AIIM Choices
AIIM Choices’ new website now attracts more qualified leads thanks to clearer navigation, strategic CTAs, and optimised service pages.
Services
Website Design and Development
Search Engine Optimisation
Google Ads
Meta Ads
Industry
Health and Human Services
AIIM Choices is a trusted NDIS provider dedicated to empowering participants and their families through personalised, easy-to-understand plan management. With a strong focus on inclusivity and accessibility, they help people from diverse backgrounds confidently navigate the NDIS and make the most of their funding.
increase in website leads
increase in landing page trafficmonthly website traffic
targeted keywords in Google’s top 10 keywords
longer average time spent on page
organic clicks from Google Search
The Problem
When AIIM Choices first came to us, their mission and values were clear, but their website wasn’t fully reflecting them. The platform lacked the strong digital foundation needed to showcase our client’s services, build trust with participants, and connect with the wider community.
Our initial assessment identified several key challenges:
- Outdated online presence: The existing website didn’t reflect the brand’s professionalism, inclusivity, or commitment to empowering participants.
- Complex navigation flow: Information about plan management and support coordination wasn’t easy to find, creating friction for users.
- Weak user engagement: Call-to-actions were either missing or not strategically placed, leading to missed opportunities for sign-ups and enquiries.
- Limited accessibility: The design didn’t fully consider AIIM Choices’ diverse audience, including participants from multilingual communities.
- Lack of trust-building elements: Essential credibility markers like testimonials, team profiles, and clear contact pathways were underutilised.
The Solution
To transform AIIM Choices’ digital presence, our team focused on creating a website that was not only visually aligned with their brand but also practical, inclusive, and user-friendly. Every decision, from design to development, was made with the goal of making it easier for participants, providers, and families to find, trust, and engage with their services.
Here’s what we implemented:
I think Digital Marketer Bee is really a big asset locally.
Sandy Powell
AIIM Choices
the process
To bring AIIM Choices’ goals to life, we followed a structured and collaborative process. This ensured that every stage of the project, from the initial discussions to the final launch, was guided by strategy, aligned with their brand, and built to deliver long-term value. Here’s how we worked together:
Discovery
We sat down with the AIIM Choices team to understand their goals, challenges, and vision, forming the foundation for tailored web design and development solutions.
Wireframing
Our specialists then created visual blueprints of the website’s layout, structure, and key functions. This step gave AIIM Choices a clear preview of how information would flow and allowed for input and approval before design began.
Design
We translated insights from the wireframes into a polished, brand-faithful design. Every element, from imagery to typography, was chosen to reflect AIIM Choices’ values of inclusion, trust, and empowerment.
Development
Finally, we brought the design to life with a fully responsive and functional WordPress build, ensuring flexibility, scalability, and an intuitive user experience across all devices.
Results
Leads
We launched targeted Google and Meta Ads campaigns that generated strong conversions for AIIM Choices.
- Leads grew by a 205% increase
- Consistent month-on-month growth in enquiries following campaign launch
Visibility
Our SEO boosted AIIM Choices’ visibility across Google search.
- 48 targeted keywords are now ranking in the Top 10 positions
- The website is being cited in Google’s AI Overviews and mentioned across other LLM-driven platforms, strengthening brand authority
- Over 75,000 impressions and 774 organic clicks from Google search
traffic
SEO enhancements and paid campaigns worked hand-in-hand to drive more visitors to the site.
- Boost in organic search traffic sessions
- 1,000% increase in landing page traffic within 90 days
- +2.7k additional page visits
- 25% longer average time spent on page
Email Marketing
We strengthened client relationships and nurtured enquiries through personalised email campaigns.
- 7k+ emails delivered
- Educational series to maximise NDIS plan usage
- 40% open rate (above industry benchmarks)
Website Experience
Our collaboration with AIIM Choices delivered a website that not only solved their immediate challenges but also set them up for sustainable digital growth. The new platform reflects their brand values, enhances accessibility, and makes it easier for participants and families to connect with their services.
The key outcomes we helped them achieve include:
- The new design brought consistency across colours, typography, and imagery, strengthening AIIM Choices’ credibility while creating a stronger online presence.
- A simplified navigation flow and strategic CTAs now guide visitors seamlessly to the right information and actions, providing an improved user experience.
- With responsive design and modular WordPress development, the site is built to adapt easily as AIIM Choices continues to grow and expand.
The partnership between AIIM Choices and Digital Marketer Bee resulted in more than just a refreshed website. Together, we delivered a complete digital strategy that reflects their values, engages their community, and sets them apart in a competitive space.
By combining brand-faithful design, user-first navigation, and scalable development, we created an accessible website that drives meaningful connections and long-term growth. Beyond the website, our team launched Google Ads, Meta Ads, SEO, and Email Marketing campaigns that expanded visibility, generated quality leads, and strengthened AIIM Choices’ authority online.
At Digital Marketer Bee, we thrive on helping businesses and organisations unlock their full digital potential. If you’re ready to transform your online presence and achieve the same kind of results we delivered for AIIM Choices, reach out to our team today.
Let’s build a digital strategy, from website to marketing campaigns that not only looks great but also works hard for your business.
More projects
-
Sureway Health and Wellbeing
Through our custom web design and development, and SEO, we helped Sureway Health & Wellbeing establish a strong online presence, one that reflects their brand image, highlights their service offerings, and supports their business objectives.
-
Ability Aid Support
A restructuring of Ability Aid Support’s website through strategic web design and development solutions led to a desktop and mobile-optimised platform with a 90+ PageSpeed score and enhanced web accessibility
