Ross Performance Parts
Ross Performance Parts wanted to be known as a global brand. This company is dedicated to providing high-quality engine components for automotive enthusiasts.
The brand
Ross Performance Parts is a global enterprise that’s based in Victoria. This company is dedicated to providing high-quality engine components for automotive enthusiasts.
The challenge
Ross Performance Parts decided to partner with Digital Marketer Bee to expand its reach into the global market. They came to us because they wanted to take their digital advertising strategy to the next level.
Facebook Advertising
Split testing was the ultimate weapon of our Facebook advertising strategy. We ran split tests on various messaging and product variants and used the better performing options to target interest-based audiences.
We also launched several retargeting strategies to recapture recent site visitors, past purchasers, and Instagram users who engaged with the brand.
219.64% increase in website traffic
Search Engine Optimisation
Upon careful assessment of their existing site framework, we created an SEO strategy that allowed for a spike in search engine rankings. We reviewed each individual product page, added strong call-to-actions, incorporated keyword targets in headings, and included meta tags to increase visibility, estimated traffic, and average position for all the tracked keywords.
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