BankWAW
Optimising BankWAW’s website for search engines and launching laser-targeted ad campaigns on Google and Meta increased our client’s leads and conversion rates.
Services
Search Engine Optimisation
Google Ads
Industry
Service Based
BankWAW’s goal with Digital Marketer Bee was to utilise different digital marketing resources and online channels to expand its reach and attract more customers.
increase in website conversions
increase in website conversions
boost in leads
increased organic traffic to the website
new leads converted
The Results
After getting to know BankWAW and their business goals, our specialists started to conceptualise digital marketing strategies aimed at educating their target audience about their various banking services. These strategies involved the following:
- Boost its brand image and online visibility and transform it into the top credit union and banking institution in the local area.
- Utilise SEO techniques to improve the Google search ranking position of BankWAW’s website
- Develop and launch highly targeted advertising campaigns on Google and Meta (Facebook and Instagram) to boost brand awareness and attract potential customers who are ready to convert.
Leads
The increase in BankWAW’s website traffic and online visibility had a direct positive impact on their received leads.
- BankWAW experienced a general upward trend in their leads after we started on our SEO and Paid Ads campaigns.
- The company’s lead completion rate increased by more than 140%
Visibility
During the period when our team implemented SEO actions on BankWAW’s website, our client started experiencing an increase in their overall visibility.
- BankWAW enjoyed a steady increase in organic traffic from unpaid resources during the period when our team started optimising the website for search engines
- The total clicks and impressions to BankWAW’s website also increased by 35% and 248% respectively after we implemented our SEO strategies
- 43 out of the 50 of the keywords we targeted for BankWAW have already earned rankings on the Search Engine Results Page (SERP’s) top 100 with 20 of them in the top 20.
Taking action
Search Engine Optimisation
One of the main services that we provided for BankWAW was Search Engine Optimisation. This process involved identifying keywords that users often use when searching for services similar to those offered by BankWAW on Google.
- After narrowing down our list of keywords, we inserted them into BankWAW’s website content to optimise it for search engines.
- Through our SEO strategy, we were able to achieve monthly increases in BankWAW’s organic website traffic.
- BankWAW has started appearing on Google’s page 1 search results for its two keywords.
Google ads
We utilised Google Ads to boost traffic to BankWAW’s website and attract more leads. This task involved the following actions:
- We focused the campaign on the business’ most popular products and services, which are loans.
- Our team then crafted laser-targeted ad campaigns that resonated with users who were interested in applying for certain loan packages.
- Achieved monthly increases in impressions, clicks, and conversion rates through the campaign.
More projects
-
KDEC Electrical and Solar
KDEC boosted their leads by 417% in just 4 years after launching their new website with Digital Marketer Bee.
-
Border Storage Units
Border Storage Units fully booked all of their storage sheds after experiencing a spike in leads thanks to our SEO, Google Ads, and Web Design & Development solutions
