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Improving Your E-Commerce Site’s Google Ranking With SEO

Blog
September 8, 2021
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SEO is a process that involves optimizing web pages and other digital content to make them more visible in the results displayed by search engines. It is a powerful tool used in the field of e-commerce as it allows business operators and online sellers to reach more potential customers.

Optimising a website plays a huge role in the success of an e-commerce business since studies have shown that a huge percentage of consumers carry out a Google search before purchasing something online. In fact, a report by SEMRush revealed that almost 40% of all traffic coming into e-commerce sites come from search engines.

In order to take advantage of the various benefits of SEO, there are a few steps that you need to carry out. Following these steps can significantly improve your site’s search engine ranking.

Keyword Research

When it comes to SEO, the first thing you have to do is perform keyword research. The visibility of your site relies on the keywords that you use since this is one of the elements used by search engines to rank websites.

The purpose of this step is to determine all of the trending terms that are related to your product or service. The most popular terms and phrases are those used by consumers when doing an online search.

There are a number of ways to accomplish this. One method involves using online search tools, such as Google Trends and Google Keyword Planner. It would also help to browse through the sites of competitors and other online retailers such as Amazon to identify the various keywords they use for their products. Some dedicated keyword search tools and programs will also provide you with helpful data regarding the number of times a certain term or phrase was used in a month.

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Website Format

Another aspect of your site that you have to address is its overall format. When operating an online store or e-commerce site, it’s important for owners to keep their websites organized and easy to navigate. Ideally, every page should only be about three or fewer clicks away from the homepage.

Aside from making it easier for visitors to browse through your site, keeping a website’s structure simple and scalable makes it SEO-friendly. That’s because compared to sites with simpler structures such as blogs, e-commerce sites tend to be more complex due to their numerous pages.

It’s best to keep the number of pages at a minimum to allow search engines to easily find the various sections of your site. This, in turn, makes your website more accessible through online searches.

Page Optimisation

Now that we’ve covered the optimal structure of your site, it’s now time to look at how best to optimize its various pages. This step basically involves using the keywords you have gathered and incorporating them into your page titles and descriptions.

In addition to the terms related to your products, you can also add other words that people commonly use when searching online. For instance, many consumers who are interested in buying a webcam for computers are also looking at deals and reviews about this product. When drafting a title for this item’s page, you could write “The Best Cheap PC Webcams.”

As for the descriptions, studies have shown that pages with lengthy text and descriptions, or those with over 1,000 words, tend to rank higher in Google. That’s because these long descriptions provide the search engine with enough information to understand the page’s content. Make sure to include your target keywords in your description.

SEO Audit

Conducting an SEO audit is also a vital step that ensures all of a website’s pages have been optimized and are functioning properly. Although this step can be done manually, you can also turn to online tools that are dedicated to crawling through your website and checking every aspect of it. Some of these SEO tools include DeepCrawl, Site Condor, and ScreamingFrog.

These tools will analyze your site for possible errors. They will then provide you with a detailed report on the sections and issues that you have to address in order to improve your site’s optimization. Aside from checking if any of your links are broken, an SEO audit can also reveal if you have duplicate content or if there are problems with your pages’ meta titles and descriptions.

SEO-Friendly Blogs

After fixing the issues with your site, you can now focus on actively attracting the attention of potential customers. In addition to marketing campaigns, you can also accomplish this by creating blog posts and other online content that are SEO-friendly.

This step is similar to researching for keywords. But, instead of product-related terms, focus on the common words and phrases used by your potential customers. This can be done by visiting the online forums and social media pages that they frequently use and analyzing the topics that they regularly discuss and the language they use.

Doing so will provide you with a clear idea about the subjects they commonly talk about and the terms they use when discussing them. Using the information you have gathered, you can now start drafting blog posts and other content that appeals to their interests. The goal of this step is to increase traffic to your site through social media clicks and shares.

Link Building

Link building is another effective SEO method that’s aimed at increasing the volume of traffic coming into your site. It also improves a site’s ranking as search engines use the number of links coming from external sites to determine a website’s popularity.

In order to establish hyperlinks to your site, you can reach out to other sites or blogs that are operating within the same industry. By forging a professional relationship with these organizations, you can ask them to include a link to your site or a product page in their online content. Aside from boosting your site’s traffic, collaborating with key influencers can also improve your website and business’ credibility and trustworthiness.

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