MP Recruitment

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Problem

MP Recruitment, formerly known as MP Training and Recruitment, approached us during a critical period of rebranding and business realignment. With a renewed focus on recruitment services, they needed more than just a website refresh. They needed a strong digital presence that could clearly communicate their new direction, attract the right audience, and compete in a competitive industry.

Through our initial assessment, we identified several key challenges:

• Brand Confusion: The existing site lacked a clear distinction between training and recruitment services, creating uncertainty about MP Recruitment’s true area of expertise.
• Unclear User Journeys: Visitors weren’t being guided effectively through the website, resulting in high drop-offs before they could engage with relevant service pages.
• Outdated Design and Messaging: The site’s overall look and content didn’t align with the refreshed brand identity or the professional standard MP Recruitment delivers.
• Limited Content Strategy: Core recruitment offerings were underrepresented, making it harder for potential employers and jobseekers to see the full scope of services.
• Poor Online Visibility: The website wasn’t optimised for search engines, meaning MP Recruitment was missing out on valuable traffic and struggling to rank for high-intent keywords in their industry.

Solution

After identifying the key issues with MP Recruitment’s previous website, our Albury-Wodonga website team developed a tailored web design, development, and SEO strategy to support their rebrand and renewed focus. The goal was to create a modern, user-friendly platform that clearly communicated their recruitment expertise, while also boosting their online visibility and driving quality traffic to the site.

• Website Design & Development – Redesigned and restructured the site to highlight recruitment services and ensure smooth user navigation.
• Job CRM Integration – Added a dynamic job listing system that updates automatically and reduces admin time.
• Content Refresh – Rewrote all copy to better engage job seekers and employers with clear, action-driven language.
• SEO Optimisation – Implemented keyword research, on-page SEO, and content strategies as part of the SEO Albury-Wodonga approach to boost organic rankings and attract local candidates and employers.
• Technical Enhancements – Improved site speed, accessibility, and mobile responsiveness for a seamless experience.
• Google Ads Campaigns – Launched targeted PPC ads to drive immediate visibility and qualified leads.
• Conversion Tracking & Reporting – Set up accurate performance tracking to measure enquiries, job submissions, and calls.

With these improvements, MP Recruitment now has a high-performing website and marketing framework that supports sustained visibility, traffic, and lead growth.

Results

The new website for MP Recruitment has delivered powerful results, both in terms of user experience and online discoverability. By combining modern web design with a robust SEO strategy, we created a platform that not only looks and performs exceptionally well but also drives measurable business outcomes.

The improvements in user experience, SEO, and paid ads directly translated into a surge in leads.

• Leads grew from campaigns launched showing a 3× increase in qualified enquiries.
• Both SEO and Google Ads channels contributed to this growth, with paid search driving immediate results and organic search ensuring long-term sustainability.

Beyond design and functionality, our SEO efforts significantly boosted MP Recruitment’s presence on Google, helping them connect with more job seekers and employers online. 

• Organic visibility saw a 514% increase in search queries
• Monthly website clicks rose by 143%, showing stronger engagement from job seekers and employers.
• Total search impressions jumped by 1,520%, expanding MP Recruitment’s visibility.
• Keyword rankings improved dramatically 23 targeted keywords now rank in Google’s Top 10, up from just one before optimisation, representing a 2,200% increase in top-performing keywords.

Our redesign focused on creating a faster, more accessible, and user-friendly website that reflects MP Recruitment’s professional identity and supports their rebrand. 

• First Contentful Paint (FCP): The site now loads its first content in 0.8 seconds, giving users an immediate start to their journey and reducing bounce rates.
• Largest Contentful Paint (LCP): At 1.1 seconds, the website quickly delivers key visuals, ensuring visitors see the most important content right away.
• Total Blocking Time (TBT): With a total blocking time of just 100 ms, the site enables seamless interactions without frustrating delays.
• Speed Index: A score of 2.2 seconds ensures smooth visual loading, enhancing the browsing experience.
• Web Accessibility: The site scored 91 for Best Practices, showing strong commitment to accessibility for all users, including those with disabilities.

Through these combined efforts, MP Recruitment now has a high-performing, SEO-friendly website that strengthens their brand, attracts the right audiences, and sets the foundation for continued digital growth.

MP Recruitment’s website transformation is a powerful example of how strategic design, development, and SEO can accelerate digital growth. By creating a user-focused platform that reflects their rebrand and streamlines the experience for both employers and job seekers, we gave them the foundation they needed to thrive online.

At Digital Marketer Bee, we believe every business deserves a website and digital strategy that works just as hard as they do. If you’re ready to boost your visibility, attract more leads, and turn your online presence into a true growth engine, reach out to us today.