Adapta Ramps

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Problem

Adapta Ramps had a strong brand presence and a beautifully designed website that showcased their expertise in ramps, rails, and access solutions. However, their online platform wasn’t delivering the level of enquiries and conversions they needed to drive consistent sales growth. That’s where our team stepped in to identify the key roadblocks holding them back.

• The website was visually appealing but not optimised for lead generation, making it difficult to turn visitors into enquiries.
• Without a structured digital marketing strategy, the business struggled to attract and engage the right audience online.
• The sales team needed a reliable campaign framework that could consistently deliver qualified leads and fuel business growth.

Solution

To help Adapta Ramps turn their online presence into a true growth engine, our team rolled out a multi-channel strategy that went beyond just building a functional website. We combined web design, SEO, social media management, and targeted advertising to position Adapta Ramps as a market leader in accessibility solutions.

• Redesigned the website with accessibility at its core
  We transformed Adapta Ramps’ website into a modern, user-friendly platform that reflects the company’s mission of equal access for all. The site was optimised for both visitors and search engines, and included WCAG-compliant accessibility features such as colour contrast settings, keyboard-only navigation, and clear call-to-action buttons. A fully mobile-friendly design ensured usability across all devices.
  
• Strengthened online visibility with SEO
  To ensure the new website reached the right audience, we built a robust SEO strategy. On-page content was optimised with carefully selected service keywords, and regular blog articles showcased expertise in modular ramps, handrails, and compliance standards.
  
• Expanded reach through social media advertising
  We strengthened Adapta Ramps’ brand presence on Facebook and Instagram, managing their pages and building a steady follower base. Engaging ad creatives and tailored copy resonated with target audiences, while Meta Ads campaigns delivered quality leads at lower costs.
  
• Drove conversions with Google AdsTo complement organic growth and social media, we launched Google Ads campaigns targeting high-intent searches. By focusing on buyer-focused keywords, campaigns achieved 40,000+ impressions, increased clicks, and boosted conversions. Pairing Google Ads with SEO and Meta Ads amplified visibility and lead generation across all channels.

Results

To complement organic growth and Meta ads, we launched targeted Google Ads campaigns to capture high-intent searches.

• Achieved a 284.02% increase in leads, resulting in higher conversions and more sales opportunities for Adapta Ramps.
• Ran Meta ad campaigns that delivered quality leads at a lower ad spend, with one video asset alone generating 20 leads.
• Enhanced overall lead generation by pairing Google Ads with SEO and Meta campaigns for maximum reach.

To make sure the new site reached the right people, we developed a robust SEO strategy that built both traffic and credibility.

• Elevated online visibility and engagement through active social media management, laser-focused Meta ads, and targeted Google advertising.
• 98 keywords ranked in Google’s top 100, with 53 reaching the top 3 for Adapta Ramps.
• Strengthened authority in the ramps and rails industry with SEO-optimised blog content that showcases expertise.

We helped Adapta Ramps strengthen their brand voice and connect with audiences where they were most active, which is on social media.

• Boosted website traffic by 1,080.74%, driving more qualified visitors through SEO, blog optimisation, and ad campaigns.
• Direct traffic increased by more than 46% for KDEC after their new website launch.
• Drove over 40,000 impressions in one Google Ads campaign, generating higher clicks and boosting conversions.
• Achieved measurable growth in organic traffic year-on-year and month-on-month from 2021 to 2023.