kdec

Case Studies, Google Adwords, SEO, Web Development

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the brand

KDEC Electrical and Solar is a family-oriented electrical company led by Cameron and Chelsey Walker. In addition to general electrical services, the company also specialises in the installation of solar power systems for homes and business establishments.

KDEC

KDEC wanted to utilise online channels to improve brand awareness

the challenge

For a growing company like KDEC, it’s important to utilise new and more effective marketing strategies. The company sought the help of Digital Marketer Bee to utilise various forms of online platforms, including an optimized website, in order to develop and boost brand awareness.

web development

One of the projects we handled for the client was the development of its new SEO-friendly website. For its site’s layout, we prioritised the content by featuring the most relevant information to site visitors.

By prioritising the content in the web pages, we were able to provide a smooth navigation flow for the site. More importantly, we added interactive features that site visitors can use to communicate directly with the company. Doing so provided the site with an efficient way to convert leads into customers.

google ads

For the company’s Google Ads campaign, we defined the company’s target demographics and tailored the ads to attract the attention of the people who are interested in electrical and solar projects and services.

We refined our target audience much further by optimising the campaign for the area that the company caters to. In KDEC’s case, we made sure that the ads appeared to people who were looking for electrical services in Albury.

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Adapta Ramps

Case Studies, Facebook Advertising, Google Adwords, Social Media Management

Wiseliving

Case Studies, Content and Strategy, SEO

invisi shield organics

Case Studies, Email, Facebook Advertising, SEO, UX/UI Design and Development

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the brand

Invisi Shield Organics combines science and sustainability to provide products that are alcohol-free, chemical-free, and 100% natural. This company’s organic sanitisers are formulated to protect families from harmful bacteria.

Invisi Shield Organics

Invisi Shield Organics wanted a high-converting website

the challenge

Invisi Shield was seeking to undergo a full brand refresh and have partnered with us to be part of the journey. The goal was to give their website a complete overhaul with an increase in traffic and uptick in sales conversion as the bottom line.
ux/ui design and development
For the company’s new online medium, we delivered a beautifully-designed website optimised for commerce. To showcase what Invisi Shield Organics has to offer, we combined creative assets and informative content in its new website.

Search Engine
Optimisation

To boost the site’s online visibility, we carried out a full-scale optimisation process. We directed our efforts toward attracting more organic clicks and visits to the site.

219.64% increase in website traffic

email marketing

We streamlined Invisi Shield Organics’ email campaigns by building automation workflows and a segmentation strategy, which is designed to improve the company’s subscriber engagement.

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Albury CBD

Case Studies, Facebook Advertising

Profile Media

Case Studies, Facebook Advertising

bill tilley mla

Case Studies, SEO, UX/UI Design and Development

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the brand

William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly. As a Member of Parliament, he has constantly stressed the importance of supporting local businesses and advocating programs designed to promote economic growth and stability.

Bill Tilley MLA

Tilley’s team wanted to boost their online presence

the challenge

For a public figure like Bill, we believe that having an updated website is an important factor that can help him reach more people in his area. Our goal was to boost his online presence and visibility by providing him with an upgraded website that’s optimised for search engines.

UX/UI design
and build

For the development of his new website, we studied the background of his supporters and frequent site visitors. By doing so, we were able to come up with a professional-looking layout that resonated with those who would most likely interact with the website. We made sure that the new website is easy to navigate and showcases the relevant content that informs the public about Bill’s platforms and advocacies.

Also, instead of adding blatantly political content, we focused on important issues and events to make the site more interesting and engaging.

219.64% increase in website traffic

Search Engine
Optimisation

After working on Bill’s site, we optimised its pages by incorporating high-ranking targeted keywords that are relevant to his platforms and efforts in Benambra. Using these targeted keywords and other SEO-focused strategies allowed Google to easily recognise and identify the site’s web pages, which allowed them to rank higher in the search results.

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Wiseliving

Case Studies, Content and Strategy, SEO

Ross Performance Parts

Case Studies, Facebook Advertising, SEO

ross performance parts

Case Studies, Facebook Advertising, SEO

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the brand

Ross Performance Parts is a global enterprise that’s based in Victoria. This company is dedicated to providing high-quality engine components for automotive enthusiasts.

Ross Performance Parts

Ross Performance Parts wanted to be known as a global brand.

the challenge

Ross Performance Parts decided to partner with Digital Marketer Bee to expand its reach into the global market. They came to us because they wanted to take their digital advertising strategy to the next level.

facebook ads

Split testing was the ultimate weapon of our Facebook advertising strategy. We ran split tests on various messaging and product variants and used the better performing options to target interest-based audiences.
We also launched several retargeting strategies to recapture recent site visitors, past purchasers, and Instagram users who engaged with the brand.

219.64% increase in website traffic

Search Engine
Optimisation

Upon careful assessment of their existing site framework, we created an SEO strategy that allowed for a spike in search engine rankings. We reviewed each individual product page, added strong call-to-actions, incorporated keyword targets in headings, and included meta tags to increase visibility, estimated traffic, and average position for all the tracked keywords.

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Hurlcon Hydronic Heating

Case Studies, Content and Strategy, SEO

Absolute Raw

Case Studies, UX/UI Design and Development

sodens hotel

Case Studies, Content and Strategy, Facebook Advertising, SEO

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the brand

Known as Albury’s most iconic hotel, Sodens offers stylish spaces that are full of character. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.

Sodens Hotel

Sodens wanted to promote the other features of the hotel

the challenge

Despite being a popular establishment, Sodens found it challenging to promote the other features of the hotel. They collaborated with Digital Marketer Bee to promote their pub/restaurant and the events they are hosting for the local community.

facebook ads

For Sodens, created an original Facebook campaign strategy from the ground up. It featured a combination of event and messenger ad campaigns that were designed to bring in more foot traffic to the hotel.

219.64% increase in website traffic

social media management

Our social strategy highlighted how Sodens Hotel is a place where you can enjoy a fun and family-friendly dining experience. To establish the hotel’s social media presence and connect with potential followers, we had a brainstorming session to familiarise ourselves with the main customer personas and Sodens’ brand philosophy. We then developed a style guide that creates brand cohesiveness across all their marketing channels.

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Hurlcon Hydronic Heating

Case Studies, Content and Strategy, SEO

KDEC

Case Studies, Google Adwords, SEO, Web Development

wiseliving

Case Studies, Content and Strategy, SEO

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the brand

WISELIVING is an Australian-owned and operated manufacturer of sustainable heating, cooking, and hot water appliances and systems. The company takes pride in being able to deliver sustainable and customisable home heating solutions.

Wiseliving

WISELIVING wanted more people to interact with their website.

the challenge

WISELIVING enlisted the help of Digital Marketer Bee because they wanted to get more clicks on their new website. More importantly, they want visitors to interact with the site by inquiring about the specifications and features of their products.

Search Engine
Optimisation

We used our Albury SEO prowess to deliver a full optimisation of their site’s backend. We also expanded their content efforts to include search-driven content that aimed to supercharge thought leadership and improve visibility in search engine queries. Our main goal was to grow WISELIVING’s audience.

122.31% increase in website traffic

content and strategy

For content development, we produced keyword-rich blog posts that contained valuable information about the company’s products. In many of these posts, we tackled topics that reflect the goals and beliefs of WISELIVING, such as sustainability and off-grid living.

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Bill Tilley MLA

Case Studies, SEO, UX/UI Design and Development

Earth Canvas

Case Studies, Facebook Advertising

hurlcon hydronic heating

Case Studies, Content and Strategy, SEO

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the brand

Hurlcon Hydronic Heating is Australia’s most trusted hydronics supplier. It offers a variety of products and components for hydronic systems such as boilers, convectors, towel rails, thermostats, valves, and pipes and fittings.

Hurlcon Hydronic Heating

Hurlcon wanted to reach a wider audience.

the challenge

Hurlcon Hydronic Heating came to Digital Marketer Bee following the development of their new site. They wanted us to help their site grow by reaching out to a wider audience. More importantly, they wanted us to attract site visitors who are interested in what they have to offer.

Content marketing

To garner more clicks and drive more traffic to the site, our content marketing team built a massive content bank to establish the brand’s thought leadership within its industry. Using the existing site framework, our content experts made smart recommendations as to which content to publish.

182.89% increase in website traffic

Search Engine
Optimisation

Our optimisation efforts for Hurlcon Hydronic Heating’s new site started with keyword research. This allowed us to accurately pinpoint the terms used by online users when making search queries on topics related to the products and services offered by the company.
Through our actions, we were able to increase the site’s visibility in search results by 21.53%, which led to a 100% increase in page views.

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Adapta Ramps

Case Studies, Facebook Advertising, Google Adwords, Social Media Management

Class Training

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