BankWAW
BankWAW’s goal with Digital Marketer Bee was to utilise different digital marketing resources and online channels to expand its reach and attract more customers.
The brand
BankWAW is a customer-owned credit union and banking institution that’s based in northeast Victoria and southern New South Wales. It has been in operation for over 65 years. Through a series of mergers and operational changes, BankWAW transformed into the credit union that it is today.
BankWAW is owned by its customers. Due to its nature, this credit union is heavily invested in improving the local community through its various socially and environmentally beneficial initiatives. In addition, it offers banking services that are aimed at helping its customers and stakeholders achieve their financial objectives.
Our Goal
In order to help BankWAW achieve its business objectives, Digital Marketer Bee internalised its mantra of helping customers achieve their financial goals. With that in mind, our specialists started to conceptualise digital marketing strategies aimed at educating BankWAW’s target audience about its various banking services.
Our ultimate goal for BankWAW was to boost its brand image and online visibility and transform it into the top credit union and banking institution in the local area. We want BankWAW to be the first thing that users and potential customers see in Google search results when they look for local banking services such as personal loans, savings accounts, and more.
BankWAW initially relied on traditional marketing methods to promote its brand and offers. But, with the help of Digital Marketer Bee, we revolutionised its marketing efforts by focusing on online channels to expand its reach.
Through the tireless efforts of our digital marketing experts, we were able to help BankWAW establish itself as a leading local bank that can cater to the financial needs of its target audience.
Improving BankWAW’s Google Ranking with SEO
One of the main services that we provided for BankWAW was Search Engine Optimisation. This process involved identifying keywords that users often use when searching for services similar to those offered by BankWAW on Google.
After narrowing down our list of keywords, we inserted them into BankWAW’s website content to optimise it for search engines.
Through our SEO strategy, we were able to achieve monthly increases in BankWAW’s organic website traffic. These results clearly indicate that our SEO efforts are working and that more and more Google users are finding BankWAW’s website.
In addition, BankWAW has started appearing on Google page 1 search results for its two keywords. The other keywords we optimised the business for were also able to gain significant positions on Google’s search engine results pages.
Getting More Leads with Google Ads
Aside from SEO, we also utilised Google Ads to boost traffic to BankWAW’s website and attract more leads. For this process, we focused on the business’ most popular products and services, which are loans.
Our team then crafted laser-targeted ad campaigns that resonated with users who were interested in applying for certain loan packages. That way, we were able to show the ads to individuals who were already interested and ready to convert.
By running targeted ads for BankWAW for only a couple of months, we were able to consistently achieve monthly increases in impressions, clicks, and conversion rates. We were also able to boost the company’s leads completion rate by over 140%.
Meta (Facebook Ads)
As part of our multi-prong approach to digital advertising, we also launched Meta ads on Facebook and Instagram to boost BankWAW’s social media presence and reach. Similar to what we did for our Google ad campaigns, we created ads that focused on specific products or services offered by BankWAW.
These ads were then divided into different groups or ad sets that were created to appeal to different target audiences. Following this strategy enabled us to reach a diverse group of social media users.
In one of our Meta ad campaigns that ran for about a month, we were able to reach over 72,600 social media followers. The ads were shown on screen for almost 287,000 times. This campaign provided BankWAW’s website with a significant boost in traffic and leads.
The Outcome
Through our SEO, Google ads, and Meta ads campaigns, we were able to improve BankWAW’s online visibility through monthly increases in organic and paid traffic. In addition, our continuous optimisation and focus on BankWAW’s targeted keywords resulted in a significant boost in clicks and impressions. We were also able to improve the rankings of BankWAW’s keywords, with a couple of them reaching the #1 position.
The increase in the number of people visiting BankWAW’s website, which can be attributed to our combined digital marketing efforts, helped the company turn their leads into paying customers.
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Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
The brand
Ray White Albury Central is a property management and real estate firm that mainly operates in New South Wales. It is the official Albury arm of the Ray White Group. In addition to promoting houses and other properties that are for sale in Albury and nearby regions, Ray White Albury Central also provides property management services for clients with rental homes.
Their duties as a real estate and property management firm go beyond selling houses and coordinating tenancies and rental payments. They are also dedicated to helping their clients make the most of their property investments.
The Challenge
In order to attract more prospective home sellers, buyers, landlords, and tenants, we used a combination of complementary digital marketing strategies to boost Ray White Albury Central’s online presence and place them in front of potential customers who are ready to convert. Our approach involved developing and launching SEO, social media, and Facebook advertising strategies and campaigns that reflect Ray White Albury Central’s business goals and brand image.
Search Engine Optimisation
For our SEO campaign, we focused on optimising Ray White Albury Central’s website. Our efforts involved conducting a site audit to identify areas that need to be fixed and implementing changes to its content to incorporate its targeted keywords.
Through our continuous efforts in optimising the site using branded keywords and terms that capture the search intent of Ray White Albury Central’s target customers, we were able to generate consistent increases in organic traffic and leads from August 2021 to February 2023.
The increase in website visits and leads translated to more customers for Ray White Albury Central. More importantly, after running our SEO campaign for more than a year, we were able to help them achieve and maintain the #1 position on Google’s search engine results page for two of its branded keywords.
Social Media Management
To further boost Ray White Albury Central’s online brand awareness, our team also managed their Facebook and Instagram accounts. As part of our social media management service, we created monthly calendars that feature daily posts aimed at promoting Ray White Albury Central and their various offerings.
We also launched giveaways to boost follower engagement and reach more social media users. Through our social media efforts, we were able to increase Ray White Albury Central’s Facebook page likes and Instagram followers.
Meta (Facebook Ads)
To further improve Ray White Albury Central’s social media presence, DMB’s expert digital marketers conceptualised and launched advertising campaigns based on their Facebook and Instagram posts. In one of the campaigns, videos or reels were used as the main content of the ads, which aimed to promote Ray White Albury Central’s culture, offerings, and services while attracting new Facebook page likes and Instagram followers.
Another campaign was also developed to promote the giveaway contests organised by Ray White Albury Central and DMB’s social media team. The campaign ran for about a week and was able to reach 15,647 users and gain 167 post engagements.
According to the insights presented by the Meta Business Suite, Ray White Albury Central experienced a 614.3% increase in new Facebook page likes and a 250% increase in Instagram followers due to the ad campaigns.
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Sodens Hotel
Sodens wanted to promote the other features of the hotel. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.
The brand
Known as Albury’s most iconic hotel, Sodens offers stylish spaces that are full of character. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.
The challenge
Despite being a popular establishment, Sodens found it challenging to promote the other features of the hotel. They collaborated with Digital Marketer Bee to promote their pub/restaurant and the events they are hosting for the local community.
Facebook Advertising
For Sodens, created an original Facebook campaign strategy from the ground up. It featured a combination of event and messenger ad campaigns that were designed to bring in more foot traffic to the hotel.
219.64% increase in website traffic
Social Media Management
Our social strategy highlighted how Sodens Hotel is a place where you can enjoy a fun and family-friendly dining experience. To establish the hotel’s social media presence and connect with potential followers, we had a brainstorming session to familiarise ourselves with the main customer personas and Sodens’ brand philosophy. We then developed a style guide that creates brand cohesiveness across all their marketing channels.
Search Engine Optimisation
After analysing the services and offerings of Sodens Hotel, we crafted effective SEO strategies that were dedicated to increasing its regional visibility to make it the top leisure destination in Albury. These tactics led to increased website traffic and better conversions.
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Wiseliving
WISELIVING wanted more people to interact with their website. The company takes pride in being able to deliver sustainable and customisable home heating solutions.
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WISELIVING
The brand
WISELIVING is an Australian-owned and operated manufacturer of sustainable heating, cooking, and hot water appliances and systems. The company takes pride in being able to deliver sustainable and customisable home heating solutions.
The challenge
WISELIVING enlisted the help of Digital Marketer Bee because they wanted to get more clicks on their new website. More importantly, they want visitors to interact with the site by inquiring about the specifications and features of their products.
Search Engine Optimisation
We used our Albury SEO prowess to deliver a full optimisation of their site’s backend. We also expanded their content efforts to include search-driven content that aimed to supercharge thought leadership and improve visibility in search engine queries. Our main goal was to grow WISELIVING’s audience.
Google Ads
Through our PPC Specialists, we utilised paid search and developed targeted Google Ads campaigns to expand WISELIVING’s online reach and visibility. We were able to place the company and its offerings in front of online users who are ready to buy and are actively searching for products that are similar and related to those offered by WISELIVING.
122.31% increase in website traffic
Content Strategy
For content development, we produced keyword-rich blog posts that contained valuable information about the company’s products. In many of these posts, we tackled topics that reflect the goals and beliefs of WISELIVING, such as sustainability and off-grid living.
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Hurlcon Hydronic Heating
Hurlcon wanted to reach a wider audience. It offers a variety of products and components for hydronic systems such as boilers, convectors, towel rails, thermostats, valves, and pipes and fittings.
The brand
Hurlcon Hydronic Heating is Australia’s most trusted hydronics supplier. It offers a variety of products and components for hydronic systems such as boilers, convectors, towel rails, thermostats, valves, and pipes and fittings.
The challenge
Hurlcon Hydronic Heating came to Digital Marketer Bee following the development of their new site. They wanted us to help their site grow by reaching out to a wider audience. More importantly, they wanted us to attract site visitors who are interested in what they have to offer.
Content Marketing
To garner more clicks and drive more traffic to the site, our content marketing team built a massive content bank to establish the brand’s thought leadership within its industry. Using the existing site framework, our content experts made smart recommendations as to which content to publish.
182.89% increase in website traffic
Search Engine Optimisation
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Through our actions, we were able to increase the site’s visibility in search results by 21.53%, which led to a 100% increase in page views.
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