The brand

KDEC Electrical and Solar is a family-oriented electrical company led by Cameron and Chelsey Walker. As Albury-Wodonga locals, Cameron and Chelsey established C&C Walker Electrical with the community in mind. The company served as a subcontractor to KDEC, which had already been operating since the 1990s.

KDEC, which stands for Kaitler, Data, Electrical, Communications, was then purchased by the Walkers in 2008. Through their expertise in business and electrical services, they were able to expand the company’s operations to handle residential, commercial, and industrial projects.

In addition to general electrical services, KDEC also specialises in the installation of solar power systems for homes and business establishments. The configurations of the systems that the company provides are tailored according to the needs and preferences of the clients. Doing so helps ensure that the clients will be able to make the most out of their alternative energy system.

Our Goal

With the objective of helping the local community by providing high-quality electrical services, KDEC was able to grow its brand and its operations through the years. Although the business is scaling, it was still in need of an effective and dynamic marketing strategy aimed at propelling its digital growth.

Like many local companies, KDEC mainly relied on word-of-mouth to reach new potential customers. Many of its leads came from the personal referrals of its previous clients. Although word-of-mouth is still a good marketing strategy that can foster trust in a company, it sometimes isn’t enough to attract new leads and a wider audience. This could cause a company’s operations to stagnate due to not being able to attract new customers.

For a growing company like KDEC, it’s important to utilise new and more effective marketing strategies. Due to the rise of online networks and social media, digital marketing has become the go-to solution for companies and organisations wanting to improve their brand awareness.

This is exactly what we did for KDEC. Through our services, we helped the company utilise various forms of online platforms in order to develop brand awareness. Doing so made KDEC more visible to the people who are interested in what the company has to offer.

Optimising The Website For Conversions

One of our major tasks for KDEC was overhauling its website to boost its conversion rate. This provided the company with a way to showcase its services and past projects. More importantly, the site serves as a way for KDEC to connect with potential customers.

Ranking KDEC On Google

After establishing the website, we directed our efforts toward improving its online visibility in search engines, such as Google. We accomplished this through various SEO web design efforts that are tailored to increase the site’s search ranking. One of these involved adding web copies that have SEO-friendly content.

Boost Traffic With Google Ads

In addition, we also launched a Google ads campaign for KDEC with the help of our PPC specialists. These experts developed targeted ads that focused on the company’s audience or the people who are interested in the services it provides. Through this strategy, we were able to direct quality traffic and high-converting leads to KDEC’s website.

 

Taking Action

As mentioned earlier, KDEC tasked us with handling its digital marketing. In order to help the company reach its full potential, we utilised different strategies that are designed to improve its brand awareness and attract new leads.

Web Design and Development

One of the projects we handled for the client was the development of its new website. For this task, we avoided providing KDEC with a generic website that has a template design. Instead, we opted for a personalised approach in order to showcase what the company is all about.

For its site’s layout, we prioritised the content by featuring the most relevant information to site visitors. This involved highlighting the type of projects that the company handles. In addition, we made use of certain web design techniques to make the site more engaging and informative.

By prioritising the content in the web pages, we were able to provide a smooth navigation flow for the site. More importantly, we added interactive features that site visitors can use to communicate directly with the company. Doing so provided the website with an efficient way to convert leads into paying customers.

Search Engine Optimisation

Aside from the overall appearance of the site, we also worked on its backend to improve its search engine optimisation. Since the company mainly caters to clients in Albury, we made sure that it ranks higher in Google’s search results than its other competitors in the area.

We were able to accomplish this through a number of SEO strategies. One of these includes identifying high-ranking keywords that people often use when looking for various electrical services online. Of course, we only focused on the terms and phrases that are related to the services provided by the company.

We then incorporated these keywords into the content of KDEC’s website. This process involved drafting SEO-focused blog articles and other web copies. Also, we used the keywords for the meta descriptions and title tags of the site’s different web pages. Doing so allows search engines like Google to immediately identify these pages and rank them higher in the search results.

Google Ads

Another major task that he handled for KDEC was the launch of a Google Ads campaign for its website. For the campaign, we defined the company’s target demographics and tailored the ads to attract the attention of the people who are interested in electrical and solar projects and other services offered by KDEC.

We refined our targeted audience much further by optimising the campaign for the area that the company caters to. In KDEC’s case, we made sure that the ads appeared for people who were looking for electrical services in Albury.

Throughout the course of the campaign, our marketing experts guided KDEC in order to ensure that it was able to maximise every dollar it spent on the ads. Through the strategies we used in developing the Google Ads campaign, we were able to reduce PPC costs for this Albury electrical company.

The Outcome

Following the launch of KDEC’s new website in June 2021, we focused our attention on carrying out different strategies that were designed to boost the company’s online visibility. As explained earlier, these strategies revolved around improving the site’s SEO ranking and developing a Google ads campaign.

Through these efforts, we were able to help KDEC appear in the top results of search engines. One of the main direct effects of our actions was the significant increase in the number of users interacting with the company’s new site.

As indicated in the graph below from Google Analytics, the number of users of the site increased by over 50% during the period following the development of the new site. The number of new visitors also jumped to 84%.

The improved online visibility of KDEC’s website also led to an increase in unpaid traffic or organic search, which refers to the people visiting the site after coming across it in Google’s search results. As indicated in the data, organic search jumped by around 23%.

Likewise, referral traffic coming into the company’s site also improved. Referral traffic occurs due to the visits that originate outside of Google’s search results. For instance, a referral can happen if a website refers traffic to another site through the use of external links. In KDEC’s case, its referral traffic improved by almost 42%.

KDEC’s site also experienced a rise in direct traffic following its launch. This type of traffic is caused by the users who are directly searching for the company’s website or entering its site address in their browser’s window. After the development of the new site, direct traffic increased by more than 46%.

Due to the increase in new and returning users visiting the site, more people started interacting with it, such as by communicating with a member of the company. As a result, user engagement from potential leads jumped by 56% during the months following the launch of KDEC’s new website.

The increase in the number of people visiting the website and the improvements in user interactions can all be attributed to the various strategies we implemented to boost KDEC’s brand awareness. Through these different strategies, we were able to improve the company’s online presence by making it more visible to the people who are most likely to avail of its services.

The brand

CLASS Training, which was established in 1994, is focused on providing people with opportunities to improve their digital skills. Aside from expanding their skillset, they can also use their new digital abilities to secure better job positions.

This company offers training and tutorial courses on Microsoft’s major apps such as Word, Teams, Excel, OneDrive/SharePoint, and Publisher. It also provides computing and accounting classes for beginner, intermediate, and advanced users.

Through its website, CLASS Training organises and schedules face-to-face, hands-on, and online courses. Depending on the subject and level of the courses, these classes can last for a couple of hours to an entire day. In addition to the classes, the company also provides its students with training manuals, workbooks, and other files that they can use for digital upskilling.  

Our Goal

Like most of our clients, CLASS Training approached us with the goal of extending its reach and improving its website’s user engagement. Before working with us, the company mainly relied on traditional marketing approaches to attract new clients. Some of these included word-of-mouth referrals and print marketing materials.

Unfortunately, in today’s digital age, these traditional marketing strategies are no longer enough to maximise a company’s potential in attracting new customers. In order to make the most out of their resources and gain new leads, CLASS Training decided to turn to digital marketing.

The company’s site and social media accounts currently serve as its main platforms to get in touch with existing and new clients. Improving the quality and exposure of these platforms’ content will help the company reach a wider audience, which can then turn into high-converting leads.

In CLASS Training’s case, we turned to various digital marketing strategies to expand the company’s reach. Specifically, we focused on boosting the company’s SEO ranking and launching a Google ads campaign.

The former strategy involved using targeted keywords in CLASS Training’s website and social media content to improve the company’s ranking in search engines. Aside from the use of keywords, we also utilised other SEO-related techniques to boost our client’s online visibility.

Complementing our SEO efforts is a Google ads campaign that was designed to increase the traffic coming into CLASS Training’s website. Through our efforts, we helped the company connect with their targeted audience or the people who are most likely to avail of CLASS Training’s service. This strategy significantly helped in gathering new and additional leads for the company.

Taking Action

We started working with CLASS Training in March 2021. One of the actions that we carried out during the next couple of days and weeks was looking through the client’s website and social media accounts to perform an audit. This step enabled us to identify areas for improvement.

Search Engine Optimisation

While going through CLASS Training’s site, we focused our attention on the pages dedicated to the company’s offerings, specifically its courses and classes. Our SEO experts then carried out keyword research to identify the specific terms utilised by advertisers and Internet users when promoting and searching for content related to CLASS Training’s services and offerings.

The keywords that were identified and selected from the process were then incorporated into digital content for the site, such as blog content, articles, and social media posts. Aside from web copies, these keywords also served as the foundations of the titles and meta description tags of the site’s various pages.

This step involved improving the descriptions of the pages dedicated to the classes offered by CLASS Training. We also drafted articles that discuss the various topics related to the classes’ subjects. In addition to showcasing certain important keywords, these articles also provide readers with an idea of the type of services that the client provides.

The goal of this strategy is to allow search engines such as Google to easily detect and recognise CLASS Training’s various web pages, which can then improve their visibility and search rankings. In other words, the proper use of the right keywords can help web pages appear higher in Google’s search results.

Google Ads

Aside from improving the SEO content of CLASS Training’s pages, we also launched a Google Ads campaign to boost the company’s online presence and visibility. One of the main parameters that we used for the ads was the identifying and demographics and interests of our targeted audience.

Of course, in order to maximise the reach and effectiveness of the ads, we wanted them to catch the attention of the individuals who were already interested in services and classes similar to those offered by our client. This involved making the ads more visible to people who used search terms that were similar to the keywords related to CLASS Training’s courses. Doing so enabled us to present the company’s site and content to the people who would most likely enrol in our client’s training classes and courses.

Many of the ads and other online content we created for the company were designed to encourage individuals to visit our client’s website. This strategy allowed us to secure the top spot in Google’s search results. Since CLASS Training’s website ranked higher in Google search, more and more people started browsing the company’s web pages.

The Outcome

As stated earlier, we started working with CLASS Training in March 2021. Through our efforts that were focused on improving the client’s SEO content and launching Google ads campaigns, we were able to boost the user engagement of the company’s website.

The screenshot below shows the number of users who visited and interacted with CLASS Training’s site from March 1 to August 31, 2021. The graph clearly shows an increase in users during this period, which is significantly higher compared to the last five months before the company started working with us.

Specifically, the number of users interacting with the client’s website jumped by almost 41% during the campaign period. The visits also increased by over 30%. In addition to returning users, CLASS Training’s website also gained new visitors. As indicated in our data, the site’s new users increased by more than 47%.

Google Analytics also detected an increase of about 25% in terms of page views on the website. This suggests that more people clicked on CLASS Training’s site and viewed its web pages during the duration of our campaign period.

In addition to the new users browsing our client’s website, CLASS Training also experienced a boost in organic search. This term refers to the natural or unpaid traffic that originates from the search results generated by search engines, such as Google. 

The data below shows that the number of new users that visited CLASS Training’s website after conducting an online search increased by almost 18%. Sessions or user interactions with the site also jumped by more than 16%. 

The number of returning and new guests visiting the site during the campaign period had a direct effect on the website’s user interactions. As they browsed through CLASS Training’s web pages, they got exposed to what the company has to offer. This caused the client’s leads to increase by 100%.

The increase in CLASS Training’s users and organic search can be attributed to its improved online visibility. Through a combination of various actions, such as releasing blog posts that contain targeted keywords and fixing the title and meta description tags of the site’s pages, we were able to optimise the client’s ranking in search engines. In other words, our SEO efforts and Google Ads campaign were able to help CLASS Training’s website reach a wider audience. Many of these people then responded by visiting the company’s site and interacting with it.

The brand

Invisi Shield Organics combines science and sustainability to provide products that are alcohol-free, chemical-free, and 100% natural. This company’s organic sanitisers are formulated to protect families from harmful bacteria.

The challenge

Invisi Shield was seeking to undergo a full brand refresh and have partnered with us to be part of the journey. The goal was to give their website a complete overhaul with an increase in traffic and uptick in sales conversion as the bottom line.
ux/ui design and development
For the company’s new online medium, we delivered a beautifully-designed website optimised for commerce. To showcase what Invisi Shield Organics has to offer, we combined creative assets and informative content in its new website.

Search Engine Optimisation

To boost the site’s online visibility, we carried out a full-scale optimisation process. We directed our efforts toward attracting more organic clicks and visits to the site.

Facebook Ads

We leveraged major social media platforms to build brand and product awareness for Invisi Shield through carefully-crafted Facebook advertising campaigns. We created winning ad sets that connected with our client’s target audience and brought in new customers.

219.64% increase in website traffic

Email Marketing

We streamlined Invisi Shield Organics’ email campaigns by building automation workflows and a segmentation strategy, which is designed to improve the company’s subscriber engagement.

The brand

William John Tilley, more popularly known as Bill, is a member of the Liberal Party for the Benambra seat in the Victorian Legislative Assembly. As a Member of Parliament, he has constantly stressed the importance of supporting local businesses and advocating programs designed to promote economic growth and stability.

The challenge

For a public figure like Bill, we believe that having an updated website is an important factor that can help him reach more people in his area. Our goal was to boost his online presence and visibility by providing him with an upgraded website that’s optimised for search engines.

UX/UI Design and Build

For the development of his new website, we studied the background of his supporters and frequent site visitors. By doing so, we were able to come up with a professional-looking layout that resonated with those who would most likely interact with the website. We made sure that the new website is easy to navigate and showcases the relevant content that informs the public about Bill’s platforms and advocacies.

Also, instead of adding blatantly political content, we focused on important issues and events to make the site more interesting and engaging.

Search Engine Optimisation

After working on Bill’s site, we optimised its pages by incorporating high-ranking targeted keywords that are relevant to his platforms and efforts in Benambra. Using these targeted keywords and other SEO-focused strategies allowed Google to easily recognise and identify the site’s web pages, which allowed them to rank higher in the search results.

219.64% increase in website traffic

The brand

Ross Performance Parts is a global enterprise that’s based in Victoria. This company is dedicated to providing high-quality engine components for automotive enthusiasts.

The challenge

Ross Performance Parts decided to partner with Digital Marketer Bee to expand its reach into the global market. They came to us because they wanted to take their digital advertising strategy to the next level.

Facebook Advertising

Split testing was the ultimate weapon of our Facebook advertising strategy. We ran split tests on various messaging and product variants and used the better performing options to target interest-based audiences.
We also launched several retargeting strategies to recapture recent site visitors, past purchasers, and Instagram users who engaged with the brand.

219.64% increase in website traffic

Search Engine Optimisation

Upon careful assessment of their existing site framework, we created an SEO strategy that allowed for a spike in search engine rankings. We reviewed each individual product page, added strong call-to-actions, incorporated keyword targets in headings, and included meta tags to increase visibility, estimated traffic, and average position for all the tracked keywords.

The brand

Known as Albury’s most iconic hotel, Sodens offers stylish spaces that are full of character. The hotel features a range of private and semi-private function spaces that are perfect for both social and corporate functions.

The challenge

Despite being a popular establishment, Sodens found it challenging to promote the other features of the hotel. They collaborated with Digital Marketer Bee to promote their pub/restaurant and the events they are hosting for the local community.

Facebook Advertising

For Sodens, created an original Facebook campaign strategy from the ground up. It featured a combination of event and messenger ad campaigns that were designed to bring in more foot traffic to the hotel.

219.64% increase in website traffic

Social Media Management

Our social strategy highlighted how Sodens Hotel is a place where you can enjoy a fun and family-friendly dining experience. To establish the hotel’s social media presence and connect with potential followers, we had a brainstorming session to familiarise ourselves with the main customer personas and Sodens’ brand philosophy. We then developed a style guide that creates brand cohesiveness across all their marketing channels.

Search Engine Optimisation

After analysing the services and offerings of Sodens Hotel, we crafted effective SEO strategies that were dedicated to increasing its regional visibility to make it the top leisure destination in Albury. These tactics led to increased website traffic and better conversions.

The brand

WISELIVING is an Australian-owned and operated manufacturer of sustainable heating, cooking, and hot water appliances and systems. The company takes pride in being able to deliver sustainable and customisable home heating solutions.

The challenge

WISELIVING enlisted the help of Digital Marketer Bee because they wanted to get more clicks on their new website. More importantly, they want visitors to interact with the site by inquiring about the specifications and features of their products.

Search Engine Optimisation

We used our Albury SEO prowess to deliver a full optimisation of their site’s backend. We also expanded their content efforts to include search-driven content that aimed to supercharge thought leadership and improve visibility in search engine queries. Our main goal was to grow WISELIVING’s audience.

Google Ads

Through our PPC Specialists, we utilised paid search and developed targeted Google Ads campaigns to expand WISELIVING’s online reach and visibility. We were able to place the company and its offerings in front of online users who are ready to buy and are actively searching for products that are similar and related to those offered by WISELIVING.

122.31% increase in website traffic

Content Strategy

For content development, we produced keyword-rich blog posts that contained valuable information about the company’s products. In many of these posts, we tackled topics that reflect the goals and beliefs of WISELIVING, such as sustainability and off-grid living.

The brand

Hurlcon Hydronic Heating is Australia’s most trusted hydronics supplier. It offers a variety of products and components for hydronic systems such as boilers, convectors, towel rails, thermostats, valves, and pipes and fittings.

The challenge

Hurlcon Hydronic Heating came to Digital Marketer Bee following the development of their new site. They wanted us to help their site grow by reaching out to a wider audience. More importantly, they wanted us to attract site visitors who are interested in what they have to offer.

Content Marketing

To garner more clicks and drive more traffic to the site, our content marketing team built a massive content bank to establish the brand’s thought leadership within its industry. Using the existing site framework, our content experts made smart recommendations as to which content to publish.

182.89% increase in website traffic

Search Engine Optimisation

Our optimisation efforts for Hurlcon Hydronic Heating’s new site started with keyword research. This allowed us to accurately pinpoint the terms used by online users when making search queries on topics related to the products and services offered by the company.
Through our actions, we were able to increase the site’s visibility in search results by 21.53%, which led to a 100% increase in page views.