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June 07, 2023

Why should you not use a templated website?

One advantage of technological progress is the speed and ease with which tasks can be accomplished, including website creation. There are millions of website templates available, both free and paid, that provide pre-designed layouts that incorporate basic website elements such as logos, navigation, sections, and buttons. However, fast and easy is not always the best way to go, particularly with websites.

When looking for a website design, it’s essential to consider the following factors: 

  • compatibility with your website content
  • usability, functionality, efficiency
  • industry compatibility

Although website templates may be a quick and easy way to build your website, they may not meet all of the critical criteria listed above. Here are some reasons why you should avoid using templated websites:

Unresponsive design and browser incompatibility

Templated websites often have compatibility issues with different browsers and screen resolutions, which can be off-putting for users viewing your website for the first time. To ensure that your website works well on any device, work with designers and developers experienced in creating responsive websites.

Poor coding and focus on style over function

Website templates are designed to look great and be implemented quickly, but they can sacrifice functionality for style. Since these are templates, the code is often just replicated, and you may encounter several backend issues when using the website, particularly when trying to modify or upgrade it.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Limited customisation and creative freedom

Since website templates are not created with your brand and users in mind, you may want to change the design to better reflect your needs. However, customization options can be limited to the initial layout and design with templated websites, stifling your creativity and experimentation with your website’s look and feel.

You have to write your own content

With templated websites, you must create your own content, as these sites only provide a theme for your website. In contrast, full-service web development agencies can create the content, design and develop the website, and even provide the necessary maintenance and support. 

Templated websites are also often not designed for optimal search engine optimization (SEO), making them counterproductive for businesses. Modifying the coding of templated websites to incorporate SEO strategies can sometimes lead to issues.

Lack of expertise, maintenance, support, and security

Templated websites lack several essential elements that make for a great, fully functioning, and effective website. These include the expertise of a team specific to your brand and industry as well as maintenance and support for the website, including modifications and upgrades. 

Additionally, security is crucial for any website. Particularly, for websites that gather user information or process payments, having a robust website security in place is a non-negotiable. 

In conclusion, although website templates may seem like a quick and easy solution to website creation, it’s important to consider the drawbacks, including limited customization options, poor coding, and potential security risks. Working with an experienced team of designers and developers can ensure that your website meets all of your specific needs, providing a better user experience and long-term success, as well as the completion of the organisation’s business objectives.


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