DLG Aluminium and Glazing

Close

Problem

DLG Aluminium and Glazing came to Digital Marketer Bee with a clear vision in mind: they wanted a website that not only looked professional but also served as a valuable asset in their sales process. While they had a good reputation and strong service offering, their existing website wasn’t doing enough to engage visitors, build trust, or convert traffic into real business opportunities. After our initial assessment, several key issues became clear:

• Limited User Engagement
  Visitors weren’t staying on the site long enough to explore their full range of products and services. There was a clear need to improve the user journey to keep users engaged from the moment they landed on the homepage.
  
• Lack of Lead-Generating Elements
  The existing website didn’t include strong calls to action or intuitive forms, which made it difficult for users to take the next step, such as requesting a quote or booking a consultation
  
• Missing Educational Content
  There was no clear guidance on how customers could measure doors or windows correctly, or what products would best suit their needs. This lack of self-service information meant their team was spending unnecessary time answering questions that could have been addressed online.
  
• Outdated Visuals and Structure
  The website lacked the modern, clean design needed to reflect DLG’s high-quality workmanship and reputation. The layout felt cluttered and didn’t effectively showcase their product range or recent projects.
  
• No Clear Value Proposition
  The homepage and service pages didn’t clearly explain why customers should choose DLG over other providers in the area, which is crucial in a competitive local market.
  
• Poor Online Visibility
  Beyond design issues, the site was struggling to get found online. Weak SEO foundations meant low visibility in Google search results, limited organic traffic, and fewer opportunities to attract new leads through search engines.

Solution

After identifying the gaps in DLG Aluminium and Glazing’s digital presence, our team set out to create a website that worked as hard as they do. The goal was to build a site that not only reflected their professionalism and quality but also streamlined the customer journey. Here’s what we did:

• Redesigned the Website with a User-Centric Focus
  We built a clean, modern website with intuitive navigation and a layout that makes it easy for visitors to explore DLG’s services. Each section was strategically designed to guide users through the site in a natural, informative flow.
  
• Added Lead-Generating Touchpoints
  We implemented clear calls to action, contact forms, and quote request buttons in key locations across the site. These elements encourage users to take the next step without feeling overwhelmed or lost.
  
• Created Helpful, Educational Content
  To reduce unnecessary calls and improve customer confidence, we included step-by-step DIY guides, such as how to properly measure windows and doors, along with answers to frequently asked questions.
  
• Showcased DLG’s Expertise and Projects
  The new site features high-quality visuals and project highlights to show the depth of DLG’s experience. This helps build trust with potential clients right from their first visit.
  
• Optimised for Mobile and Speed
  With mobile users in mind, we ensured the website is fast, responsive, and easy to use on any device, which is important for trades-focused businesses where users often browse on the go.
  
• Built with SEO in Mind
  From structure to copy, we optimised the site to be more discoverable on search engines. Combined with our local SEO strategies and focus on web design Albury solutions, this ensures more visibility in the regional market and brings in organic traffic over time.

With these actions, our goal was to make the website not just visually appealing but also functional and accessible, ensuring that users had a smooth and enjoyable experience while visiting.

Results

Overall Website Traffic

The site’s improved design and SEO-driven content strategy drove a steady increase in overall traffic, showing more users are finding and engaging with DLG online.

• Website traffic grew by 20%, showing stronger visibility and steady growth.
• This trend demonstrates that more potential customers are discovering DLG’s services through their improved online presence.

Organic Search Traffic

Our SEO strategies directly impacted organic performance, helping DLG appear more often in Google searches and attract visitors actively looking for their services.

• Organic search traffic increased by 18.6% in 3 months.
• 83% of users came from search engines, marking the strongest organic performance during this period.
• This growth shows DLG is becoming more discoverable to customers searching for glazing and aluminium solutions.

Organic Search Visibility

Improved optimisation significantly expanded DLG’s reach in Google, resulting in greater visibility and more qualified traffic.

• Search queries increased by 300% (4× higher) compared to the previous month.
• Search impressions grew by 301%.
• 41 keywords rank on Google’s first page, with 68% (28) holding Top 3 positions.

Web Design & Development Results

he redesigned website didn’t just improve aesthetics. It delivered measurable performance improvements that enhanced the user experience. Faster load times, better usability, and modern best practices all came together to create a reliable digital foundation.

• First Contentful Paint (FCP): 0.8 seconds – Visitors begin engaging with content almost instantly, reducing bounce rates.
• Largest Contentful Paint (LCP): 2.4 seconds – Key content loads quickly, ensuring smoother browsing.
• Speed Index: 1.5 seconds – Visual content renders fast, keeping users focused.
• Best Practices Score: 96/100 – Reflects strong standards in accessibility, security, and functionality.

These results highlight the effectiveness of DLG’s new website and SEO efforts in boosting both visibility and credibility, giving them a much stronger position in their market.

DLG Aluminium and Glazing’s new website is more than just a modern redesign. It’s a powerful, performance-driven platform that supports their growth on multiple fronts. With faster load times, stronger user experience, and helpful content, the site now makes it easier for customers to explore services and take action.

In addition, through our SEO strategies, DLG has seen major improvements in online visibility and traffic. These results mean more people are finding, clicking, and engaging with DLG than ever before.

At Digital Marketer Bee, we combine smart design with growth-focused SEO to deliver real, measurable outcomes. If you’re ready to transform your website into a tool that attracts, engages, and converts, let’s talk about how we can achieve the same success for your business.