Ability Aid Support
A restructuring of Ability Aid Support’s website through strategic web design and development solutions led to a desktop and mobile-optimised platform with a 90+ PageSpeed score and enhanced web accessibility
Services
Web Design and Development
Search Engine Optimisation
Industry
Health and Human Services
Ability Aid Support is a registered NDIS provider committed to delivering compassionate, person-centred care for people with disabilities across Melbourne. They offer a wide range of tailored services, including supported independent living (SIL), complex care, community participation, and daily living support. With a strong focus on empowering individuals to live with dignity and independence, Ability Aid Support builds meaningful relationships with participants and their families to ensure long-term, quality outcomes.
The Problem
Ability Aid Support approached Digital Marketer Bee with the clear goal of increasing their online visibility and connecting with more participants in Melbourne. Despite having a website, it wasn’t delivering the desired results, leading them to seek professional assistance. After a thorough website assessment, we identified several key areas of concern that needed attention:
- Confusing User Flow
- Underdeveloped Content
- Poor Search Engine Optimisation (SEO)
- Outdated Design
- Low Conversion Rate
These issues prevented the website from properly representing Ability Aid’s services and hindered its growth potential in the NDIS sector.
The Solution
After conducting a comprehensive audit of Ability Aid Support’s existing website, we knew the first step was to strengthen its foundation. Rather than diving straight into a marketing campaign, we focused on revamping the site through our QuickBuild service, making it more functional, intuitive, user-friendly, and accessible. Here’s how we helped:
With these actions, our goal was to make the website not just visually appealing but also functional and accessible, ensuring that users had a smooth and enjoyable experience while visiting.
Great team work, efficient, consistent. Able to complete a 10 page web is impressive
Yong Lei
the process
Discovery
We started with an in-depth discovery session, sitting down with the team at Ability Aid Support to understand their goals, target audience, and pain points. This allowed us to craft a tailored approach that aligned with their brand and business needs.
Wireframing
From there, we created wireframes, simple visual blueprints of the website’s layout and user flow. These helped map out the structure of each page and served as a collaborative checkpoint to ensure everything aligned with their vision before moving to design.
Design
Once the structure was approved, our designers began crafting a clean, modern, and user-friendly interface. Every element was chosen with purpose, from colours and fonts to the placement of calls-to-action, all to reflect Ability Aid Support’s professionalism and care.
Development
With the design finalised, our development team brought it to life. We built a responsive, fast-loading, and accessible website that works seamlessly across all devices, ensuring users have a smooth experience whether they’re browsing on desktop or mobile.
the results
The collaboration between Ability Aid Support and Digital Marketer Bee led to more than just a visually appealing website. It resulted in a fully optimised NDIS website built to drive engagement and trust. With a clear focus on performance, user experience, and accessibility, the new site now functions as a powerful tool for connecting with NDIS participants and building confidence online.
The client praised the outcome, highlighting our team’s efficiency in completing a fully-functional and visually-appealing multi-page website within a tight timeline.
The transformation of Ability Aid Support’s website is a testament to what’s possible when strategy, design, and technical expertise come together with a clear purpose.
By prioritising accessibility, user experience, and performance, Digital Marketer Bee was able to deliver a 10-page website that not only looks great but also functions as a powerful asset for their growing NDIS business.
Today, Ability Aid Support’s new website gives them the confidence to reach more people across Melbourne, engage with their community more effectively, and reflect the same level of care and professionalism online that they offer in person.
Want the same results for your business? Whether your current website isn’t performing or you’re starting from scratch, we’re here to help you bring your vision to life.
Let’s talk about how Digital Marketer Bee can build a website that works for you.
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