In the world of digital marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are often used interchangeably. This probably doesn’t come as a surprise since both processes are focused on improving the digital presence of websites by making them more visible to users.

Despite sharing the same objective, SEO and SEM are actually very different when it comes to achieving their goals. Basically, SEO is focused on optimising the various components of a website in order to get traffic from organic search results.

SEM, on the other hand, relies on both organic and paid search to improve a site’s traffic and visibility. In other words, aside from organic campaigns, SEM also utilises pay-per-click (PPC) advertising to drive traffic to a website. Since this process takes advantage of both organic and paid marketing techniques, SEO can be considered part of the SEM process.

SEO Overview

SEO is a process that involves optimising a website to enable it to reach the top positions in the organic search results pages of search engines. This can be done in a number of ways, such as conducting keyword research to identify the terms used by users when searching for topics, services, or products related to the one you’re offering on your website.

Once the targeted keywords have been identified, they can be incorporated into the content of web pages in order to increase their visibility in search engines. Link building is also another SEO strategy that can help a website’s visibility. Through this technique, you’ll be able to improve your site’s trust and authority signals, which can prompt Google to rank it higher.

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SEM Overview

As mentioned earlier, SEO strategies can fall under the entire SEM process. This means that all SEO efforts can be combined with an SEM strategy to improve a website’s visibility and traffic. Aside from organic actions, SEM also uses paid ads or PPC. This involves bidding on a specific keyword in order to rank at the top of search results when users use that term in their search.

Whenever someone clicks on your ad, you’ll pay for that amount that you bid. Although putting in a higher bid increases the chances of your ads appearing in the top positions of search results, this isn’t the only factor that you need to consider when running paid campaigns. Of course, you also have to write effective ad copies to encourage users to click on your ads.

How Long Does It Take To See Results With SEO And SEM?

One of the main differences between SEO and SEM is the amount of time that each process can produce results. In SEO, the optimisation efforts that you implement for your website can take about weeks, months, or even years before they can produce noticeable results. However, don’t let the long timeframe discourage you from investing in SEO since this is still more cost-effective than relying on ads.

More importantly, a properly executed SEO strategy can provide you with long-term results. In other words, through SEO, you can stay within the top positions of search results for a long time.

SEM, on the other hand, can produce instantaneous results once you’ve launched your ads. Although you can expect to see a spike in traffic and leads within just a few days, these outcomes will most likely end once your ad budget runs out. This is the main reason why SEO is considered a more sustainable lead-generating strategy than SEM.

Over to you…

If you want to take advantage of the benefits of both SEO and SEM for your website, make sure to get in touch with Digital Marketer Bee. Aside from providing tailored SEO solutions to rank your site higher in Google, we also offer Google ads services that can help your website reach a significantly larger audience. With both SEO and SEM, we can help your brand or business gain a competitive advantage over your competitors.

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Search engine optimisation (SEO) is a process that involves optimising various aspects of a website, such as its content relevance, link popularity, and technical configuration. Its main objective is to improve the search engine visibility of web pages by making them more relevant to the search queries of users.

The ability of SEO to make websites more visible on search engines such as Google is the main reason why business owners, website operators, and digital marketers use it as part of their long-term strategies. Compared to other marketing methods such as paid advertising, SEO provides website owners with a more cost-efficient and sustainable way of promoting their site.

Keyword research is the backbone of SEO. This can provide you with a list of terms users use when searching for products, services, or topics related to what you offer online. Once you have identified your targeted keywords, you can use a couple of SEO techniques to further improve your site’s search engine ranking.

Here is the list of ways to be discussed in this article:

  1. Publish High-Quality Content
  2. Regularly Update Your Content
  3. Optimise Metadata
  4. Add Descriptive Links
  5. Use Alt Tags

Publish High-Quality Content

One of the first things that you need to do is fill your website with relevant and authoritative content. This involves incorporating keywords into your web copies and blog articles, which can improve the online visibility of your pages and drive organic traffic to your website.

However, keep in mind that keyword integration is not enough to improve your ranking. You also have to make sure that the content of your articles is interesting and relevant to your target audience. This allows you to establish yourself as an authority and a credible source of information in your industry, which can help you earn backlinks to your site and improve its credibility and trustworthiness.

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Regularly Update Your Content

Blogging is not a one-and-done process. In order to maintain or improve your search engine rankings, you need to regularly update your content since this is one of the main indicators of a website’s relevance.

Aside from publishing new articles that appeal to your target audience, you can also update your previous blog posts, especially if there are new developments related to the topics you wrote about. Updating existing blog articles that received a lot of clicks is also a great way to attract more visitors to your site.

Optimise Metadata

Another aspect of your site that you should optimise is its metadata, which is a set of data that provides and describes information. Your web pages’ meta titles and descriptions should contain keywords and provide the necessary information in order to boost your site’s relevancy in search results.

The former is responsible for the page titles displayed at the top of a browser window and acts as a headline within search engine results. It is considered the most important metadata on your page. The latter, on the other hand, provides a textual description that a browser may use in your page search return. Its goal is to encourage people to visit the page by providing an appealing description.

Add Descriptive Links

Adding links to your site’s content is another great way to increase its search engine ranking. However, in order to take advantage of the benefits of link building, make sure to add them to your keywords instead of relying on simple call-to-action phrases such as “click here.” These types of phrases do not add value to a site’s search engine visibility.

Using descriptive links, which involves attaching URLs to targeted keywords, not only improves a site’s SEO but also adds value to your readers and site visitors.

Use Alt Tags

Always make sure to use alternative text descriptions, more commonly known as alt tags, to describe the images and videos featured on your web pages. These elements allow search engines to locate your page, which is helpful especially for users who use screen readers or text-only browsers.

SEO is one of the main services offered by Digital Marketer Bee. We only use tried-and-tested white hat techniques to improve our client’s online visibility to help their digital growth. Through our team of SEO experts, we can help boost your website’s search engine ranking by improving its overall searchability.

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In an effective digital marketing campaign, social media and search engine optimisation (SEO) should be utilised together because these two entities share the same goals. Both of them are focused on providing useful information to targeted users in order to encourage them to convert.

Taking advantage of both social media and SEO can help business owners and marketers build brand awareness by reaching out to wider audiences. With properly executed social media campaigns, you can help your website achieve better rankings in the results pages of search engines.

Here are the list of the guides to be discussed in this article:

  1. What Is Social Media SEO?
  2. Do Engagements Affect Search Rankings?
  3. How Can Shares Lead To More Backlinks?
  4. How Does Social Media Help You Understand Customer Behaviour?

What Is Social Media SEO?

The concept of social media SEO refers to the use of a social media presence to boost a website’s organic traffic through organic search. This involves posting content with certain keywords on various social media platforms, such as Facebook, Instagram, and YouTube.

Doing so allows the products and services of brands that are posted on social media to become more visible and searchable when users type in certain keywords on search engines. Listing products and adding relevant keywords to their titles and descriptions will help you gain exposure and improve your search ranking on Google.

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Do Engagements Affect Search Rankings?

The number of likes and shares that your social media posts receive can also have an impact on your brand’s search ranking. That’s because more shares can increase the chances of other users encountering your content online, which can boost your brand exposure.

As your social media engagement improves, search engine crawlers will start to gather similar citations and develop predictive search suggestions based on the number of content shared by other users. This means that the next time a person types in a targeted keyword, Google will suggest the most searched content, which can lead to your social media post and, eventually, your website.

How Can Shares Lead To More Backlinks?

Aside from brand visibility, engagements through shares can also lead to more backlinks to your business’ website. When you post a blog article or link from your website to your Facebook or Twitter account, the backlinks to your site will increase as other users start to share your content.

These backlinks, also known as incoming or inbound links, are used by Google as ranking signals. This means that your search engine ranking will improve as your page gets shared on social media. However, keep in mind that in order to get shares, you have to make sure that the content you post provides valuable and relevant information to your followers.

How Does Social Media Help You Understand Customer Behaviour?

The insights and analytics tools of social media platforms can provide you with a clear idea of how your followers respond to the content that you post. By knowing how many likes, shares, and comments a certain post received, you’ll be able to determine which type of content performs well.

By studying the behaviour of your followers, you can make changes and improvements to your social media campaigns and strategies. You can start focusing on the best-performing content in order to increase follower engagement, which, as discussed in this article, can have a direct effect on your website’s SEO performance.

At Digital Marketer Bee, we make sure that the social media campaigns that we create for brands not only reflect their business goals but also coincide with our SEO strategies. This helps ensure that we are able to successfully implement strategies that are aimed at fostering digital growth.

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Search engine optimisation (SEO) is an effective process utilised by digital marketers and businesses to capture more leads by improving the online visibility of websites. In addition to websites, SEO can also be used on landing pages, which are standalone pages created specifically for marketing and advertising purposes.

The goal of landing pages is to encourage users to take a specific action, such as by signing up for a mailing list, purchasing a product, or availing of a service. Aside from advertising and email marketing campaigns, landing pages can also generate leads through SEO. In this guide, we’ll teach you how you can optimise your landing page in order to improve its ranking in search engine results pages, which enables it to capture more organic leads.

Here are the five steps to be discussed in this article:

  1. Keyword Research
  2. Landing Page Optimisation
  3. Link Building
  4. Speed & Interface
  5. SEO Results Analysis & ImplementationSEO Results Analysis & Implementation

Keyword Research

Just like in websites, the first optimisation technique that you need to carry out for your landing page is conducting keyword research and analysis. This step involves finding the terms and phrases that users type into Google or other search engines to look for products, services, and solutions similar to what you’re offering.

Aside from searching for keywords commonly used in your industry, you should also analyse the key terms used by your competitors to improve their rankings. Doing so gives you an idea of the targeted keywords that other businesses are using to capture the attention and search intent of their target audience.

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Landing Page Optimisation

After gathering your targeted keywords, you can start optimising your landing page by incorporating these terms into the various aspects of your landing page. For instance, you should add your keywords to your page’s headings, body text, anchor links, image alt texts, metadata, and social proof.

Adding the keywords to your page’s content optimises it for search engines. This step helps your landing page become more visible to your target audience or the people who are using these terms to look for online content that’s similar to your offer. In other words, this step helps your page achieve better rankings in search engine results pages.

Link Building

Getting backlinks from other websites is also an effective way to improve your page’s ranking. However, make sure to only acquire backlinks from high-quality websites and those that are relevant to your business and industry. Getting links from low-quality sites might negatively affect your page’s credibility, which can also affect your ranking.

You can build backlinks by getting in touch with non-competitor websites that also operate within your industry. You can also reach out to blogs or niche websites that may find your content relevant and useful. Another technique you can use is by checking your competitors’ backlinks and using the same sources.

Speed & Interface

SEO for landing pages isn’t limited to keywords and backlinks. You can also optimise your page and boost its ranking by improving how it performs. One way to do this is by making sure that the page has an ideal loading time. According to Google, the recommended loading speed for web pages is under two seconds. Visitors usually leave a website if its pages take a long time to load.

Another aspect that you should look into is the mobile-friendliness of your landing page. Due to the popularity of handheld gadgets such as tablets and smartphones, more people are viewing sites using mobile devices instead of desktop computers. In order to capture leads from mobile users, you should make sure that your page can be viewed and used properly using mobile devices.

SEO Results Analysis & Implementation

The last step you need to do is to track the performance of your landing page. If you don’t regularly analyse the results of your SEO efforts, you won’t be able to know which strategies are effective and if there are areas that need to be improved.

You can carry out this step using Google Analytics. After analysing your page’s performance, make sure to implement necessary changes in order to improve its optimisation. This allows you to maintain or boost your page’s visibility.

If you have a website or landing page and you want to improve its online visibility, Digital Marketer Bee can help you boost its ranking through the use of effective white-hat SEO strategies. Our SEO experts can implement the right set of actions to increase traffic to your site, which can also have a positive impact on your lead generation and sales.

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Countless articles have already been written about the nature of search engine optimisation (SEO) and how it can benefit companies, organisations, e-commerce brands, and websites. Basically, it works by improving the online visibility of these entities through the use of strategically researched and implemented keywords.

Due to SEO’s potential to grow businesses by catching the attention of potential customers online, numerous agencies have emerged during the past years that offer digital optimisation services. By definition, these companies, commonly referred to as SEO agencies, work by developing and launching optimisation campaigns and strategies that are designed to improve the online visibility of websites. They make sites more visible in search engines such as Google to gain more organic traffic.

Here’s the list of topics we will discuss to get you started in this article:

  1. What Does An SEO Agency Do?
  2. What Should An SEO Agency’s Services Include?
  3. What Are The Benefits Of Working With An SEO Agency?
  4. What It’s Like Working With An SEO Agency?

If you’re considering hiring the services of an SEO agency for your business, check out the guide below to get an idea of what you can expect working with this type of company.

What Does An SEO Agency Do?

As mentioned earlier, the main objective of an SEO agency is to optimise your website in order to make it more visible in search engines. This can lead to an increase in organic traffic, which can then boost your leads, conversions, and sales.

SEO agencies help their clients by essentially utilising the same campaigns and strategies, which involve conducting keyword research, creating backlinks, and developing SEO-friendly content. The main difference, however, is how an SEO agency can customise and tailor these tried-and-tested strategies according to the needs, preferences, and business goals of their clients.

In other words, when choosing an SEO agency, make sure to go with the one that can provide you with personalised service for your company.

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What Should An SEO Agency’s Services Include?

In addition to researching keywords, building backlinks, and creating content, professional SEO agencies also carry out other tasks and actions that complement these strategies. One of the first steps that they carry out is auditing their client’s website to see how it is performing. From here, they’ll be able to determine the necessary actions to improve its optimisation.

They’ll also analyse their client’s industry competitors to see how they’re performing and capturing their leads. Through the information that they gather, they’ll develop strategies that are designed to provide their clients with an advantage over their competitors. As SEO agencies develop and implement their various SEO actions, it’s important that they maintain constant and clear communication with their clients. Doing so allows them to explain the purpose of each strategy and the results that clients can expect from these actions.

What Are The Benefits Of Working With An SEO Agency?

The main benefit that you can expect from working with a professional SEO company is that you’ll be partnering with experts in the various fields of SEO. This means you’ll be able to save a lot of time, effort, and resources learning about different SEO techniques and how to implement them for your site.

Also, the rich experience and knowledge of SEO experts allow them to take advantage of certain techniques that they know will be effective for your company. With the help of an SEO agency, you can focus on running your business without worrying about how to improve its digital growth on your own. More importantly, the right SEO agency can help you get more leads than you can handle, which has a direct effect on your company’s sales and performance.

What It’s Like Working With An SEO Agency?

When you start working with an SEO agency, the first thing its members will do is hold a kick-off meeting. The purpose of this meeting is to get to know the nature of your brand and your goals for your business. You’ll also get to learn the type of strategies that the agency will implement to grow your business.

As stated earlier, an SEO agency is supposed to maintain constant communication with clients during the duration of the contract to provide updates on their progress. Depending on the operations of an SEO agency, these routine check-ins can be done daily or weekly. Aside from these quick updates, SEO agencies also usually send monthly reports that provide detailed updates and recommendations regarding the implemented SEO strategies.

If you’re considering hiring the services of an SEO company for your business, make sure to choose a professional and highly-trusted one. Usually, an agency’s customer reviews and client case studies will provide you with everything you need to know to make an informed decision.

At Digital Marketer Bee, we provide tailored SEO services that perfectly match the operations and business goals of our clients. Through our data-driven and ROI-focused strategies, we can help grow your business by boosting its online visibility.

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An SEO landing page is a dedicated page that’s focused on attracting organic traffic from search engines for a specific set of keywords. It may be designed to convert visitors into leads or generate interest for your brand’s main offerings through links that lead to your main website.

Since this type of landing page targets specific keywords, its content should be relevant to a user’s search query. For instance, if your company provides website development services in Australia, it’s ideal to create multiple landing pages that are optimised around keywords related to this topic. Examples of possible keywords include web developer in Sydney, web developer in Victoria, affordable web development service, or professional web development services.

The main goal is to accommodate the search intent of users who are using these keywords to look for topics and services that are related to what your company is offering.

Characteristics Of An SEO Landing Page

In order to ensure that your SEO landing pages effectively reach your target audience, they need to have certain characteristics. Taking into account these factors during the development phase helps ensure the success of your pages.

Unique Content

Since multiple landing pages target keywords that are almost similar, you’re at risk of producing the same content for these pages. Unfortunately, duplicate content can hurt the rankings and visibility of your landing pages. To ensure that this doesn’t happen, make sure that your content for each SEO landing page is at least 75% unique.

Engages Visitors

Each landing page must still be unique and engaging for visitors. After all, its goal is to boost conversions. This can be achieved by publishing copies that are informative, persuasive, and highly relevant to your visitors’ search query

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Long-Form Content

If possible, strive to produce copies and content that are at least 1,500 words long. In addition to being able to provide detailed and informative content, long-form copies also help your page’s search engine optimisation as it attracts the attention of Google’s crawlers, which helps it rank well. Also, lengthy copies help you introduce all the details of your products and services to potential customers.

Properly Optimised

Aside from web copies, you should also make sure that the other text-based aspects of your landing pages are properly optimised. This involves adding your targeted keywords to your title tags, meta descriptions, URLs, and other content. Also, develop landing pages that are optimised for mobile devices since most internet users nowadays view web pages using their smartphones, tablets, and other handheld gadgets.

If you’re looking to develop a set of SEO landing pages for your business or brand, don’t hesitate to get in touch with Digital Marketer Bee. The combined efforts of our web developers and SEO experts can provide you with high-quality landing pages that appeal to your target audience and are optimised for your targeted keywords.

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Producing high-quality website content is one of the most important factors when it comes to increasing a business’ brand visibility. Aside from improving a site’s search engine optimisation (SEO), content can also contribute to leads and conversions by attracting the attention of potential customers. 

However, many marketers and business owners often don’t know where to properly share their content. Is it better to produce blog content, or should you just focus on social media?

Although combing blogging and social media is always the best option, it can also depend on your objectives. After all, blogs and social media have different goals.

The Goals of Blogs and Social Media

According to Jay Baer, the head of Convince & Convert, the goals of content marketing are consumption and then behaviour. Social media, on the other hand, is focused on participation then behaviour. Due to their varying nature, it’s ideal to use blogs and social media according to the type of content that you want to produce.

For instance, social media platforms such as Facebook and Instagram are great for boosting engagement with your followers. This can be achieved by posting content like photos and videos that can easily attract their attention and interests. Humorous content such as memes can also boost follower engagement.

In addition to visual-based content, short copies featuring tips, fun facts, and customer testimonials can also bepart of your social media startegy. This type of content can help educate your followers regarding your brand.

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Blogs, on the other hand, can be utilised to present helpful information to your site visitors. Long and detailed articles that contain practical and relevant information can help establish your brand’s credibility and image as an industry expert.

Whether you’re posting on a blog or your social media pages, just make sure that the content you produce is appropriate for your target audience and is relevant to your business or industry.

How You Should Repurpose Content

Many businesses tend to combine blogging and social media by repurposing content from the latter. This is a practical and effective way to keep your audience engaged while encouraging social media followers to visit your blog and website.

However, keep in mind that repurposing blog posts for social media is not as straightforward as it seems. Simply sharing a link to a blog post on your Facebook or Instagram account is not a great way to catch potential customers’ attention.

Instead, you should add something new to the repurposed content. For instance, if you run a digital marketing agency and you have an article about creating a conversion-focused landing page, you can draft a short copy for social media that features some of the tips or steps you covered in the blog post.

This technique provides your followers with an interesting piece of valuable information while encouraging them to visit your site and read the rest of the article to learn more.If you’re looking to expand the reach of your business through an effective combination of blogging and social media, Digital Marketer Bee can help you get started with an online marketing strategy designed to increase your followers and traffic to your website. Through our services, you’ll be able to gain more leads than you can handle.

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In the web design and development world, the terms user experience (UX) and user interface (UI) are often used interchangeably. Many people make the mistake of thinking that both have similar definitions. However, these two terms refer to different aspects of a website’s overall functionality and layout.

In order to build a fully operational website that appeals to a target audience, site owners and developers need to understand how to prioritise UX and UI. In this guide, we’ll go through the main objectives of UX and UI and how they’re different from each other.  

What is UX?

UX or user experience design is a human-focused approach to designing products. It encompasses all aspects of how a consumer or the end-user interacts with a company’s products and services. In other words, products are designed with the end-user in mind.

In terms of web development, UX applies to all features of a website that site users can interact with or experience. It isn’t solely concerned about the appearance of a website. Instead, it involves creating features that make the entire experience of using a website smooth for the visitor. For instance, a UX designer is concerned with making sure that a website is easy to navigate, and that the entire checkout process is seamless and easy to use.

What is UI?

On the other hand, user interface design or UI is focused on optimising a website’s points of contact, such as the navigational buttons. It also covers the other interactive elements of a site like its colour schemes, icons, spacing, typography, and responsiveness.

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The main objective of UI is to provide a visual guide to site visitors as they browse through the site. UI designers also have to make sure that the overall appearance of a website is aesthetically pleasing, coherent, and consistent. Aside from incorporating design elements that appeal to site visitors, they also make sure that the site’s appearance reflects the image or message that a brand is trying to convey.

The Difference Between UX and UI

The main difference between UX and UI is that the former is focused on the overall feel of the experience, while the latter is about a website’s appearance and function. Dain Miller, a web developer, provided an analogy that clearly explains the difference between these two design concepts.

He compared UX and UI to the experience of riding a horse. According to Miller, UI is like the stirrups, reins, and saddle that you use to ride and control the animal. On the other hand, UX is the feeling you experience while riding the horse.

Another analogy explains what would happen to a website if its UX or UI is designed poorly. According to Rahul Varshney of, UI without UX is like an artist randomly applying paint to a canvas. UX without UI is like a frame without artwork.

UX and UI are like two sides of the same coin. Although they have different functions, they work together to deliver a visually appealing and functional website. In e-commerce, these two characteristics are important in converting site visitors to paying customers.

If you’re looking to build a site that features a perfect blend of UX and UI, then make sure to get in touch with Digital Marketer Bee. Our skilled web designers and developers can deliver a website that not only looks good and functions properly, but also reflects your brand’s image and goals and is optimised for conversions.

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Search engine optimisation (SEO) has always been the driving force behind the digital success of online businesses and marketers. It can actually be considered as the backbone of all things related to the increase of a website’s visibility and organic traffic.

After all, the main goal of SEO is to improve the search engine ranking of a site, page, or other online content. In other words, effective SEO strategies can help users easily find the online content that they’re searching for.

If done properly, an SEO plan can help your website maintain its top ranking for a long time. This means you’ll be able to enjoy improved visibility even without resorting to paid marketing efforts, such as running an online advertising campaign.

If you want to enjoy prolonged online visibility for your brand or e-commerce business, then follow these simple steps below to create a long-term SEO strategy.

Perform A Competitive Analysis

The first thing that you need to do is study the SEO activities of your competitors to see what they’re up to. Specifically, try to analyse their optimisation strategies, such as how and where they’re getting backlinks to their site.

You also need to pay attention to the content that they produce. By knowing the type of topics they cover, the depth of their research, and the vocabulary they use, you’ll be able to get an idea of how they relate to their target audience.

More importantly, this step will also help you determine the type of SEO techniques you should be doing for your business. However, don’t just copy exactly what your competitors are doing. Instead, step it up a notch and incorporate better techniques in your strategy.

Work Your Way Up

As you know, keywords play a crucial role in the success of an SEO campaign. Although some would recommend going after highly competitive key phrases, it’s better to start small and go for less competitive ones, especially if you’re just starting out in your industry.

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Although this tactic may seem counterintuitive, going after less competitive search phrases or long-tail keywords can help you immediately increase organic traffic to your site. You can then start increasing the number of visitors to your site by working your way up and targeting more competitive phrases.

Use Structured Data

When preparing the contents of your site, such as videos, product listings, and customer reviews, make sure to use JavaScript Object Notation to describe them thoroughly. This action allows you to create structured data for your web content. Structured data refers to the snippets that appear on a Google search results page after a user enters a search query. For instance, if you type in the phrase “cookie recipes,” Google will display an expandable menu of recipes right above the actual search results.

For businesses and marketers, making use of structured data can help boost the visibility of their pages as it allows them to appear right on the first page of Google.

Get Creative With Link-Building

You don’t have to limit your link-building efforts to your text-based content. You can get creative by asking your developers to create badges or widgets that customers, affiliates, and other business partners can use on their websites to link back to your site.

One company that was able to successfully use this strategy is TripAdvisor, which offers badges to users who interact with their website, such as by submitting a review.

Start Blogging

Posting blog content is a great way to get links back to your website. However, in order for this strategy to work properly, you should aim to produce high-quality content that provides useful information to your readers. Also, aim to write lengthy blog articles that are in-depth and well-researched. This allows you to turn your website and brand into a reliable source of information within your industry.

As much as possible, write your articles from scratch. Avoid using spinning software that rewrites existing articles since doing so can have negative consequences on your site’s SEO performance in the future.

Digital Marketer Bee can help increase your website’s visibility and conversion rate with effective SEO strategies. Our SEO experts only use white-hat SEO tactics to ensure that your site stays in the top search pages of Google for a long time.

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Running a Facebook ad campaign is a great way for marketers and brands to generate leads for their business. One of the most important factors of a successful campaign is making sure that it targets the right type of audience.

In addition to making the most out of your marketing budget, going after the right types of audiences can help make sure that your ads are reaching Facebook users who are interested in your business or topics related to it. This allows you to present your offer to people who will most likely purchase from your website.

If you’re planning on launching a Facebook ad campaign or are already running one, make sure to target these three audience types to generate leads and conversions for your business.

Core Audiences

The core audience refers to the specific groups of people that you want to target with your ads. This type of audience is ideal especially if you’re looking for high-quality leads. Using Facebook’s Core Audience targeting options, you can take advantage of the social media platform’s data and algorithm to find your ideal audience.

Through these targeting options, you can tweak your ads to find audiences based on their interests, demographics, location, behaviour, and connections. These options can help you reach the types of individuals who will most likely interact with your ads.

Lookalike Audiences

Lookalike audiences, on the other hand, are the people who have the same characteristics as the audiences that you are already targeting on Facebook. Since they’re similar to your existing audience, they are also most likely interested in your products or services.

Don’t know where to start on getting your brand abuzz?

Similar to core audiences, Facebook also has a targeting tool for lookalike audiences. You can use this option by uploading a custom audience. Facebook will then create a new group that matches the audience attributes that you provide.

Custom Audiences

The third type of audience that you should target in your ads is the custom audience. This refers to the group of people that you create and define on Facebook. It can be created and developed using your Facebook account’s contact list or the visitors to your website. This can also be done by using the data from your Facebook pixel or uploading the contact information of your leads, such as their phone numbers or email addresses.

Since custom audiences involve reaching out to your existing contacts or those who have already visited your site, this type of audience is ideal for retargeting campaigns. Retargeting them with your ads is a great way to increase your conversion rates since this group consists of people who are already quite familiar with your brand.

Enlisting the help of a professional Facebook advertising agency like Digital Marketer Bee can also ensure that your ads will reach your brand’s ideal audience. Through our social media marketing service, we can create highly converting Facebook ad campaigns that will certainly appeal to the type of audience that you would like to attract for your business.

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