How to Create an Effective Facebook Ad Campaign in 2022

May 10, 2022 Reading time: 4mins

For many business owners, Facebook advertising plays a crucial part in their entire marketing strategy.

That’s mainly because a properly crafted ad campaign can help brands and companies reach out to their intended audience to boost their visibility, increase their leads, and improve their sales.

Since Facebook is the most widely used social media platform in the world with over 2.9 billion monthly active users, advertising on this platform is the perfect marketing action that business owners can follow.

However, before you dive into Facebook’s Ads Manager and launch campaigns for your brand, there are a few simple things that you have to consider first in order to make the most out of your budget.

Preparing these factors will help ensure that you’ll be able to launch an effective Facebook advertising campaign.

Combine Ads With Content Marketing

Many business owners make the mistake of launching ads that are designed to immediately turn leads into paying customers in their first campaign on Facebook. This strategy is generally not advisable since most warm leads are not ready to buy yet.

Instead of presenting them with an outright offer, it’s better to provide them with useful content that solves their pain points while providing useful information about your products or services.

In addition to increasing your brand’s visibility, this technique lets potential customers know that you can accommodate their needs. Since you’re not looking to sell right away, your content-centric ad can come in the form of a boosted post.

Expand Your Marketing List

Launching Facebook ad campaigns is also a great way to expand your marketing list. This is usually done by running an ad with a lead magnet, such as a free e-book. Users receive the digital content in exchange for their email addresses.

The contact information that you’ll be able to collect from your new leads can then be used as the basis of your future re-targeting strategies, such as an email marketing campaign.

Incorporate Videos

If you’re not seeing the results you’re hoping for in your ads, you might want to try a different approach. One of the most effective formats that you can use is a video ad.

Aside from the fact that most users tend to engage with videos more than other ad types, they also have lower effective cost-per-click rates.

This means that you’ll be able to make the most out of your ad budget with videos. Also, according to Adobe, users who view video ads are more likely to purchase compared to other ad formats.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

Create Ads For Google And Facebook

Although many marketers and business owners tend to view Facebook and Google as totally different advertising platforms, running ads on both Facebook and Google is actually an effective digital marketing strategy since they can complement each other.

While Facebook is perfect for capturing leads, creating ads on Google with keywords users use when searching for related products can help boost your conversion rate.

Launch Giveaways

launch giveaway
Image source: IG / Ray White Albury Central

Another way to build brand awareness is by creating ads for Facebook contests and giveaways. This type of content isn’t always about making sales.

Instead, giveaways involve awarding followers with a high-value prize to increase brand awareness.

Running contests can help your long-term strategy by bringing new leads into your conversion funnel. However, before launching an ad for a giveaway, make sure that your contest details follow Facebook’s policies.

Go Mobile

Before running an ad campaign on any platform, one of the most important things that you have to consider is if your website or landing page has been optimised for mobile devices. After all, most users view ads using their smartphones, tablets, and other handheld gadgets.

If a person who clicks on your ads using a mobile device ends up on a non-optimised landing page, they’ll most likely leave.

So, to help ensure that leads perform the desired action after engaging with your ads, always remember to optimise your landing pages for mobile devices.

If you’re looking to boost your business’ digital growth through effective online marketing strategies, make sure to enlist the help and services of Digital Marketer Bee. Get in touch with us to learn how we can grow your leads and conversion rate through our Facebook advertising service.

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