Kirinari
To help Kirinari expand their online presence and achieve profitable digital growth, our team of specialists carried out a combination of optimisation activities and marketing strategies.
Services
Search Engine Optimisation
Google Ads
Meta Ads
Web Development
Industry
Health and Human Services
Kirinari: delivering high-quality support services for the community, including NDIS participants. Through targeted social and Google Ads campaigns, along with an optimised website, we enhanced their online presence and expanded their audience reach.
new leads converted
increase in traffic to the website
increase in organic sessions following the launch of the new website
keywords in Google’s Top 10 search results
The partnership
When we dug into the audit, we spotted a few challenges the brand is facing. These include:
- Lack of initial conversion optimisation in social campaigns.
- Insufficient variety of descriptive copies to complement ad campaigns.
- Absence of Call and Submit Form functions in ads.
- An unoptimised website with missing landing pages.
Since there are other care providers that offer similar services as Kirinari, our goal as an SEO agency for Human and Health provider was to make the company stand out from its competitors. This involved improving the brand’s online and social media presence through laser-targeted social and Google advertising campaigns that can effectively reach Kirinari’s target audience and optimising the brand’s website to reach its targeted audience.
“ I would and already have highly recommended Digital Marketer Bee to local and, I think, any regional business.”
Phil Hartley
Kirinari Community Services
Results
Website performance
Our specialists helped to further improve the online visibility of Kirinari’s new website by optimising its various sections, elements, and other content, making sure to incorporate our targeted keywords to capture the search intent of their ideal audience. This strategy paid off for our client, enabling them to reach the following milestones:
- 32.23% increase in organic sessions following the launch of the new website
- Overall boost in online visibility of service pages according to an increase in Organic Search data
- 263.06% increase in the new website’s user sessions from the Paid Social channel
- The new website drives higher user engagement through increased user actions
Organic Rankings
Through the continuous optimisations carried out by our specialists, Kirinari’s website was able to reach the following ranking achievements:
- 49 keywords in Google’s Top 10 search results, with 13 keywords in the Top 3 positions
- 60 keywords appearing in Google’s Top 20 search positions
- Significant boost in user sessions after launching the website in February 2024
Quick Wins from Paid Ads Campaigns
Overall, in a span of 6 months, through targeted social and Google ads campaigns, website optimisation, and SEO strategies for NDIS providers, Kirinari experienced remarkable progress. Through our efforts, they were able to experience the following results:
- An 896.03% increase in traffic to the website
- Added new customer engagement points to the website (form submissions, email marketing, call buttons, and campaign-specific landing pages)
More projects
-
Like Family
Significant increases in traffic and leads received through a combination of SEO and Google Ads campaigns.
-
Sureway Health and Wellbeing
