Like Family

Significant increases in traffic and leads received through a combination of SEO and Google Ads campaigns.

Services


Search Engine Optimisation
Google Ads

Industry

Health and Human Services

Like Family is a care and NDIS support service provider in Australia that helps elderly people, individuals with disabilities, and those who are ill live independently by connecting them with social carers who can provide companionship, transportation, and assistance with daily living tasks.

increase in website conversions

increase in organic traffic

increase in overall traffic

The partnership

Like Family’s goal was to expand its digital presence in order to cater to the care and support needs of more customers. We helped them accomplish this objective by: 

  • Improving Like Family’s search engine rankings through tried-and-tested SEO strategies
  • Increasing Like Family’s website traffic and leads by running a laser-targeted Google Ads campaign

results

About a month after taking over the marketing campaigns for Like Family, our team of SEO and Google Ads specialists delivered measurable improvements across leads, traffic, and visibility:

  • Overall Website Growth – With both SEO improvements and paid campaigns working together, Like Family’s website saw a 28% lift in overall traffic, proving that an integrated strategy can quickly scale reach and engagement.
  • Boost in Leads – Our combined SEO and Google Ads strategies led to a 13.74% increase in leads, meaning more high-intent enquiries were coming through the website from the right audience.
  • Stronger Organic Traffic – By optimising content, fixing technical SEO issues, and targeting high-value keywords, we achieved an 18.04% increase in organic traffic, helping more people discover Like Family without relying solely on ads.

Taking action

Search Engine Optimisation

For our SEO campaign, we used a combination of different strategies to increase traffic to Like Family’s website, such as:

  • Conducting a technical SEO audit of the website
  • Optimising the website’s content with targeted keywords
  • Resolving technical issues, warnings, and notices to improve the site’s health score
  • Publishing blog content to establish Like Family as a credible source of information

Google Ads

Supplementing our optimisation efforts is a laser-targeted Google ads campaign that highlighted Like Family’s services. For this task, we carried out the following actions:

  • Optimise the ads according to the demographics and location of Like Family’s ideal clients
  • Targeted keywords that appealed to our target audience’s search intent
  • Drafted compelling ad copies to attract the attention of our target audience

benefits
to the brand

01

Wider Reach

Through SEO and Google ads campaigns, Like Family was able to reach a wider audience online.

02

Improved Visibility

Like Family’s improved online visibility helped the brand become one of the the top players in the human services and NDIS industry.

03

Credibility Boost

The well-crafted and research-backed articles on Like Family’s blog helped improve its credibility by establishing the brand as a trusted source of relevant information.

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