CLASS Training provides people with opportunities to improve their digital skills by offering courses on Microsoft’s various apps such as Word, Teams, Excel, OneDrive/SharePoint, and Publisher. It also provides computing and accounting classes for beginner, intermediate, and advanced users.
CLASS Training approached us with the goal of extending its reach and improving its website’s user engagement. Before working with us, the company mainly relied on traditional marketing approaches to attract new clients. We focused on improving the company’s online presence by utilising effective digital marketing strategies.
Our SEO experts carried out keyword research to identify the specific terms utilised by advertisers and Internet users when promoting and searching for content related to CLASS Training’s services and offerings. We then incorporated these terms into the site’s content such as blogs and the pages’ titles and meta descriptions. The goal of this strategy is to allow search engines such as Google to easily detect and recognise CLASS Training’s various web pages, which can then improve their visibility and search rankings
We boosted traffic to CLASS Training’s site even further by launching a Google Ads campaign that was carefully crafted to target individuals who are already interested in services that are similar to those offered by the company. Doing so enabled us to present the company’s site and content to the people who would most likely enrol in our client’s training classes and courses.
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