KDEC Electrical and Solar is a family-oriented electrical company led by Cameron and Chelsey Walker. In addition to general electrical services, the company also specialises in the installation of solar power systems for homes and business establishments.
For a growing company like KDEC, it’s important to utilise new and more effective marketing strategies. The company sought the help of Digital Marketer Bee to utilise various forms of online platforms, including an optimized website, in order to develop and boost brand awareness.
One of the projects we handled for the client was the development of its new SEO-friendly website. For its site’s layout, we prioritised the content by featuring the most relevant information to site visitors.
By prioritising the content in the web pages, we were able to provide a smooth navigation flow for the site. More importantly, we added interactive features that site visitors can use to communicate directly with the company. Doing so provided the site with an efficient way to convert leads into customers.
For the company’s Google Ads campaign, we defined the company’s target demographics and tailored the ads to attract the attention of the people who are interested in electrical and solar projects and services.
We refined our target audience much further by optimising the campaign for the area that the company caters to. In KDEC’s case, we made sure that the ads appeared to people who were looking for electrical services in Albury.
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