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October 13, 2023

Importance of Web Accessibility

When was the last time you spoke with a friend, made a purchase, booked a vacation, or researched information on a topic? Most likely, you used a phone or a computer to assist you. Today, technology is not just a luxury but an essential part of our everyday lives, applicable to everyone in society.

However, what might be straightforward for many isn’t the case for everyone. Some individuals require technological adjustments, like accessible websites, to assist them. Accessible websites not only ensure equal access to information but also support individuals with disabilities, enhancing their quality of life and allowing them to be active contributors to their communities.

Accessible websites also benefit NDIS participants through: 

  • Inclusive and accessible access to information
  • Compatibility with assistive technology 
  • Increased audience reach 
  • Enhanced SEO campaign
  • Creates spaces for inclusive collaboration

In support of this, the Australian government provides the National Disability Insurance Scheme (NDIS) for eligible members. With NDIS assistance, qualified residents receive varied types of aid, including home modifications, adaptive technology, and avenues for personal and professional growth. Accessible websites play important roles in all of these areas.

Further benefits of accessible websites for NDIS participants include:

Promote inclusivity and equitable access to information

Accessible websites ensure everyone can access online information and services. They also ensure that individuals with disabilities are considered during the conceptual and design phases of creative projects.

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Compatibility with Assistive Technologies

Accessible websites are tailored to work with assistive technologies commonly used by those with disabilities. This includes screen readers, screen magnifiers, voice recognition software, on-screen keyboards, closed captioning, and tools adjusting colour and contrast, among others. With such features, NDIS members can enjoy a smooth digital experience.

Increased audience reach for brands and organisations 

Activities like online shopping and booking are commonly done by people with disabilities. Businesses with accessible websites foster an inclusive environment, further broadening their reach. 

Enhanced Search Engine Optimisation (SEO) Campaign

Most website accessibility guidelines align with SEO best practices. With this, accessible websites are more visible to users, including those with disabilities. As websites become more user-friendly, brands can encourage greater engagement and traffic, heightening visibility and fostering inclusive connections.

Creates spaces for inclusive collaboration

Inclusive websites allow brands to showcase their products and services, while also opening up potential communication channels. This can be a great avenue for brands and organisations that are open to working with representatives from different sectors, including people with disabilities. Accessible websites can help create these creative inclusive spaces that take everyone, leaving nobody behind. 

With all of these, the presence of technology in the digital age is undeniable, making it imperative for web platforms to be universally accessible. For individuals, especially those with disabilities, this accessibility isn’t just about convenience; it’s about inclusion, equality, and improved quality of life. 

Furthermore, making web content compatible with assistive technologies signifies a pivotal step towards an inclusive digital world. In essence, accessible websites aren’t just a mere technological advancement; they’re a testament to society’s commitment to fostering an environment where everyone can thrive.

As a step towards this, brands and businesses can partner with local agencies such as Digital Marketer Bee with proven experience and familiarity in working in the NDIS sector. Contact us today to learn more. 

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