Bullseye Clinic
The Bullseye Optometry and Sensory Clinic wanted to have a modern website that’s both functional and designed for conversions in order to attract more customers.
The brand
Bullseye is dedicated to providing eye health and vision care services to its patients. Through its team of highly qualified optometrists, therapists, and practitioners, as well as the latest technology in eye care and new sensory therapy services, the clinic is able to cater to its patients’ various needs.
The challenge
The Bullseye Clinic wanted to have an optimised website that not only attracts potential clients but is also designed to convert site visitors into paying customers. To accomplish this, we needed to utilise a combination of web development and search engine optimisation strategies to create a site that accurately reflects Bullseye’s brand and caters to the interests of its core target audience.
Web Development
As the digital growth partner of Bullseye, our website designers in Albury helped them expand their online presence by developing a custom website that represents their brand and business goals. Our team of web design and development experts created the website in a way that supports the customer journey.
Its layout and overall functionality help make sure that site visitors can easily navigate through the website and find the information that they’re looking for. These include learning about Bullseye’s various services, finding the clinic’s locations, and booking an appointment.
Through a carefully-planned web development strategy, our website designers in Albury were able to create a site that encourages site visitors to become customers.
Search engine optimisation (SEO)
In order to improve the online visibility of Bullseye’s website, we used different SEO techniques to optimise its various pages and features. We laid out the groundwork for our SEO efforts by first identifying the keywords that we should target. We selected terms that reflected Bullseye’s brand and services and also those that appealed to the search intent of the client’s audience.
In addition to incorporating these keywords into Bullseye’s web content, we also created new content and optimised their Google Business Profile to improve their overall visibility and ranking on Google search results.
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SuprCuvr
SuprCuvr wanted a thriving online presence to market its product.
The brand
SuprCuvr is a publicly listed company in Australia that developed the world’s first hospital-grade disinfectant that can kill 99.99999% of the COVID-19 coronavirus. Aside from being 1,000x more effective against COVID-19 than a 99.99% effective disinfectant, the company’s disinfectant spray is also 100% plant-based and suitable for sensitive skin.
The challenge
Due to the global effects of the pandemic, SuprCuvr wanted the world to know that its hypoallergenic disinfectant spray can effectively kill coronaviruses. They enlisted the help of Digital Marketer Bee to create a fully optimised website and social media presence so they can market their product and boost their sales while providing families with an organic and sustainable way of protecting their homes.
UX/UI Design and Build
We delivered a functional and user-friendly website for SuprCuvr. We made sure that their new site presents all the relevant information about their disinfectant spray. Aside from being informative and easy to navigate, the site also provides a secure and smooth shopping experience to visitors and customers.
Search Engine Optimisation
Our experts then improved the visibility of SuprCuvr’s website by optimising it for search engines. One of the techniques we used was carrying out targeted keyword research to identify the terms commonly used by online users when they search for products and topics that are related to the company. We also analysed SuprCuvr’s competitors so we could develop strategies designed to help them rank higher in search results.
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Invisi Shield Organics
Invisi Shield Organics wanted a high-converting website. This company’s organic sanitisers are formulated to protect families from harmful bacteria.
Digital Marketer Bee was fantastic right from the start. In one of the first meetings we had with Bee, I stopped and said, ‘Bee, I just want to congratulate you on how good you are at your job.
Cameron Walker
Managing Director, KDEC
The brand
Invisi Shield Organics combines science and sustainability to provide products that are alcohol-free, chemical-free, and 100% natural. This company’s organic sanitisers are formulated to protect families from harmful bacteria.
The challenge
Invisi Shield was seeking to undergo a full brand refresh and have partnered with us to be part of the journey. The goal was to give their website a complete overhaul with an increase in traffic and uptick in sales conversion as the bottom line.
ux/ui design and development
For the company’s new online medium, we delivered a beautifully-designed website optimised for commerce. To showcase what Invisi Shield Organics has to offer, we combined creative assets and informative content in its new website.
Search Engine Optimisation
To boost the site’s online visibility, we carried out a full-scale optimisation process. We directed our efforts toward attracting more organic clicks and visits to the site.
Facebook Ads
We leveraged major social media platforms to build brand and product awareness for Invisi Shield through carefully-crafted Facebook advertising campaigns. We created winning ad sets that connected with our client’s target audience and brought in new customers.
219.64% increase in website traffic
Email Marketing
We streamlined Invisi Shield Organics’ email campaigns by building automation workflows and a segmentation strategy, which is designed to improve the company’s subscriber engagement.
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Bill Tilley MLA
Tilley’s team wanted to boost their online presence. William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly.
“We engaged Digital Marketer Bee to undertake a complete review and revamp of a business website as part of a wider digital marketing strategy. It turned out that it just happened to coincide with a pandemic and all the dramas that created with general life. The end result was better than we had hoped, on budget and on time.”
Brad Worrall
Bill Tilley
The brand
William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly. As a Member of Parliament, he has constantly stressed the importance of supporting local businesses and advocating programs designed to promote economic growth and stability.
The challenge
For a public figure like Bill, we believe that having an updated website is an important factor that can help him reach more people in his area. Our goal was to boost his online presence and visibility by providing him with an upgraded website that’s optimised for search engines.
UX/UI Design and Build
For the development of his new website, we studied the background of his supporters and frequent site visitors. By doing so, we were able to come up with a professional-looking layout that resonated with those who would most likely interact with the website. We made sure that the new website is easy to navigate and showcases the relevant content that informs the public about Bill’s platforms and advocacies.
Also, instead of adding blatantly political content, we focused on important issues and events to make the site more interesting and engaging.
Search Engine Optimisation
After working on Bill’s site, we optimised its pages by incorporating high-ranking targeted keywords that are relevant to his platforms and efforts in Benambra. Using these targeted keywords and other SEO-focused strategies allowed Google to easily recognise and identify the site’s web pages, which allowed them to rank higher in the search results.
219.64% increase in website traffic
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Absolute Raw
Absolute Raw wanted an updated website to effectively engage potential customers. The company is able to cater to the special dietary needs of pets with raw food and treats that are biologically suited to their nutritional requirements.
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Sebastian Konjevic
Absolute Raw
The brand
Absolute Raw is a locally owned and operated supplier of raw meals and treats for cats and dogs. With their passion for animals and years of experience in the industry, the company is able to cater to the special dietary needs of pets with raw food and treats that are biologically suited to their nutritional requirements.
The challenge
Before enlisting the help of Digital Marketer Bee, a leading website design agency in Albury-Wodonga, Absolute Raw had an outdated website that wasn’t very user-friendly. It also wasn’t attracting new customers and converting sales. Through our dedicated team, we focused on providing the company with an updated website that showcases their passion for the welfare of animals while functioning as a revenue-generating channel.
UX/UI Design and Build
For Absolute Raw’s new website, one of the main aspects that our website design team in Albury-Wodonga focused on was creating a comprehensive menu that’s easy to understand and use. Aside from utilising easy-to-read font styles, we also incorporated concise yet informative content, automated forms, and highly-engaging web design techniques. By delivering a website that’s easy to navigate, we were able to provide Absolute Raw with a beautiful and functional online medium that can convert visitors into paying customers.
Facebook Ads
We helped Absolute Raw reach new customers and grow its social media presence through a comprehensive Facebook advertising strategy. Through our efforts, which included constantly testing the ads and making sure our campaigns were laser-targeted, we were able to improve Absolute Raw’s online visibility and sales.
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