Dubbed as Albury’s most iconic hotel, Sodens offers a range of private and semi-private function spaces, family dining, sporting, and community-based events.
The Challenge
Despite being a popular establishment, Sodens found it challenging to promote their other services. They collaborated with Digital Marketer Bee to promote their pub/restaurant and the events they are hosting to the local community.
Social Media Management
Our social strategy highlighted how Sodens Hotel is a place where you can enjoy a fun and family-friendly dining experience. With social media platforms that were lacking in quality content as a springboard, we had a brainstorming session to familiarise ourselves with the main customer personas and Sodens’ brand philosophy, and went on to develop a style guide that creates brand cohesiveness across all their marketing channels.
Facebook Advertising
Our team made sure that the strategy enforced was not one that was already attempted before. We created an original Facebook campaign strategy from the ground up, which consisted of a mix of event and messenger ad campaigns, all designed with bringing more foot traffic to the bistro in mind.
The Results
Sodens Hotel was able to amass hundreds of new Messenger connections and over 300 event responses. The brand also enjoyed a total reach of almost 70,000, further raising their exposure within the community and beyond.
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