KDEC Electrical and Solar is a family-oriented electrical company led by Cameron and Chelsey Walker. In addition to general electrical services, the company also specialises in the installation of solar power systems for homes and business establishments.
For a growing company like KDEC, it’s important to utilise new and more effective marketing strategies. The company sought the help of Digital Marketer Bee to utilise various forms of online platforms, including an optimized website, in order to develop and boost brand awareness.
One of the projects we handled for the client was the development of its new SEO-friendly website. For its site’s layout, we prioritised the content by featuring the most relevant information to site visitors.
By prioritising the content in the web pages, we were able to provide a smooth navigation flow for the site. More importantly, we added interactive features that site visitors can use to communicate directly with the company. Doing so provided the site with an efficient way to convert leads into customers.
For the company’s Google Ads campaign, we defined the company’s target demographics and tailored the ads to attract the attention of the people who are interested in electrical and solar projects and services.
We refined our target audience much further by optimising the campaign for the area that the company caters to. In KDEC’s case, we made sure that the ads appeared to people who were looking for electrical services in Albury.
more case studies
One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days.
While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a lead generation campaign that their team could use to supercharge their sales.ee to put together a lead generation campaign that their sales team could use to supercharge their sales.
As part of our efforts to improve Adapta Ramps’ online visibility, we helped the company establish a high-converting social media presence. We were able to do so by visualising the brand’s value proposition and customer personas into palatable visual content that not only creates consistency but also turns heads. Our actions resulted in a 200% increase in followers.
Complementing our social media efforts are three Facebook advertising campaigns that used different formats. Each campaign was carefully created to market Adapta Ramps to its target demographic and increase site engagement.
We also handled a Google Ads campaign for the company. Through our efforts, Adapta Ramps was able to enjoy steady increases throughout the duration of the campaign and a drastic drop in cost-per-click and cost-per-acquisition with DMB Google Ads services. They also generated quality traffic to their site, leading to more quality leads.
more case studies