to start on getting your brand abuzz?

Branding & Content

If you’ve defined what you want to offer your users, you can move on with your branding. This applies to new brands and defined brands alike. Defining your brand will also define how you want users to interact with your brand. It also helps you define how to proceed with your website.

Is your branding information-centric, akin to an online magazine? Are you a retail business trying to break through an online market? Is your brand heavy on user input like a forum?

Brands that need their own unique platform for publication can go with a blog site whereas retailers may find ecommerce functionality necessary for easier user transactions.

Other brands may need a server database for storing user input. Others need bigger server storage if their brand is reliant on rich media.

You want to ask “what does my brand want to achieve?” and plan from there.

What type of website you’ll need depends on what your branding wants to offer users. Think of it as defining your “flavor”. Definitive branding helps give your website a cohesive “taste”.

If you’re new to branding, you can start by creating your own brand DNA. If you already have a brand but it seems to lack a tone, a voice, and other defining characteristics, you need to work on a strong brand personality.

Hand in hand with branding, you want to also build it with your message and content in mind. What you want to say, and how you want to say it can also define how your website can be developed.

Do you want to feature projects? Then opt for layouts with big images. Are you looking to educate and inform? Then consider emphasizing text or integrating video content.

Mix and match your content in the website but keep the layout clean. This article from GoDaddy suggests adding an image for every 350 words that a user needs to scroll through to break monotony.

Simplicity & Consistency

For the uninitiated and the excited, building a website might feel like the opportunity to put “all the things” on their website. One idea can lead to another, and pretty soon you can find yourself looking at a very cluttered homepage.

Steve Krug’s First Law of Usability is “don’t make users think”. Intuitive, familiar, and focused web design takes the guesswork out of user experience. In web design, keeping it simple simply goes a long way.

You’re more likely to choose a cake you know the taste of, like chocolate. Left field ideas do have a market but users are less likely to help themselves to a pesto cake than a chocolate one. The same goes for web design.

Simple designs accomplish a couple of things for users. It helps them easily know and understand what you’re offering. This gives them the agency to decide right away if your brand & offering are what they’re looking for. Reasonable and simple designs are also easy to understand so it’s advisable to stick to conventional designs.

With simplicity comes consistency. Your branding & branded messaging play important roles in this. You want a consistent message throughout your website. You also want users to know they’re still on the same website as they navigate through its pages.

A consistent website layout helps users, especially returning ones, be more familiar with your website and its functions. The two aspects work hand in hand—simple designs help to easily inform, and consistent messaging and design provide familiarity. Together, they can potentially build customer loyalty.

User Orientation

If you haven’t noticed already, every talking point on this article always has a callback to your users. There’s no reason why users shouldn’t be front and center. After all, who else is going to be having a slice of your website?

Users have patterns and behaviours and you want to plan your website to accommodate those.

First of all, keep in mind that users don’t read; they scan. They try to go through content without looking at the details. A well observed prevalence of this behavior is the F-shaped pattern of consuming content.

In the F-shaped pattern of reading, users are most patient to browse the first horizontal area of their eye line. The user’s interest diminishes the farther the user goes down the page.

Plan your content in waves. At the point of diminishing appreciation of your content, a heading may keep the users going. Photos also work in breaking the monotony of big bodies of text.

Aside from breaking visual monotony, we can also use visual hierarchy.

It’s easy to get absorbed into the idea that everything in your website is important. Designing every element of your website with the same emphasis makes it cluttered. This can fatigue your users quickly.

Visual hierarchy helps lead users to perform actions or consume content based on their visual importance. Think of it as a priority list of what users should see first, and then next, and so on.

Your visual hierarchy is best determined by what your users need, not necessarily what you want to prioritize. You can use this initial hierarchy and work through it:

  • Show what you’re offering or what you’re about
  • Give details on your core offering
  • Show your other offerings in a nuggets of information
  • Let users know of additional functions on your website

While it isn’t a perfect hierarchy, it’s a springboard you can refine to suit your users better.

Now that your users are better acquainted with your website, you want them to explore without hassle. This is where navigation comes on.

You want users to be able to navigate your other pages from wherever they are on your website or pages. Some best practices used to include always having a sticky burger menu (typically three horizontal stripes). While that works for subpages, modern UX designers have dropped using burger menus from homepages altogether.

In lieu of burger menus, modern websites have dropdown menus that have text labels. This simultaneously helps users understand the website at a glance. Labeled menus also inform users of where to click relative to their intent.

Every aspect of optimising for user convenience leads up to cognitive load reduction.

Like previously mentioned, you don’t want users to think. You want them to see, understand and do what feels “natural” to them. Cognitive load reduction means we want users to understand but not overthink. Maximise the content, elements, and layout of your website to keep users informed. However, you should hold back on giving too much visual information that can make users overthink or bore them.

With each step of trying to refine your website, you hopefully arrive at getting customer loyalty. Different from brand loyalty, customer loyalty is the sum of enjoyable experiences customers associate with your brand. Customer loyalty is the likelihood of a user to return because of an enjoyable experience.

They’re staying because they’re happy, not because it’s branded.

On the other hand, brand loyalty is the affinity of customers to relate to a brand. While the difference between the two merits a different discussion on its own, we want to claim it: customer loyalty beats brand loyalty. A good website experience across the board is one of the many building blocks of a good customer loyalty campaign.

Users always want to have their cake and eat it too. Make it so it’s easy for them to do it.

Speed & Functionality

The best assumption we can make about the average internet user is that they have no time to waste. You know this. We know this. We are, after all, users by default.

You want crisp visuals and readably blown up texts on your website. What you don’t want is your website loading one second too late. Slow loading can be because of how huge your assets are or poor load management.

Users won’t wait for you to bake a cake; their piece has to be ready when they want it.

Post-development, you want to test your website’s load speeds and input delays. By industry’s standards, your pages should load in less than 3 seconds.

You also want input delay to be at 100millisecond or less. More than 100milliseconds, users might think that their click didn’t count or your website is having errors.

If you’re building a website that performs a lot of functions, always test these functions yourself. By the time you hear a user voice their concern that your login, or checkout, or form submission portal isn’t working, you might have already lost a hundred other users that didn’t complain.

Testing your website’s functions will proactively help you diagnose and act on potential problems. It also helps you get a better perspective on how the user experience is. You can change some elements, positioning, colors, or texts to improve user experience based on your own experience.

Hot Take

Creating a website isn’t rocket science but it isn’t a piece of cake either. It’s not easy but it’s doable.

If there’s anything we can compare it to, it’s like baking a cake! It’s not an exact science, there are a lot of ingredients & steps, and you might even fail the first time you try it.

At the end of the day, when the oven rings, when the icing sets, and after you put the cherry on top, the only thing you want is for your guests to be delighted by it. If you get your recipe right, users will be hungry for more.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

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High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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The Digital Marketing Landscape Changes as Apple’s latest Mobile Operating System iOS 14.5 goes Live

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the digital marketing landscape changes as apple’s latest mobile operating system ios 14.5 goes live

May 10, 2021

The hive at Digital Marketer Bee and across the digital marketing landscape has been abuzz for months in anticipation of Apples latest Mobile Operating System – the new iOS 14.5 update. Now that it’s here, what is it and importantly what does it mean for digital marketing for your business?

Apples Mobile Operating System iOS 14.5 and App Tracking Transparency

iOS is a mobile operating system created and developed by Apple Inc. The latest update, iOS 14.5, has a raft of important changes to the Apple iOS including implementation of the App Tracking Transparency (ATT) policy. After a user has updated their iOS version, whenever they open an app that collects data, a prompt will be presented to the user that allows them to opt out of sharing their data with the app. It is a reasonable assumption that many users will avail themselves of the increased privacy this option provides them.

Under Apple’s policy, tracking parameters that users may opt out of include but are not limited to:

  • Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies.
  • Sharing device location data or email lists with a data broker.
  • Sharing a list of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to retarget those users in other developers’ apps or to find similar users.
  • Placing a third-party Software Development Kit (SDK) in your app that combines user data from your app with user data from other developers’ apps to target advertising or measure advertising efficiency, even if you don’t use the SDK for these purposes. For example, using an analytics SDK that repurposes the data it collects from your app to enable targeted advertising in other developers’ apps.

ATT is Apple’s way of responding to the growing paranoia of people being tracked, monitored or having their data sold to third parties.

The Effect on Businesses

This update has a direct effect on businesses that rely on keeping data and using that data. Two examples of major businesses that will be impacted are Facebook and Google, highlighting just how significant this update to Apple’s mobile operating system is.

Platforms like Facebook, Google Display Network, and YouTube, allow advertisers to preferentially target audiences. But with these changes, this may no longer be possible for users who have opted out of data sharing. So what does this mean for digital marketers?

One of the immediate effects is under reporting.

If you review your reports on Google Analytics and Facebook Insight regularly, you’ll notice that there’s always a slight discrepancy in metrics like ‘New Users’ or ‘Impression’ when segmented into, let’s say, Gender. The user’s attribute might not have been gathered for reasons like they aren’t logged in, previously deleted their cookies, or viewed your website or social media post with a VPN.

We can expect that discrepancy to grow in the coming days.

This holds true not only for your organic campaigns but also for your paid campaigns. We can expect numbers to not add up. The reports will reflect input data such as Views, Clicks, or Impression, but can’t attribute those events to qualities like gender, location, age, and interest.

Down the road, we’ll see its effects on users.

While the ATT does give users the ability to opt out of tracking, it also limits their ability to personalise their ads. It is worth noting that a user that opts out of tracking can still be shown ads, they are just not going to be personalised. The Trade Desk’s CEO Jeff Green predicts that companies will go back to inviting users to “upgrade” their experience according to a The Motley Fool article.

They also mentioned that Facebook is the platform most affected by this move. And rightfully so. According to Clario’s independent study, Facebook does the most tracking among the most popular apps. Others apps like Instagram, Tinder, and Spotify are also on the top 10 apps that track you.

Source: clario.co

It’s so affective that Facebook is shuttering Facebook Analytics by June 30, 2020 to adapt. That in itself is a different rabbit hole to dive into. For now, Facebook recommends business owners to implement their Aggregated Event Measuring (AEM) Tool.

Users are to assign Pixels to events on their domains. The events need to be ranked according to importance (only 8 events can be ranked). Facebook can show ads to users that triggered the event, prioritizing those that aggregated more points by triggering the most or higher ranking events. It’s basically their version of Remarketing.

Speaking of Remarketing, this should also affect Google Display Ads, and YouTube ads targeting at the least. It will have no effect on Search Ads targeting but it will have an effect on the data that will be gathered.

Don’t know where to start on getting your brand abuzz?

What Can We Do

It is possible to estimate the potential impact of this update on your business. You can start by referring to your Facebook or Google Analytics and look at how much of your audience are on iOS. This will help you with expectation setting. You may also set your date range to a year to get a broader estimate.

Some digital marketers might also be more affected than others. In Australia 55% of users are iOS with 45% Android users. However Not all countries are predominated by Apple users. You can also set expectations and modify marketing approach based on your target locations.

There are marketing approaches that require a greater level of specificity. If it’s disruptive to your campaign that your potential audience can’t be attributed to certain qualities (most likely yes), you can also try targeting your ads by device. However this will mean that you’re only targeting non-Apple users.

Ask yourself ‘should this change my marketing’?

Most industries cater to specific audiences, whereas some industries like food, tourism, and entertainment have a more generalized audience. Knowing your place in the conversation is helpful in determining what you should or should not do.

These changes lead to a traditional advertising problem.

In the old days of tri-media marketing, you can never really tell who watches your TV ad, reads your print ad, or hears your radio ad. Traditional marketers and advertisers worked around this by finding patterns.

School kids are watching TV at home in the afternoon. The working class passes by a big LED billboard on the commute after work. How did traditional marketers make this work for their brand?

It pays to know your customer and their customer journey. Sure, they might opt out of tracking, but certain people have certain digital habits. Try to refine your advertising efforts using traditional marketing and advertising principles.

Hot Takes

While there are not very many ways to solve the issue, there are a many ways to look at it. We should take this as a step forward in the right direction. Apple put its users first by giving them more agency over their privacy. It’s a bold and noble move in an industry that has thus far largely taken privacy for granted.

This is a win for users. As digital marketers, we should celebrate with them, too. Let this be a challenge on how we’ll improve marketing approaches to not compromise user experience.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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How to Design Facebook Ad Creatives that Convert

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how to design facebook ad creatives that convert

December 28, 2020

Due to its wide reach, Facebook ads have become one of the main tools online marketers and e-commerce site owners use to promote their offers and businesses. This doesn’t come as a surprise at all since Facebook has over 2.7 billion active monthly users.

Of course, in order to make the most out of your social media marketing campaigns, you need to create a Facebook ad design that can effectively bring traffic to your online store. Doing so will increase your chances of converting your site’s traffic into sales.

In this article, we’ll discuss how to create high-converting Facebook ads. You can apply the topics discussed below to launch a successful marketing campaign for your online business.

Don’t know where to start on getting your brand abuzz?

Ad Placement

Facebook provides advertisers with a variety of options when it comes to ad placement. These include the Mobile News Feed, Desktop News Feed, the Desktop Right Column position and Instagram. Although it’s quite tempting to select all placement options to maximise your ad’s visibility, doing so might actually end up hurting your marketing campaign’s effectiveness.

Facebook Ad Placements

Instead, focus on presenting your ads through the desktop news feed. After all, this is the first area that users look at whenever they open Facebook. Also, advertising via the desktop news feed means you’ll be able to include larger images and longer copies in your ad.

Although desktop newsfeed ads are a bit more expensive than other placement options, they can provide higher-than-average click-through rates, which increases your chances of boosting your business’ conversions.

Target Micro Audiences

When it comes to creating an effective Facebook ad, selecting the right audience is very important. By advertising to people who are most likely interested in what you’re offering, you’ll be able to achieve high engagement.

You can optimise your target audience by narrowing down the group that you want to advertise to. In addition to targeting your audience based on specific interests, you should also consider the age and gender of the people who will most likely benefit from your products and offers.

Aside from these factors, you can also create a more defined micro audience by targeting a specific city or region. Once you have achieved the desired results from your ads, you can begin slightly expanding your target audience.

Directly Engage Your Audience

Once you have identified your core audience, you can begin drafting your ad copy that not only speaks to them directly, but also provides a solution to some of their concerns.

Personalised Ad Copy

Your ad copy will serve as a message that describes your offers to your audience. To avoid alienating potential customers, make sure to use words that directly refer to them, such as “you.” By making them the central subject of your message, you’ll be able to make your audience feel that your product was specifically made for them.

Address A Pain Point

To create a compelling ad copy, adopt a straightforward approach that informs customers how your product or service can address their concerns or pain points. Aside from attracting the attention of customers, this technique can also pique their interest in your offer.

Key Ad Design Features

All the elements involved in creating a Facebook ad should work together in order to attract the attention of viewers and convert them into customers. You can achieve this by carefully crafting the various components of your ad.

What Would You Do With 10 Extra Hours Per Week?

Image

The image that you will select will be the first thing that customers will see when they come across your ad. Although there are a lot of effective concepts related to Facebook ad image design that you can try out, the general rule is to use images that have contrasting colours. Doing so will prevent your ad image from blending into the background or Facebook’s news feed. When selecting an image, make sure that it reflects the message you’re conveying in your ad copy.

Short Headline

Aside from the ad copy, the headline also informs viewers what your offer is all about. Since Facebook has a limit as to how many characters you can use for your headline, make sure to keep it short and straight to the point. Effective headlines are generally about five words long and deliver a solution to the concerns of customers.

Clear Call to Action

The call-to-action (button) on your Facebook ad will depend on your objective for your marketing campaign. For instance, if you want viewers to respond to your ad by scheduling an appointment or making a reservation through your business’ Facebook page, you can select the “Book Now” CTA. On the other hand, if you want viewers to purchase a product through your website, you can use the “See Offers” or “Shop Now” buttons.

You should always select a CTA that accurately reflects what you want potential customers to do after viewing your ad. Having a clear CTA can increase engagements with your ad and boost your business’ conversion rates.

When it comes to creating Facebook ads that convert, it is important to ensure that each aspect of your campaign is optimised to convert traffic and engagement into sales. Through the various topics discussed in this article, you’ll be able to craft effective Facebook ads that can help increase the reach and visibility of your e-commerce store.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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Your Website’s Load Time may be Affecting your Conversion Rates

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The Digital Marketing Landscape Changes as Apple’s latest Mobile Operating System iOS 14.5 goes Live