Adapta Ramps

Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps.

“Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.”

Dan Leary

Adapta Ramps

Providing Access to High-Quality & Regulations-Compliant Accessibility Ramps Through Tried-and-Tested Digital Marketing Strategies

Objectives: 

  1. Develop a truly accessible & inclusive website for Adapta Ramps
  2. Boost the search engine rankings of Adapt Ramps’ website through effective SEO strategies
  3. Increase brand awareness and attract more customers through online advertising campaigns

Location: New South Whale, Australia


The Brand

One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days. Plus, Adapta Ramps ensures that all of its products comply with the latest Australian Standards and Disability Discrimination Act guidelines.


The Partnership

While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a comprehensive lead generation campaign that their team could use to supercharge their sales.

Our team was able to conceptualise the details of the campaign through a consultation session with Adapta Ramps, which provided us with helpful insights regarding their operations, brand image, and business goals.

After getting to know Adapta Ramps at a deeper level, we were able to come up with a personalised digital marketing plan that consisted of four main actions:

  • Develop and design a new and fully accessible website where they can showcase their offerings and services
  • Optimise Adapta Ramps’ website content to ensure that it ranks high on search engine results pages
  • Implement a social media campaign aimed at boosting Adapta Ramps’ brand image and attracting more Facebook and Instagram followers
  • Launch laser-targeted Meta (Facebook) and Google advertising campaigns to improve brand awareness and increase sales

Taking Action

Website Design

One of our main projects for Adapta Ramps was the development of their new website. By following effective design and development techniques, we were able to deliver a functional online platform for our client that’s easy to navigate. Through our website design service, we created a user-friendly website that is also optimised for search engines.

Furthermore, our team incorporated web accessibility design elements in order to provide our clients with a truly inclusive and welcoming digital platform. This involved ensuring that the website’s various features and functions can be easily viewed and used by website visitors with disabilities.

For instance, our web design team carefully implemented specific colour contrast settings to ensure that the website’s on-page text and other content can be easily read by individuals with visual impairments. Also, the website was designed in a way that allows users to navigate using their keyboard only, which is a helpful feature, especially for those who are not able to use a mouse.

In addition, we included clear and concise call-to-action text buttons to help users clearly understand their functions. By following the Web Content Accessibility Guidelines (WCAG), we were able to provide Adapta Ramps with an accessible and mobile-friendly website that can be used by anyone regardless of their disabilities.

Search Engine Optimisation

To ensure that Adapta Ramps’ new website appears in the top positions of Google’s search engine results pages, we implemented various SEO strategies to optimise its content. This involved ensuring that the website’s different text-based content contains keywords that we were targeting for Adapta Ramps.

In addition, we regularly posted articles on Adapta Ramps’ Blog section. Aside from keeping this section updated, the articles also helped improve Adapta Ramps’ Google search ranking by improving the brand’s credibility in the industry. We were able to achieve this by focusing on topics that reflected Adapta Ramps’ expertise when it comes to modular access ramps, handrails, and DDA and AS compliance.

Through the continuous optimisations on Adapta Ramps’ website, we were able to achieve a steady increase in year-on-year and month-on-month traffic to the website from 2021 to 2023. These results indicate that more and more users are finding and landing on Adapta Ramps’ website.

In addition, 98 of the keywords we were targeting for Adapta Ramps have started appearing in the top 100 positions on Google, with 53 of them in the top 3.

Social Media Management and Advertising

To further improve Adapta Ramps’ online visibility and brand image, we also managed their social media presence and launched a Meta ads campaign. For these actions, we crafted ad copies and created assets that resonated with our client’s target audience. Also, we tweaked the ads to target locations where Adapta Ramps’ potential customers can be found.

By maintaining an active social media presence, we were able to help increase the number of followers of our client’s Facebook and Instagram accounts. In fact, during the months we managed their social media accounts, Adaptas Ramps experienced a steady upward trend in their follower count.

As for our Facebook ads, one of our video assets was able to generate 20 leads for the company. In addition, we were able to attract more leads while maintaining a lower ad spend.

Google Advertising

Complementing our Meta ads campaign is a Google ads campaign, which is focused on getting more clicks to the website and increasing leads and conversions. For this campaign, we targeted keywords that are aligned with the search intent of users who are interested in topics and products similar to those offered by Adapta Ramps.

In one instance, the campaign was able to receive over 40,000 impressions. These impressions led to higher clicks to the website, which had a positive effect on the number of converted leads.

The Outcome

Ads Results 

Through the combined efforts of our web development, SEO, social media management, and Facebook ads experts, we were able to achieve significant results for Adapta Ramps. Specifically, we were able to help them achieve a 284.02% increase in their leads received, which led to higher conversions and sales for the business.

In addition, our optimisation efforts and social media advertising strategies helped boost the traffic to Adapta Ramps’ website by 1,080.74%.

By making their website SEO-friendly and helping them establish a robust presence on social media, we were able to help Adapta Ramps maintain long-term digital visibility.

Benefits to the Brand

  • Future-Proofed Website: By incorporating accessible web design elements, we were able to provide Adapta Ramps with an accessible website that complies with the latest web accessibility guidelines.
  • Credibility Boost: As part of our website optimisation efforts, we also populated Adapta Ramps’ blog page with SEO-friendly articles that showcase our clients’ expertise in the ramps and rails industry.
  • Robust Digital Presence: Our engagement-focused social media management, laser-targeted ad campaigns, and lead-generating SEO strategies all worked together to elevate Adapta Ramps’ online visibility.

More Case Studies

Adapta Ramps

Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]

Sureway Health & Wellbeing

Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.

Ready to engage your audience, transform your brand and drive profitable growth?

April 06, 2024

The Impact of Web Accessibility on People with Autism

Autism is a developmental disorder that affects communication and behaviour. Due to its nature, this condition can make it challenging for people on the autism spectrum to use websites and navigate the internet. Specifically, sensory sensitivities, difficulties with social interactions, and communication challenges are common characteristics of autism that can impact how individuals experience and interact with websites.

In order to promote full digital inclusivity, it’s important to promote web accessibility to help individuals with disabilities, including those with autism, be able to use websites properly so they can access information, products, and services that they need.

How People on the Autism Spectrum Use the Internet

Learning how people with autism use the internet can help business owners, website operators, and web developers and designers understand how they can make their websites more accessible.

Communicating with Others

One of the key ways individuals on the autism spectrum use the internet is as a means of communication. For individuals who may struggle with face-to-face interactions due to challenges in social communication, the internet provides a more comfortable and controlled environment for engaging with others.

Learning New Information

Also, the internet serves as a valuable source of information and learning for individuals with autism. Many people with autism have a strong interest in specific topics or subjects, often referred to as “special interests.” The internet allows them to delve deeply into these interests, accessing a vast array of resources, articles, and videos that cater to their curiosity and passion.

Ready for your accessible website?

We can help you bring your message to a wider audience! Check out our services today.

Explore our Web Design Packages

Expressing Themselves

In addition to communication and learning, the internet can also be a platform for self-expression and creativity for individuals with autism. Blogs, vlogs, and art-sharing platforms allow them to showcase their talents and perspectives to a global audience, fostering a sense of pride and accomplishment. Online gaming communities, in particular, provide a space for individuals with autism to engage in collaborative play, develop friendships, and build social skills in a supportive environment.

Accessible Web Design Elements for Users with Autism

Navigating the internet can pose challenges for individuals with autism, particularly due to issues related to sensory sensitivities and information processing. This is mainly due to the way many websites are designed.

For instance, bright, flashing advertisements, cluttered website layouts, and autoplaying videos can be overwhelming and distracting for individuals with sensory sensitivities, leading to difficulties in focusing and processing information.

Fortunately, the Web Accessibility Content Guidelines (WCAG) have set the necessary standards that websites should adhere to in order to provide a more inclusive digital space for everyone.

Below are some inclusive web design elements business owners can apply to their websites to make them more accessible according to the WCAG.

Sensory-Friendly Design

Individuals with autism often have heightened sensory sensitivities. To accommodate these sensitivities, designers can use a muted colour palette, avoid using bright or flashing colours, and minimise the use of distracting animations or graphics. Providing options to adjust the volume of audio elements or disable autoplay can also enhance the browsing experience for users with autism.

Clear and Consistent Navigation

People with autism often prefer clear and predictable navigation structures. Designers can achieve this by using consistent navigation menus, clear labelling, and intuitive layout patterns. Avoiding complex or non-linear navigation paths can help individuals with autism navigate websites more easily and efficiently.

Structured Layouts

A well-organized and structured layout can benefit people with autism, as it provides a sense of order and predictability. Designers can use grid layouts, logical grouping of content, and consistent spacing to create a visually balanced and structured website. This helps reduce cognitive overload and makes it easier for users to focus on the content.

Readable Content

Users with autism may have difficulty processing large amounts of text or understanding complex language. Using clear and concise language, avoiding jargon, and breaking content into digestible chunks can make it easier for users with autism to comprehend information. Incorporating visual aids such as images, icons, and infographics can also enhance understanding.


For business owners, an effective way to ensure WCAG compliance is by working with a web design agency that specialises in digital accessibility and inclusivity, such as Digital Marketer Bee. Through our web design experts and certified accessibility specialists, we can deliver professional-looking, functional, beautiful, and fully accessible websites that can be easily used by anyone, regardless of their disabilities.

Don’t let your website’s inaccessible design elements prevent your customers and site visitors from accessing the products and information that they need. Get in touch with us today and learn how we can help you identify and address your website’s accessibility barriers.

get a strategy session now

SHARE THIS ARTICLE

Related articles

The Impact of Web Accessibility on People with Autism

Apr 06, 2024

5 Ways to Get More Clients for Your NDIS Business

Apr 01, 2024

How Much Does Website Design Cost in Australia?

Feb 12, 2024

Ready to engage your audience, transform your brand and drive profitable growth?

Get started

April 01, 2024

5 Ways to Get More Clients for Your NDIS Business

Service providers of the National Disability Insurance Scheme (NDIS) play a vital role in helping individuals with disabilities access much-needed specialised care and support. Through their service, NDIS businesses are able to help their clients experience positive changes in their lives.

This is why it’s important for NDIS businesses to continuously promote their services in order to help more people by turning them into clients. If you have an NDIS business, follow our tips below to learn how you can attract more customers.

Build Your Network

Networking within the NDIS community is an effective method for expanding your client base. This can be achieved by attending industry events, conferences, and workshops related to the disability services sector. Doing so provides your business with an opportunity to connect with potential clients, fellow professionals, and NDIS stakeholders.

You can also join online forums and groups where NDIS participants and their families seek recommendations from other participants for service providers. By establishing meaningful connections within the NDIS community, you’ll be able to secure valuable client referrals.

Partner with Support Coordinators

NDIS support coordinators work by helping participants understand and implement the supports included in their plans. They also help participants navigate the NDIS system and access appropriate services that are aligned with their goals and needs.

Support coordinators often have extensive networks and can refer clients to trusted service providers, such as your business. Establishing a mutually beneficial partnership with a trusted and reputable NDIS support coordinator can provide your business with access to a steady influx of clients seeking your expertise and services.

Ready to start your NDIS Marketing?

We can help you bring your message to a wider audience! Check out our services today.

Explore our Web Design Packages

Stay Informed & Adaptive

The NDIS sector is constantly evolving because of constant policy changes, emerging new technologies and support services, and shifting client needs. That’s why in order to stay ahead in this field, your NDIS business needs to stay up-to-date with the latest industry trends, updates to the NDIS framework, and best practices when it comes to providing disability support.

Doing so enables you to adapt your services and marketing strategies accordingly to remain relevant and responsive to the needs of your target audience.

Provide Exceptional Customer Service

Since NDIS services are people-focused, word-of-mouth referrals remain an effective driving force in helping businesses attract new clients. You can establish your business as a highly recommended NDIS service provider by ensuring that every interaction with your clients is characterized by professionalism, respect, and empathy.

Like in any type of business, it’s important to adopt a human-centred approach when addressing the needs of NDIS participants. This can be done by listening attentively to their needs, being honest about your services, and going the extra mile to exceed their expectations.

Establish a Strong Online Presence

Another effective way to get more clients for your NDIS business is to utilise digital marketing to establish a robust online presence. If you’re new to digital marketing, it’s highly recommended to work with an NDIS marketing agency.

From here, you’ll be able to determine which services you need to achieve digital growth, such as web design and development, search engine optimisation (SEO), paid advertising, or social media management. By establishing a strong online presence, you’ll be able to reach out to a wider audience.  

If you’re interested in achieving online growth for your business, then make sure to get in touch with Digital Marketer Bee, an NDIS marketing agency that specialises in implementing digital marketing solutions that are tailored to the needs and business goals of NDIS service providers.

Through our web design service for NDIS providers, we’ll help your business improve its online visibility with a fully functional, beautiful, and accessible website. We’ll also optimise it using SEO strategies for NDIS providers to ensure that you remain in the top search results of Google.

Contact us today to learn how we can help you achieve digital growth and success.

get a strategy session now

SHARE THIS ARTICLE

Related articles

The Impact of Web Accessibility on People with Autism

Apr 06, 2024

5 Ways to Get More Clients for Your NDIS Business

Apr 01, 2024

How Much Does Website Design Cost in Australia?

Feb 12, 2024

Ready to engage your audience, transform your brand and drive profitable growth?

Get started

Sureway Health & Wellbeing

Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.

visit website

Providing Access to Life Changing Mental Health Care & Support Services Through an Accessible Website

Objectives: 

  1. Expand Sureway Health & Wellbeing’s online visibility and reach
  2. Design a fully functional and accessible website that’s easy to navigate and aligned with the client’s brand image and business goals
  3. Provide a reliable online platform where NDIS participants and individuals with mental health issues can find the support services that they need.

Location: Wagga Wagga, NSW, Australia


The Brand

Sureway Health & Wellbeing, which is part of the Sureway Group, is an organization dedicated to delivering care, psychology & counselling, and disability support services to NDIS participants and individuals struggling with mental health issues.

They have various locations across Australia, and they follow a client-centred approach when delivering health and wellbeing solutions in person or through telehealth sessions.


The Partnership

Sureway Health & Wellbeing approached Digital Marketer Bee,  a digital marketing agency dedicated to helping NDIS businesses through web design and SEO solutions, to establish a thriving online presence that will allow them to expand their operations and reach out to more individuals who are in need of mental health and disability support services.

Our consultation with Sureway Health & Wellbeing allowed us to get to know them on a deeper level, providing us with valuable insights regarding the challenges that they were experiencing at that time. These include:

  • The lack of an updated online platform that specifically showcases the support services that they’re offering.
  • Struggling to reach out to a wider audience in the areas they operate in through digital methods.
  • The need to establish a dedicated website that not only educates visitors on the services Sureway Health & Wellbeing offers but also offers a means to avail of those services.

By identifying our client’s pain points, our web designer and SEO specialists in Wagga Wagga were able to come up with a comprehensive and personalised digital marketing solution aimed at helping Sureway Health & Wellbeing achieve their business objectives.

The solution that our specialists came up with was to develop a custom website for the client that highlights their offerings and introduces the brand as a credible and trustworthy provider of NDIS and mental health support services.

Taking Action

Website Design

Our main action for Sureway Health & Wellbeing is to design and develop a custom website with multiple pages built from the ground up. For this project, our web design team in Wagga Wagga closely worked with the client to gain a deeper understanding of their brand image, business goals, nature of operations, services offered, and most importantly, their target audience.

By exploring these factors, our specialists were able to design a website that not only accurately reflects Sureway Health & Wellbeing’s objectives, but also showcases functionality features that are aligned with the needs and conditions of our client’s target audience.

Following this approach allowed us to incorporate web design accessibility principles and deliver a custom website that can be easily accessed and used by individuals with disabilities. By doing so, we were able to help them easily access Sureway Health & Wellbeing’s NDIS and mental health support services.

The Outcome

During the course of our partnership with our client, our web designers, project managers, client success specialists, and customer support team closely coordinated Sureway Health & Wellbeing to keep them constantly updated regarding the status of their website.

By always keeping them in the loop, we were able to provide them with a website that met, if not surpassed, their expectations.

For our project with Sureway Health & Wellbeing, we focused on both the backend and frontend of their website, ensuring that it functions smoothly and enables visitors to easily find the information that they need.

In addition to working on the website’s various technical aspects, we also handled all of its content requirements to improve its search engine optimisation. This action included drafting HTML elements, meta tags, headings, page content, call-to-action text and buttons, and other types of content aimed at guiding the visitor’s navigation journey and improving the website’s searchability.

Our drafted content, combined with web design elements focused on functionality and accessibility, enabled our team to deliver a website that showcases Sureway Health & Wellbeing’s offerings in an informative and supportive manner.

We also made sure that our client’s new website still looks beautiful and functions seamlessly even when viewed using mobile devices. By doing so, our team was able to provide Sureway Health & Wellbeing with an online platform that allows them to reach out and interact with a wider audience.

Through our web design and content optimisation efforts, Sureway Health & Wellbeing’s website was able to maintain a site health score of 98%.

Web-Design-NDIS

Benefits of the brand

By following a personalised approach to delivering web design solutions, we were able to help Sureway Health & Wellbeing achieve the following results:

  • Improved Web Accessibility: By incorporating web design accessibility principles, we were able to provide Sureway Health & Wellbeing with a website that can be easily used by individuals with physical disabilities.
  • Credibility Boost: Populating our client’s website with high-quality content and blog posts has helped establish Sureway Health & Wellbeing as a trustworthy NDIS service provider and credible source of information on matters related to NDIS and mental health care.
  • Better Online Presence: Sureway Health & Wellbeing’s digital presence has improved by having a dedicated website that accurately reflects their brand image and goals.
  • Expanded Reach: Having an optimised and mobile-friendly website allows Sureway Health & Wellbeing to provide their services to more NDIS participants and individuals struggling with mental health issues.  

More Case Studies

Adapta Ramps

Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]

Sureway Health & Wellbeing

Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.

Ready to engage your audience, transform your brand and drive profitable growth?

Get started

February 12, 2024

How Much Does Website Design Cost in Australia?

The rise of e-commerce has led to a spike in the demand for high-quality website design and development services. In order to support the operations of any type of business, websites nowadays need to deliver a smooth user experience and be able to function properly on different devices.

Of course, the increasing demand also has an effect on the average cost of website design services. In this article, we’ll discuss how much you should expect to spend for a website design service in Australia as well as other associated costs of maintaining and running a website for your business.

QUICK LINKS:

Average Cost of Web Design Services

In Australia, professional web designers and agencies typically charge their clients around $5,000 to $10,000 for a basic custom website. E-commerce websites, on the other hand, typically cost around $8,500 to $20,000 due to their complexity.

Keep in mind that the range of the average cost of website design services in Australia can be pretty wide because it depends on a variety of factors. For instance, as mentioned earlier, e-commerce websites tend to be more expensive than basic ones because they generally have more features and functions that require additional effort and expertise from web designers.

The same can be said for other types of websites. To give you a better idea of how much a website costs, below are the average prices of different kinds of websites.

Simple Website

Simple websites are those that only need a couple of pages to present general information about a business’ operations, such as services offered and opening hours. This type of website is ideal if you’re only looking for an online platform to make general announcements and if your earnings aren’t driven by online sales.

Due to their simplistic nature, these websites, which are usually made using templates, typically cost around $2,500 to $5,000 to make.

Custom-Designed Website

Unlike simple websites, custom sites do not use templates and usually have several pages. The various design elements of this type of website are tailor-made to reflect the brand image of a business. It also has a better call-to-action to encourage site visitors to perform a desired action, such as subscribing to a mailing list or completing an order.

Custom websites, which commonly feature content management system (CMS) integration and are mobile-friendly, usually cost around $4,500 to $8,500 to build.

WordPress Website

WordPress is regarded as one of the most popular web design platforms in the world. Originally, it was introduced as a tool for publishing blogs. Through the years, it evolved as a CMS that can now be used to create other types of web content, such as traditional websites, mailing lists, media galleries, online forums, membership sites, and online shops.

If you want to have a WordPress website for your business, your design budget should be generally between $5,500 and $10,000.

E-commerce Website

As mentioned earlier, the service cost for an e-commerce website in Australia can range from $8,500 to $20,000. This type of website is generally more expensive to make because it has more components than a traditional website.

Aside from the usual pages of basic websites, it also has product category pages, a cart, and a checkout page. Plus, it can also have other systems and processes for storing and protecting customer information.

Magento/Shopify Website

If you want to have an e-commerce website, you generally have the option of using either the Magento or Shopify platform. As dedicated e-commerce platforms, both have all the features you need to successfully handle and process transactions on your website.

A basic Magento or Shopify website with a limited number of products usually costs around $10,000 to develop.

What we can do for you

Want to know which web solution is perfect for your business? Check out our services.

Explore our Web Design Packages

Cost Factors for Website Development

Of course, the values presented above can still vary depending on a number of elements. These can include the type of website that you want to build, the level of design and functionality, and the amount of content you want to incorporate.

Aside from these elements, there are also other more technical factors that can have an overall impact on the cost of a website development service. Being aware of these factors can help you and your business make informed decisions regarding the budget you want to allocate for your website.

Scope and Complexity of the Project

The overall size and complexity of a web development project are one of the main determinants of its total cost. For instance, a simple informational website will cost less than a complex e-commerce site that has a wide range of features and functionalities.

The scope of the project, including the number of pages, custom features, and the level of interactivity, directly impacts the amount of time and resources required for development.

Customisation and Design Elements

Unique and highly customised designs often come with a higher price tag. Compared to using basic templates, tailoring a website to meet certain functionality requirements and your company’s brand image requires more time and expertise from web developers.

The level of design intricacy, including custom graphics, animations, and user interface elements, can significantly affect the overall cost of the project.

Content Management System

The choice of CMS can significantly affect both development costs and the long-term maintenance of a website. Popular and commonly used CMS platforms such as WordPress, Drupal, or Joomla tend to have a lower initial development cost. This is primarily due to their ease of use and the availability of pre-built plugins and themes.

However, depending on the scope of the project or your requirements for your website, a more specialised or custom CMS might be needed, which can lead to higher development costs.

E-commerce Functionality

If your company’s revenue is mainly driven by online sales, then you’ll probably need a website that’s equipped with e-commerce functionality. As mentioned earlier, the complexity of the e-commerce system, which includes inventory management, payment gateways, and security measures to protect you and your customers’ data, can have a huge impact on the total cost of the project.

Additionally, compliance with Australian e-commerce regulations may also contribute to the overall expenses.

Responsive Design and Mobile Optimisation

With the increasing use of mobile devices such as smartphones and tablets, having a website that is mobile-friendly is very important. Implementing responsive design, ensuring that the website functions seamlessly across various devices, adds an extra layer of development effort. While this feature is considered essential for user experience, it can contribute to higher development costs.

However, since having a website that’s optimised for mobile devices is already becoming a necessity rather than an add-on feature, many web design agencies are already starting to include this service as part of their basic package.

Technical Integrations and Third-Party Services

To ensure that a website functions properly and runs smoothly, integration with third-party services, such as payment gateways, social media platforms, or customer relationship management (CRM) systems, is often needed.

The complexity of these integrations, as well as the costs associated with licensing or API usage, can impact the overall development budget for your website.

Testing and Quality Assurance

Of course, before developers deliver to you your new website, it has to undergo rigorous testing first. This process is vital as it ensures that your site functions smoothly and is free of bugs or other security vulnerabilities.

The extent of the testing process, including compatibility testing across different browsers and devices, can influence the overall cost of the project. Investing in quality assurance is crucial for delivering a reliable and secure website.

Project Timeline

The timeframe allocated for a website development project also has an effect on its total cost. For instance, if you’re in a rush and want to launch your website as soon as possible, asking your developer to meet a tight deadline may require additional resources and personnel, which can lead to an increase in expenses.

On the other hand, providing adequate time for the delivery of a website allows for thorough planning, development, and testing, resulting in a more cost-effective and high-quality end product.

How we can help you grow

We deliver web solutions tailored for digital growth and success. Achieve your business goals with a high-converting website.

Get a Custom Website for Your Business

Maintenance Costs of Running a Website

Apart from the initial cost that you must settle as a client for a website design service, there are also other fees that you need to consider to keep your site running smoothly. In most cases, these are recurring costs that pertain to the overall maintenance of your website’s functionality and performance.

Staying on top of these costs is important to ensure that your site runs properly and keeps your users and visitors’ data secured and protected.

Security Updates and Maintenance

Due to the rise of cybersecurity threats, you should consider keeping your business website secure as your number one priority. This can be achieved by carrying out regular security and maintenance updates to identify vulnerabilities and protect your website from potential threats.

Investing in the latest security patches and updates helps protect sensitive data, maintain customer trust, and avoid the costly repercussions of a security breach.

Content Updates and Refresh

Constantly having fresh and relevant content is key to keeping visitors engaged and improving your website’s search engine rankings. Regularly updating your website with new content, blog posts, and product information not only enhances user experience but also signals to search engines that your site is active and valuable.

Budgeting for content creation and updates is crucial for staying competitive in the online marketplace.

Hosting and Domain Renewal

The cost of hosting and domain renewal is a recurring expense that website owners like you need to consider when it comes to planning your monthly or yearly budget. Choosing a reliable hosting provider ensures optimal website performance, speed, and uptime.

Since domain renewal fees can contribute to the maintenance of your brand identity online, overlooking these additional expenses can lead to disruptions in service and potential loss of online visibility.

Technical Support and Troubleshooting

Technical issues are inevitable, and having a support system in place is vital to quickly address and resolve potential problems that can disrupt your online operations. Whether this involves fixing broken links, addressing server errors, or troubleshooting website functionalities, having access to technical support ensures minimal downtime and a seamless user experience for your website visitors.

This is why allocating resources for your website’s ongoing technical assistance should be regarded as an important investment.

Backup and Recovery Solutions

Unexpected data loss can be disastrous for a business, especially one that operates online. You can prevent this from happening by having regular backups of your website data and files. Investing in reliable backup and recovery solutions ensures that, in case of a data loss or website crash, you can quickly restore your site to its previous state, which helps in minimising disruption and potential loss of critical information.

Performance Optimisation

The way your website performs has a direct impact on user experience and search engine rankings. Regularly optimising your site for speed, responsiveness, and overall performance is essential.

Investing in tools and services that analyse and improve website performance helps in retaining visitors and maintaining a competitive edge in the digital landscape.

Is a Cheap Website Design Service Worth it?

Unfortunately, since developing, designing, and running a website can get quite expensive, you might get tempted to work with a web development agency that offers relatively cheaper or more affordable services.

In certain cases, opting for cheap web design is totally fine, as long as you’re satisfied with the service that you’re getting and you fully understand the scope of what your developer promises to deliver. Also, with a cheap web design service, don’t expect to receive a final product with all the bells and whistles or one that surpasses your expectations for a fully functional and eye-catching website.

With that being said, below are some of the not-so-favourable things you should expect to see and experience if you’re planning on going with a cheap web design service.

Quality and Professionalism

One of the main concerns when it comes to going with a cheap website design service is the potential compromise on quality and professionalism. Skimping on costs may lead to a generic, template-based website that lacks the unique branding and functionality required to help your business stand out.

The professionalism of web developers is often reflected in the design, user experience, and overall aesthetic appeal of a website they create. Avoid the risk of losing these aspects by opting for budget-friendly options.

Functionality and Customisation

With an affordable website design service, you’ll most likely end up with a basic template and limited optimization options. A website tailored to the specific needs of your business requires a more comprehensive approach.

Functionality, such as e-commerce capabilities, intricate navigation structures, and interactive features, may be compromised if your budget is a bit too small. Investing in a more robust and customisable design can better serve the long-term goals of your business.

How we can help you succeed

Book a free consultation today and learn how our web solutions can help you beat your competitors and achieve digital success.

Talk to a Web Design Expert

Long-Term Cost Implications

Although the upfront cost of a cheap website design service can be quite appealing, especially for small business owners with a limited budget, it’s vital to consider its long-term implications. A website is an ongoing investment that requires regular updates, security measures, and potential expansions as the business grows.

Due to the potential issues you might experience eventually when you opt for a cheap web design service, you could end up paying for higher maintenance costs over time. Not only does this negate your initial savings, but it can also lead to a need for a complete redesign of your website.

Search Engine Optimisation (SEO) Considerations

The visibility and presence of websites on search engines such as Google is critical for attracting organic traffic. Agencies that offer cheap website design services tend to overlook essential SEO elements, such as proper coding, mobile responsiveness, and optimised content structure.

Without a robust SEO foundation, your website may struggle to rank well on search engine results pages, limiting the discoverability of your business and hindering the potential for online growth.

Customer Support and Reliability

Another aspect often overlooked in budget website design services is the level of customer support and reliability that you’ll be getting as a client. Building a website is not a one-time task. Ongoing support is often provided by agencies to address issues, implement updates, and ensure website functionality.

With a cheap service, you might not get the dedicated support that you need to keep your website running smoothly, which can leave you stranded when you encounter technical issues.

Brand Perception

Your website is often the first point of contact between your business and your potential customers. A poorly designed and unprofessional-looking website can harm your brand image.

Investing in a higher-quality design not only reflects positively on the business but also instils confidence in your site visitors, which can have a positive impact on your conversion rates and earnings.

Keep in mind that one of the best ways to make the most out of your web design budget is to hire the services of a professional and trusted web design agency, such as Digital Marketer Bee. We blend affordability and quality in our web design and development service to deliver eye-catching, functional, and mobile-friendly websites designed to convert visitors into customers.

At Digital Marketer Bee, we don’t follow a cookie-cutter approach. Instead, we offer tailor-made web design solutions to provide you with a website that accurately reflects your company’s brand image and business goals.

Get in touch with us today and learn how our talented web design experts can help you build a high-converting website for your business.  

get a strategy session now

SHARE THIS ARTICLE

Related articles

The Impact of Web Accessibility on People with Autism

Apr 06, 2024

5 Ways to Get More Clients for Your NDIS Business

Apr 01, 2024

How Much Does Website Design Cost in Australia?

Feb 12, 2024

Ready to engage your audience, transform your brand and drive profitable growth?

Get started

Burt Legal & Conveyancing (Formerly Burt & Hanke Legal)

Burt Legal & Conveyancing’s goal was to establish a thriving online presence to reach more clients and help people access practical legal services.

visit website

Providing Access to Legal Services Through an Optimised Website and a Laser-Targeted SEO Campaign

Objectives: 

  1. Expand brand visibility and reach for the client’s offered services
  2. Design a fully functional website that’s aligned with the client’s brand image and business goals
  3. Improve the website’s visibility on Google through optimisation strategies

Location: Lavington, NSW, Australia


The Brand

Burt Legal & Conveyancing (formerly known as Burt & Hanke Legal) is an incorporated legal firm in Albury-Wodonga that offers a wide range of legal services in New South Wales and Victoria.

Its director, Matthew Burt, takes pride in the firm’s ability to deliver effective yet cost and time-efficient legal solutions. The company specialises in Business & Commercial Law, Property Law & Conveyancing, and Wills, Estates, & Powers.


The Partnership

During our consultation session with the Burt Legal & Conveyancing team, we were able to identify the main challenges that were preventing them from accomplishing their business goals. These include:

  • The lack of an optimised online platform where potential clients can learn about the company and their offerings
  • Insufficient online content on the company’s background and operations
  • Inability to reach more clients within their service area through digital methods

After highlighting Burt Legal & Conveyancing’s pain points, our team proposed actions to address these challenges, which involved providing them with a new website and launching a targeted local SEO campaign.

Our main goal for these actions was to establish an optimised online presence for Burt Legal & Conveyancing that appears in the top search results of Google. Achieving this will enable them to become more visible to Google users and potential clients who are interested in acquiring legal services.

Taking Action

Website Design

Our first action was to design a new website for Burt Legal & Conveyancing. As a web design agency in Albury that provides tailor-made services, we took a personalised approach to deliver a website that accurately reflects the brand image and business objectives of our client.

This involved closely coordinating with Burt Legal & Conveyancing to learn about the various aspects of our brand. Doing so enabled our web design specialists to incorporate elements that resonated with the firm’s target audience.

In addition, we ensured that Burt Legal & Conveyancing’s website is easy to navigate, allowing visitors to seamlessly find the right content and information they’re looking for. By supporting the customer journey through effective and efficient web design practices, we were able to provide visitors and potential clients with a smooth way to get in touch with the company and access much-needed legal services.

Search Engine Optimisation

After designing Burt Legal & Conveyancing’s new website, we then populated it with optimised content to improve the visibility and ranking of its pages on Google and other search engines. For this step, we first carried out keyword research to identify the terms users and potential clients are using in Google search when looking for topics and services that are similar to the offerings of our client.

Once our team identified these keywords, we started drafting website content that not only contained these terms but also provided helpful information about Burt Legal & Conveyancing and their offered services.

In addition, as an SEO agency in Albury that helps regional businesses achieve digital success, we targeted keywords that could help Burt Legal & Conveyancing gain a competitive advantage over their local competitors.

The Outcome

SEO Results 

With a newly designed and optimised mobile-friendly website, the Burt Legal & Conveyancing team was able to experience a significant boost in their online visibility. In fact, during our first month of working together, 23 keywords related to Burt Legal & Conveyancing and their services have started appearing on the listings of Google Search, and three of these reached the top 10 positions.

One of the major hurdles we encountered during our SEO campaign with this client occurred when they decided to change their name from Burt & Hanke Legal to Burt Legal & Conveyancing. Due to the rebranding, we had to update the website’s entire content to adapt to the new brand image. This also involved re-strategising our SEO campaign for the new company name.

Through the efforts of our SEO experts in Albury, we were able to seamlessly update our web design and optimisation efforts and align them with our client’s new brand image and name without affecting their online visibility and ranking.

Our actions allowed us to achieve significant improvements in Burt Legal & Conveyancing’s search visibility. In one month, the search queries triggering the website increased by 43.2%. Website clicks and impressions also increase by 44.4% and 35.2%, respectively.

Benefits of the brand

Through our multi-prong digital marketing approach, we achieved the following results for Burt Legal & Conveyancing:

  • Enhanced Visibility: The notable surge in traffic to their website has made Burt Legal & Conveyancing a major provider of legal services in NSW and Victoria.
  • Credibility Boost: Populating our client’s website with SEO-friendly and high-quality content and blog posts has helped establish Burt Legal & Conveyancing as a credible source of information for legal matters.
  • Expanded Reach: Our web design and SEO efforts significantly improved our client’s online visibility, allowing them to reach more potential clients.
  • Long-Term Success: Having an SEO-friendly and optimised website allows Burt Legal & Conveyancing to remain in the top search listings of Google for a long time.  

More Case Studies

Adapta Ramps

Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]

Sureway Health & Wellbeing

Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.

Ready to engage your audience, transform your brand and drive profitable growth?

Get started

February 06, 2024

How to Successfully Advertise Your NDIS Business on Facebook

For service providers of the National Disability Insurance Scheme (NDIS), advertising their business on social media has been proven as an effective way to reach and attract more clients. One of the most popular advertising platforms NDIS businesses use today is Facebook.

Over the years, Facebook has revamped its advertising features by providing users with an array of tools that can help them effectively amplify their reach, engage their target audience, and boost the online success of their brands.

As an NDIS service provider, you can take advantage of these features and tools to run a successful and high-converting Facebook ad campaign for your business. In this guide, we’ll teach you how you can reach more NDIS participants by advertising on Facebook.

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

see services

Understanding Your Audience

One of the first things that you need to do is develop a deep understanding of your target audience. This involves identifying the demographics, interests, and needs of the individuals who could benefit from your NDIS services. You can narrow down your core audience by asking yourself if you want to target families with disabled children, individuals with specific disabilities, or support coordinators in your area. Then, develop buyer personas to guide your advertising strategy.

Define Your Target Audience: Start by understanding who your potential clients are. Identify their demographics, interests, and pain points. Since NDIS services tend to cater to diverse needs, segmenting your audience accordingly is vital.

Create Customer Personas: Develop detailed personas based on the ideal clients that you have identified. Doing so allows you to tailor your advertising content to resonate with their specific needs and preferences.

Crafting Compelling Content

After identifying your audience, you can begin developing engaging and informative content that resonates with your target NDIS participants or support coordinators. The goal of your content is to emphasise how your services can improve the quality of life for individuals within the NDIS community. It can include success stories of previous clients, informative articles about your NDIS services, videos showcasing your brand, and testimonials from NDIS participants.

Engaging Visuals: Use high-quality images and videos showcasing your services in action. Visual content is eye-catching and can convey your message more effectively than purely text-based content.

Compelling Copy: Craft concise yet compelling ad copies that highlight the unique benefits of your NDIS services. Focus on addressing your audience’s pain points and how your services offer solutions.

Leveraging Facebook’s Advertising Tools

Familiarise yourself with Facebook Ads Manager to create targeted ad campaigns. Experiment with various ad formats, including photo ads, video ads, carousel ads, and story ads. Leverage the platform’s targeting options to reach specific demographics, locations, interests, and behaviours.

Facebook Ads Manager: The Facebook Ads Manager is a powerful tool that you can use to tweak every facet of your campaign. It allows precise targeting, budget control, and in-depth analytics to help you keep track of your campaign’s performance.

Targeting Options: Utilise Facebook’s targeting options to reach your intended audience. Use custom audiences based on your website visitors, email subscribers, or lookalike audiences, which are the users who previously interacted with your Facebook page.

Ad Formats: Experiment with various ad formats such as carousel ads, video ads, and slideshow ads to find what resonates best with your target audience. Each format has its unique advantages for showcasing your NDIS services.

Implementing Effective Strategies

Launching a Facebook ad campaign is not a one-time action. It involves continuously testing and monitoring the effectiveness of your ads to determine which strategies are helping you reach and convert your target audience.

A/B Testing: Continuously test different ad creatives, copy, and audience targeting to optimise your campaigns. A/B testing helps identify what resonates best with your audience, leading to improved results over time.

Retargeting: Implement retargeting campaigns to reach users who have interacted with your website or previous ads. This helps reinforce your message and nurture potential clients through the conversion funnel.

Measuring and Optimising Performance

Regularly monitor the performance of your Facebook ads using metrics like click-through rates, conversions, engagement, and return on investment (ROI). Use this data to refine your strategies and allocate your budget effectively.

Track Key Metrics: Monitor crucial metrics such as click-through rates, conversions, cost per conversion, and engagement rates. These metrics provide insights into the effectiveness of your campaigns.

Optimisation: Based on the gathered data, optimise your campaigns by reallocating budgets to top-performing ads, tweaking targeting parameters, or refining ad creatives for better performance.

Engaging with Your Audience

Foster a positive relationship with your audience by responding promptly to their comments on your ads and posts. You can also develop a sense of community by initiating conversations, conducting polls, and sharing relevant and helpful information regularly on your page.

Community Engagement: Foster engagement by replying to users’ comments, messages, and enquiries with personalised responses. Doing so humanises your NDIS business and helps establish it as an approachable brand.

Educational Content: Share informative content related to NDIS services, disability awareness, and success stories. This can position your brand as an authority in the field by building trust and reliability.

By implementing these strategies and continually refining your approach based on analytics, your NDIS business can thrive and reach its target audience effectively on Facebook. You can also ensure the success of your NDIS business on social media by enlisting the help of a professional digital marketing agency.

Digital Marketer Bee is a local NDIS marketing agency dedicated to helping NDIS service providers achieve digital growth and success through high-converting online advertising strategies. As an expert on Facebook ads, we’ll help your NDIS business effectively promote your services to a laser-targeted audience that’s ready to convert.

get a strategy session now

Related articles

The Impact of Web Accessibility on People with Autism

Apr 06, 2024

5 Ways to Get More Clients for Your NDIS Business

Apr 01, 2024

How Much Does Website Design Cost in Australia?

Feb 12, 2024

Ready to engage your audience, transform your brand and drive profitable growth?

Get started

January 28, 2024

The Importance of CTAs in Website Conversions

In the digital landscape where attention spans are fleeting and competition is fierce, the role of call-to-action (CTA) buttons in driving your website’s conversions cannot be overstated.

These unassuming yet crucial elements serve as the gateway to user interaction, guiding your site’s visitors toward desired actions and ultimately influencing the success of your website.

Whether it’s signing up for a newsletter, making a purchase, or downloading a resource, a well-crafted CTA button can make all the difference between a casual visitor and a converted customer. Let’s delve into the significance of CTAs and explore how they play a pivotal role in the conversion game.

The Role of CTA Buttons in Driving Conversions

CTA buttons act as navigational tools on your website, prompting users to take specific actions that align with your objectives. These buttons are strategically placed throughout web pages, guiding users along the conversion funnel, whether it’s initiating a sale, collecting leads, or encouraging engagement. They encapsulate concise, action-oriented messages that prompt immediate responses from your visitors.

Due to the overall nature of CTAs, their effectiveness in driving conversions is certainly undeniable. They serve as the final bridge between engagement and action, nudging visitors to take the desired steps. A well-optimised CTA can result in higher click-through rates, increased leads, boosted sales, and enhanced user engagement.

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

see services

How to Craft Effective CTAs

Of course, you’ll only be able to take advantage of the power of CTAs if you know how to develop and create them properly. Creating high-performing CTAs involves a blend of psychology, design, and strategic placement. Below are some of the main elements that drive their effectiveness.

Compelling Copywriting

Since the goal of CTAs is to encourage users to carry out a specific action, they should be crystal clear and concise, leaving no room for ambiguity. Always use actionable language that inspires action, such as “Sign Up Now,” “Get Started,” or “Buy Now.”

In addition, incorporating words that evoke urgency or scarcity can spur immediate action you’re your website visitors and potential customers. Phrases like “Limited Time Offer” or “Exclusive Access” can compel them to act promptly.

Visually Appealing Design

When designing CTA buttons, choose colours that stand out while aligning with your brand. Contrasting colours can draw attention, but make sure that they still harmonise with the overall design of your website.

The placement or location of the CTA button is also crucial to its effectiveness. CTAs should be prominently displayed and easily visible without overwhelming the page. Strategic placement, such as above the fold or at the end of compelling content, can significantly impact conversion rates.

Mobile Responsiveness

With an increasing number of users accessing websites via mobile devices, CTAs must be optimised for various screen sizes. To capture this growing audience, it is vital to ensure that CTA buttons are easily tappable and visible on mobile screens without compromising your website’s functionality or overall aesthetics.

Call-to-action buttons are the silent yet powerful catalysts behind successful website conversions. Their strategic implementation, compelling copywriting, and visually appealing design are instrumental in guiding user behaviour and driving desired actions.

The creation and development of your website’s CTAs is part of the web design process. To ensure the effectiveness of your CTAs in converting site visitors into customers, enlist the help of a professional like Digital Marketer Bee, a website design agency based in Albury that’s dedicated to delivering beautiful, functional, and high-converting custom websites for businesses.

Digital Marketer Bee uses a combination of effective copywriting and web design strategies to come up with perfectly placed CTAs that resonate with your brand image and business goals, allowing your website to turn visitors into subscribers or customers. 

get a strategy session now

Related articles

The Impact of Web Accessibility on People with Autism

Apr 06, 2024

5 Ways to Get More Clients for Your NDIS Business

Apr 01, 2024

How Much Does Website Design Cost in Australia?

Feb 12, 2024

Ready to engage your audience, transform your brand and drive profitable growth?

Get started


January 27, 2024

What to Do When Your Facebook Ad Account or Facebook Page Gets Hacked



January 2024 UPDATED

Getting your Facebook page or ads account hacked is certainly an unnerving experience. After all, aside from gaining information about your business or brand, hackers will also have access to your payment methods once they get into your account.

In most cases, hackers hack into an ad account to run suspicious or fake ads. They use your credit card or other payment method associated with your account to run their ads.

Depending on your account’s billing settings and the magnitude of the cyber-attack, you could end up being charged thousands of dollars in just a few minutes because of the hackers’ unauthorized ads.

Take Immediate Action



Deactivate Unauthorised Ads

If your account gets hacked, the first thing that you have to do is turn off or deactivate the fake or unauthorized ads created by the hackers.

Although doing so will not immediately solve all of the issues related to your hacked account, turning the suspicious ads off will give you time to carry out the necessary steps to fix the problem.

Also, deactivating the ads will stop Facebook from charging your credit card or other payment methods connected to your account.

Check Hackers’ Activities

Unfortunately, turning off unauthorized ads doesn’t always work. If the hackers already have access to your ads account, they can easily reactivate the fake ads every time you turn them off.

To check if someone is reactivating the ads you have deactivated, click on the clock-shaped icon on the right-hand side panel of your Ads Manager account.

Through this feature, you’ll be able to view the history of the changes made to your account based on the date range that you set.

Aside from showing when the fake or suspicious ads were activated, this feature will also show the name of the person or account that made the changes.

Review Your Account’s Rules and Settings

Another action that you should take when your Facebook page or Meta ads account gets hacked is to review and check your account’s rules and settings. This crucial tip was shared with us by Jeremy of Dad Certified.

Jeremy reached out to us to let us know how this article was able to help him when their company’s ads account got hacked. He noted that one of the strategies the hacker used was changing their account’s rules so that whenever they turned off their running ads or campaigns, they would automatically reactivate at a later time.

To prevent this from happening, make sure to carefully go over your account’s settings to identify any changes made by the hacker.

Report the Incident

Get In Touch With Facebook

After deactivating the unauthorized ads and restricting the hacker’s access to your ads account, get in touch with Facebook to report the incident.

Unfortunately, you probably won’t be able to speak to someone from Facebook in person, even though the issue with your account is pretty serious.

Instead, you can get in touch with the social media giant either through the Live Chat or email messaging feature of its Facebook for Business Help page.

After reaching out to Facebook to explain what happened to your account, make sure to file a report through its Ads Payment Section.

Through the form’s options, you’ll be able to notify Facebook regarding the unauthorized charges made to your account because of the fake ads.

Notify Payment Providers

Aside from Facebook, you should also contact the company that handles the payments connected to your ads account, which could be your credit card provider or PayPal.

Notify them about the unauthorized charges to your account and ask them if they could stop payments to Facebook until everything has been sorted out.

You’ll also be able to process the necessary refunds or payment cancellations through this step.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

READ MORE

Securing Your Account

Consider Your Account’s Multiple Access Points

Although it’s easy to assume that the person reactivating the unauthorized ads is the one who hacked into your ads account, this usually isn’t the case.

Most of the time, this person, who is probably a team member with access to your ads account, was also targeted by the hacker. There’s a good chance that his or her account was hacked in order to gain access to your ads account.

Tracking Suspicious Login Activities

Tracking down the account that the hacker used to gain control of your ads account is a vital step in solving the problem.

One possible way to accomplish this is by asking everyone who has access to your ads account to click on the Security and Login tab in the Settings page.

From here, you’ll be able to see a section that shows you the devices and locations related to the login activities.

A suspicious login activity, such as from an unrecognized device or location, is a clear indicator that the account has been hacked.

Once you have identified which account has been hacked, immediately remove its access to your ad account by clicking on the People tab in the Setting page.

From here, you’ll be able to remove access for the account that has been hacked.

Create A New Password

To make sure that your Facebook page or ads account doesn’t get hacked again, adjust the settings of your account and carry out a couple of safety measures. These include changing your password, which should be done intermittently, and enabling two-factor authentication.

Through this security feature, hackers won’t be able to access your account as long as they don’t have your phone or mobile device.

Restrict Access To Ads Account

Also, if you’re working with a team or small company, limit the number of people who have access to your Facebook page and ads account. Doing so will lower the chances of someone gaining unauthorized access to your account.

You should also set up your account’s Login Alerts feature so it will notify you whenever someone accesses your Facebook page or ads account using a new device.

Establish Spending Limits

Another security measure that you should practice is establishing spending limits on your ads account. Like a security blanket, the spending limit will reduce the cost of the unauthorized ads created by hackers.

Although the hackers can adjust the spending limits once they gain access to your account, you will be notified by the system regarding the changes. This feature could serve as another alert system for your account.

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

see services

Improve Your Company’s Cyber Security

In addition to securing your Facebook ads account, improving the company’s overall security measures can also help protect the organization’s operations.

After all, in today’s digital age, most of a company’s activities are conducted online, which makes it more vulnerable to cyber-attacks.

For instance, in October 2021, it was reported that private hospital group Macquarie Health Corporation was targeted by hackers.

In a dark web post, the hackers claimed that they were able to gain access to the personal data and information of about 6,700 individuals, which included passwords for PayPal, Facebook, and Amazon.

This type of incident highlights the significance of cyber security. If you are a marketer, a business owner, or a company executive that handles the online presence and activities of your organization, it’s important to follow certain security guidelines to avoid being targeted and victimised by hackers.

Enforce Password Rules

As a business owner or company official, it’s important to enforce strict password rules to ensure that the accounts of your employees are secure and not susceptible to hacking.

Aside from using strong passwords, regularly updating or changing them can also prevent hackers from gaining unauthorized access to the accounts related to your company.

Maintain Regular Software Updates

If your company or place of work relies on certain software or programs for your operations, it’s important to update them regularly.

Aside from introducing and installing new security features, these regular updates and maintenance procedures can also fix software errors and issues that can lead to vulnerabilities.

Upgrade Security Protocols

As mentioned earlier, using two-factor authentication can prevent hackers from accessing your account, since this usually requires using another device.

Asking your employees and team members to use multi-factor authentication methods can provide added security layers to your company’s online accounts.  

Simulate Phishing Attacks

For large companies or those that have multiple departments and several team members, you can analyse the cyber security awareness of employees by conducting phishing simulations.

This activity involves sending fraudulent messages that ask for information related to the company’s accounts. Doing so allows you to identify which of your employees are susceptible to falling for phishing attacks.

Implement The Use Of VPNs

Relying on the standard security measures provided by generic networks can leave your company vulnerable to cyber-attacks.

You can avoid this by implementing the use of virtual private networks (VPNs), especially for employees who tend to work remotely and often connect through public Wi-Fi networks.

Doing so ensures that you and your staff members are accessing the company’s accounts and social media channels using a secured network

Many Facebook Ads Experts believe that using different security features is important in order to keep your account safe. Aside from using these features, you can also ask the help of a Facebook ads agency to handle your business or brand’s ads account. In addition to keeping your account safe, the agency’s social media experts will ensure that your Facebook marketing strategy will run smoothly. A proper Facebook marketing agency can guarantee the success and safety of your online business or brand.

Deep dive with our hive’s Facebook Ad Expert for a FREE 30-minute strategy call. Contact us at 1300 041 469 today!



Related articles

The Impact of Web Accessibility on People with Autism

Apr 06, 2024

5 Ways to Get More Clients for Your NDIS Business

Apr 01, 2024

How Much Does Website Design Cost in Australia?

Feb 12, 2024



Ready to engage your audience, transform your brand and drive profitable growth?

Get started