Burt Legal & Conveyancing
Burt Legal & Conveyancing (formerly known as Burt & Hanke Legal) is an incorporated legal firm in Albury-Wodonga that offers a wide range of legal services in New South Wales and Victoria.
Services
Quick Build Website
Search Engine Optimisation
Industry
Professional Services
Burt Legal & Conveyancing (formerly known as Burt & Hanke Legal) is an incorporated legal firm in Albury-Wodonga that offers a wide range of legal services in New South Wales and Victoria.
Its director, Matthew Burt, takes pride in the firm’s ability to deliver effective yet cost and time-efficient legal solutions. The company specialises in Business & Commercial Law, Property Law & Conveyancing, and Wills, Estates, & Powers.
increase in search queries
increase in website clicks
increase in website impressions
The partnership
During our consultation session with the Burt Legal & Conveyancing team, we were able to identify the main challenges that were preventing them from accomplishing their business goals. These include:
- The lack of an optimised online platform where potential clients can learn about the company and their offerings
- Insufficient online content on the company’s background and operations
- Inability to reach more clients within their service area through digital methods
After highlighting Burt Legal & Conveyancing’s pain points, our team proposed actions to address these challenges, which involved providing them with a new website and launching a targeted local SEO campaign.
Our main goal for these actions was to establish an optimised online presence for Burt Legal & Conveyancing that appears in the top search results of Google. Achieving this will enable them to become more visible to Google users and potential clients who are interested in acquiring legal services.
Taking Action and Results
Website Design and Development
Our first action was to design a new website for Burt Legal & Conveyancing. As a web design agency in Albury that provides tailor-made services, we took a personalised approach to deliver a website that accurately reflects the brand image and business objectives of our client.
This involved closely coordinating with Burt Legal & Conveyancing to learn about the various aspects of our brand. Doing so enabled our web design specialists to incorporate elements that resonated with the firm’s target audience.
In addition, we ensured that Burt Legal & Conveyancing’s website is easy to navigate, allowing visitors to seamlessly find the right content and information they’re looking for. By supporting the customer journey through effective and efficient web design practices, we were able to provide visitors and potential clients with a smooth way to get in touch with the company and access much-needed legal services.
Search Engine Optimisation
With a newly designed and optimised mobile-friendly website, the Burt Legal & Conveyancing team was able to experience a significant boost in their online visibility. In fact, during our first month of working together, 23 keywords related to Burt Legal & Conveyancing and their services have started appearing on the listings of Google Search, and three of these reached the top 10 positions.
One of the major hurdles we encountered during our SEO campaign with this client occurred when they decided to change their name from Burt & Hanke Legal to Burt Legal & Conveyancing. Due to the rebranding, we had to update the website’s entire content to adapt to the new brand image. This also involved re-strategising our SEO campaign for the new company name.
Through the efforts of our SEO experts in Albury, we were able to seamlessly update our web design and optimisation efforts and align them with our client’s new brand image and name without affecting their online visibility and ranking.
Our actions allowed us to achieve significant improvements in Burt Legal & Conveyancing’s search visibility. In one month, the search queries triggering the website increased by 43.2%. Website clicks and impressions also increase by 44.4% and 35.2%, respectively.
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