When it comes to designing and developing a website, there are many platforms to choose from. One particular platform that stands out from the rest is WordPress.
Not surprisingly, many web design agencies prefer to use this content management system to build beautiful and functional websites for their clients.
This is primarily because WordPress has a variety of features that can benefit brands and companies that are looking to establish their online presence.
In this article, we’ll go through the various benefits this web design software has to offer.
When designing a website using WordPress, you have the option of building a simple and basic one-page site for your business. You can expand your site by integrating additional pages and content later on.
The level of flexibility that WordPress provides in the design and development process provides you with full control over the creation of your business website.
For instance, you can start with a simple blog layout that delivers helpful and information-rich content to your audience. As the operations of your business grow, you can use WordPress’ various offerings to expand your website and turn it into a fully functional e-commerce site.
Another major advantage of using WordPress for web design is its SEO-friendly themes and plugins. SEO or search engine optimisation is the process of improving a website’s various features to increase its visibility in search engines, such as Google.
This allows brands to attract more customers by making their websites more visible according to the search queries of their target audience.
Since WordPress values the importance of SEO, it has various features that are dedicated to this digital marketing strategy.
Moreover, WordPress makes it easy to optimise pages by allowing developers to add meta tag keywords, descriptions, and titles to all of the site’s content.
WordPress has built-in features that are designed to enhance a website’s security. This is ideal as it allows businesses to protect their online customers and operations.
In addition to providing safe-to-use plugins and themes, WordPress has a dedicated team that monitors any software vulnerability and regularly releases security updates.
In addition, this platform provides users with ways to heighten the security of their site by disabling file editing, choosing a trustworthy hosting provider, changing their WP login URL, and limiting the login attempts with two-factor authentication.
Aside from having a website, building a social media presence can also help businesses attract customers and boost brand visibility.
Thankfully, WordPress makes it easier for business owners to share content from their website on different social media platforms through its widgets and plugins.
With these features, you and your followers can share both new and old content from your site on social media. This gives you an opportunity to solidify a social media presence while reaching out to new audiences.
In the world of e-commerce, having a mobile-friendly website is crucial to the successful operation of a business. That’s mainly because more than half of overall Internet traffic comes from mobile devices. This indicates that if your site isn’t responsive on mobile devices, you’re at risk of losing customers and sales.
Since WordPress understands the importance of mobile responsiveness, it has developed many free and premium themes that are mobile-friendly.
This helps ensure that your site will be functional and easy to navigate, even when viewed on handheld devices.
These are only some of the best features of WordPress. With this platform, web design and development agencies can create fully customised and bespoke websites that accurately reflect the nature and business goals of their clients.
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Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.
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