The brand

Invisi Shield Organics combines science and sustainability to provide products that are alcohol-free, chemical-free, and 100% natural. This company’s organic sanitisers are formulated to protect families from harmful bacteria.

The challenge

Invisi Shield was seeking to undergo a full brand refresh and have partnered with us to be part of the journey. The goal was to give their website a complete overhaul with an increase in traffic and uptick in sales conversion as the bottom line.
ux/ui design and development
For the company’s new online medium, we delivered a beautifully-designed website optimised for commerce. To showcase what Invisi Shield Organics has to offer, we combined creative assets and informative content in its new website.

Search Engine Optimisation

To boost the site’s online visibility, we carried out a full-scale optimisation process. We directed our efforts toward attracting more organic clicks and visits to the site.

Facebook Ads

We leveraged major social media platforms to build brand and product awareness for Invisi Shield through carefully-crafted Facebook advertising campaigns. We created winning ad sets that connected with our client’s target audience and brought in new customers.

219.64% increase in website traffic

Email Marketing

We streamlined Invisi Shield Organics’ email campaigns by building automation workflows and a segmentation strategy, which is designed to improve the company’s subscriber engagement.

The brand

Absolute Raw is a locally owned and operated supplier of raw meals and treats for cats and dogs. With their passion for animals and years of experience in the industry, the company is able to cater to the special dietary needs of pets with raw food and treats that are biologically suited to their nutritional requirements.

The challenge

Before enlisting the help of Digital Marketer Bee, Absolute Raw had an outdated website that wasn’t very user-friendly. It also wasn’t attracting new customers and converting sales. Through our dedicated team, we focused on providing the company with an updated website that showcases their passion for the welfare of animals while functioning as a revenue-generating channel.

UX/UI Design and Build

For Absolute Raw’s new website, one of the main aspects that we focused on was creating a comprehensive menu that’s easy to understand and use. Aside from utilising easy-to-read font styles, we also incorporated concise yet informative content, automated forms, and highly-engaging web design techniques. By delivering a website that’s easy to navigate, we were able to provide Absolute Raw with a beautiful and functional online medium that can convert visitors into paying customers.

Facebook Ads

We helped Absolute Raw reach new customers and grow its social media presence through a comprehensive Facebook advertising strategy. Through our efforts, which included constantly testing the ads and making sure our campaigns were laser-targeted, we were able to improve Absolute Raw’s online visibility and sales.

The brand

One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days.

The challenge

While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a lead generation campaign that their team could use to supercharge their sales.ee to put together a lead generation campaign that their sales team could use to supercharge their sales.

Web Design and Development

Another important task we handled for Adapta is the development of its website. By following effective design and development techniques, we were able to deliver a functional online platform for our client that’s easy to navigate. Aside from being user-friendly, we also made sure that Adapta’s new website is optimised for search engines.

Adapta Ramps
Adapta Ramps

Social Media Management

As part of our efforts to improve Adapta Ramps’ online visibility, we helped the company establish a high-converting social media presence. We were able to do so by visualising the brand’s value proposition and customer personas into palatable visual content that not only creates consistency but also turns heads. Our actions resulted in a 200% increase in followers.

Facebook Advertising

Complementing our social media efforts are three Facebook advertising campaigns that used different formats. Each campaign was carefully created to market Adapta Ramps to its target demographic and increase site engagement.

Search Engine Optimisation

Through the actions of our SEO experts, we were able to help Adapta Ramps rank high on Google’s search results pages. We used a combination of optimisation techniques designed to improve the visibility of our client’s website and make it more accessible to visitors and potential customers.

1,080.74% increase in website traffic

157.58% increase in leads

Google Advertising

We also handled a Google Ads campaign for the company. Through our efforts, Adapta Ramps was able to enjoy steady increases throughout the duration of the campaign and a drastic drop in cost-per-click and cost-per-acquisition with DMB Google Ads services. They also generated quality traffic to their site, leading to more quality leads.

The brand

Albury CBD is a marketing initiative that highlights the entrepreneurial spirit of Albury CBD by promoting the area’s various local businesses. It also showcases the different activities and events that can be found in the city.

The challenge

Albury CBD struggled to gain a strong foothold in the online space. As a result, they enlisted our help to improve their brand awareness and reach out to a larger audience. Through our services, they wanted more people to know what Albury has to offer.

Facebook Advertising

To improve Albury CBD’s online reach and visibility, we launched a highly-targeted and strategic ad funnel campaign that featured tailored ad copy and creative assets to ensure that everything would appeal to the brand’s core audience. From there, we highlighted the best places Albury CBD has to offer to generate more interest.
We also launched a comprehensive and intricate retargeting campaign and expanded top-of-funnel acquisition to get Albury CBD’s name out there.

The brand

Profile Media is a team of expert journalists and digital marketers whose aim is to deliver publicity and content campaigns sans the PR-firm hype. With a do-whatever-it-takes attitude, they help clients reach their target market the authentic way.

The challenge

Profile Media approached Digital Marketer Bee because they wanted to have a sales funnel to collect leads. Our team was tasked with taking into account the competition to gather customer data and infuse the gleaned insights into the overall strategy.

Facebook Advertising

We helped Profile Media gather leads for their sales team through our Facebook advertising service. We were able to achieve this by crafting a high-performing set of creatives to turn heads and make people opt-in. We also produced persuasive client testimonial videos to garner more interest and generate more leads. Through this lead generation campaign, Profile Media was able to net over 100 more leads with a cost-per-lead of only $7.

The brand

Ross Performance Parts is a global enterprise that’s based in Victoria. This company is dedicated to providing high-quality engine components for automotive enthusiasts.

The challenge

Ross Performance Parts decided to partner with Digital Marketer Bee to expand its reach into the global market. They came to us because they wanted to take their digital advertising strategy to the next level.

Facebook Advertising

Split testing was the ultimate weapon of our Facebook advertising strategy. We ran split tests on various messaging and product variants and used the better performing options to target interest-based audiences.
We also launched several retargeting strategies to recapture recent site visitors, past purchasers, and Instagram users who engaged with the brand.

219.64% increase in website traffic

Search Engine Optimisation

Upon careful assessment of their existing site framework, we created an SEO strategy that allowed for a spike in search engine rankings. We reviewed each individual product page, added strong call-to-actions, incorporated keyword targets in headings, and included meta tags to increase visibility, estimated traffic, and average position for all the tracked keywords.

The brand

Earth Canvas is a non-profit agency that connects artists with regenerative farmers to create a better future. Their objective is to combine the vision of creativity of the farmer and his working palate in the landscape with how an artist sees and interprets the area. They share the resulting artwork with the public through exhibits.

The challenge

Earth Canvas was initially focused on promoting regenerative farming practices by using art as a medium. However, since they had zero social media experience, they were unable to share their work. They approached Digital Marketer Bee so they could spread word about the good work they do.

Facebook Advertising

We created a full-blown Facebook strategy and a process for securing online payments for Earth Canvas. To get the expected results, we staged a sales funnel that established touch points that resonated well with the target audience at every stage of their journey — from awareness all the way down to purchase.

The brand

Known as Albury’s most iconic hotel, Sodens offers stylish spaces that are full of character. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.

The challenge

Despite being a popular establishment, Sodens found it challenging to promote the other features of the hotel. They collaborated with Digital Marketer Bee to promote their pub/restaurant and the events they are hosting for the local community.

Facebook Advertising

For Sodens, created an original Facebook campaign strategy from the ground up. It featured a combination of event and messenger ad campaigns that were designed to bring in more foot traffic to the hotel.

219.64% increase in website traffic

Social Media Management

Our social strategy highlighted how Sodens Hotel is a place where you can enjoy a fun and family-friendly dining experience. To establish the hotel’s social media presence and connect with potential followers, we had a brainstorming session to familiarise ourselves with the main customer personas and Sodens’ brand philosophy. We then developed a style guide that creates brand cohesiveness across all their marketing channels.

Search Engine Optimisation

After analysing the services and offerings of Sodens Hotel, we crafted effective SEO strategies that were dedicated to increasing its regional visibility to make it the top leisure destination in Albury. These tactics led to increased website traffic and better conversions.