Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps.
“Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.”
Dan Leary
Adapta Ramps
Providing Access to High-Quality & Regulations-Compliant Accessibility Ramps Through Tried-and-Tested Digital Marketing Strategies
Objectives:
- Develop a truly accessible & inclusive website for Adapta Ramps
- Boost the search engine rankings of Adapt Ramps’ website through effective SEO strategies
- Increase brand awareness and attract more customers through online advertising campaigns
Location: New South Whale, Australia
The Brand
One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days. Plus, Adapta Ramps ensures that all of its products comply with the latest Australian Standards and Disability Discrimination Act guidelines.
The Partnership
While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a comprehensive lead generation campaign that their team could use to supercharge their sales.
Our team was able to conceptualise the details of the campaign through a consultation session with Adapta Ramps, which provided us with helpful insights regarding their operations, brand image, and business goals.
After getting to know Adapta Ramps at a deeper level, we were able to come up with a personalised digital marketing plan that consisted of four main actions:
- Develop and design a new and fully accessible website where they can showcase their offerings and services
- Optimise Adapta Ramps’ website content to ensure that it ranks high on search engine results pages
- Implement a social media campaign aimed at boosting Adapta Ramps’ brand image and attracting more Facebook and Instagram followers
- Launch laser-targeted Meta (Facebook) and Google advertising campaigns to improve brand awareness and increase sales
Taking Action
Website Design
One of our main projects for Adapta Ramps was the development of their new website. By following effective design and development techniques, we were able to deliver a functional online platform for our client that’s easy to navigate. Through our website design service, we created a user-friendly website that is also optimised for search engines.
Furthermore, our team incorporated web accessibility design elements in order to provide our clients with a truly inclusive and welcoming digital platform. This involved ensuring that the website’s various features and functions can be easily viewed and used by website visitors with disabilities.
For instance, our web design team carefully implemented specific colour contrast settings to ensure that the website’s on-page text and other content can be easily read by individuals with visual impairments. Also, the website was designed in a way that allows users to navigate using their keyboard only, which is a helpful feature, especially for those who are not able to use a mouse.
In addition, we included clear and concise call-to-action text buttons to help users clearly understand their functions. By following the Web Content Accessibility Guidelines (WCAG), we were able to provide Adapta Ramps with an accessible and mobile-friendly website that can be used by anyone regardless of their disabilities.
Search Engine Optimisation
To ensure that Adapta Ramps’ new website appears in the top positions of Google’s search engine results pages, we implemented various SEO strategies to optimise its content. This involved ensuring that the website’s different text-based content contains keywords that we were targeting for Adapta Ramps.
In addition, we regularly posted articles on Adapta Ramps’ Blog section. Aside from keeping this section updated, the articles also helped improve Adapta Ramps’ Google search ranking by improving the brand’s credibility in the industry. We were able to achieve this by focusing on topics that reflected Adapta Ramps’ expertise when it comes to modular access ramps, handrails, and DDA and AS compliance.
Through the continuous optimisations on Adapta Ramps’ website, we were able to achieve a steady increase in year-on-year and month-on-month traffic to the website from 2021 to 2023. These results indicate that more and more users are finding and landing on Adapta Ramps’ website.
In addition, 98 of the keywords we were targeting for Adapta Ramps have started appearing in the top 100 positions on Google, with 53 of them in the top 3.
Social Media Management and Advertising
To further improve Adapta Ramps’ online visibility and brand image, we also managed their social media presence and launched a Meta ads campaign. For these actions, we crafted ad copies and created assets that resonated with our client’s target audience. Also, we tweaked the ads to target locations where Adapta Ramps’ potential customers can be found.
By maintaining an active social media presence, we were able to help increase the number of followers of our client’s Facebook and Instagram accounts. In fact, during the months we managed their social media accounts, Adaptas Ramps experienced a steady upward trend in their follower count.
As for our Facebook ads, one of our video assets was able to generate 20 leads for the company. In addition, we were able to attract more leads while maintaining a lower ad spend.
Google Advertising
Complementing our Meta ads campaign is a Google ads campaign, which is focused on getting more clicks to the website and increasing leads and conversions. For this campaign, we targeted keywords that are aligned with the search intent of users who are interested in topics and products similar to those offered by Adapta Ramps.
In one instance, the campaign was able to receive over 40,000 impressions. These impressions led to higher clicks to the website, which had a positive effect on the number of converted leads.
The Outcome
Ads Results
Through the combined efforts of our web development, SEO, social media management, and Facebook ads experts, we were able to achieve significant results for Adapta Ramps. Specifically, we were able to help them achieve a 284.02% increase in their leads received, which led to higher conversions and sales for the business.
In addition, our optimisation efforts and social media advertising strategies helped boost the traffic to Adapta Ramps’ website by 1,080.74%.
By making their website SEO-friendly and helping them establish a robust presence on social media, we were able to help Adapta Ramps maintain long-term digital visibility.
Benefits to the Brand
- Future-Proofed Website: By incorporating accessible web design elements, we were able to provide Adapta Ramps with an accessible website that complies with the latest web accessibility guidelines.
- Credibility Boost: As part of our website optimisation efforts, we also populated Adapta Ramps’ blog page with SEO-friendly articles that showcase our clients’ expertise in the ramps and rails industry.
- Robust Digital Presence: Our engagement-focused social media management, laser-targeted ad campaigns, and lead-generating SEO strategies all worked together to elevate Adapta Ramps’ online visibility.
More Case Studies
Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]
Case Studies, Facebook Advertising, Google Adwords, SEO, Web Development
Sureway Health & Wellbeing
Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.
Case Studies, SEO, Web Development
Ready to engage your audience, transform your brand and drive profitable growth?
Sureway Health & Wellbeing
Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.
Providing Access to Life Changing Mental Health Care & Support Services Through an Accessible Website
Objectives:
- Expand Sureway Health & Wellbeing’s online visibility and reach
- Design a fully functional and accessible website that’s easy to navigate and aligned with the client’s brand image and business goals
- Provide a reliable online platform where NDIS participants and individuals with mental health issues can find the support services that they need.
Location: Wagga Wagga, NSW, Australia
The Brand
Sureway Health & Wellbeing, which is part of the Sureway Group, is an organization dedicated to delivering care, psychology & counselling, and disability support services to NDIS participants and individuals struggling with mental health issues.
They have various locations across Australia, and they follow a client-centred approach when delivering health and wellbeing solutions in person or through telehealth sessions.
The Partnership
Sureway Health & Wellbeing approached Digital Marketer Bee, a digital marketing agency dedicated to helping NDIS businesses through web design and SEO solutions, to establish a thriving online presence that will allow them to expand their operations and reach out to more individuals who are in need of mental health and disability support services.
Our consultation with Sureway Health & Wellbeing allowed us to get to know them on a deeper level, providing us with valuable insights regarding the challenges that they were experiencing at that time. These include:
- The lack of an updated online platform that specifically showcases the support services that they’re offering.
- Struggling to reach out to a wider audience in the areas they operate in through digital methods.
- The need to establish a dedicated website that not only educates visitors on the services Sureway Health & Wellbeing offers but also offers a means to avail of those services.
By identifying our client’s pain points, our web designer and SEO specialists in Wagga Wagga were able to come up with a comprehensive and personalised digital marketing solution aimed at helping Sureway Health & Wellbeing achieve their business objectives.
The solution that our specialists came up with was to develop a custom website for the client that highlights their offerings and introduces the brand as a credible and trustworthy provider of NDIS and mental health support services.
Taking Action
Website Design
Our main action for Sureway Health & Wellbeing is to design and develop a custom website with multiple pages built from the ground up. For this project, our web design team in Wagga Wagga closely worked with the client to gain a deeper understanding of their brand image, business goals, nature of operations, services offered, and most importantly, their target audience.
By exploring these factors, our specialists were able to design a website that not only accurately reflects Sureway Health & Wellbeing’s objectives, but also showcases functionality features that are aligned with the needs and conditions of our client’s target audience.
Following this approach allowed us to incorporate web design accessibility principles and deliver a custom website that can be easily accessed and used by individuals with disabilities. By doing so, we were able to help them easily access Sureway Health & Wellbeing’s NDIS and mental health support services.
The Outcome
During the course of our partnership with our client, our web designers, project managers, client success specialists, and customer support team closely coordinated Sureway Health & Wellbeing to keep them constantly updated regarding the status of their website.
By always keeping them in the loop, we were able to provide them with a website that met, if not surpassed, their expectations.
For our project with Sureway Health & Wellbeing, we focused on both the backend and frontend of their website, ensuring that it functions smoothly and enables visitors to easily find the information that they need.
In addition to working on the website’s various technical aspects, we also handled all of its content requirements to improve its search engine optimisation. This action included drafting HTML elements, meta tags, headings, page content, call-to-action text and buttons, and other types of content aimed at guiding the visitor’s navigation journey and improving the website’s searchability.
Our drafted content, combined with web design elements focused on functionality and accessibility, enabled our team to deliver a website that showcases Sureway Health & Wellbeing’s offerings in an informative and supportive manner.
We also made sure that our client’s new website still looks beautiful and functions seamlessly even when viewed using mobile devices. By doing so, our team was able to provide Sureway Health & Wellbeing with an online platform that allows them to reach out and interact with a wider audience.
Through our web design and content optimisation efforts, Sureway Health & Wellbeing’s website was able to maintain a site health score of 98%.
Benefits of the brand
By following a personalised approach to delivering web design solutions, we were able to help Sureway Health & Wellbeing achieve the following results:
- Improved Web Accessibility: By incorporating web design accessibility principles, we were able to provide Sureway Health & Wellbeing with a website that can be easily used by individuals with physical disabilities.
- Credibility Boost: Populating our client’s website with high-quality content and blog posts has helped establish Sureway Health & Wellbeing as a trustworthy NDIS service provider and credible source of information on matters related to NDIS and mental health care.
- Better Online Presence: Sureway Health & Wellbeing’s digital presence has improved by having a dedicated website that accurately reflects their brand image and goals.
- Expanded Reach: Having an optimised and mobile-friendly website allows Sureway Health & Wellbeing to provide their services to more NDIS participants and individuals struggling with mental health issues.
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Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]
Case Studies, Facebook Advertising, Google Adwords, SEO, Web Development
Sureway Health & Wellbeing
Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.
Case Studies, SEO, Web Development
Ready to engage your audience, transform your brand and drive profitable growth?
Burt Legal & Conveyancing (Formerly Burt & Hanke Legal)
Burt Legal & Conveyancing’s goal was to establish a thriving online presence to reach more clients and help people access practical legal services.
Providing Access to Legal Services Through an Optimised Website and a Laser-Targeted SEO Campaign
Objectives:
- Expand brand visibility and reach for the client’s offered services
- Design a fully functional website that’s aligned with the client’s brand image and business goals
- Improve the website’s visibility on Google through optimisation strategies
Location: Lavington, NSW, Australia
The Brand
Burt Legal & Conveyancing (formerly known as Burt & Hanke Legal) is an incorporated legal firm in Albury-Wodonga that offers a wide range of legal services in New South Wales and Victoria.
Its director, Matthew Burt, takes pride in the firm’s ability to deliver effective yet cost and time-efficient legal solutions. The company specialises in Business & Commercial Law, Property Law & Conveyancing, and Wills, Estates, & Powers.
The Partnership
During our consultation session with the Burt Legal & Conveyancing team, we were able to identify the main challenges that were preventing them from accomplishing their business goals. These include:
- The lack of an optimised online platform where potential clients can learn about the company and their offerings
- Insufficient online content on the company’s background and operations
- Inability to reach more clients within their service area through digital methods
After highlighting Burt Legal & Conveyancing’s pain points, our team proposed actions to address these challenges, which involved providing them with a new website and launching a targeted local SEO campaign.
Our main goal for these actions was to establish an optimised online presence for Burt Legal & Conveyancing that appears in the top search results of Google. Achieving this will enable them to become more visible to Google users and potential clients who are interested in acquiring legal services.
Taking Action
Website Design
Our first action was to design a new website for Burt Legal & Conveyancing. As a web design agency in Albury that provides tailor-made services, we took a personalised approach to deliver a website that accurately reflects the brand image and business objectives of our client.
This involved closely coordinating with Burt Legal & Conveyancing to learn about the various aspects of our brand. Doing so enabled our web design specialists to incorporate elements that resonated with the firm’s target audience.
In addition, we ensured that Burt Legal & Conveyancing’s website is easy to navigate, allowing visitors to seamlessly find the right content and information they’re looking for. By supporting the customer journey through effective and efficient web design practices, we were able to provide visitors and potential clients with a smooth way to get in touch with the company and access much-needed legal services.
Search Engine Optimisation
After designing Burt Legal & Conveyancing’s new website, we then populated it with optimised content to improve the visibility and ranking of its pages on Google and other search engines. For this step, we first carried out keyword research to identify the terms users and potential clients are using in Google search when looking for topics and services that are similar to the offerings of our client.
Once our team identified these keywords, we started drafting website content that not only contained these terms but also provided helpful information about Burt Legal & Conveyancing and their offered services.
In addition, as an SEO agency in Albury that helps regional businesses achieve digital success, we targeted keywords that could help Burt Legal & Conveyancing gain a competitive advantage over their local competitors.
The Outcome
SEO Results
With a newly designed and optimised mobile-friendly website, the Burt Legal & Conveyancing team was able to experience a significant boost in their online visibility. In fact, during our first month of working together, 23 keywords related to Burt Legal & Conveyancing and their services have started appearing on the listings of Google Search, and three of these reached the top 10 positions.
One of the major hurdles we encountered during our SEO campaign with this client occurred when they decided to change their name from Burt & Hanke Legal to Burt Legal & Conveyancing. Due to the rebranding, we had to update the website’s entire content to adapt to the new brand image. This also involved re-strategising our SEO campaign for the new company name.
Through the efforts of our SEO experts in Albury, we were able to seamlessly update our web design and optimisation efforts and align them with our client’s new brand image and name without affecting their online visibility and ranking.
Our actions allowed us to achieve significant improvements in Burt Legal & Conveyancing’s search visibility. In one month, the search queries triggering the website increased by 43.2%. Website clicks and impressions also increase by 44.4% and 35.2%, respectively.
Benefits of the brand
Through our multi-prong digital marketing approach, we achieved the following results for Burt Legal & Conveyancing:
- Enhanced Visibility: The notable surge in traffic to their website has made Burt Legal & Conveyancing a major provider of legal services in NSW and Victoria.
- Credibility Boost: Populating our client’s website with SEO-friendly and high-quality content and blog posts has helped establish Burt Legal & Conveyancing as a credible source of information for legal matters.
- Expanded Reach: Our web design and SEO efforts significantly improved our client’s online visibility, allowing them to reach more potential clients.
- Long-Term Success: Having an SEO-friendly and optimised website allows Burt Legal & Conveyancing to remain in the top search listings of Google for a long time.
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Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]
Case Studies, Facebook Advertising, Google Adwords, SEO, Web Development
Sureway Health & Wellbeing
Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.
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Ready to engage your audience, transform your brand and drive profitable growth?
Kirinari
Kirinari: offering high-quality support to NDIS participants. Targeted social and Google ads and optimised website for enhanced online presence and increased audience reach.
“I would and already have highly recommended Digital Marketer Bee to local and, I think, any regional business.”
Phil Hartley
Kirinari
Driving Success with Social and Google Ads for Kirinari
Objectives:
- Expand reach for support services
- Enhance brand awareness
- Optimise campaigns to increase ROI
Location: Australia
The Brand
Kirinari is a care and NDIS service provider that delivers high-quality support to the elderly and people with disability in NSW. In addition to offering community transport and accommodation services to their customers, they also provide carers with employment opportunities.
The Partnership
When we dug into the audit, we spotted a few challenges the brand is facing. These include:
- Lack of initial conversion optimisation in social campaigns.
- Insufficient variety of descriptive copies to complement ad campaigns.
- Absence of Call and Submit Form functions in ads.
- An unoptimised website with missing landing pages.
Since there are other care providers that offer similar services as Kirinari, our goal as an SEO agency for NDIS providers was to make the company stand out from its competitors. This involved improving the brand’s online and social media presence through laser-targeted social and Google advertising campaigns that can effectively reach Kirinari’s target audience and optimising the brand’s website to reach its targeted audience.
Taking Action
Google Advertising
Supplementing our social media marketing efforts was a Google ads campaign. Similar to our actions on Facebook, we utilised optimised campaigns using targeted keywords that appealed to the search intent of Kirinari’s target audience. To further increase the visibility of the ads, we made use of different types of campaigns such as Search, Video, Display, and Performance Max ads. In addition, we tailored the ad campaigns to target users in certain locations.
In less than 30 days, one of our campaigns (Plan Management) resulted in:
- 70k impressions
- 700 clicks
- 4% Click-Through-Rate (CTR)
Facebook Advertising
One of the actions that that NDIS marketing agency Digital Marketer Bee carried out for Kirinari was launching location-focused ad campaigns on Facebook. For these campaigns, we narrowed down the demographics by targeting the brand’s core audience, such as the elderly who are looking for support for themselves and family members who are seeking home care services for their elderly friends or loved ones.
In the past six months of multiple Facebook ad campaigns, Kirinari was able to reach:
- 800k impressions
- 168k users
- 4.5k link clicks
- 4.5k landing page views
- Google Advertising, Newsletter Subscription, Form Submission, Call Clicks, Email Clicks, Location Clicks
- Call Click identified as the most effective to-date
- 200+ new leads converted from traffic
Website Landing Page
Having specific landing pages for each campaign is a game-changer for any business. This means creating personalised experiences for customers that directly cater to their needs and interests.
In addition to optimising Kirinari’s website, Digital Marketer Bee also utilised NDIS website design strategies to develop additional landing pages for each of its campaigns. With tailored content and clear call-to-action, visitors were engaged and conversions increased. This also boosted ad relevance and Quality Score, reducing the cost for the client and maximising their ROI.
With a seamless journey from viewing an ad to the landing page, the brand saw a significant increase in conversions and customer satisfaction. Literally giving Kirinari’s customers exactly what they were looking for!
The Outcome
Ads Results
As part of our overall strategy for social ads, we started optimising for Traffic (Landing Page Views) that boosted conversion rates, while Multiple Ad Copies per adset brought diverse formats and higher engagement. Integrating Facebook Pixel improved event tracking and custom audience creation, while UTM Parameters enhanced ad performance reporting.
We also continued manual placements, excluding Audience Network for precise targeting on Facebook, Messenger, and Instagram users. These changes resulted in increased traffic and conversions, driving Kirinari to new heights.
For the website, we helped Kirinari optimise their page Titles and Meta Descriptions, enhancing search engine visibility, fixed duplicate content that improved ranking, implemented targeted keywords and related terms, and eliminated keyword stuffing – making the brand content more relevant. Fixing broken links and optimised sitemaps also improved user experience, guiding visitors to the right pages.
Overall, in a span of 6 months, through targeted social and Google ads campaigns, website optimisation, and SEO strategies for NDIS providers, Kirinari experienced remarkable progress, witnessing an astounding 896.03% surge in clicks and an impressive 1000.00% surge in impressions between December 2022 and June 2023. Furthermore, additional customer engagement points were incorporated, including form submissions, email marketing, call buttons, and campaign-specific landing pages. These enhancements aimed to further bolster customer interaction and drive meaningful results.
Total cost per traffic received: AUD4.44 (target location is optimised to a specific location which resulted in higher traffic cost)
Deep dive into data
It’s BEE-autiful when a brand enjoys improved social and Google Ads campaigns, along with an SEO-optimised website featuring improved UI/UX. It’s like magic!
- Experienced a surge in website traffic and engagement
- Reach the right audience resulting in higher conversions and increased revenue with targeted ads and engaging content
- Reach top search engine rankings and be more visible to potential customers thanks to SEO enhancements
- Keep visitors happy with relevant content and improved user experience that boosts customer engagement, satisfaction, and loyalty
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Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]
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Sureway Health & Wellbeing
Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.
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AIIM Choices
AIIM Choices: an independent provider of extraordinary NDIS plan management service. Harnessing the power of digital marketing with the right language to expand service clientele.
“I think Digital Marketer Bee is really a big asset locally.”
Sandy Powell
AIIM Choices
Expanding NDIS Services through Optimised Website and Effective Digital Marketing Strategies
Objectives:
- Expand brand visibility and reach for service support offerings
- Strengthen trust and credibility to take the organisation forward
- Deepen client engagement while maintaining a unique personal touch and language
Location: Australia
The Brand
A national footprint with a personalised approach: AIIM Choices is about Achieving Innovation in Individual Management. Efficiently processing NDIS invoices and going beyond. With a seasoned team, AIIM Choices simplifies the experience for its clients through comprehensive, wrap-around support. Its commitment is to foster genuine relationships, ensuring participants are able to fully leverage their plans and lead fulfilling lives.
The Partnership
An enriching journey for both Digital Marketer Bee and AIIM Choices, we were able to identify these opportunities for growth in the organisation:
- The need to increase the organisation’s reach through digital marketing strategies
- Absence of targeted advertising campaigns and associated landing pages to highlight primary services, such as NDIS Plan Management
- Limited channels on how leads are acquired
- Opportunity to enhance user engagement in the website through improved content and overall user experience
- Lack of other outreach strategies to reach and communicate with targeted audiences
- Missing keywords that can optimise the brand content
In taking the organisation forward and bringing it to more people, AIIM Choices, together with Digital Marketer Bee, collaborated towards digital transformation to address these pressing challenges. Recognising gaps in online reach, we introduced precision-targeted campaigns with bespoke landing pages, NDIS SEO strategies, diversified the organisation’s lead generation avenues, and delivered a revamped NDIS website for a more engaging user experience.
As part of the overall digital marketing campaign, we also introduced email marketing for direct communication and incorporated essential keywords to boost AIIM Choices’ content visibility. With the strategic implementation of Google Ads, we enhanced website traffic and converted visitors into valuable leads.
This proactive digital pivot significantly expanded AIIM Choices’ reach and fortified its standing in the NDIS sector.
Taking Action
Enhancing Online Experience: Plan Management Landing Page
Our website design specialists in Albury crafted a landing page highlighting AIIM Choices’ primary service, which was then synergised with a targeted Google Ads campaign. Notably, the surge in organic and paid ad traffic revealed an interesting pattern: many paid visitors revisited the site organically, indicating initial indecision. This revisiting behaviour, combined with the compelling landing page, led to successful lead conversions, underscoring the efficacy of the integrated digital strategy.
Further, through improved content, intuitive design, and enhanced responsiveness, visitors now enjoy a seamless and engaging experience, increasing the chances of converting them into loyal clients.
In less than 90 days, the landing page experienced
- 1000+% increase in traffic
- 2.7k additional page visits
- 25% increase in average time spent on page
Diversifying Lead Generation
Instead of relying on limited channels, AIIM Choices explored new horizons. They implemented additional channels for lead generation, ensuring a wider and more diverse pool of prospective clients. This leads to the implementation of six (6) new lead-generating channels:
- Google Advertising, Newsletter Subscription, Form Submission, Phone Call, Email, and Location visits
- Call Click identified as the most effective to-date
- 200+ new leads converted from traffic
Boosting Traffic with Google Ads
To further enhance visibility and reach for AIIM Choices, we employed Google Ads. This not only drove increased traffic to its website but, thanks to the improved user experience and content, converted a significant portion of this traffic into valuable leads.
We also tailored the campaigns based on specific keyword targets or distinct objectives. Geographically, we prioritised areas like Albury–Wodonga, Campbelltown NSW, and Melbourne VIC.
For conversion tracking, the campaign goals are twofold: first, to optimise for phone call leads, encouraging users to directly call after viewing the ad; and second, to enhance lead form submissions on the website.
Following the campaign’s launch on May 2023, noticeable increases in impressions, clicks, and conversions were observed in June. This uptick suggests the modifications made to the Google Ads campaign are effective, hinting at promising results with sustained adjustments in the future.
The targeted Google Ads campaigns resulted to:
- 330k+ impressions
- 3.7k+ ad clicks
- 500% increase in user reach
Optimising Content with Keywords
While AIIM Choices offers valuable content to its clients, there are missed opportunities on some critical keywords that would optimise its online presence. By performing in-depth research and implementing these missing keywords, we ensured that our client ranked better on search engines and became more discoverable. These include adding targeted keywords to enhance the organisation’s overall brand visibility and campaign effectiveness.
Accessible Website Design for all
To help AIIM Choices share their excellent work with a wider audience, DMB created an accessible website that allows a more inclusive space for people with disabilities. With DMB’s web design Albury services, the accessibility features of the AIIM Website can easily be activated in a click of a button.
These include features such as
- Screen reader
- Contrast toggle
- Font size adjustment
- Animation pause
The Outcome
Ads Results
During the initial stages of AIIM Choices NDIS digital marketing journey, remarkable progress was observed. In a short span, this innovative approach to digital marketing has transformed AIIM Choices’ digital landscape, creating waves of positive impact for both the service organisation and its clients.
A new landing page and website, paired with a targeted Google Ads initiative, not only drew in curious visitors but enticed many to revisit and engage further. This seamless blend of strategy and execution meant increased visibility for the organisation’s services and more individuals benefiting from its exemplary offerings.
By branching out and embracing diverse lead generation methods, we are able to reach a wider client base. The personal touch, a hallmark of AIIM Choices, was most felt through call clicks, forging over 200 new connections.
Geographical precision in the organisation’s advertising efforts brought them closer to communities in Albury–Wodonga, Campbelltown NSW, and Melbourne VIC, strengthening local ties and solidifying its community-centric ethos.
The brand also sharpened its online voice. By weaving in carefully selected keywords, our team worked with AIIM Choices to ensure that its valuable content resonated more prominently in online searches, making it easier for clients to find and benefit from the organisation’s services.
Collectively, these milestones promise a bright future for AIIM Choices, with a focus on enriching client experiences and fostering deeper connections.
Benefits to the brand
With these multifaceted digital marketing strategies, the brand is able to enjoy these many advantages:
- Enhanced Visibility: The notable surge in traffic makes AIIM Choices increasingly recognizable in the industry, both regional and national, placing it front and centre for potential clients.
- Credibility Boost: The conversion of returning paid visitors underscores the brand’s compelling offerings, enhancing its trustworthiness and industry standing.
- Expanded Reach: Tailored Google Ads and diversified lead channels ensure that the brand’s services resonate with a bigger audience, allowing it to offer its services to a broader and more diverse community.
- Digital Optimization: Strategic keyword integration elevates the brand’s online discoverability, positioning it as a go-to industry authority and making its valuable content more accessible.
- Deepened Client Relations: Effective email marketing signifies AIIM Choices’ commitment to personal communication, nurturing loyalty both in the in-person and digital realms.
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Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]
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BankWAW
BankWAW’s goal with Digital Marketer Bee was to utilise different digital marketing resources and online channels to expand its reach and attract more customers.
The brand
BankWAW is a customer-owned credit union and banking institution that’s based in northeast Victoria and southern New South Wales. It has been in operation for over 65 years. Through a series of mergers and operational changes, BankWAW transformed into the credit union that it is today.
BankWAW is owned by its customers. Due to its nature, this credit union is heavily invested in improving the local community through its various socially and environmentally beneficial initiatives. In addition, it offers banking services that are aimed at helping its customers and stakeholders achieve their financial objectives.
Our Goal
In order to help BankWAW achieve its business objectives, Digital Marketer Bee internalised its mantra of helping customers achieve their financial goals. With that in mind, our specialists started to conceptualise digital marketing strategies aimed at educating BankWAW’s target audience about its various banking services.
Our ultimate goal for BankWAW was to boost its brand image and online visibility and transform it into the top credit union and banking institution in the local area. We want BankWAW to be the first thing that users and potential customers see in Google search results when they look for local banking services such as personal loans, savings accounts, and more.
BankWAW initially relied on traditional marketing methods to promote its brand and offers. But, with the help of Digital Marketer Bee, we revolutionised its marketing efforts by focusing on online channels to expand its reach.
Through the tireless efforts of our digital marketing experts, we were able to help BankWAW establish itself as a leading local bank that can cater to the financial needs of its target audience.
Improving BankWAW’s Google Ranking with SEO
One of the main services that we provided for BankWAW was Search Engine Optimisation. This process involved identifying keywords that users often use when searching for services similar to those offered by BankWAW on Google.
After narrowing down our list of keywords, we inserted them into BankWAW’s website content to optimise it for search engines.
Through our SEO strategy, we were able to achieve monthly increases in BankWAW’s organic website traffic. These results clearly indicate that our SEO efforts are working and that more and more Google users are finding BankWAW’s website.
In addition, BankWAW has started appearing on Google page 1 search results for its two keywords. The other keywords we optimised the business for were also able to gain significant positions on Google’s search engine results pages.
Getting More Leads with Google Ads
Aside from SEO, we also utilised Google Ads to boost traffic to BankWAW’s website and attract more leads. For this process, we focused on the business’ most popular products and services, which are loans.
Our team then crafted laser-targeted ad campaigns that resonated with users who were interested in applying for certain loan packages. That way, we were able to show the ads to individuals who were already interested and ready to convert.
By running targeted ads for BankWAW for only a couple of months, we were able to consistently achieve monthly increases in impressions, clicks, and conversion rates. We were also able to boost the company’s leads completion rate by over 140%.
Meta (Facebook Ads)
As part of our multi-prong approach to digital advertising, we also launched Meta ads on Facebook and Instagram to boost BankWAW’s social media presence and reach. Similar to what we did for our Google ad campaigns, we created ads that focused on specific products or services offered by BankWAW.
These ads were then divided into different groups or ad sets that were created to appeal to different target audiences. Following this strategy enabled us to reach a diverse group of social media users.
In one of our Meta ad campaigns that ran for about a month, we were able to reach over 72,600 social media followers. The ads were shown on screen for almost 287,000 times. This campaign provided BankWAW’s website with a significant boost in traffic and leads.
The Outcome
Through our SEO, Google ads, and Meta ads campaigns, we were able to improve BankWAW’s online visibility through monthly increases in organic and paid traffic. In addition, our continuous optimisation and focus on BankWAW’s targeted keywords resulted in a significant boost in clicks and impressions. We were also able to improve the rankings of BankWAW’s keywords, with a couple of them reaching the #1 position.
The increase in the number of people visiting BankWAW’s website, which can be attributed to our combined digital marketing efforts, helped the company turn their leads into paying customers.
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Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
The brand
Ray White Albury Central is a property management and real estate firm that mainly operates in New South Wales. It is the official Albury arm of the Ray White Group. In addition to promoting houses and other properties that are for sale in Albury and nearby regions, Ray White Albury Central also provides property management services for clients with rental homes.
Their duties as a real estate and property management firm go beyond selling houses and coordinating tenancies and rental payments. They are also dedicated to helping their clients make the most of their property investments.
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In order to attract more prospective home sellers, buyers, landlords, and tenants, we used a combination of complementary digital marketing strategies to boost Ray White Albury Central’s online presence and place them in front of potential customers who are ready to convert. Our approach involved developing and launching SEO, social media, and Facebook advertising strategies and campaigns that reflect Ray White Albury Central’s business goals and brand image.
Search Engine Optimisation
For our SEO campaign, we focused on optimising Ray White Albury Central’s website. Our efforts involved conducting a site audit to identify areas that need to be fixed and implementing changes to its content to incorporate its targeted keywords.
Through our continuous efforts in optimising the site using branded keywords and terms that capture the search intent of Ray White Albury Central’s target customers, we were able to generate consistent increases in organic traffic and leads from August 2021 to February 2023.
The increase in website visits and leads translated to more customers for Ray White Albury Central. More importantly, after running our SEO campaign for more than a year, we were able to help them achieve and maintain the #1 position on Google’s search engine results page for two of its branded keywords.
Social Media Management
To further boost Ray White Albury Central’s online brand awareness, our team also managed their Facebook and Instagram accounts. As part of our social media management service, we created monthly calendars that feature daily posts aimed at promoting Ray White Albury Central and their various offerings.
We also launched giveaways to boost follower engagement and reach more social media users. Through our social media efforts, we were able to increase Ray White Albury Central’s Facebook page likes and Instagram followers.
Meta (Facebook Ads)
To further improve Ray White Albury Central’s social media presence, DMB’s expert digital marketers conceptualised and launched advertising campaigns based on their Facebook and Instagram posts. In one of the campaigns, videos or reels were used as the main content of the ads, which aimed to promote Ray White Albury Central’s culture, offerings, and services while attracting new Facebook page likes and Instagram followers.
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According to the insights presented by the Meta Business Suite, Ray White Albury Central experienced a 614.3% increase in new Facebook page likes and a 250% increase in Instagram followers due to the ad campaigns.
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The brand
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The challenge
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Search Engine Optimisation
As part of our Albury SEO campaign, our digital growth experts used different methods to increase MAMA’s online visibility. We kicked off our efforts by conducting an SEO audit to identify key areas of MAMA’s website that need to be improved.
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Through our efforts, we were able to increase organic traffic to MAMA’s website. Returning visitors also increased by 31.2%. We were also able to improve the ranking of MAMA’s keywords on Google’s Search Engine Results pages, with 70 listings in the top 3 positions.
Google and Meta (Facebook) Ads
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Search Engine Optimisation
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Google Ads
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