November 9, 2020
In the eCommerce industry, the overall layout and design of your website can play a huge role in boosting your business’ conversion rates. After all, first impressions matter. In order to get the most out of your site’s visitors, you need to have an optimised and responsive website design that can convert traffic into sales.
If you’re looking to build an eCommerce website or revamp an existing one, following the web design hacks outlined below can help increase your site’s conversions.
When it comes to web design, most eCommerce companies make the mistake of cramming as much information as they can about their products and services. Doing so can overwhelm customers and site visitors with tons of unnecessary images and lengthy texts, which also negatively affects the site’s conversions.
To avoid this mistake, focus on featuring only a few high-quality and relevant images with minimal text descriptions on your site, especially on the homepage. Make sure to only present the necessary information customers need to make a clear decision about your offer.
Aside from presenting customers with a clean-looking website, having fewer images will also boost your site’s loading speed. This is a crucial aspect in the eCommerce industry since slow loading times can kill conversions.
Having a clear and specific call-to-action (CTA) can significantly boost website conversion since it tells customers what you need and want them to do while they’re on your site or landing page. This involves presenting a clear message to your customers by featuring clickable buttons and tabs with the words “Buy Now,” “Subscribe,” “Add To Cart” and “Sign Up.”
When presenting your CTA buttons, make sure to use contrasting colours in order to grab the attention of your site’s visitors.
Adding a clear CTA follows the concept of Hick’ Law, which is a theory named after British psychologist William Edmund Hick. According to Hick’s theory, the number of choices available to a person is directly proportional to the time it takes for him or her to make a decision. This means that in the world of eCommerce, limiting the customers’ choices through clear CTAs can lead to faster website conversion rates.
The rule of thirds is an essential photography concept that involves dividing an image into nine segments by using horizontal and vertical lines. The idea states that placing objects at the intersecting points of the lines can enhance the overall appeal of the entire image.
In web design, the rule of thirds can help you create a simple and clean-looking site and landing page that contains the necessary objects and images to boost conversion. In the example below, the objects within the intersecting points include a short description of your brand or business, a call-to-action (CTA) button and another image that elicits a response from customers and site visitors.
Aside from keeping the layout of the site organised, following the rule of thirds also presents site visitors with the necessary images and objects that can help them make an informed decision about your offer, which can lead to an increase in website conversions.
Aside from images of products and other visually-appealing objects, you should also consider featuring a photo of a human face on your website. The concept of pareidolia is based on the fact that the human brain is wired to see and recognise faces in various objects. The facial expression exhibited by a face can elicit certain emotional responses within people.
In eCommerce website design, featuring a human face on a page can help influence how customers feel about your brand or company. In other words, you can elicit certain responses from customers depending on the facial expression of your featured model.
Aside from triggering an emotional response, you can also use photos of people to direct customers towards your CTA, such as through the featured model’s hand gesture or the direction of his or her gaze.
According to a study conducted by Statista, about half of global online traffic comes from mobile devices. This means that a huge portion of your potential customers might view and visit your site using their smartphones and tablets.
Since mobile users will be visiting your site on a smaller screen compared to a desktop computer, it’s important to keep your site, especially the checkout page and process, simple. This means removing unnecessary images and steps that can prolong the entire process.
In addition, since mobile data is often unreliable, having a clutter-free site will ensure that your pages will still load smoothly. This can prevent customers from leaving your site due to slow loading times and visit your competitor’s website. Having a mobile-first website design will ensure that your pages are optimised for small screens.
As mentioned earlier, having a responsive website design is an important aspect when it comes to boosting conversions. When it comes to building a website for your business or brand, your end goal should always be making the entire decision and buying process easy and straightforward for your customers.
Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.