For businesses, brands, companies, and basically anyone who wants to benefit from their digital presence, running a Google ads campaign is a powerful strategy.

Basically, this method allows them to reach out to potential customers on the world’s most widely used search engine platform.

Although running an ads campaign on Google seems like a pretty straightforward task that simply involves drafting ads that target the search intent of your intended audience, there are still a few important factors you have to consider in order to make the most out of your marketing budget.

In this article, we’ll show you some of the things you need to do in order to optimise your Google ads campaign and increase your ROI.

Aside from increasing your brand visibility through paid strategies, following these tips can also help your business convert site visitors into paying customers.

Setup A Google Business Profile

Before creating or launching an ad campaign, the first thing that you need to do is open a Google Business profile for your company or business.

Google Business Profile, which is previously known as Google My Business, is a tool developed by Google that helps local business owners manage their online presence.

It does so by making registered businesses appear on Google Maps and increasing their visibility on local searches. Aside from making your business appear on relevant search queries on Google, a Google Business profile is a requirement for a Google ads account.

Connecting these two allows you to push ads in the map placement, which is essential for businesses looking to capture a local target audience.

Think Like A Customer

As you begin addressing the various technical aspects of your ads, such as the keywords you’ll target and the demographics of your audience, try to step into the shoes of your customer.

This involves researching the search terms and keywords that they most likely use when searching for topics, products, and services that are similar to what you’re offering.

In addition to general keywords, look for localised terms that are relevant to your products and your location. This will help narrow down the coverage of your ads to ensure that they appear to Google users within your targeted area who are interested in your company and what you are selling.

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Create A Landing Page

Although you can use your website for your Google ads, it’s highly recommended to create a dedicated landing page specifically for your campaign. Ideally, this page should only contain relevant information and images about the product or service that you’re marketing.

Having an optimised landing page is advisable because if users who click on your ads are redirected to the homepage or another section of your site that’s not the product page, this creates additional steps that they have to complete in order to finalise a purchase. This can turn some customers off, causing them to leave your site.

Instead, make sure they are redirected to a landing page that immediately shows them what the product you’re advertising is all about.

Also, don’t forget to add a clear and highly visible call-to-action button to encourage page visitors to complete a purchase.

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Study Your Competitor

Analysing the marketing efforts and strategies of your competitors can also help you tweak your own ad campaigns to make them more effective.

In addition to learning about the types of audiences they usually target in their ads, you can also identify the keywords that they’re using for their campaigns.

The information you gather can be incorporated into your own marketing campaigns, providing you with an easy way to draft ads that resonate with your target audience.

Utilise Google Analytics

Google has several free tools that you can take advantage of to improve the performance of your marketing strategies. One of these is Google Analytics.

This platform is primarily designed to help you understand the customer journey and improve marketing ROI. It also helps you make sure that you’re targeting the right audience for your remarketing ads.

Specifically, Google Analytics keeps track of the actions and behaviours of potential customers after they’ve clicked your ads.

It also monitors various metrics such as the bounce rate, pages per session, average session duration, and percentage of new sessions.

Through the data it collects, you’ll be able to understand how customers interact with your ads, keywords, and landing page. You can then use this information to create better and more effective campaigns in the future.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

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What we can do for you

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High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

When it comes to designing and developing a website, there are many platforms to choose from. One particular platform that stands out from the rest is WordPress.

Not surprisingly, many web design agencies prefer to use this content management system to build beautiful and functional websites for their clients.

This is primarily because WordPress has a variety of features that can benefit brands and companies that are looking to establish their online presence.

In this article, we’ll go through the various benefits this web design software has to offer.

Offers More Flexibility

When designing a website using WordPress, you have the option of building a simple and basic one-page site for your business. You can expand your site by integrating additional pages and content later on.

The level of flexibility that WordPress provides in the design and development process provides you with full control over the creation of your business website.

For instance, you can start with a simple blog layout that delivers helpful and information-rich content to your audience. As the operations of your business grow, you can use WordPress’ various offerings to expand your website and turn it into a fully functional e-commerce site.

SEO-Friendly Features

Another major advantage of using WordPress for web design is its SEO-friendly themes and plugins. SEO or search engine optimisation is the process of improving a website’s various features to increase its visibility in search engines, such as Google.

This allows brands to attract more customers by making their websites more visible according to the search queries of their target audience.

Since WordPress values the importance of SEO, it has various features that are dedicated to this digital marketing strategy.

Moreover, WordPress makes it easy to optimise pages by allowing developers to add meta tag keywords, descriptions, and titles to all of the site’s content.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Provides High Security

WordPress has built-in features that are designed to enhance a website’s security. This is ideal as it allows businesses to protect their online customers and operations.

In addition to providing safe-to-use plugins and themes, WordPress has a dedicated team that monitors any software vulnerability and regularly releases security updates.

In addition, this platform provides users with ways to heighten the security of their site by disabling file editing, choosing a trustworthy hosting provider, changing their WP login URL, and limiting the login attempts with two-factor authentication.

Easy Integration With Social Channels

Aside from having a website, building a social media presence can also help businesses attract customers and boost brand visibility.

Thankfully, WordPress makes it easier for business owners to share content from their website on different social media platforms through its widgets and plugins.

With these features, you and your followers can share both new and old content from your site on social media. This gives you an opportunity to solidify a social media presence while reaching out to new audiences.

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Mobile-Friendly Themes

In the world of e-commerce, having a mobile-friendly website is crucial to the successful operation of a business. That’s mainly because more than half of overall Internet traffic comes from mobile devices. This indicates that if your site isn’t responsive on mobile devices, you’re at risk of losing customers and sales.

Since WordPress understands the importance of mobile responsiveness, it has developed many free and premium themes that are mobile-friendly.

This helps ensure that your site will be functional and easy to navigate, even when viewed on handheld devices.

These are only some of the best features of WordPress. With this platform, web design and development agencies can create fully customised and bespoke websites that accurately reflect the nature and business goals of their clients.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

Local SEO is a type of search engine optimisation strategy that’s aimed at helping businesses increase their online visibility in local search results on Google. For instance, if you have a business in Melbourne that mainly caters to customers in this city, it’s ideal to utilise digital marketing campaigns that are geared toward catching the attention of people in the area.

This is where local SEO comes in. This strategy allows businesses to secure the top positions in Google’s search engine results pages by ranking for keywords and search queries typed by local consumers.

Defining Local SEO

As mentioned earlier, the goal of local SEO is to boost the visibility of local businesses. This strategy involves optimising the business’ website for a specific local area. This includes improving the various aspects of web pages to make sure that they rank for certain search queries performed by a local audience.

By doing so, your business’ site will appear in the top search results whenever someone from your area searches online for a product or service that’s similar to what your company is offering. Local SEO is different from SEO in general in the sense that the former is more focused on ranking in specific areas, such as cities, towns, or regions. Although the latter shares the same strategy, it is not too keen on targeting local searches.

Case Studies

Learn more about the brands that have gained buzz with our help.

How Local SEO Works

Optimising a website for local search, as well as utilising various off-page local marketing strategies, such as setting up a Google My Business profile, can let Google know that your brand or company is located within a specific area. More importantly, it signals to Google that you want to be found by people in that region.

This can be achieved in various ways. But the first and most important strategy that site owners and local SEO practitioners should carry out is conducting keyword research. In SEO, keyword research is the process of identifying terms commonly used by the target audience to look for topics related to the products and services offered by a company.

Although local SEO carries out the same process, it prioritises local keywords or those frequently used by local audiences. It also targets keywords and phrases that have terms that are specific to the location being targeted. For instance, if your Melbourne-based company provides SEO services, then you should probably include the search queries “SEO agency in Melbourne” and “SEO agency near me” in your list of target keywords.

This strategy allows you to target potential customers who are interested in and are looking for services similar to what you’re offering in your area.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Importance Of Local SEO

Local SEO can provide small or regional businesses with the necessary edge to compete against larger competitors. It allows them to laser-target their marketing efforts and campaigns to attract customers who are most likely interested in what they have to offer, which means they are likely to convert and become paying customers.

More importantly, local SEO strategies let businesses and brands take advantage of the current market and consumer trends. For instance, according to Google, around 76% of individuals who carry out a local search using their mobile devices visit a business within 24 hours. Moreover, 28% of them make a purchase.

In a different study, the search engine giant also noted that about 30% of all daily searches made on its platform are related to location, which indicates that users are searching for local-related topics. Likewise, a survey carried out by Rio SEO revealed that over 60% of respondents make local search queries every day.

These are only some of the data supporting the effectiveness of local SEO. If you’re looking to get more sales, attract more customers, improve your brand visibility, and boost your conversion rates, then you should definitely consider investing in optimising your business website for local search.

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In today’s highly competitive world, companies of all sizes are going head to head against each other to attract the attention of potential customers. Staying ahead in their respective industries can be challenging for small businesses due to their limited financial and marketing resources.

Fortunately, search engine optimisation (SEO) has provided businesses with an effective way to beat their competitors. Since about 35% of product searches begin on Google, SEO gives small businesses an opportunity to improve their brand visibility and present their offerings to customers.

In this article, we’ll go through 6 tried and tested SEO strategies designed to improve the rankings of small businesses.

1. Start With The Basics Of Small Business SEO

Whether you’re an e-commerce brand or a traditional brick-and-mortar store, it’s important to cover the basics of a website’s SEO. One of the tools used by Google to rank websites in its search pages is the Core Web Vitals.

This tool keeps track of three key metrics: speed, responsiveness, and visual stability. Through these factors, Google reviews a website according to its loading speed, navigability, and if it has certain technical issues that can negatively affect the experience of site visitors.

In other words, if your site has problems related to these fields, its ranking in Google’s Search Engine Results Pages (SERPs) might suffer. To ensure that you don’t get flagged by Core Web Vitals, you can use another digital tool known as Google Search Console (GSC).

GSC shows you the findings of the Core Web Vitals as well as other issues in your pages that can affect your site’s overall performance. You’ll also get informed of potential issues that could negatively affect your website.

Another Google tool you can take advantage of is PageSpeed Insights. This allows you to analyse the loading speed of individual pages, which you can then use to make necessary improvements.

Improving your site’s reputation and SEO through these tools can help boost your site’s ranking on Google.

2. Optimise For Local Search

If you’re a small business owner looking to target local audiences, then you should definitely consider setting up a Google My Business (GMB) profile. This free tool from Google helps brands manage their digital presence. It allows them to create a business profile on directories, which can include citation information such as their business name, phone number, and address.

Newly created profiles are shown in Google Maps and local search results, which makes it easier for local customers to find you. In addition, you can use your GMB profile to connect with customers through reviews and different social accounts.

Aside from these benefits, a GMB profile also enables businesses to control how their information appears in SERPs. For example, they can use this platform to promote their offerings by featuring photos and videos of their products or services. They can also use their GMB account to announce upcoming events or specials related to their operations.

Also, according to Google, about 60% of mobile phone users contact businesses directly from GMB results. This means that you can increase your leads and possibly customers by setting up a GMB profile.

Case Studies

Learn more about the brands that have gained buzz with our help.

3. Target Keywords That Drive Conversions

Keyword research plays an important role in SEO. Many SEO experts and practitioners have stressed the importance of going after low competition keywords, targeting terms with high search volumes, and using long-tail keywords to bring in more traffic to a website.

Although these are all effective strategies to attract visitors, they don’t guarantee that the users will be converted into paying customers. Instead, you need to adopt a strategy that’s aimed at persuading site visitors to make a purchase.

This can be achieved through targeted traffic, which refers to the specific audience you want to direct your marketing efforts to. This audience group is composed of users who will most likely buy something from you or complete the desired action.

You can attract your targeted traffic by tweaking your keyword research to focus on terms that directly appeal to your target audience. For instance, if you’re a B2B company that provides services and products to other business owners, you should focus on targeting keywords that can attract company owners and managers who are interested in what you’re offering.

4. Take Advantage Of Popular Search Queries

In addition to ranking search engine keywords, your business’ content strategy can also focus on utilising search terms used in community questions to drive traffic to your website. Make sure to target frequently used terms in questions that are related to your offerings. You can find these types of questions on crowdsourcing platforms such as Reddit and Quora.

You can leverage these questions in two ways. The first method involves presenting yourself as a source of credible information by providing well-written, interesting, and informative answers to community questions. This helps make your website content and online persona more trustworthy to other users.

However, make sure to provide genuine answers instead of blatantly promoting your business on these online community forums. Aside from irritating other users, self-promotion can cause your posts to get taken down on Reddit.

If users are posting these types of questions on social media, they are also most likely searching for related topics on SERPs. The main advantage of this technique is it allows you to beat current SEO search term trends while presenting website content that ranks for specific search terms on SERPs.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

5. Use Technical SEO

The concept of technical SEO covers various aspects, such as a website’s infrastructure and its different on-page elements, like meta tags and title tags. Although this may seem complex and daunting, following a couple of basic principles can improve your website’s visibility on Google and boost its chances of ranking high on SERPs.

An SEO audit is the best place to start with technical SEO. A proper audit evaluates all aspects of a website, such as its on-page content, structure, backlink profile, and other technical elements. It can also help identify potential issues that may be interfering with the site’s performance and visibility.

An SEO audit’s results can be used to create actionable plans designed to improve a website’s SERPs ranking. Ideally, these strategies should include both short-term and long-term objectives.

Another tool that you can use for your technical SEO needs is Google Analytics. This application can help identify and solve various technical SEO problems. It allows you to monitor how the various aspects of your site are performing by keeping track of its page views, visitors, and other vital metrics.

For instance, if your landing page isn’t getting as many views as you’re expecting, you can use Google Analytics to fix issues that need to be addressed. You can also utilise this tool to monitor your site’s bounce and conversion rates.

6. Build A Backlink Profile

Backlinks are one of the most important ranking factors that the algorithm of Google pays attention to. According to a survey carried out by uSERP, around 58% of 800 respondents consider backlinks as the most impactful ranking factor.

A case study by Backlinko also highlights the importance of backlinks. According to the study, web pages that ranked at the number 1 position in SERPs had around three to four more backlinks than pages with lower rankings.

These two examples show how important backlinks are to a website. But, in order to build a comprehensive backlink profile, you need to understand the two main types of backlinks. The first is dofollow links, which inform Google’s crawlers to follow a backlink and index the content that it comes across.

The other type is nofollow links. These tell Google not to follow a link. Although they’re not as beneficial as dofollow links, they can still add value to your backlink profile and help with referral traffic.

Aside from these main types, you also have to consider other factors when building your backlink profile. For instance, go for quality and not quantity. Always make sure that your backlinks are from high-quality, credible, and informative sources.

Also, avoid black hat tactics that involve using link schemes and artificial methods of securing links. Doing so can negatively affect your site’s reputation and ranking on Google SERPs.

You can also get backlinks to your site by publishing engaging content on your site that users will want to share and link to organically. Additionally, use your social media accounts to promote your content.

Implementing an SEO strategy for a small business is a great way to improve the website’s visibility and organic search traffic. In addition to increasing web traffic, an effective strategy can also boost revenue.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

When it comes to choosing an SEO agency to handle your business’ online marketing needs, make sure to pick one that’s near your location. For instance, if your business is based in Albury-Wodonga, avoid availing of the services of SEO companies from other cities such as Brisbane, Melbourne, or Sydney.

That’s because Local agencies tend to provide better services compared to outsiders. They also have better knowledge and experience regarding you’re area’s e-commerce industry and consumer culture.

In this article, we’ll discuss the various benefits of hiring a local SEO agency for your business’s digital marketing needs.

They Know The Area

The main reason why you should work with local SEO experts is their knowledge about local SEO. This concept refers to the process of optimising a website for local search queries. Doing so allows your business to rank higher in search engines such as Google than your competitors in the area.

Local SEO agencies are also able to provide an effective localised campaign because of their familiarity with the preferences of the local audience. Each area or city has its own trend. What consumers prefer to experience in Melbourne may not be the same in your area.

Through extensive knowledge about local consumer culture, home-grown SEO agencies can execute effective strategies and campaigns designed to help you dominate the local market.

They Provide Smoother Consultations

When working with SEO agencies, consultations are important. Through these sessions, the SEO professionals can explain to you their strategies to optimise your website and provide you with updates regarding their progress. Although agencies from other cities can also conduct consultations, these are usually done through virtual conferences.

With a local agency, you have the option to schedule frequent face-to-face consultations to gain a deeper understanding of your business’ SEO strategies. Also, if you can’t reach them by phone, you can always drop by their office in your area.

Due to the proximity, the project managers of SEO companies can also visit your store or headquarters to learn more about the nature of your business, which they can then use to create a personalised and more effective campaign.

Case Studies

Learn more about the brands that have gained buzz with our help.

They Are More Cost-Efficient

Local teams tend to offer cheaper services than those from other cities. That’s primarily because they don’t have to charge you with other additional expenses such as travel costs. In addition, their prices will match the standard industry rates in your area.

On the other hand, if you choose an SEO agency from some of the most industrial and commercial cities in Australia, such as Sydney, you might end up exceeding your company’s allotted budget for SEO and digital marketing.

They Know The Local Trends

As mentioned earlier, local SEO experts are more familiar with the marketing trends of their city than outsiders. This means they’ll be able to develop strategies and campaigns that effectively appeal to local search queries and target audiences.

With this kind of approach, you’ll be able to make the most out of your marketing budget by being able to target leads within your area who are most likely to turn into paying customers.

If you’re ready to increase your brand’s online visibility and attract more potential customers, make sure to get in touch with Digital Marketer Bee. We specialise in providing local SEO services specifically tailored to businesses’ needs and goals to help them grow digitally.

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Directly competing against large enterprises seem impossible for small businesses especially due to the former’s larger teams, vast resources, and expensive SEO tools. Fortunately, there are numerous inexpensive and even free tools and resources that small businesses can take advantage of.

In this guide, we’ll discuss what SEO tools are and how they can contribute to the success of a small business. We’ll also provide a list of paid and free tools that you can use to develop your own SEO strategy.

What Are SEO Tools?

Search Engine Optimisation (SEO) tools are programs, plugins, or software that are designed to help website owners, digital marketers, and SEO practitioners improve the visibility and search ranking of a website.

These tools are usually browser-based, and they can help analyse the traffic and performance of a site. In addition, they can identify areas that can be optimised and also keep track of the results optimisation campaigns.

Why Is SEO Important For Small Businesses?

As mentioned earlier, the goal of SEO is to improve a website’s visibility and search ranking. This means that this optimisation process can benefit businesses in a number of ways. For instance, with better rankings, a small business’ website can increase its traffic by attracting more potential customers, which can also have a direct effect on its online sales and performance.

In addition, through various on-page and off-page SEO efforts, such as optimising a site’s content and structure, adding elements such as titles and meta tags, link building, and setting up a Google My Business account, the online visibility of a website will significantly grow. Its improved visibility can then allow it to compete against larger competitors in the industry.

10 Paid And Free SEO Tools For Small Businesses

Due to the importance of SEO for businesses and brands, various tools have been created. Although all of these are designed to optimise the performance and visibility of sites, not all of them are created equal.

Below is a comprehensive list showing 10 of the best paid and free SEO tools that you can use to optimise your business’ website.

1. Google Analytics

Google Analytics - Free SEO Tool for Small business
Image source: Google / Google Analytics

Google Analytics is a free analytical tool developed by Google. It’s designed to provide insights regarding a website’s demographics and traffic. This allows site owners to view the site’s most popular pages and which ones need improvement.

Through Google Analytics, you’ll be able to keep track of various metrics, such as where your visitors are coming from, the types of browsers and devices they’re using, their geographic location, and how long they stay on your site. You can then use the collected information to improve various aspects of your site.

2. Google Search Console

Google Search Console - Free SEO Tool for Small business
Image source: Google / Google Search Console

Another free tool offered by Google is the Google Search Console. This provides small businesses with a wealth of information and insights that can facilitate the improvement of a site’s performance and visibility in Google’s search results. It provides helpful data such as how often your site appears in the search results, what keywords users are typing in to find your site, and how they are interacting with your on-page content.

Additionally, Google Search Console has tools that you can use to diagnose and address problems related to your site’s visibility. It also provides suggestions on how to improve a site’s structure and content.

Case Studies

Learn more about the brands that have gained buzz with our help.

3. Google Business Profile (Formerly Google My Business)

Google Business Profile - Free SEO Tool for Small business
Image source: Google / Google Business Profile

Google Business Profile is a free tool that allows business owners to manage their online presence. It lets them create a free local citation that includes basic information about their business, such as its name, phone number, and address. In addition to Google search results, businesses can also appear in Google Maps through a Google Business Profile listing.

This platform also allows business owners to interact with their customers by posting updates, answering questions, and responding to reviews.

4. Google PageSpeed Insights

Google Pagespeed insights - Free SEO Tool for Small business
Image source: Google Page Speed Insights

This free tool works by evaluating the performance of web pages and provides suggestions on how to improve them. It measures the page load speed and gives helpful feedback on how to optimise certain factors to make it faster.

This is a vital aspect for websites since a slow loading time can negatively affect a site’s performance. Pages that don’t load quickly can cause site visitors to leave. Also, Google penalises slow websites. In other words, optimising a site’s loading speed can boost its rankings, improve its online presence, and attract more visitors and potential customers.

5. Google Trends

Google Trends  - Free SEO Tool for Small business
Image source: Google / Google Trends

Google Trends is a free web service from Google that shows the performance of keywords. It can also keep track of the popularity of topics over a certain period and compare it with the popularity of other topics.

For small businesses, Google Trends can help provide them with an idea of how often their company or brand is being searched online. This information allows them to create strategies regarding the allocation of their marketing resources.

What we can do for you

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6. Ahrefs

Ahrefs - Free SEO Tool for Small business
Image source: Ahrefs

Ahrefs is a paid service that offers users a variety of tools that they can use to research and analyse their competitors. It works by using crawlers to collect data and create reports on keyword research, backlinks, and website traffic. Business owners can then use this data to study their competition, find new customers, and improve their site’s SEO performance.

Ahrefs is priced at around $99 to $999 USD per month, depending on the package.

7. Keywords Everywhere

Keywords Everywhere - Free SEO Tool for Small business
Image source: Keywords Everywhere

Keywords Everywhere is a free browser extension that helps research and track a website’s ranking on different search engines. Additionally, it gives helpful information on the estimated cost-per-click, competition, and traffic of the keywords that you’re targeting.

You’ll also be able to see how often the keywords are being searched using this tool. This data can then be used to create or improve your online marketing strategies.

8. Screaming Frog SEO Spider

Screaming Frog - Free SEO Tool for Small business
Image source: Screaming Frog

This free SEO tool crawls websites and collects key data that can be used to analyse and optimise a domain. The various aspects of a site that Screaming Frog can crawl include website images, titles, metadata, CSS, and JavaScript. It can also audit the internal linking structure of a website and analyse other on-page elements.

With the help of Screaming Frog, small business owners can identify technical problems with their site that can affect their search engine rankings. It can also carry out an SEO audit to find errors and warnings, as well as provide information on a site’s SEO performance.

9. Answer The Public

Answer The Public - Free SEO Tool for Small business
Image source: Answer The Public

Although Answer the Public is a paid SEO software that costs $99 USD a month, it also has a free version. This software relies on Google autocomplete to generate long-tail queries that are based on questions that people are asking online.

Through this software, small businesses can get a clear idea of the topics that their target customers are interested in. They can then use this information to improve their content strategies.

10. Yoast

Yoast - Free SEO Tool for Small business
Image source: Yoast

Yoast is a paid WordPress Plugin ($299 a year) that also has a free trial version. It’s designed to help site owners optimise the content of their site for search engines. It accomplishes this by providing feedback on how well a post is optimised. It also gives suggestions on how on-page SEO can be further improved.

In addition, Yoast can guide business owners on how they can improve the content and structure of their websites. It also helps them make sure that the sites are performing efficiently in Google search results.

Through these SEO tools, small business owners can carry out effective optimisation campaigns to improve and maintain their website’s visibility and performance. However, one important thing that you need to remember is that SEO is an ongoing process.

This means that in addition to regularly updating your SEO strategies, you also have to be aware of the latest changes and trends in search engine algorithms in order to stay ahead of your competition.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

Local SEO and small business SEO make up the main components of a comprehensive digital marketing strategy. Through the right approach and tactics, small businesses can improve their visibility and obtain leads from local customers by simply optimising their websites.

To give you a better idea of how to develop an effective SEO campaign for your business, we’ll tackle the following aspects:

  • Defining small business SEO
  • Understanding the importance of local SEO
  • Knowing how to find a reliable small business SEO service provider

What Is Small Business SEO?

Small business SEO is a process that’s mainly focused on optimising the various aspects of a website and its digital content. Its main objective is to generate the site’s organic traffic and improve the brand or business’ visibility in local online search results.

In order for an SEO campaign to produce positive results, a combination of various tactics should be utilised. These tactics work together to let search engines such as Google know that the content of a site matches a user’s search intent. Aside from this, a comprehensive SEO strategy can also inform Google that your site, products, and services are trustworthy and reputable.

Why Is Small Business SEO Important?

Small businesses can benefit greatly from SEO by providing them with a competitive advantage over larger competitors. As mentioned earlier, this optimisation process can improve a company’s visibility or brand awareness and increase its search traffic.

Aside from these, SEO can help businesses attract leads that have greater chances of converting. This means that by matching the search intent of users, companies can present their offerings to potential customers who will most likely complete a purchase. The boost in leads and conversions can directly lead to an increase in profits.

Why Do You Need To Hire An SEO Agency?

SEO is a complex process that requires experience and expertise. Although dedicated and passionate individuals can learn the various optimisation techniques, it can usually take quite some time to master this process.

Here are some of the reasons why it’s best to leave SEO services to the experts:

SEO Is Complex

The various variables that can affect a site’s ranking are vast and often difficult to identify. Some of these include the quantity and quality of a website’s content, the targeted keywords, the links’ structures, and the coding of the site.

Aside from keeping track of these factors, SEO experts and professionals also have to regularly monitor changes in the algorithms of search engines so they can modify and adapt their strategies accordingly.

They also need to understand how users interact with search engines. Doing so allows them to develop content that appeals to the users’ search intent.

SEO Is An Ongoing Process

SEO is not a one-and-done action. It requires constant updating in order to be effective. This means constantly producing content to keep a website updated to trigger targeted keywords. In addition, SEO experts also have to carry out regular website analyses to monitor its performance and optimise areas that need improvement.

Continuous link building can also help a website maintain its ranking. In addition, as mentioned earlier, SEO practitioners have to make sure that their actions and strategies are aligned with the latest algorithm changes of search engines.

Case Studies

Learn more about the brands that have gained buzz with our help.

SEO Is Constantly Evolving

Since search engine algorithms continue to change, the SEO techniques implemented yesterday may no longer be effective today. As a result, SEO experts have to continuously monitor and study the latest optimisation practices as they evolve.

They’re able to get on top of algorithm updates by frequently analysing a website’s various metrics and carrying out optimisations and other improvements in order to maintain or boost its ranking. This is one of the main reasons why it’s best to leave SEO to the professionals who have access to the proper resources and tools for optimisation.

SEO Requires Skills And Resources

As mentioned earlier, SEO experts utilise a combination of free and paid tools to carry out their optimisation techniques. However, having access to the right set of tools, such as Google Analytics, is not enough to launch an effective SEO campaign.

An SEO practitioner must have the necessary knowledge and skills to take advantage of these resources in order to improve a website’s search engine ranking.

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

What Are The Services Of An SEO Company?

Generally, the services of an SEO agency can be classified under two categories: on-page and off-page. Each category relates to the actions they carry out regarding the improvement of a brand’s online visibility. Below are the sub-services that fall under on-page and off-page SEO.

On-Page SEO

  • Page Titles
  • Meta Descriptions
  • Headings and Subheadings
  • On-Page Content
  • Image Alt Tags
  • Schema Markup
  • Internal Link Building
  • Site Speed
  • Mobile Optimisation
  • Structured Markup

Off-Page SEO

  • Content Marketing
  • Social Media Marketing
  • Google My Business Optimisation
  • Citation Building
  • Marketing Outreach
  • Backlink Building
  • Email Marketing
  • Client Reviews
  • Guest Posting
  • Press Releases

Small Business SEO Services To Consider

Due to the number of services offered by an SEO company, it can be a bit confusing for business owners to choose which one they need to improve their brand visibility and online performance. Below are some of the specialisations business owners should consider getting when working with an SEO agency.

Monthly SEO Packages

Most SEO companies offer service packages that are delivered on a monthly basis. Usually, these packages include various services such as keyword research, link building, on-page optimisation, and monthly reporting.

Through monthly packages, business owners can have peace of mind knowing that their website and digital presence are being monitored and optimised regularly by an expert.

SEO Audit

In SEO, the goal of an audit is to examine the various optimisation factors of a website to identify areas that can be improved. This involves evaluating different on-page and off-page elements such as meta tags, titles, content, and backlinks.

This process is perfect for identifying issues that are affecting a website’s search rankings. Through a comprehensive audit, SEO experts can present recommendations on how to address and solve these problems.

Keyword Research

As its name suggests, keyword research is the process of identifying certain terms or keywords and analysing their popularity. The goal of this process is to find keywords that are related to the client’s business and identify which ones users are commonly using when searching for topics related to what the company offers.

These identified keywords are then integrated into the business’ various on-page and off-page content as well as its online ads to appeal to the search intent of users, thereby increasing traffic to its website.

Link Building

Link building involves acquiring links from third-party websites, which can be done through different ways such as guest posting, content creation, or social media marketing. This is an important process in SEO as getting high-quality and relevant links is a factor used by search engines to determine the ranking of websites.

SEO Content

SEO content refers to the articles, videos, images, or infographics that are posted on a website. They are specifically created to increase the quality and quantity of traffic from search engines coming into the site.

Local SEO

This process involves optimising a website for local search engines. It is a helpful optimisation technique for small businesses as it helps them gain an advantage over their competitors operating within the same area.

How To Choose A Small Business SEO Provider

When looking for an SEO agency to work with, don’t let advertisements stating they’re the number one company in the region influence your decision-making process. Instead, do your own research by visiting their website or social media accounts. From these platforms, look for case studies that talk about their previous projects and how they were able to help their clients.

It’s also important to look for client testimonials and reviews as these will provide you with a clear idea of what it’s like working with that particular company.

Once you’ve narrowed down your choices, you can get in touch with your preferred agency to schedule a consultation. This type of session will give you an idea if the agency will provide you with personalised services that are specifically tailored according to your needs and the nature of your business.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

Running marketing campaigns and strategies for small businesses can be challenging. After all, you’re directly competing against large enterprises with seemingly limitless marketing budgets.

This is why many small companies are turning to search engine optimisation (SEO), which is a cost-effective method to increase profits and revenue. With the right SEO strategy, businesses can directly compete or even gain a competitive advantage over their larger competitors.

Below are the 6 main benefits of small business SEO.

Boost Targeted Traffic

By utilising the proper marketing techniques, your website will increase its traffic from various customer demographics. Although attracting all kinds of customers is ideal, it’s better to focus your marketing and SEO efforts on attracting targeted traffic, which refers to the people that visit your site with intention.

These visitors are the ones who believe that your offered products and services can satisfy their needs. This means they are likely to convert or turn into paying customers.

To get a clearer idea of this concept, check out the data presented in this graph from the State of Inbound Global Report by HubSpot.

State of Inbound Global Report by HubSpot

It clearly shows that hyper-targeted ranking techniques rank better compared to other effecting lead-generating methods. Whether you choose to utilise pay-per-click (PPC) ads, SEO, or other marketing efforts, you can be sure that targeted marketing will be able to attract the type of people who have the intent to convert.

Get In Front Of New Customers

Another major benefit of SEO is how it can improve your brand exposure, which can present significant opportunities for small business owners. With SEO, your site can reach the first page of search engine results pages (SERPs) and attract more customers. To illustrate how effective SEO is compared to paid ads, understand that sites featured in the top 10 ranking positions can secure around 94% of all clicks. Ads, on the other hand, only capture the remaining 6%.

One major factor that drives most people to click on the top-ranking websites is trust. According to a survey by seoClarity, around 65% of respondents trust Google more compared to other tech giants, such as Amazon, Apple, and Microsoft.

Following this idea, being able to perform well on SERPs can allow your site to gain the trust of potential customers even though they are aware of other brands.

Case Studies

Learn more about the brands that have gained buzz with our help.

Build Brand Awareness

Effective SEO strategies have a direct impact on the online presence of your business. By ranking your web content within Google SERPs’ top 10 positions, you’ll be able to secure a bigger organic traffic percentage and cultivate more touch points.

Take Google, for example. This search engine giant has managed to secure over 85% of the market share. Other search engines, however, such as Bing and Yahoo, have only managed to get 7% and 2.85%, respectively.

Since Google processes about 3.5 billion searches a day, ranking higher on SERPs can lead to significantly more leads and better brand awareness.

Placing your brand in front of visitors who are likely to convert can be achieved by carrying out various SEO strategies, such as building backlinks, creating high-quality content, and conducting keyword research.

Improve Conversion Rates

Google’s algorithm uses different preconditions to determine the ranking of a website. One of these is user experience. Specifically, Google pays close attention to a site’s page speed, navigation, and mobile optimisation. Performing well in these areas can help websites secure top positions on the first page of SERPs.

Properly executed SEO strategies can improve a website’s conversion rate optimisation (CRO). Together, SEO and CRO can provide a smooth user experience. For instance, SEO and CRO can improve the load speed of your site’s pages.

According to an analysis by CloudFlare, web pages that load in 2.4 seconds or less have a 1.9% chance of converting. On the other hand, slow web pages, or those that load longer than 2 or 3 seconds, can turn visitors off and cause them to leave.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Outrank Competitors

For many small businesses, getting noticed by target customers can be challenging, especially if they’re competing against larger companies within their industry. Thankfully, with SEO, you’ll be able to outrank your competitors on SERPs.

This can be achieved by targeting local search, which involves ranking for keywords that users within your area use to search for products, services, and topics that are related to what you’re offering.

Taking advantage of local search and keywords is important since around 46% of Google searchers are about local information. Also, approximately 86% of customers search online to find a local business to satisfy their needs.

Achieve Long-Term Growth

As mentioned earlier, organic listings tend to capture about 94% of clicks on Google, while PPC ads only get about 6%. This data clearly shows the sustainable impact of SEO techniques on the long-term digital growth of websites and online businesses.

Of course, this doesn’t mean that PPC ads are not effective. They are still a great way to capture leads and boost sales. However, the overall effect of paid ads can still be limited since there’s a budget involved. SEO, on the other hand, is a cost-effective way of generating organic or non-paid traffic for a long time, which is a more sustainable option for small businesses.

Is SEO Worth It For Small Businesses?

By targeting the local market, attracting interested potential customers, and optimising a website, SEO is an essential marketing tool that can improve the overall performance of small businesses. Although implementing effective SEO strategies may still require some level of investment, it is still a cost-effective method that can provide your business with long-term rewards that come in the form of higher organic traffic, better online visibility, and increased sales.

Want to get fresh digital marketing updates?

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

In the world of digital marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are often used interchangeably. This probably doesn’t come as a surprise since both processes are focused on improving the digital presence of websites by making them more visible to users.

Despite sharing the same objective, SEO and SEM are actually very different when it comes to achieving their goals. Basically, SEO is focused on optimising the various components of a website in order to get traffic from organic search results.

SEM, on the other hand, relies on both organic and paid search to improve a site’s traffic and visibility. In other words, aside from organic campaigns, SEM also utilises pay-per-click (PPC) advertising to drive traffic to a website. Since this process takes advantage of both organic and paid marketing techniques, SEO can be considered part of the SEM process.

SEO Overview

SEO is a process that involves optimising a website to enable it to reach the top positions in the organic search results pages of search engines. This can be done in a number of ways, such as conducting keyword research to identify the terms used by users when searching for topics, services, or products related to the one you’re offering on your website.

Once the targeted keywords have been identified, they can be incorporated into the content of web pages in order to increase their visibility in search engines.

Link building is also another SEO strategy that can help a website’s visibility. Through this technique, you’ll be able to improve your site’s trust and authority signals, which can prompt Google to rank it higher.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straight forward designs or employing CRO strategies.

SEM Overview

As mentioned earlier, SEO strategies can fall under the entire SEM process. This means that all SEO efforts can be combined with an SEM strategy to improve a website’s visibility and traffic.

Aside from organic actions, SEM also uses paid ads or PPC. This involves bidding on a specific keyword in order to rank at the top of search results when users use that term in their search.

Whenever someone clicks on your ad, you’ll pay for that amount that you bid. Although putting in a higher bid increases the chances of your ads appearing in the top positions of search results, this isn’t the only factor that you need to consider when running paid campaigns. Of course, you also have to write effective ad copies to encourage users to click on your ads.

How Long Does It Take To See Results With SEO And SEM?

One of the main differences between SEO and SEM is the amount of time that each process can produce results. In SEO, the optimisation efforts that you implement for your website can take about weeks, months, or even years before they can produce noticeable results.

However, don’t let the long timeframe discourage you from investing in SEO since this is still more cost-effective than relying on ads.

More importantly, a properly executed SEO strategy can provide you with long-term results. In other words, through SEO, you can stay within the top positions of search results for a long time.

SEM, on the other hand, can produce instantaneous results once you’ve launched your ads. Although you can expect to see a spike in traffic and leads within just a few days, these outcomes will most likely end once your ad budget runs out. This is the main reason why SEO is considered a more sustainable lead-generating strategy than SEM.

Over to you…

If you want to take advantage of the benefits of both SEO and SEM for your website, make sure to get in touch with Digital Marketer Bee. Aside from providing tailored SEO solutions to rank your site higher in Google, we also offer Google ads services that can help your website reach a significantly larger audience. With both SEO and SEM, we can help your brand or business gain a competitive advantage over your competitors.

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Search engine optimisation (SEO) is a process that involves optimising various aspects of a website, such as its content relevance, link popularity, and technical configuration. Its main objective is to improve the search engine visibility of web pages by making them more relevant to the search queries of users.

The ability of SEO to make websites more visible on search engines such as Google is the main reason why business owners, website operators, and digital marketers use it as part of their long-term strategies. Compared to other marketing methods such as paid advertising, SEO provides website owners with a more cost-efficient and sustainable way of promoting their site.

Keyword research is the backbone of SEO. This can provide you with a list of terms users use when searching for products, services, or topics related to what you offer online. Once you have identified your targeted keywords, you can use a couple of SEO techniques to further improve your site’s search engine ranking.

Here is the list of ways to be discussed in this article:

  1. Publish High-Quality Content
  2. Regularly Update Your Content
  3. Optimise Metadata
  4. Add Descriptive Links
  5. Use Alt Tags

Publish High-Quality Content

One of the first things that you need to do is fill your website with relevant and authoritative content. This involves incorporating keywords into your web copies and blog articles, which can improve the online visibility of your pages and drive organic traffic to your website.

However, keep in mind that keyword integration is not enough to improve your ranking. You also have to make sure that the content of your articles is interesting and relevant to your target audience. This allows you to establish yourself as an authority and a credible source of information in your industry, which can help you earn backlinks to your site and improve its credibility and trustworthiness.

Regularly Update Your Content

Blogging is not a one-and-done process. In order to maintain or improve your search engine rankings, you need to regularly update your content since this is one of the main indicators of a website’s relevance.

Aside from publishing new articles that appeal to your target audience, you can also update your previous blog posts, especially if there are new developments related to the topics you wrote about. Updating existing blog articles that received a lot of clicks is also a great way to attract more visitors to your site.

Optimise Metadata

Another aspect of your site that you should optimise is its metadata, which is a set of data that provides and describes information. Your web pages’ meta titles and descriptions should contain keywords and provide the necessary information in order to boost your site’s relevancy in search results.

The former is responsible for the page titles displayed at the top of a browser window and acts as a headline within search engine results. It is considered the most important metadata on your page. The latter, on the other hand, provides a textual description that a browser may use in your page search return. Its goal is to encourage people to visit the page by providing an appealing description.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Add Descriptive Links

Adding links to your site’s content is another great way to increase its search engine ranking. However, in order to take advantage of the benefits of link building, make sure to add them to your keywords instead of relying on simple call-to-action phrases such as “click here.” These types of phrases do not add value to a site’s search engine visibility.

Using descriptive links, which involves attaching URLs to targeted keywords, not only improves a site’s SEO but also adds value to your readers and site visitors.

Use Alt Tags

Always make sure to use alternative text descriptions, more commonly known as alt tags, to describe the images and videos featured on your web pages. These elements allow search engines to locate your page, which is helpful especially for users who use screen readers or text-only browsers.

SEO is one of the main services offered by Digital Marketer Bee. We only use tried-and-tested white hat techniques to improve our client’s online visibility to help their digital growth. Through our team of SEO experts, we can help boost your website’s search engine ranking by improving its overall searchability.

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