Sodens Hotel

The brand

Known as Albury’s most iconic hotel, Sodens offers stylish spaces that are full of character. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.

The challenge

Despite being a popular establishment, Sodens found it challenging to promote the other features of the hotel. They collaborated with Digital Marketer Bee to promote their pub/restaurant and the events they are hosting for the local community.

Facebook Advertising

For Sodens, created an original Facebook campaign strategy from the ground up. It featured a combination of event and messenger ad campaigns that were designed to bring in more foot traffic to the hotel.

219.64% increase in website traffic

Social Media Management

Our social strategy highlighted how Sodens Hotel is a place where you can enjoy a fun and family-friendly dining experience. To establish the hotel’s social media presence and connect with potential followers, we had a brainstorming session to familiarise ourselves with the main customer personas and Sodens’ brand philosophy. We then developed a style guide that creates brand cohesiveness across all their marketing channels.

Search Engine Optimisation

After analysing the services and offerings of Sodens Hotel, we crafted effective SEO strategies that were dedicated to increasing its regional visibility to make it the top leisure destination in Albury. These tactics led to increased website traffic and better conversions.

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