Earth Canvas
Earth Canvas wanted more people to know about their work. Their objective is to combine the vision of creativity of the farmer and his working palate in the landscape with how an artist sees and interprets the area.
The brand
Earth Canvas is a non-profit agency that connects artists with regenerative farmers to create a better future. Their objective is to combine the vision of creativity of the farmer and his working palate in the landscape with how an artist sees and interprets the area. They share the resulting artwork with the public through exhibits.
The challenge
Earth Canvas was initially focused on promoting regenerative farming practices by using art as a medium. However, since they had zero social media experience, they were unable to share their work. They approached Digital Marketer Bee so they could spread word about the good work they do.
Facebook Advertising
We created a full-blown Facebook strategy and a process for securing online payments for Earth Canvas. To get the expected results, we staged a sales funnel that established touch points that resonated well with the target audience at every stage of their journey — from awareness all the way down to purchase.
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