Aged Care Marketing Agency

Looking to Serve More Clients?

We help aged care providers attract consistent, high-quality leads through blended search marketing campaigns.

Get leads today

“I would and already have highly recommended Digital Marketer Bee to local and, I think, any regional business.”

Aged Care Marketing Agency

Phil Hartley

Kirinari Community Services

Here’s Why Your Aged Care Facility Is Struggling to Reach New Clients…

Attracting new clients for your aged care organisation is tough—and SEO or PPC alone might not be delivering the results you need. You’re here because you’re ready to:

  • Boost your website’s visibility in Google’s organic search results.
  • Reduce the cost per lead and cost per client from paid search campaigns.
  • Increase both the quality and quantity of your organisation’s inbound leads.

Local Service Ads

Aged Care Marketing Agency

PPC Ads

Aged Care Marketing Agency

PPC Ads

Aged Care Marketing Agency

Content Organic

Aged Care Marketing Agency

Traditional Organic

Aged Care Marketing Agency

Our Approach to Lead Generation

Most agencies focus on just one or two channels. Our Blended strategy makes sure your aged care organisation shows up everywhere people are searching—bringing in more leads and better-fit clients.

Get growth plan today

01

google ads

The quickest route to attracting new clients. Start seeing results and getting calls within just two weeks.

02

local seo

Secure top positions on Google’s Page 1 and in the “Map Pack” organically for the most valuable keywords. Enhance your local visibility and attract clients who are actively searching for your services. By targeting high-impact keywords, you’ll maximise your reach and see a strong return on investment.

03

content production

Boost your online presence by creating content that targets profitable keywords in organic Google results. Through strategic content production, you can attract more clients and strengthen your aged care services’ visibility.

04

meta ads

Re-engage potential clients and generate renewed interest with strategic Meta Ads. Leverage retargeting to capture attention and convert leads effectively. Expand your reach and impact through precisely targeted advertising campaigns.

our work

These are businesses across Wagga and the Riverina that needed a website to work harder for them. Have a look at what we built together.

Our Work

Aged Care Marketing Agency
Aged Care Marketing Agency
Aged Care Marketing Agency
Aged Care Marketing Agency
Aged Care Marketing Agency
Zenith Energy
Zenith Energy

Albury Wodonga Carpet Cleaning
  • Web Design & Development
Albury Wodonga Carpet Cleaning

Albury Wodonga Carpet Cleaning is a locally owned, family-run business with over 25 years of hands-on experience in carpet cleaning, tile and grout cleaning, and 24/7 flood restoration. They’ve built a strong reputation across the region by delivering high-quality work with genuine care, from family homes right through to hospitals, aged care facilities, and local businesses. No matter the job, their focus is simple: show up, do it right, and leave every space looking its best.

DLG Aluminium and Glazing
  • AI Search Optimisation
  • SEO
  • Web Design & Development
DLG Aluminium and Glazing

See all our projects

Supporting your mission—one meaningful lead at a time

Start attracting the right clients

Here’s how we’ll get your disability service business more clients

Most agencies fail to deliver results because they only focus on a few parts of the search engine result pages. Instead, we attack every single opportunity to make sure your law firm generates quality leads.

Help me get more leads

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05

Aged Care Marketing Agency

Rapid Lead Generation Through Paid Ads

We launch targeted paid campaigns to find the keywords that bring in the best leads at the lowest cost—so every dollar works smarter.

Aged Care Marketing Agency

Maximise Local Search Visibility

We turn top-performing ad keywords into an SEO strategy that boosts your local presence across Google and business listings.

Aged Care Marketing Agency

Develop High-Impact Content

We create valuable pages, blogs, and guides targeting high-value keywords to increase traffic, trust, and conversions.

Aged Care Marketing Agency

Implement Retargeting Ads

We retarget visitors who didn’t convert the first time, keeping your services top-of-mind across search and social platforms.

Aged Care Marketing Agency

Monitor Engagement & Conversions

We track every lead, call, and click with a live dashboard—so you can see what’s working and we can keep optimising.

This Approach Benefits All Areas of Aged Care Services

Our focus isn’t on charging you for unnecessary tasks. Our goal is to help you attract a significant number of clients, and that’s exactly what we deliver. But don’t just take our word for it. Let the results speak for themselves.

Aged Care Marketing Agency
Speech Pathology
Aged Care Marketing Agency
Occupational Therapy
Aged Care Marketing Agency
Community Support
Aged Care Marketing Agency
Community Transport
Aged Care Marketing Agency
Physiotherapy
Aged Care Marketing Agency
In-home Care
Aged Care Marketing Agency
Residential Aged Care
Aged Care Marketing Agency
Carefinder

Why Choose Digital Marketer Bee

We know your priority is attracting qualified participants who truly benefit from your services. It’s not about vanity metrics—it’s about leads that align with your mission. Our goal is to deliver real results that grow your organisation and create meaningful impact.

Help me get more leads
Pursuit of excellence

We understand the vision of the sector and deeply value the mission to help inclusivity. Our commitment to excellence ensures that we deliver outstanding results that align with your goals and make a meaningful impact.

Recognised as “The Best”

You are getting a dedicated guide, strategic thinker, and advocate for your success. We focus on understanding your unique challenges and delivering tailored strategies with real, measurable results.

Complete done-for-you service

We understand you’re busy, so we handle all the details for you. You’ll stay informed and engaged, but we’ll take care of the hard work.

Peer-recognised specialists

Our expertise is well-regarded, with extensive experience and a proven track record of success, particularly in the health and human services sector. We practice what we preach and excel in our field.

A MESSAGE FROM OUR
HEAD OF DIGITAL GROWTH

Aged Care Marketing Agency

“Most agencies do not understand your deep “why” and your “vision”. At Digital Marketer Bee, we take what we do very seriously because your company’s vision and goals are serious matters.

While many agencies are focused on “traffic”, we are solely focused on generating new leads and amplifying your mission. Most agencies are not equipped to serve the disability service sector; their strategies are out of touch and they don’t grasp the core why and vision of your business. We believe in “under-promising and over-delivering.” We never overpromise and underdeliver; instead, we consistently deliver as promised.

Having worked extensively with the health and human services sector, I understand what truly matters to you. It’s not about rankings, traffic, colorful charts, or even just leads. It’s about new clients, new participants. Our entire process is built with that goal in mind, which is why we’re so effective at what we do.

From the way we operate to the way we structure our process, we’re not here to bill you for busy work. We’re here to help you achieve consistent, scalable leads and clients, driving your mission forward with every step.”
Aged Care Marketing Agency

Bee Bowman

Head of Digital Growth, Digital Marketer Bee

Aged Care Marketing Agency

don’t just take our word for it.

Aged Care Marketing Agency
“I would and already have highly recommended Digital Marketer Bee to local and, I think, any regional business.”
Philip Hartley
Marketing and Development Manager, Kirinari
Read case study
Aged Care Marketing Agency
“I think Digital Marketer Bee is really a big asset locally.”
Sandy Powell
Corporate Development Manager
Read case study
Aged Care Marketing Agency
“DMB has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.”
Dan Leary
Marketing and Development Manager, Kirinari
Read case study
Drag

Helping
Aged Care Marketing Agency

“ We recently worked with Digital Marketer Bee to redesign our company website and honestly, it was such a smooth and enjoyable experience. From the start, the team made us feel like part of the family. They were warm, down to earth, and genuinely cared about getting it right for us.

Chloe Bakic

Marketing, DLG

good humans

Hover on them!

Aged Care Marketing Agency

“ We had a fantastic experience with the Digital Marketer Bee team. The genuine care that they have for their clients truly sets them apart. We've seen great results with our Google Ads, and their team did an amazing job on our website project. We love our relationship with them and feel incredibly supported. Would recommend!

Hannah Odorcic

Marketing Manager, Engels Floyd

do great things
Aged Care Marketing Agency

“ Working with Digital Marketer Bee has been an absolute pleasure from start to finish! From our very first meeting to the website development, the entire process has been smooth, structured, and incredibly supportive.

Sandy Powell

Founder, AIIM Choices

Some shiny things we’ve picked up along the way

Aged Care Marketing Agency
Aged Care Marketing Agency
Aged Care Marketing Agency

Frequently Asked Questions

Aged care digital marketing is the use of online channels like search engines, social media, websites, and advertising to help aged care providers attract new residents, home care clients, and referral partners. It plays an important role in helping families find and compare care options when they are making sensitive and often urgent decisions.

A specialist agency is needed because aged care marketing requires a careful balance of empathy, clarity, and compliance. The audience includes older Australians, adult children, healthcare professionals, and referral partners, and each group needs different messaging and reassurance.

As digital marketing specialists, we understand these dynamics and build strategies that respect the sensitivity of the sector while still driving enquiries. Everything is designed to be clear, compliant with ACQSC expectations, and aligned with the values families expect from quality aged care providers. Grow aged care enquiries with a marketing strategy built on trust and compliance. Book a consultation now.

The most effective digital marketing channels for aged care providers usually include SEO, Google Ads, Facebook advertising, and a well-designed, accessible website. SEO helps your services appear when families search for aged care options in your area, building long-term trust and consistent enquiry flow. Google Ads is useful for generating immediate enquiries, especially when vacancies need to be filled quickly. Facebook advertising works well for reaching adult children aged 45–65 who are often involved in researching care for their parents.

Your website acts as the central hub where all traffic is directed and enquiries are made. Email marketing can also support ongoing communication with hospitals, GPs, and referral networks. We combine these channels into one integrated strategy that supports occupancy goals and builds steady enquiry flow.

Digital marketing helps aged care providers fill vacancies faster by making sure your services appear when families are actively searching for care options. Instead of relying only on referrals or word of mouth, you can reach people at the exact moment they are making decisions. Google Ads can generate enquiries quickly by targeting high-intent searches for residential or home care in your area. SEO builds a longer-term pipeline of organic enquiries from families in the research stage. Retargeting helps bring back people who visited your website but did not enquire straight away.

At Digital Marketer Bee, we structure campaigns around occupancy needs so marketing activity can be adjusted based on current vacancies and demand levels.

For us, ethics and compliance are a core part of every aged care marketing strategy. We follow the expectations set by the Aged Care Quality and Safety Commission and ensure all messaging is appropriate for the sector. This means avoiding misleading claims, using respectful and person-centred language, and ensuring families receive clear and accurate information.

We never use fear-based or emotionally exploitative messaging, especially given the vulnerability of many families making care decisions. We also prioritise transparency around services, pricing, and availability so there are no surprises for users. Everything we create is designed to reflect the dignity and care standards expected in aged care, helping providers build trust while staying fully aligned with industry guidelines.

Reach out to Digital Marketer Bee about ethical aged care marketing that works.

Definitely! Small and independent aged care providers can benefit greatly from digital marketing. In many cases, it gives them a stronger advantage because they can highlight personalised care, community connection, and a more hands-on approach compared to larger providers.

Digital marketing helps smaller providers reach families who are actively searching for care options in their area. A strong website and visibility in Google search can significantly improve enquiries without needing large traditional advertising budgets. A well-executed digital presence helps level the playing field, allowing independent providers to stand out and consistently attract high-quality enquiries.

What to Expect Next

Schedule a Discovery Call Engage in a focused 30-minute session where we uncover the key aspects of your organisation. During this call, we will:

  • Understand the unique challenges your organisation is facing.
  • Discuss your business and marketing goals in detail.
  • Explore the specific needs and objectives that drive your organisation.

This session is designed to provide us with a clear understanding of your current situation and aspirations, forming the foundation for a tailored marketing plan that addresses your specific needs and drives meaningful results.

Work with us

$3000 starting price

  • Highly targeted paid search campaigns
  • Demand generation and remarketing through meta campaigns
  • Rankings in Google’s Local Pack
  • Rankings in Google Organic Listings
  • Dedicated project manager
  • Monthly coaching session
  • Analytics and reporting
Request a proposal