NDIS SEO Strategies for Effective Marketing Campaigns
As a provider of the National Disability Insurance Scheme (NDIS), reaching more people to have access to these services, means more people that can have access to a better quality of life. In the digital space, there are now various ways to connect and engage with one’s potential clients. These include social media marketing, advertising, creating a website, and optimising it further with NDIS SEO or Search Engine Optimisations strategies.
What are SEO Strategies?
In any business, having a website for a strong online presence is a must. It doesn’t end there though. A website that is aligned with one’s target audience can make all the difference. SEO strategies help ensure that your business website is optimised for the optimum user experience—something that Google puts a high value on. The more relevant the website is to the users, the more Google will show it.
When users search for a specific keyword or phrase, Google pulls up select results based on the website page’s relevance. The goal is to reach the first page of Google’s search engine results pages (SERPs). The way to do this is through SEO strategies such as website and keyword optimisation, implementation of title tags and meta descriptions that inform both the system and the user what each page is about, and img alt tags that provide context on images when a user cannot view it. These are just some ways to improve one’s website through SEO.
Social networking website giant, Facebook, is a great tool for any business. It is highly likely that most of your target clients have Facebook accounts. Connecting with them online allows you to share your business and engage with them regularly.
How can SEO help your NDIS business?
An optimised website means increased brand visibility and therefore, increased website traffic and client-base, generating more leads. Along with this primary benefit, what are the other ways SEO helps boost one’s business?
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Not sure how to start your digital marketing campaign? Then try browsing our services.
1. SEO can help you target a specific area
Go local! There are different SEO strategies that enable your business to target potential clients in a specific area. This is done by bringing together local search terms and tools focused on geographical locations. For NDIS providers that work closely with partners within specific locations, going local is a great way to start. Some ways to do this include creating online business profiles such as Google Business Profile (GBP), using local keywords and search terms in your content, and incorporating location-specific information such as business name, address, and more.
2. SEO helps your business provide value to your customers
There are now many ways to learn more about one’s customers and their needs. With this information, you can produce content that addresses their concern and showcase your expertise. This builds your credibility in the industry, while also allowing you to connect and engage with potential clients.
3. SEO helps your customers find your business faster
Through SEO strategies such as on-page and off-page optimisation, your business can be at the top of mind with NDIS services. With On-Page optimisation strategies such as title descriptions, header tags, and internal linking, you can improve the usability of your website—for users and search engines alike.
There is also the Off-Page optimisation that involves activities done outside of the website, often through social media marketing and external link building with other reputable partners. With effective off-page optimisation strategies, your potential clients can find your business faster and make the most of your NDIS offerings.
With effective SEO strategies, you can highlight your business expertise and provide value to your target customers. Localisation also means focused campaigns that allow you to cater to the specific needs of your customers, depending on their region. There are also several tactics that you can employ such as on-page and off-page strategies to reach a wider audience and provide your NDIS services to more Australians who need them.
Curious to know more on how SEO can bring more success to your NDIS business? Contact us today!
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Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
The brand
Ray White Albury Central is a property management and real estate firm that mainly operates in New South Wales. It is the official Albury arm of the Ray White Group. In addition to promoting houses and other properties that are for sale in Albury and nearby regions, Ray White Albury Central also provides property management services for clients with rental homes.
Their duties as a real estate and property management firm go beyond selling houses and coordinating tenancies and rental payments. They are also dedicated to helping their clients make the most of their property investments.
The Challenge
In order to attract more prospective home sellers, buyers, landlords, and tenants, we used a combination of complementary digital marketing strategies to boost Ray White Albury Central’s online presence and place them in front of potential customers who are ready to convert. Our approach involved developing and launching SEO, social media, and Facebook advertising strategies and campaigns that reflect Ray White Albury Central’s business goals and brand image.
Search Engine Optimisation
For our SEO campaign, we focused on optimising Ray White Albury Central’s website. Our efforts involved conducting a site audit to identify areas that need to be fixed and implementing changes to its content to incorporate its targeted keywords.
Through our continuous efforts in optimising the site using branded keywords and terms that capture the search intent of Ray White Albury Central’s target customers, we were able to generate consistent increases in organic traffic and leads from August 2021 to February 2023.
The increase in website visits and leads translated to more customers for Ray White Albury Central. More importantly, after running our SEO campaign for more than a year, we were able to help them achieve and maintain the #1 position on Google’s search engine results page for two of its branded keywords.
Social Media Management
To further boost Ray White Albury Central’s online brand awareness, our team also managed their Facebook and Instagram accounts. As part of our social media management service, we created monthly calendars that feature daily posts aimed at promoting Ray White Albury Central and their various offerings.
We also launched giveaways to boost follower engagement and reach more social media users. Through our social media efforts, we were able to increase Ray White Albury Central’s Facebook page likes and Instagram followers.
Meta (Facebook Ads)
To further improve Ray White Albury Central’s social media presence, DMB’s expert digital marketers conceptualised and launched advertising campaigns based on their Facebook and Instagram posts. In one of the campaigns, videos or reels were used as the main content of the ads, which aimed to promote Ray White Albury Central’s culture, offerings, and services while attracting new Facebook page likes and Instagram followers.
Another campaign was also developed to promote the giveaway contests organised by Ray White Albury Central and DMB’s social media team. The campaign ran for about a week and was able to reach 15,647 users and gain 167 post engagements.
According to the insights presented by the Meta Business Suite, Ray White Albury Central experienced a 614.3% increase in new Facebook page likes and a 250% increase in Instagram followers due to the ad campaigns.
More Case Studies
Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
Case Studies, Content and Strategy, Facebook Advertising, SEO, Social Media Management
Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
Case Studies, Facebook Advertising, Google Adwords, SEO
February 19, 2023
Social Media Strategies for NDIS Providers
One great thing about social media is that it is open for everyone and as an NDIS provider, maximising this tool is a must in growing your business. Through NDIS marketing on various platforms online, you can connect and engage with a wider audience and even target your potential clients. We’re pretty sure a lot of them spend a significant amount of time online, too!
Curious to know more? Here are some effective ways to bring your business to those who need it through social media.
Maximise Facebook
Social networking website giant, Facebook, is a great tool for any business. It is highly likely that most of your target clients have Facebook accounts. Connecting with them online allows you to share your business and engage with them regularly.
- Some ways to make the most of Facebook for your NDIS business include:
- Creating a Facebook Business Page that your clients can follow and where you can highlight your services and post regular content
- Using the Facebook Messenger function to chat with your clients and provide customer service and support
- Investing in Facebook Advertising where you can zoom in on potential clients and increase your brand awareness
- Taking advantage of Facebook Insights, which is a marketing tool that provides you with real-time data. This tool lets you see who interacts with your posts, where they are from, which posts are the most engaging for your audience, and what are the best times to post.
- Sharing relevant and value-adding posts with visual content in the form of videos and photos for maximum engagement
Use YouTube
Who doesn’t watch videos on YouTube? Another great thing with YouTube is that when people actually watch your videos, they are already interested in your content. Since the buy-in is already in place, it is now a matter of convincing them to avail of your services. Over time, the goal is to make your NDIS business the top of mind for anyone looking for NDIS service providers.
What we can do for you
Not sure how to start your digital marketing campaign? Then try browsing our services.
While Facebook only requires posts and photos, YouTube needs you to invest in creating videos, which may require more resources for shooting and editing. While this might be added work for your team, video content that is relevant to your target clients is proven to increase engagement and revenue.
Like Facebook, YouTube comes with its own set of content creation, data analytics, and advertising functions that you can use to further grow your business.
Start a Google Business Profile account
Similar to Facebook and YouTube, creating a Google Business Profile (GBP, previously Google My Business) account is free. Since almost everyone relies on Google when searching for something they need online, having a Google presence is a strong boost for your business.
Through GBP, you can immediately share business information with your customers including your location, contact details, and services. It also allows your clients to leave reviews or testimonials, adding legitimacy to your business.
While social media and digital marketing for NDIS providers is a powerful tool, there are also several policies in place to ensure its fair and appropriate use. Anything that is posted online is accessible to the public, hence the need to make that extra effort in checking and verifying what goes out for posting. The National Disability Insurance Agency (NDIA) also released a Social Media Policy as a guide. While they created this for NDIA employees, it’s helpful as well for NDIS providers utilising social media for their business.
Not sure where to start? We can help! We are an NDIS marketing agency with proven experience in bringing success to NDIS service providers, and our team is ready whenever you are! You can reach us through our website anytime.
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February 13, 2023
Why Content is Important to SEO
In creating a brand presence online, it’s easy to think that the work ends with a website and active social media pages. But this can’t be farther from the truth! Once these are in place, the next step is to level it up with Search Engine Optimisation (SEO) strategies and to consistently develop content that is relevant, useful, and engaging to your clients.
In this post, we’ll go through the relationship between content and SEO, and why brands should continuously spruce up their content!
But first, what is content?
Content in the digital space can vary from what’s on your website, what you post on social media, your press releases and newsletters, as well as blogs and other published materials like white papers and case studies. It’s not just limited to written content. Videos, photos, and images are content too.
How do SEO and content work together?
Great content drives a successful SEO campaign. But, to have great content, one must also incorporate SEO strategies. With great content, you can:
What we can do for you
Not sure how to start your digital marketing campaign? Then try browsing our services.
Rank first on Google’s result pages
With content that is useful to your audience, and formatted in a way that is easily readable and understandable, Google can display your content on the first page of search results. This increases brand visibility and traffic to your site.
Some ways you can boost your page ranking is through SEO strategies such as optimising your content with relevant keywords and writing meta descriptions that immediately inform Google and the user what your site or page is about.
Increase traffic to your website and increase brand awareness
As more users find value in the content that you put out, your website will enjoy an increase in traffic as well. It’s important to note that each website visitor has their own journey – some might simply be browsing or gathering information, while others are set on making a purchase. Another user can also look for reviews or testimonials. By understanding your audience, you can craft content that is valuable to them.
Another way to increase your website traffic is to look at past data. This is where Google Analytics and digital marketing tools come into play. With these, you can learn more about your website visitors, which channels they came from, what they were looking for, and how they navigated your website. Through data, you can create new content that addresses their needs.
Continuously nurture valuable relationships with your customers
Your content is not just to attract new customers, but also to engage with existing ones. Maintaining this relationship over time builds brand loyalty that transforms your one-time customer into a brand advocate – an impactful success for your business!
When it comes to developing content, some questions to ask include – what are your audience’s interests? Are there topics you have not covered yet or maybe talked about way too much? Maybe content types that you haven’t explored yet? Or new trends or hot topics that your target audience might find value in?
Google prioritises relevant and timely content, and with an algorithm that is constantly changing, this means regular content audits are important too. Don’t just wait for a Google algorithm update. In the digital marketing space, being ahead of the game is better than simply keeping up to date. Conduct regular website audits, prepare for peak season campaigns months prior, and do overall evaluations every year for best practices. Check out this guide on when to do a content audit to help your SEO campaigns.
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Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
The brand
The MAMA is dedicated to enriching and inspiring the local community through art by making creative endeavours more accessible. It showcases both traditional and contemporary works of art made by international artists and those from the greater Murray region. It also helps people to discover and enhance their creative talents and skills by offering classes, workshops, camps, and courses that are aimed at teaching a variety of artmaking techniques.
The challenge
In order to encourage more visits to the museum and bookings for the classes, Digital Marketer Bee turned to a multi-prong approach that involved utilising various digital marketing strategies. These included implementing search engine optimisation (SEO) and running advertising campaigns for Google and Facebook.
Search Engine Optimisation
As part of our Albury SEO campaign, our digital growth experts used different methods to increase MAMA’s online visibility. We kicked off our efforts by conducting an SEO audit to identify key areas of MAMA’s website that need to be improved.
After identifying these areas and coming up with the keywords that targeted the search intent and queries of MAMA’s core audience, we implemented on-page and off-page changes that are aimed at improving our client’s search ranking on Google. In addition, we carried out other optimisation techniques, such as producing keyword-focused blog posts that provide helpful information about MAMA.
Through our efforts, we were able to increase organic traffic to MAMA’s website. Returning visitors also increased by 31.2%. We were also able to improve the ranking of MAMA’s keywords on Google’s Search Engine Results pages, with 70 listings in the top 3 positions.
Google and Meta (Facebook) Ads
In addition to organic traffic, we also focused our attention on paid traffic by crafting and running campaigns on Google and Facebook. This step involved carefully creating ad copies that not only reflected MAMA’s brand image but also resonated with the search intent of their target audience.
Doing so allowed us to launch Google Ads and Facebook Ads campaigns that were able to reach over 30,000 users in two weeks. During the campaign period, many of MAMA’s art classes, workshops, and courses became sold out due to the number of people that signed up.
More Case Studies
Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
Case Studies, Content and Strategy, Facebook Advertising, SEO, Social Media Management
Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
Case Studies, Facebook Advertising, Google Adwords, SEO
Like Family
Like Family wanted to become the go-to NDIS and care support provider in their area by attracting more customers and standing out from its competitors.
The brand
Like Family is a care and NDIS support service provider that caters to the elderly and individuals with disability. The company’s Social Carers offer home care, transportation, and companionship services to their clients to help them achieve their daily living goals and live independently. They are also committed to helping people become active members of their community.
The challenge
Like Family’s goal was to expand its digital presence in order to cater to the care and support needs of more customers. To achieve this, Digital Marketer Bee utilised tried and tested search engine optimisation (SEO) strategies and carefully-crafted Google advertising campaigns to help Like Family become more visible to new customers.
Search Engine Optimisation
For our SEO campaign, we used a combination of different strategies to increase traffic to Like Family’s website. Some of these included conducting a technical SEO audit, optimising the website for keywords that targeted the search queries of users, improving the site’s health score by resolving a number of errors, warnings, and notices, and producing and publishing informative blog content.
The combination of these SEO efforts helped increase the organic traffic to Like Family’s website by 13.51% during their first month with Digital Marketer Bee. In addition, the number of new users to the site increased by 10.5%.
Google Ads
We were able to further improve Like Family’s online visibility by launching Google ad campaigns that effectively targeted the company’s core audience. We were able to achieve this by targeting keywords that appeal to users’ search intent, crafting effective ad copies, and optimising the ads based on the location and demographics of the target audience.
Through our marketing efforts, we were able to increase the conversion rate of Like Family’s website by 10.6% with a 12.5% rise in click-through rates in 30 days.
More Case Studies
Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
Case Studies, Content and Strategy, Facebook Advertising, SEO, Social Media Management
Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
Case Studies, Facebook Advertising, Google Adwords, SEO
Bullseye Clinic
The Bullseye Optometry and Sensory Clinic wanted to have a modern website that’s both functional and designed for conversions in order to attract more customers.
The brand
Bullseye is dedicated to providing eye health and vision care services to its patients. Through its team of highly qualified optometrists, therapists, and practitioners, as well as the latest technology in eye care and new sensory therapy services, the clinic is able to cater to its patients’ various needs.
The challenge
The Bullseye Clinic wanted to have an optimised website that not only attracts potential clients but is also designed to convert site visitors into paying customers. To accomplish this, we needed to utilise a combination of web development and search engine optimisation strategies to create a site that accurately reflects Bullseye’s brand and caters to the interests of its core target audience.
Web Development
As the digital growth partner of Bullseye, we helped them expand their online presence by developing a custom website that represents their brand and business goals. Our team of web design and development experts created the website in a way that supports the customer journey.
Its layout and overall functionality help make sure that site visitors can easily navigate through the website and find the information that they’re looking for. These include learning about Bullseye’s various services, finding the clinic’s locations, and booking an appointment.
Through a carefully-planned web development strategy, we were able to create a site that encourages site visitors to become customers.
Search engine optimisation (SEO)
In order to improve the online visibility of Bullseye’s website, we used different SEO techniques to optimise its various pages and features. We laid out the groundwork for our SEO efforts by first identifying the keywords that we should target. We selected terms that reflected Bullseye’s brand and services and also those that appealed to the search intent of the client’s audience.
In addition to incorporating these keywords into Bullseye’s web content, we also created new content and optimised their Google Business Profile to improve their overall visibility and ranking on Google search results.
More Case Studies
Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
Case Studies, Content and Strategy, Facebook Advertising, SEO, Social Media Management
Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
Case Studies, Facebook Advertising, Google Adwords, SEO
Kirinari
Kirinari’s objective was to get more leads by expanding their digital presence and increasing brand awareness.
The brand
Kirinari is a care and NDIS service provider that delivers high-quality support to the elderly and people with disability in NSW. In addition to offering community transport and accommodation services to their customers, they also provide carers with employment opportunities.
The challenge
Since there are other care providers that offer similar services as Kirinari, our goal was to make the company stand out from its competitors. This involved improving the brand’s online and social media presence through laser-targeted advertising campaigns that can effectively reach Kirinari’s target audience.
Facebook Advertising
One of the actions that Digital Marketer Bee carried out for Kirinari was launching location-focused ad campaigns on Facebook. For these campaigns, we narrowed down the demographics by targeting the brand’s core audience, such as the elderly who are looking for support for themselves and family members who are seeking home care services for their elderly friends or loved ones.
In one of our Facebook ad campaigns, Kirinari was able to reach 141,779 users and 386,380 impressions. These resulted in 2,911 link clicks and 1,809 landing page views.
Google Advertising
Supplementing our social media marketing efforts was a Google ads campaign. Similar to our actions on Facebook, we utilised optimised campaigns using targeted keywords that appealed to the search intent of Kirinari’s target audience. To further increase the visibility of the ads, we made use of different types of campaigns such as Search, Video, Display, and Performance Max ads. In addition, we tailored the ad campaigns to target users in certain locations such as Albury, Katoomba, South Coast, and Tamworth.
In total, we were able to reach 1,149,783 impressions and 5,298 ad clicks in one of our campaigns.
More Case Studies
Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
Case Studies, Content and Strategy, Facebook Advertising, SEO, Social Media Management
Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
Case Studies, Facebook Advertising, Google Adwords, SEO
August 18, 2022
5 Effective Google Ads Strategies For Local Businesses
For businesses, brands, companies, and basically anyone who wants to benefit from their digital presence, running a Google ads campaign is a powerful strategy.
Basically, this method allows them to reach out to potential customers on the world’s most widely used search engine platform.
Although running an ads campaign on Google seems like a pretty straightforward task that simply involves drafting ads that target the search intent of your intended audience, there are still a few important factors you have to consider in order to make the most out of your marketing budget.
In this article, we’ll show you some of the things you need to do in order to optimise your Google ads campaign and increase your ROI.
Aside from increasing your brand visibility through paid strategies, following these tips can also help your business convert site visitors into paying customers.
Setup A Google Business Profile
Before creating or launching an ad campaign, the first thing that you need to do is open a Google Business profile for your company or business.
Google Business Profile, which is previously known as Google My Business, is a tool developed by Google that helps local business owners manage their online presence.
It does so by making registered businesses appear on Google Maps and increasing their visibility on local searches. Aside from making your business appear on relevant search queries on Google, a Google Business profile is a requirement for a Google ads account.
Connecting these two allows you to push ads in the map placement, which is essential for businesses looking to capture a local target audience.
Think Like A Customer
As you begin addressing the various technical aspects of your ads, such as the keywords you’ll target and the demographics of your audience, try to step into the shoes of your customer.
This involves researching the search terms and keywords that they most likely use when searching for topics, products, and services that are similar to what you’re offering.
In addition to general keywords, look for localised terms that are relevant to your products and your location. This will help narrow down the coverage of your ads to ensure that they appear to Google users within your targeted area who are interested in your company and what you are selling.
What we can do for you
Not sure how to start your digital marketing campaign? Then try browsing our services.
Create A Landing Page
Although you can use your website for your Google ads, it’s highly recommended to create a dedicated landing page specifically for your campaign. Ideally, this page should only contain relevant information and images about the product or service that you’re marketing.
Having an optimised landing page is advisable because if users who click on your ads are redirected to the homepage or another section of your site that’s not the product page, this creates additional steps that they have to complete in order to finalise a purchase. This can turn some customers off, causing them to leave your site.
Instead, make sure they are redirected to a landing page that immediately shows them what the product you’re advertising is all about.
Also, don’t forget to add a clear and highly visible call-to-action button to encourage page visitors to complete a purchase.
Study Your Competitor
Analysing the marketing efforts and strategies of your competitors can also help you tweak your own ad campaigns to make them more effective.
In addition to learning about the types of audiences they usually target in their ads, you can also identify the keywords that they’re using for their campaigns.
The information you gather can be incorporated into your own marketing campaigns, providing you with an easy way to draft ads that resonate with your target audience.
Utilise Google Analytics
Google has several free tools that you can take advantage of to improve the performance of your marketing strategies. One of these is Google Analytics.
This platform is primarily designed to help you understand the customer journey and improve marketing ROI. It also helps you make sure that you’re targeting the right audience for your remarketing ads.
Specifically, Google Analytics keeps track of the actions and behaviours of potential customers after they’ve clicked your ads.
It also monitors various metrics such as the bounce rate, pages per session, average session duration, and percentage of new sessions.
Through the data it collects, you’ll be able to understand how customers interact with your ads, keywords, and landing page. You can then use this information to create better and more effective campaigns in the future.