Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps.
“Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.”
Dan Leary
Adapta Ramps
Providing Access to High-Quality & Regulations-Compliant Accessibility Ramps Through Tried-and-Tested Digital Marketing Strategies
Objectives:
- Develop a truly accessible & inclusive website for Adapta Ramps
- Boost the search engine rankings of Adapt Ramps’ website through effective SEO strategies
- Increase brand awareness and attract more customers through online advertising campaigns
Location: New South Whale, Australia
The Brand
One of Australia’s most innovative companies, Adapta Ramps is a supplier of prefabricated ramps, handrails, and step access kits. Through the company’s easy-to-use platform, all you need to do is choose the system you need, and they’ll dispatch your complete pack in as little as 5 working days. Plus, Adapta Ramps ensures that all of its products comply with the latest Australian Standards and Disability Discrimination Act guidelines.
The Partnership
While the company boasts a beautiful website and offers a brilliant solution to businesses needing customised ramps, they found it difficult to garner leads from the site alone. The company sought the help of Digital Marketer Bee to put together a comprehensive lead generation campaign that their team could use to supercharge their sales.
Our team was able to conceptualise the details of the campaign through a consultation session with Adapta Ramps, which provided us with helpful insights regarding their operations, brand image, and business goals.
After getting to know Adapta Ramps at a deeper level, we were able to come up with a personalised digital marketing plan that consisted of four main actions:
- Develop and design a new and fully accessible website where they can showcase their offerings and services
- Optimise Adapta Ramps’ website content to ensure that it ranks high on search engine results pages
- Implement a social media campaign aimed at boosting Adapta Ramps’ brand image and attracting more Facebook and Instagram followers
- Launch laser-targeted Meta (Facebook) and Google advertising campaigns to improve brand awareness and increase sales
Taking Action
Website Design
One of our main projects for Adapta Ramps was the development of their new website. By following effective design and development techniques, we were able to deliver a functional online platform for our client that’s easy to navigate. Through our website design service, we created a user-friendly website that is also optimised for search engines.
Furthermore, our team incorporated web accessibility design elements in order to provide our clients with a truly inclusive and welcoming digital platform. This involved ensuring that the website’s various features and functions can be easily viewed and used by website visitors with disabilities.
For instance, our web design team carefully implemented specific colour contrast settings to ensure that the website’s on-page text and other content can be easily read by individuals with visual impairments. Also, the website was designed in a way that allows users to navigate using their keyboard only, which is a helpful feature, especially for those who are not able to use a mouse.
In addition, we included clear and concise call-to-action text buttons to help users clearly understand their functions. By following the Web Content Accessibility Guidelines (WCAG), we were able to provide Adapta Ramps with an accessible and mobile-friendly website that can be used by anyone regardless of their disabilities.
Search Engine Optimisation
To ensure that Adapta Ramps’ new website appears in the top positions of Google’s search engine results pages, we implemented various SEO strategies to optimise its content. This involved ensuring that the website’s different text-based content contains keywords that we were targeting for Adapta Ramps.
In addition, we regularly posted articles on Adapta Ramps’ Blog section. Aside from keeping this section updated, the articles also helped improve Adapta Ramps’ Google search ranking by improving the brand’s credibility in the industry. We were able to achieve this by focusing on topics that reflected Adapta Ramps’ expertise when it comes to modular access ramps, handrails, and DDA and AS compliance.
Through the continuous optimisations on Adapta Ramps’ website, we were able to achieve a steady increase in year-on-year and month-on-month traffic to the website from 2021 to 2023. These results indicate that more and more users are finding and landing on Adapta Ramps’ website.
In addition, 98 of the keywords we were targeting for Adapta Ramps have started appearing in the top 100 positions on Google, with 53 of them in the top 3.
Social Media Management and Advertising
To further improve Adapta Ramps’ online visibility and brand image, we also managed their social media presence and launched a Meta ads campaign. For these actions, we crafted ad copies and created assets that resonated with our client’s target audience. Also, we tweaked the ads to target locations where Adapta Ramps’ potential customers can be found.
By maintaining an active social media presence, we were able to help increase the number of followers of our client’s Facebook and Instagram accounts. In fact, during the months we managed their social media accounts, Adaptas Ramps experienced a steady upward trend in their follower count.
As for our Facebook ads, one of our video assets was able to generate 20 leads for the company. In addition, we were able to attract more leads while maintaining a lower ad spend.
Google Advertising
Complementing our Meta ads campaign is a Google ads campaign, which is focused on getting more clicks to the website and increasing leads and conversions. For this campaign, we targeted keywords that are aligned with the search intent of users who are interested in topics and products similar to those offered by Adapta Ramps.
In one instance, the campaign was able to receive over 40,000 impressions. These impressions led to higher clicks to the website, which had a positive effect on the number of converted leads.
The Outcome
Ads Results
Through the combined efforts of our web development, SEO, social media management, and Facebook ads experts, we were able to achieve significant results for Adapta Ramps. Specifically, we were able to help them achieve a 284.02% increase in their leads received, which led to higher conversions and sales for the business.
In addition, our optimisation efforts and social media advertising strategies helped boost the traffic to Adapta Ramps’ website by 1,080.74%.
By making their website SEO-friendly and helping them establish a robust presence on social media, we were able to help Adapta Ramps maintain long-term digital visibility.
Benefits to the Brand
- Future-Proofed Website: By incorporating accessible web design elements, we were able to provide Adapta Ramps with an accessible website that complies with the latest web accessibility guidelines.
- Credibility Boost: As part of our website optimisation efforts, we also populated Adapta Ramps’ blog page with SEO-friendly articles that showcase our clients’ expertise in the ramps and rails industry.
- Robust Digital Presence: Our engagement-focused social media management, laser-targeted ad campaigns, and lead-generating SEO strategies all worked together to elevate Adapta Ramps’ online visibility.
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Adapta Ramps
Adapta Ramp’s main goal was to establish a stable and thriving online presence in order to help more customers have access to properly built and DDA and AS-compliant modular access ramps. “Digital Marketer Bee has helped us get our business to a point where it’s actually viable, as opposed to just skimming across the surface.” […]
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Sureway Health & Wellbeing
Sureway Health & Wellbeing wanted to boost its online presence to help National Disability Insurance Scheme (NDIS) participants and individuals struggling with mental health issues access much-needed care and support services.
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Kirinari
Kirinari: offering high-quality support to NDIS participants. Targeted social and Google ads and optimised website for enhanced online presence and increased audience reach.
“I would and already have highly recommended Digital Marketer Bee to local and, I think, any regional business.”
Phil Hartley
Kirinari
Driving Success with Social and Google Ads for Kirinari
Objectives:
- Expand reach for support services
- Enhance brand awareness
- Optimise campaigns to increase ROI
Location: Australia
The Brand
Kirinari is a care and NDIS service provider that delivers high-quality support to the elderly and people with disability in NSW. In addition to offering community transport and accommodation services to their customers, they also provide carers with employment opportunities.
The Partnership
When we dug into the audit, we spotted a few challenges the brand is facing. These include:
- Lack of initial conversion optimisation in social campaigns.
- Insufficient variety of descriptive copies to complement ad campaigns.
- Absence of Call and Submit Form functions in ads.
- An unoptimised website with missing landing pages.
Since there are other care providers that offer similar services as Kirinari, our goal as an SEO agency for NDIS providers was to make the company stand out from its competitors. This involved improving the brand’s online and social media presence through laser-targeted social and Google advertising campaigns that can effectively reach Kirinari’s target audience and optimising the brand’s website to reach its targeted audience.
Taking Action
Google Advertising
Supplementing our social media marketing efforts was a Google ads campaign. Similar to our actions on Facebook, we utilised optimised campaigns using targeted keywords that appealed to the search intent of Kirinari’s target audience. To further increase the visibility of the ads, we made use of different types of campaigns such as Search, Video, Display, and Performance Max ads. In addition, we tailored the ad campaigns to target users in certain locations.
In less than 30 days, one of our campaigns (Plan Management) resulted in:
- 70k impressions
- 700 clicks
- 4% Click-Through-Rate (CTR)
Facebook Advertising
One of the actions that that NDIS marketing agency Digital Marketer Bee carried out for Kirinari was launching location-focused ad campaigns on Facebook. For these campaigns, we narrowed down the demographics by targeting the brand’s core audience, such as the elderly who are looking for support for themselves and family members who are seeking home care services for their elderly friends or loved ones.
In the past six months of multiple Facebook ad campaigns, Kirinari was able to reach:
- 800k impressions
- 168k users
- 4.5k link clicks
- 4.5k landing page views
- Google Advertising, Newsletter Subscription, Form Submission, Call Clicks, Email Clicks, Location Clicks
- Call Click identified as the most effective to-date
- 200+ new leads converted from traffic
Website Landing Page
Having specific landing pages for each campaign is a game-changer for any business. This means creating personalised experiences for customers that directly cater to their needs and interests.
In addition to optimising Kirinari’s website, Digital Marketer Bee also utilised NDIS website design strategies to develop additional landing pages for each of its campaigns. With tailored content and clear call-to-action, visitors were engaged and conversions increased. This also boosted ad relevance and Quality Score, reducing the cost for the client and maximising their ROI.
With a seamless journey from viewing an ad to the landing page, the brand saw a significant increase in conversions and customer satisfaction. Literally giving Kirinari’s customers exactly what they were looking for!
The Outcome
Ads Results
As part of our overall strategy for social ads, we started optimising for Traffic (Landing Page Views) that boosted conversion rates, while Multiple Ad Copies per adset brought diverse formats and higher engagement. Integrating Facebook Pixel improved event tracking and custom audience creation, while UTM Parameters enhanced ad performance reporting.
We also continued manual placements, excluding Audience Network for precise targeting on Facebook, Messenger, and Instagram users. These changes resulted in increased traffic and conversions, driving Kirinari to new heights.
For the website, we helped Kirinari optimise their page Titles and Meta Descriptions, enhancing search engine visibility, fixed duplicate content that improved ranking, implemented targeted keywords and related terms, and eliminated keyword stuffing – making the brand content more relevant. Fixing broken links and optimised sitemaps also improved user experience, guiding visitors to the right pages.
Overall, in a span of 6 months, through targeted social and Google ads campaigns, website optimisation, and SEO strategies for NDIS providers, Kirinari experienced remarkable progress, witnessing an astounding 896.03% surge in clicks and an impressive 1000.00% surge in impressions between December 2022 and June 2023. Furthermore, additional customer engagement points were incorporated, including form submissions, email marketing, call buttons, and campaign-specific landing pages. These enhancements aimed to further bolster customer interaction and drive meaningful results.
Total cost per traffic received: AUD4.44 (target location is optimised to a specific location which resulted in higher traffic cost)
Deep dive into data
It’s BEE-autiful when a brand enjoys improved social and Google Ads campaigns, along with an SEO-optimised website featuring improved UI/UX. It’s like magic!
- Experienced a surge in website traffic and engagement
- Reach the right audience resulting in higher conversions and increased revenue with targeted ads and engaging content
- Reach top search engine rankings and be more visible to potential customers thanks to SEO enhancements
- Keep visitors happy with relevant content and improved user experience that boosts customer engagement, satisfaction, and loyalty
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AIIM Choices
AIIM Choices: an independent provider of extraordinary NDIS plan management service. Harnessing the power of digital marketing with the right language to expand service clientele.
“I think Digital Marketer Bee is really a big asset locally.”
Sandy Powell
AIIM Choices
Expanding NDIS Services through Optimised Website and Effective Digital Marketing Strategies
Objectives:
- Expand brand visibility and reach for service support offerings
- Strengthen trust and credibility to take the organisation forward
- Deepen client engagement while maintaining a unique personal touch and language
Location: Australia
The Brand
A national footprint with a personalised approach: AIIM Choices is about Achieving Innovation in Individual Management. Efficiently processing NDIS invoices and going beyond. With a seasoned team, AIIM Choices simplifies the experience for its clients through comprehensive, wrap-around support. Its commitment is to foster genuine relationships, ensuring participants are able to fully leverage their plans and lead fulfilling lives.
The Partnership
An enriching journey for both Digital Marketer Bee and AIIM Choices, we were able to identify these opportunities for growth in the organisation:
- The need to increase the organisation’s reach through digital marketing strategies
- Absence of targeted advertising campaigns and associated landing pages to highlight primary services, such as NDIS Plan Management
- Limited channels on how leads are acquired
- Opportunity to enhance user engagement in the website through improved content and overall user experience
- Lack of other outreach strategies to reach and communicate with targeted audiences
- Missing keywords that can optimise the brand content
In taking the organisation forward and bringing it to more people, AIIM Choices, together with Digital Marketer Bee, collaborated towards digital transformation to address these pressing challenges. Recognising gaps in online reach, we introduced precision-targeted campaigns with bespoke landing pages, NDIS SEO strategies, diversified the organisation’s lead generation avenues, and delivered a revamped NDIS website for a more engaging user experience.
As part of the overall digital marketing campaign, we also introduced email marketing for direct communication and incorporated essential keywords to boost AIIM Choices’ content visibility. With the strategic implementation of Google Ads, we enhanced website traffic and converted visitors into valuable leads.
This proactive digital pivot significantly expanded AIIM Choices’ reach and fortified its standing in the NDIS sector.
Taking Action
Enhancing Online Experience: Plan Management Landing Page
Our website design specialists in Albury crafted a landing page highlighting AIIM Choices’ primary service, which was then synergised with a targeted Google Ads campaign. Notably, the surge in organic and paid ad traffic revealed an interesting pattern: many paid visitors revisited the site organically, indicating initial indecision. This revisiting behaviour, combined with the compelling landing page, led to successful lead conversions, underscoring the efficacy of the integrated digital strategy.
Further, through improved content, intuitive design, and enhanced responsiveness, visitors now enjoy a seamless and engaging experience, increasing the chances of converting them into loyal clients.
In less than 90 days, the landing page experienced
- 1000+% increase in traffic
- 2.7k additional page visits
- 25% increase in average time spent on page
Diversifying Lead Generation
Instead of relying on limited channels, AIIM Choices explored new horizons. They implemented additional channels for lead generation, ensuring a wider and more diverse pool of prospective clients. This leads to the implementation of six (6) new lead-generating channels:
- Google Advertising, Newsletter Subscription, Form Submission, Phone Call, Email, and Location visits
- Call Click identified as the most effective to-date
- 200+ new leads converted from traffic
Boosting Traffic with Google Ads
To further enhance visibility and reach for AIIM Choices, we employed Google Ads. This not only drove increased traffic to its website but, thanks to the improved user experience and content, converted a significant portion of this traffic into valuable leads.
We also tailored the campaigns based on specific keyword targets or distinct objectives. Geographically, we prioritised areas like Albury–Wodonga, Campbelltown NSW, and Melbourne VIC.
For conversion tracking, the campaign goals are twofold: first, to optimise for phone call leads, encouraging users to directly call after viewing the ad; and second, to enhance lead form submissions on the website.
Following the campaign’s launch on May 2023, noticeable increases in impressions, clicks, and conversions were observed in June. This uptick suggests the modifications made to the Google Ads campaign are effective, hinting at promising results with sustained adjustments in the future.
The targeted Google Ads campaigns resulted to:
- 330k+ impressions
- 3.7k+ ad clicks
- 500% increase in user reach
Optimising Content with Keywords
While AIIM Choices offers valuable content to its clients, there are missed opportunities on some critical keywords that would optimise its online presence. By performing in-depth research and implementing these missing keywords, we ensured that our client ranked better on search engines and became more discoverable. These include adding targeted keywords to enhance the organisation’s overall brand visibility and campaign effectiveness.
Accessible Website Design for all
To help AIIM Choices share their excellent work with a wider audience, DMB created an accessible website that allows a more inclusive space for people with disabilities. With DMB’s web design Albury services, the accessibility features of the AIIM Website can easily be activated in a click of a button.
These include features such as
- Screen reader
- Contrast toggle
- Font size adjustment
- Animation pause
The Outcome
Ads Results
During the initial stages of AIIM Choices NDIS digital marketing journey, remarkable progress was observed. In a short span, this innovative approach to digital marketing has transformed AIIM Choices’ digital landscape, creating waves of positive impact for both the service organisation and its clients.
A new landing page and website, paired with a targeted Google Ads initiative, not only drew in curious visitors but enticed many to revisit and engage further. This seamless blend of strategy and execution meant increased visibility for the organisation’s services and more individuals benefiting from its exemplary offerings.
By branching out and embracing diverse lead generation methods, we are able to reach a wider client base. The personal touch, a hallmark of AIIM Choices, was most felt through call clicks, forging over 200 new connections.
Geographical precision in the organisation’s advertising efforts brought them closer to communities in Albury–Wodonga, Campbelltown NSW, and Melbourne VIC, strengthening local ties and solidifying its community-centric ethos.
The brand also sharpened its online voice. By weaving in carefully selected keywords, our team worked with AIIM Choices to ensure that its valuable content resonated more prominently in online searches, making it easier for clients to find and benefit from the organisation’s services.
Collectively, these milestones promise a bright future for AIIM Choices, with a focus on enriching client experiences and fostering deeper connections.
Benefits to the brand
With these multifaceted digital marketing strategies, the brand is able to enjoy these many advantages:
- Enhanced Visibility: The notable surge in traffic makes AIIM Choices increasingly recognizable in the industry, both regional and national, placing it front and centre for potential clients.
- Credibility Boost: The conversion of returning paid visitors underscores the brand’s compelling offerings, enhancing its trustworthiness and industry standing.
- Expanded Reach: Tailored Google Ads and diversified lead channels ensure that the brand’s services resonate with a bigger audience, allowing it to offer its services to a broader and more diverse community.
- Digital Optimization: Strategic keyword integration elevates the brand’s online discoverability, positioning it as a go-to industry authority and making its valuable content more accessible.
- Deepened Client Relations: Effective email marketing signifies AIIM Choices’ commitment to personal communication, nurturing loyalty both in the in-person and digital realms.
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BankWAW
BankWAW’s goal with Digital Marketer Bee was to utilise different digital marketing resources and online channels to expand its reach and attract more customers.
The brand
BankWAW is a customer-owned credit union and banking institution that’s based in northeast Victoria and southern New South Wales. It has been in operation for over 65 years. Through a series of mergers and operational changes, BankWAW transformed into the credit union that it is today.
BankWAW is owned by its customers. Due to its nature, this credit union is heavily invested in improving the local community through its various socially and environmentally beneficial initiatives. In addition, it offers banking services that are aimed at helping its customers and stakeholders achieve their financial objectives.
Our Goal
In order to help BankWAW achieve its business objectives, Digital Marketer Bee internalised its mantra of helping customers achieve their financial goals. With that in mind, our specialists started to conceptualise digital marketing strategies aimed at educating BankWAW’s target audience about its various banking services.
Our ultimate goal for BankWAW was to boost its brand image and online visibility and transform it into the top credit union and banking institution in the local area. We want BankWAW to be the first thing that users and potential customers see in Google search results when they look for local banking services such as personal loans, savings accounts, and more.
BankWAW initially relied on traditional marketing methods to promote its brand and offers. But, with the help of Digital Marketer Bee, we revolutionised its marketing efforts by focusing on online channels to expand its reach.
Through the tireless efforts of our digital marketing experts, we were able to help BankWAW establish itself as a leading local bank that can cater to the financial needs of its target audience.
Improving BankWAW’s Google Ranking with SEO
One of the main services that we provided for BankWAW was Search Engine Optimisation. This process involved identifying keywords that users often use when searching for services similar to those offered by BankWAW on Google.
After narrowing down our list of keywords, we inserted them into BankWAW’s website content to optimise it for search engines.
Through our SEO strategy, we were able to achieve monthly increases in BankWAW’s organic website traffic. These results clearly indicate that our SEO efforts are working and that more and more Google users are finding BankWAW’s website.
In addition, BankWAW has started appearing on Google page 1 search results for its two keywords. The other keywords we optimised the business for were also able to gain significant positions on Google’s search engine results pages.
Getting More Leads with Google Ads
Aside from SEO, we also utilised Google Ads to boost traffic to BankWAW’s website and attract more leads. For this process, we focused on the business’ most popular products and services, which are loans.
Our team then crafted laser-targeted ad campaigns that resonated with users who were interested in applying for certain loan packages. That way, we were able to show the ads to individuals who were already interested and ready to convert.
By running targeted ads for BankWAW for only a couple of months, we were able to consistently achieve monthly increases in impressions, clicks, and conversion rates. We were also able to boost the company’s leads completion rate by over 140%.
Meta (Facebook Ads)
As part of our multi-prong approach to digital advertising, we also launched Meta ads on Facebook and Instagram to boost BankWAW’s social media presence and reach. Similar to what we did for our Google ad campaigns, we created ads that focused on specific products or services offered by BankWAW.
These ads were then divided into different groups or ad sets that were created to appeal to different target audiences. Following this strategy enabled us to reach a diverse group of social media users.
In one of our Meta ad campaigns that ran for about a month, we were able to reach over 72,600 social media followers. The ads were shown on screen for almost 287,000 times. This campaign provided BankWAW’s website with a significant boost in traffic and leads.
The Outcome
Through our SEO, Google ads, and Meta ads campaigns, we were able to improve BankWAW’s online visibility through monthly increases in organic and paid traffic. In addition, our continuous optimisation and focus on BankWAW’s targeted keywords resulted in a significant boost in clicks and impressions. We were also able to improve the rankings of BankWAW’s keywords, with a couple of them reaching the #1 position.
The increase in the number of people visiting BankWAW’s website, which can be attributed to our combined digital marketing efforts, helped the company turn their leads into paying customers.
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Ray White Albury Central
Ray White Albury Central approached Digital Marketer Bee with the goal of establishing a more dominating online presence. As an active player in the real estate industry, they are hoping to use their online visibility to sell more houses, offer more rental homes, and provide property management services to new customers.
The brand
Ray White Albury Central is a property management and real estate firm that mainly operates in New South Wales. It is the official Albury arm of the Ray White Group. In addition to promoting houses and other properties that are for sale in Albury and nearby regions, Ray White Albury Central also provides property management services for clients with rental homes.
Their duties as a real estate and property management firm go beyond selling houses and coordinating tenancies and rental payments. They are also dedicated to helping their clients make the most of their property investments.
The Challenge
In order to attract more prospective home sellers, buyers, landlords, and tenants, we used a combination of complementary digital marketing strategies to boost Ray White Albury Central’s online presence and place them in front of potential customers who are ready to convert. Our approach involved developing and launching SEO, social media, and Facebook advertising strategies and campaigns that reflect Ray White Albury Central’s business goals and brand image.
Search Engine Optimisation
For our SEO campaign, we focused on optimising Ray White Albury Central’s website. Our efforts involved conducting a site audit to identify areas that need to be fixed and implementing changes to its content to incorporate its targeted keywords.
Through our continuous efforts in optimising the site using branded keywords and terms that capture the search intent of Ray White Albury Central’s target customers, we were able to generate consistent increases in organic traffic and leads from August 2021 to February 2023.
The increase in website visits and leads translated to more customers for Ray White Albury Central. More importantly, after running our SEO campaign for more than a year, we were able to help them achieve and maintain the #1 position on Google’s search engine results page for two of its branded keywords.
Social Media Management
To further boost Ray White Albury Central’s online brand awareness, our team also managed their Facebook and Instagram accounts. As part of our social media management service, we created monthly calendars that feature daily posts aimed at promoting Ray White Albury Central and their various offerings.
We also launched giveaways to boost follower engagement and reach more social media users. Through our social media efforts, we were able to increase Ray White Albury Central’s Facebook page likes and Instagram followers.
Meta (Facebook Ads)
To further improve Ray White Albury Central’s social media presence, DMB’s expert digital marketers conceptualised and launched advertising campaigns based on their Facebook and Instagram posts. In one of the campaigns, videos or reels were used as the main content of the ads, which aimed to promote Ray White Albury Central’s culture, offerings, and services while attracting new Facebook page likes and Instagram followers.
Another campaign was also developed to promote the giveaway contests organised by Ray White Albury Central and DMB’s social media team. The campaign ran for about a week and was able to reach 15,647 users and gain 167 post engagements.
According to the insights presented by the Meta Business Suite, Ray White Albury Central experienced a 614.3% increase in new Facebook page likes and a 250% increase in Instagram followers due to the ad campaigns.
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Murray Art Museum Albury (MAMA)
The Murray Art Museum Albury’s (MAMA) overall goal was to get more people to visit their museum and to increase the number of participants for their various art-focused classes, courses, and workshops. They also wanted to present the museum as a family-friendly destination in Albury for both locals and tourists.
The brand
The MAMA is dedicated to enriching and inspiring the local community through art by making creative endeavours more accessible. It showcases both traditional and contemporary works of art made by international artists and those from the greater Murray region. It also helps people to discover and enhance their creative talents and skills by offering classes, workshops, camps, and courses that are aimed at teaching a variety of artmaking techniques.
The challenge
In order to encourage more visits to the museum and bookings for the classes, Digital Marketer Bee turned to a multi-prong approach that involved utilising various digital marketing strategies. These included implementing search engine optimisation (SEO) and running advertising campaigns for Google and Facebook.
Search Engine Optimisation
As part of our Albury SEO campaign, our digital growth experts used different methods to increase MAMA’s online visibility. We kicked off our efforts by conducting an SEO audit to identify key areas of MAMA’s website that need to be improved.
After identifying these areas and coming up with the keywords that targeted the search intent and queries of MAMA’s core audience, we implemented on-page and off-page changes that are aimed at improving our client’s search ranking on Google. In addition, we carried out other optimisation techniques, such as producing keyword-focused blog posts that provide helpful information about MAMA.
Through our efforts, we were able to increase organic traffic to MAMA’s website. Returning visitors also increased by 31.2%. We were also able to improve the ranking of MAMA’s keywords on Google’s Search Engine Results pages, with 70 listings in the top 3 positions.
Google and Meta (Facebook) Ads
In addition to organic traffic, we also focused our attention on paid traffic by crafting and running campaigns on Google and Facebook. This step involved carefully creating ad copies that not only reflected MAMA’s brand image but also resonated with the search intent of their target audience.
Doing so allowed us to launch Google Ads and Facebook Ads campaigns that were able to reach over 30,000 users in two weeks. During the campaign period, many of MAMA’s art classes, workshops, and courses became sold out due to the number of people that signed up.
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SuprCuvr
SuprCuvr wanted a thriving online presence to market its product.
The brand
SuprCuvr is a publicly listed company in Australia that developed the world’s first hospital-grade disinfectant that can kill 99.99999% of the COVID-19 coronavirus. Aside from being 1,000x more effective against COVID-19 than a 99.99% effective disinfectant, the company’s disinfectant spray is also 100% plant-based and suitable for sensitive skin.
The challenge
Due to the global effects of the pandemic, SuprCuvr wanted the world to know that its hypoallergenic disinfectant spray can effectively kill coronaviruses. They enlisted the help of Digital Marketer Bee to create a fully optimised website and social media presence so they can market their product and boost their sales while providing families with an organic and sustainable way of protecting their homes.
UX/UI Design and Build
We delivered a functional and user-friendly website for SuprCuvr. We made sure that their new site presents all the relevant information about their disinfectant spray. Aside from being informative and easy to navigate, the site also provides a secure and smooth shopping experience to visitors and customers.
Search Engine Optimisation
Our experts then improved the visibility of SuprCuvr’s website by optimising it for search engines. One of the techniques we used was carrying out targeted keyword research to identify the terms commonly used by online users when they search for products and topics that are related to the company. We also analysed SuprCuvr’s competitors so we could develop strategies designed to help them rank higher in search results.
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Class Training
CLASS Training wanted to increase leads and conversions. They provide computing and accounting classes for beginner, intermediate, and advanced users.
“Bee and her team have provided lots of great digital marketing services for us.”
Mark Mannering
Class Training
The brand
CLASS Training, which was established in 1994, is focused on providing people with opportunities to improve their digital skills. Aside from expanding their skillset, they can also use their new digital abilities to secure better job positions.
This company offers training and tutorial courses on Microsoft’s major apps such as Word, Teams, Excel, OneDrive/SharePoint, and Publisher. It also provides computing and accounting classes for beginner, intermediate, and advanced users.
Through its website, CLASS Training organises and schedules face-to-face, hands-on, and online courses. Depending on the subject and level of the courses, these classes can last for a couple of hours to an entire day. In addition to the classes, the company also provides its students with training manuals, workbooks, and other files that they can use for digital upskilling.
Our Goal
Like most of our clients, CLASS Training approached us with the goal of extending its reach and improving its website’s user engagement. Before working with us, the company mainly relied on traditional marketing approaches to attract new clients. Some of these included word-of-mouth referrals and print marketing materials.
Unfortunately, in today’s digital age, these traditional marketing strategies are no longer enough to maximise a company’s potential in attracting new customers. In order to make the most out of their resources and gain new leads, CLASS Training decided to turn to digital marketing.
The company’s site and social media accounts currently serve as its main platforms to get in touch with existing and new clients. Improving the quality and exposure of these platforms’ content will help the company reach a wider audience, which can then turn into high-converting leads.
In CLASS Training’s case, we turned to various digital marketing strategies to expand the company’s reach. Specifically, we focused on boosting the company’s SEO ranking and launching a Google ads campaign.
The former strategy involved using targeted keywords in CLASS Training’s website and social media content to improve the company’s ranking in search engines. Aside from the use of keywords, we also utilised other SEO-related techniques to boost our client’s online visibility.
Complementing our SEO efforts is a Google ads campaign that was designed to increase the traffic coming into CLASS Training’s website. Through our efforts, we helped the company connect with their targeted audience or the people who are most likely to avail of CLASS Training’s service. This strategy significantly helped in gathering new and additional leads for the company.
Taking Action
We started working with CLASS Training in March 2021. One of the actions that we carried out during the next couple of days and weeks was looking through the client’s website and social media accounts to perform an audit. This step enabled us to identify areas for improvement.
Search Engine Optimisation
While going through CLASS Training’s site, we focused our attention on the pages dedicated to the company’s offerings, specifically its courses and classes. Our SEO experts then carried out keyword research to identify the specific terms utilised by advertisers and Internet users when promoting and searching for content related to CLASS Training’s services and offerings.
The keywords that were identified and selected from the process were then incorporated into digital content for the site, such as blog content, articles, and social media posts. Aside from web copies, these keywords also served as the foundations of the titles and meta description tags of the site’s various pages.
This step involved improving the descriptions of the pages dedicated to the classes offered by CLASS Training. We also drafted articles that discuss the various topics related to the classes’ subjects. In addition to showcasing certain important keywords, these articles also provide readers with an idea of the type of services that the client provides.
The goal of this strategy is to allow search engines such as Google to easily detect and recognise CLASS Training’s various web pages, which can then improve their visibility and search rankings. In other words, the proper use of the right keywords can help web pages appear higher in Google’s search results.
Google Ads
Aside from improving the SEO content of CLASS Training’s pages, we also launched a Google Ads campaign to boost the company’s online presence and visibility. One of the main parameters that we used for the ads was the identifying and demographics and interests of our targeted audience.
Of course, in order to maximise the reach and effectiveness of the ads, we wanted them to catch the attention of the individuals who were already interested in services and classes similar to those offered by our client. This involved making the ads more visible to people who used search terms that were similar to the keywords related to CLASS Training’s courses. Doing so enabled us to present the company’s site and content to the people who would most likely enrol in our client’s training classes and courses.
Many of the ads and other online content we created for the company were designed to encourage individuals to visit our client’s website. This strategy allowed us to secure the top spot in Google’s search results. Since CLASS Training’s website ranked higher in Google search, more and more people started browsing the company’s web pages.
The Outcome
As stated earlier, we started working with CLASS Training in March 2021. Through our efforts that were focused on improving the client’s SEO content and launching Google ads campaigns, we were able to boost the user engagement of the company’s website.
The screenshot below shows the number of users who visited and interacted with CLASS Training’s site from March 1 to August 31, 2021. The graph clearly shows an increase in users during this period, which is significantly higher compared to the last five months before the company started working with us.
Specifically, the number of users interacting with the client’s website jumped by almost 41% during the campaign period. The visits also increased by over 30%. In addition to returning users, CLASS Training’s website also gained new visitors. As indicated in our data, the site’s new users increased by more than 47%.
Google Analytics also detected an increase of about 25% in terms of page views on the website. This suggests that more people clicked on CLASS Training’s site and viewed its web pages during the duration of our campaign period.
In addition to the new users browsing our client’s website, CLASS Training also experienced a boost in organic search. This term refers to the natural or unpaid traffic that originates from the search results generated by search engines, such as Google.
The data below shows that the number of new users that visited CLASS Training’s website after conducting an online search increased by almost 18%. Sessions or user interactions with the site also jumped by more than 16%.
The number of returning and new guests visiting the site during the campaign period had a direct effect on the website’s user interactions. As they browsed through CLASS Training’s web pages, they got exposed to what the company has to offer. This caused the client’s leads to increase by 100%.
The increase in CLASS Training’s users and organic search can be attributed to its improved online visibility. Through a combination of various actions, such as releasing blog posts that contain targeted keywords and fixing the title and meta description tags of the site’s pages, we were able to optimise the client’s ranking in search engines. In other words, our SEO efforts and Google Ads campaign were able to help CLASS Training’s website reach a wider audience. Many of these people then responded by visiting the company’s site and interacting with it.
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Invisi Shield Organics
Invisi Shield Organics wanted a high-converting website. This company’s organic sanitisers are formulated to protect families from harmful bacteria.
Digital Marketer Bee was fantastic right from the start. In one of the first meetings we had with Bee, I stopped and said, ‘Bee, I just want to congratulate you on how good you are at your job.
Cameron Walker
Managing Director, KDEC
The brand
Invisi Shield Organics combines science and sustainability to provide products that are alcohol-free, chemical-free, and 100% natural. This company’s organic sanitisers are formulated to protect families from harmful bacteria.
The challenge
Invisi Shield was seeking to undergo a full brand refresh and have partnered with us to be part of the journey. The goal was to give their website a complete overhaul with an increase in traffic and uptick in sales conversion as the bottom line.
ux/ui design and development
For the company’s new online medium, we delivered a beautifully-designed website optimised for commerce. To showcase what Invisi Shield Organics has to offer, we combined creative assets and informative content in its new website.
Search Engine Optimisation
To boost the site’s online visibility, we carried out a full-scale optimisation process. We directed our efforts toward attracting more organic clicks and visits to the site.
Facebook Ads
We leveraged major social media platforms to build brand and product awareness for Invisi Shield through carefully-crafted Facebook advertising campaigns. We created winning ad sets that connected with our client’s target audience and brought in new customers.
219.64% increase in website traffic
Email Marketing
We streamlined Invisi Shield Organics’ email campaigns by building automation workflows and a segmentation strategy, which is designed to improve the company’s subscriber engagement.
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