One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days.
While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a lead generation campaign that their team could use to supercharge their sales.ee to put together a lead generation campaign that their sales team could use to supercharge their sales.
Another important task we handled for Adapta is the development of its website. By following effective design and development techniques, we were able to deliver a functional online platform for our client that’s easy to navigate. Aside from being user-friendly, we also made sure that Adapta’s new website is optimised for search engines.
As part of our efforts to improve Adapta Ramps’ online visibility, we helped the company establish a high-converting social media presence. We were able to do so by visualising the brand’s value proposition and customer personas into palatable visual content that not only creates consistency but also turns heads. Our actions resulted in a 200% increase in followers.
Complementing our social media efforts are three Facebook advertising campaigns that used different formats. Each campaign was carefully created to market Adapta Ramps to its target demographic and increase site engagement.
Through the actions of our SEO experts, we were able to help Adapta Ramps rank high on Google’s search results pages. We used a combination of optimisation techniques designed to improve the visibility of our client’s website and make it more accessible to visitors and potential customers.
1,080.74% increase in website traffic
157.58% increase in leads
We also handled a Google Ads campaign for the company. Through our efforts, Adapta Ramps was able to enjoy steady increases throughout the duration of the campaign and a drastic drop in cost-per-click and cost-per-acquisition with DMB Google Ads services. They also generated quality traffic to their site, leading to more quality leads.