BankWAW
Optimising BankWAW’s website for search engines and launching laser-targeted ad campaigns on Google and Meta increased our client’s leads and conversion rates.
Services
Search Engine Optimisation
Google Ads
Industry
Service Based
BankWAW’s goal with Digital Marketer Bee was to utilise different digital marketing resources and online channels to expand its reach and attract more customers.
increase in website conversions
increase in website conversions
boost in leads
increased organic traffic to the website
new leads converted
The Results
After getting to know BankWAW and their business goals, our specialists started to conceptualise digital marketing strategies aimed at educating their target audience about their various banking services. These strategies involved the following:
- Boost its brand image and online visibility and transform it into the top credit union and banking institution in the local area.
- Utilise SEO techniques to improve the Google search ranking position of BankWAW’s website
- Develop and launch highly targeted advertising campaigns on Google and Meta (Facebook and Instagram) to boost brand awareness and attract potential customers who are ready to convert.
Leads
The increase in BankWAW’s website traffic and online visibility had a direct positive impact on their received leads.
- BankWAW experienced a general upward trend in their leads after we started on our SEO and Paid Ads campaigns.
- The company’s lead completion rate increased by more than 140%.
Visibility
During the period when our team implemented SEO actions on BankWAW’s website, our client started experiencing an increase in their overall visibility.
- BankWAW enjoyed a steady increase in organic traffic from unpaid resources during the period when our team started optimising the website for search engines
- The total clicks and impressions to BankWAW’s website also increased by 35% and 248%, respectively, after we implemented our SEO strategies
- 43 out of the 50 keywords we targeted for BankWAW have already earned rankings on the Search Engine Results Page (SERP’s) top 100, with 20 of them in the top 20.
BankWAW’s growth shows what’s possible when SEO and paid advertising work together in a regional market. As a marketing agency with offices in Albury and Wagga Wagga, we understand the unique dynamics of the Border region. Our SEO Albury Wodonga services are tailored to help regional businesses compete locally and nationally.
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