class training

Case Studies

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the brand

CLASS Training provides people with opportunities to improve their digital skills by offering courses on Microsoft’s various apps such as Word, Teams, Excel, OneDrive/SharePoint, and Publisher. It also provides computing and accounting classes for beginner, intermediate, and advanced users.

Class Training

CLASS Training wanted to increase leads and conversions

the challenge

CLASS Training approached us with the goal of extending its reach and improving its website’s user engagement. Before working with us, the company mainly relied on traditional marketing approaches to attract new clients. We focused on improving the company’s online presence by utilising effective digital marketing strategies.

seo

Our SEO experts carried out keyword research to identify the specific terms utilised by advertisers and Internet users when promoting and searching for content related to CLASS Training’s services and offerings. We then incorporated these terms into the site’s content such as blogs and the pages’ titles and meta descriptions. The goal of this strategy is to allow search engines such as Google to easily detect and recognise CLASS Training’s various web pages, which can then improve their visibility and search rankings

google ads

We boosted traffic to CLASS Training’s site even further by launching a Google Ads campaign that was carefully crafted to target individuals who are already interested in services that are similar to those offered by the company. Doing so enabled us to present the company’s site and content to the people who would most likely enrol in our client’s training classes and courses.

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Profile Media

Case Studies, Facebook Advertising

Hurlcon Hydronic Heating

Case Studies, Content and Strategy, SEO

kdec

Case Studies, Google Adwords, SEO, Web Development

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the brand

KDEC Electrical and Solar is a family-oriented electrical company led by Cameron and Chelsey Walker. In addition to general electrical services, the company also specialises in the installation of solar power systems for homes and business establishments.

KDEC

KDEC wanted to utilise online channels to improve brand awareness

the challenge

For a growing company like KDEC, it’s important to utilise new and more effective marketing strategies. The company sought the help of Digital Marketer Bee to utilise various forms of online platforms, including an optimized website, in order to develop and boost brand awareness.

web development

One of the projects we handled for the client was the development of its new SEO-friendly website. For its site’s layout, we prioritised the content by featuring the most relevant information to site visitors.

By prioritising the content in the web pages, we were able to provide a smooth navigation flow for the site. More importantly, we added interactive features that site visitors can use to communicate directly with the company. Doing so provided the site with an efficient way to convert leads into customers.

google ads

For the company’s Google Ads campaign, we defined the company’s target demographics and tailored the ads to attract the attention of the people who are interested in electrical and solar projects and services.

We refined our target audience much further by optimising the campaign for the area that the company caters to. In KDEC’s case, we made sure that the ads appeared to people who were looking for electrical services in Albury.

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Invisi Shield Organics

Case Studies, Email, Facebook Advertising, SEO, UX/UI Design and Development

Sodens Hotel

Case Studies, Content and Strategy, Facebook Advertising, SEO

invisi shield organics

Case Studies, Email, Facebook Advertising, SEO, UX/UI Design and Development

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the brand

Invisi Shield Organics combines science and sustainability to provide products that are alcohol-free, chemical-free, and 100% natural. This company’s organic sanitisers are formulated to protect families from harmful bacteria.

Invisi Shield Organics

Invisi Shield Organics wanted a high-converting website

the challenge

Invisi Shield was seeking to undergo a full brand refresh and have partnered with us to be part of the journey. The goal was to give their website a complete overhaul with an increase in traffic and uptick in sales conversion as the bottom line.
ux/ui design and development
For the company’s new online medium, we delivered a beautifully-designed website optimised for commerce. To showcase what Invisi Shield Organics has to offer, we combined creative assets and informative content in its new website.

Search Engine
Optimisation

To boost the site’s online visibility, we carried out a full-scale optimisation process. We directed our efforts toward attracting more organic clicks and visits to the site.

219.64% increase in website traffic

email marketing

We streamlined Invisi Shield Organics’ email campaigns by building automation workflows and a segmentation strategy, which is designed to improve the company’s subscriber engagement.

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Wiseliving

Case Studies, Content and Strategy, SEO

Invisi Shield Organics

Case Studies, Email, Facebook Advertising, SEO, UX/UI Design and Development

bill tilley mla

Case Studies, SEO, UX/UI Design and Development

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the brand

William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly. As a Member of Parliament, he has constantly stressed the importance of supporting local businesses and advocating programs designed to promote economic growth and stability.

Bill Tilley MLA

Tilley’s team wanted to boost their online presence

the challenge

For a public figure like Bill, we believe that having an updated website is an important factor that can help him reach more people in his area. Our goal was to boost his online presence and visibility by providing him with an upgraded website that’s optimised for search engines.

UX/UI design
and build

For the development of his new website, we studied the background of his supporters and frequent site visitors. By doing so, we were able to come up with a professional-looking layout that resonated with those who would most likely interact with the website. We made sure that the new website is easy to navigate and showcases the relevant content that informs the public about Bill’s platforms and advocacies.

Also, instead of adding blatantly political content, we focused on important issues and events to make the site more interesting and engaging.

219.64% increase in website traffic

Search Engine
Optimisation

After working on Bill’s site, we optimised its pages by incorporating high-ranking targeted keywords that are relevant to his platforms and efforts in Benambra. Using these targeted keywords and other SEO-focused strategies allowed Google to easily recognise and identify the site’s web pages, which allowed them to rank higher in the search results.

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KDEC

Case Studies, Google Adwords, SEO, Web Development

Earth Canvas

Case Studies, Facebook Advertising

absolute raw

Case Studies, UX/UI Design and Development

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the brand

Absolute Raw is a locally owned and operated supplier of raw meals and treats for cats and dogs. With their passion for animals and years of experience in the industry, the company is able to cater to the special dietary needs of pets with raw food and treats that are biologically suited to their nutritional requirements.

Absolute Raw

Absolute Raw wanted an updated website to effectively engage potential customers.

the challenge

Before enlisting the help of Digital Marketer Bee, Absolute Raw had an outdated website that wasn’t very user-friendly. It also wasn’t attracting new customers and converting sales. Through our dedicated team, we focused on providing the company with an updated website that showcases their passion for the welfare of animals while functioning as a revenue-generating channel.

UX/UI design
and build

For Absolute Raw’s new website, one of the main aspects that we focused on was creating a comprehensive menu that’s easy to understand and use. Aside from utilising easy-to-read font styles, we also incorporated concise yet informative content, automated forms, and highly-engaging web design techniques. By delivering a website that’s easy to navigate, we were able to provide Absolute Raw with a beautiful and functional online medium that can convert visitors into paying customers.

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Sodens Hotel

Case Studies, Content and Strategy, Facebook Advertising, SEO

Class Training

Case Studies

adapta ramps

Case Studies, Facebook Advertising, Google Adwords, Social Media Management

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the brand

One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days.

Adapta Ramps

Adapta Ramps needed a lead generation campaign to boost their sales

the challenge

While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a lead generation campaign that their team could use to supercharge their sales.ee to put together a lead generation campaign that their sales team could use to supercharge their sales.

social media management

As part of our efforts to improve Adapta Ramps’ online visibility, we helped the company establish a high-converting social media presence. We were able to do so by visualising the brand’s value proposition and customer personas into palatable visual content that not only creates consistency but also turns heads. Our actions resulted in a 200% increase in followers.

facebook advertising

Complementing our social media efforts are three Facebook advertising campaigns that used different formats. Each campaign was carefully created to market Adapta Ramps to its target demographic and increase site engagement.

google ads

We also handled a Google Ads campaign for the company. Through our efforts, Adapta Ramps was able to enjoy steady increases throughout the duration of the campaign and a drastic drop in cost-per-click and cost-per-acquisition with DMB Google Ads services. They also generated quality traffic to their site, leading to more quality leads.

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KDEC

Case Studies, Google Adwords, SEO, Web Development

Sodens Hotel

Case Studies, Content and Strategy, Facebook Advertising, SEO

albury cbd

Case Studies, Facebook Advertising

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the brand

Albury CBD is a marketing initiative that highlights the entrepreneurial spirit of Albury CBD by promoting the area’s various local businesses. It also showcases the different activities and events that can be found in the city.

Albury CBD

Albury CBD wanted to reach out to more people

the challenge

Albury CBD struggled to gain a strong foothold in the online space. As a result, they enlisted our help to improve their brand awareness and reach out to a larger audience. Through our services, they wanted more people to know what Albury has to offer.

facebook ads

To improve Albury CBD’s online reach and visibility, we launched a highly-targeted and strategic ad funnel campaign that featured tailored ad copy and creative assets to ensure that everything would appeal to the brand’s core audience. From there, we highlighted the best places Albury CBD has to offer to generate more interest.
We also launched a comprehensive and intricate retargeting campaign and expanded top-of-funnel acquisition to get Albury CBD’s name out there.

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Earth Canvas

Case Studies, Facebook Advertising

Absolute Raw

Case Studies, UX/UI Design and Development

profile media

Case Studies, Facebook Advertising

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the brand

Profile Media is a team of expert journalists and digital marketers whose aim is to deliver publicity and content campaigns sans the PR-firm hype. With a do-whatever-it-takes attitude, they help clients reach their target market the authentic way.

Profile Media

Profile Media wanted an effective way to acquire leads

the challenge

Profile Media approached Digital Marketer Bee because they wanted to have a sales funnel to collect leads. Our team was tasked with taking into account the competition to gather customer data and infuse the gleaned insights into the overall strategy.

facebook advertising

We helped Profile Media gather leads for their sales team through our Facebook advertising service. We were able to achieve this by crafting a high-performing set of creatives to turn heads and make people opt-in. We also produced persuasive client testimonial videos to garner more interest and generate more leads. Through this lead generation campaign, Profile Media was able to net over 100 more leads with a cost-per-lead of only $7.

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Hurlcon Hydronic Heating

Case Studies, Content and Strategy, SEO

Adapta Ramps

Case Studies, Facebook Advertising, Google Adwords, Social Media Management

ross performance parts

Case Studies, Facebook Advertising, SEO

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the brand

Ross Performance Parts is a global enterprise that’s based in Victoria. This company is dedicated to providing high-quality engine components for automotive enthusiasts.

Ross Performance Parts

Ross Performance Parts wanted to be known as a global brand.

the challenge

Ross Performance Parts decided to partner with Digital Marketer Bee to expand its reach into the global market. They came to us because they wanted to take their digital advertising strategy to the next level.

facebook ads

Split testing was the ultimate weapon of our Facebook advertising strategy. We ran split tests on various messaging and product variants and used the better performing options to target interest-based audiences.
We also launched several retargeting strategies to recapture recent site visitors, past purchasers, and Instagram users who engaged with the brand.

219.64% increase in website traffic

Search Engine
Optimisation

Upon careful assessment of their existing site framework, we created an SEO strategy that allowed for a spike in search engine rankings. We reviewed each individual product page, added strong call-to-actions, incorporated keyword targets in headings, and included meta tags to increase visibility, estimated traffic, and average position for all the tracked keywords.

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Albury CBD

Case Studies, Facebook Advertising

Invisi Shield Organics

Case Studies, Email, Facebook Advertising, SEO, UX/UI Design and Development

earth canvas

Case Studies, Facebook Advertising

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the brand

Earth Canvas is a non-profit agency that connects artists with regenerative farmers to create a better future. Their objective is to combine the vision of creativity of the farmer and his working palate in the landscape with how an artist sees and interprets the area. They share the resulting artwork with the public through exhibits.

Earth Canvas

Earth Canvas wanted more people to know about their work

the challenge

Earth Canvas was initially focused on promoting regenerative farming practices by using art as a medium. However, since they had zero social media experience, they were unable to share their work. They approached Digital Marketer Bee so they could spread word about the good work they do.

facebook ads

We created a full-blown Facebook strategy and a process for securing online payments for Earth Canvas. To get the expected results, we staged a sales funnel that established touch points that resonated well with the target audience at every stage of their journey — from awareness all the way down to purchase.

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Sodens Hotel

Case Studies, Content and Strategy, Facebook Advertising, SEO

Invisi Shield Organics

Case Studies, Email, Facebook Advertising, SEO, UX/UI Design and Development