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May 10, 2022

How to Create an Effective Facebook Ad Campaign [2023]

For many business owners, Facebook advertising plays a crucial part in their entire marketing strategy.

That’s mainly because a properly crafted ad campaign can help brands and companies reach out to their intended audience to boost their visibility, increase their leads, and improve their sales.

Since Facebook is the most widely used social media platform in the world with over 2.9 billion monthly active users, advertising on this platform is the perfect marketing action that business owners can follow.

However, before you dive into Facebook’s Ads Manager and launch campaigns for your brand, there are a few simple things that you have to consider first in order to make the most out of your budget.

Preparing these factors will help ensure that you’ll be able to launch an effective Facebook advertising campaign.

In-Stream Video Advertising

In addition to creating video content and live streaming, advertisers can also invest in in-stream video ads that range from five seconds to ten minutes. These ads can be played before, during, or after your video content and can be displayed on familiar publishers and digital-first creators who create content that is designed especially for Facebook users.

They can also be displayed during live streams from approved partners, excluding government and spiritual content.
Learn more about Facebook’s in-stream video ads here.

Immersive Ads with Facebook Stories

Using stories is a great way to connect with your target audience. According to Facebook, more than 500 million people use the Stories feature every day and over four million advertisers use it every month. You can create your Facebook Stories ad campaign either together with Instagram stories or within your Facebook feed. When creating your content, keep in mind that users want content that is:

  • fast and easy to understand
  • introduces a new product, and 
  • offers tips and advice. 

These elements will help make your content more engaging and appealing to your audience.

Invest in Vertical Content

Vertical content has become increasingly popular, and social media marketing visuals have caught up with this trend. Compared to landscape videos where people view the content from left to right, vertical format allows you to make better use of the vertical space on people’s phones, increasing the opportunity to grab their attention. 

Furthermore, according to Filmora, vertical videos offer better returns on investment for advertising, with an increased completion rate of 4% compared to horizontal videos. With this, it is crucial for brands to embrace vertical content when developing their social media marketing strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

Combine Ads With Content Marketing

Many business owners make the mistake of launching ads that are designed to immediately turn leads into paying customers in their first campaign on Facebook. This strategy is generally not advisable since most warm leads are not ready to buy yet.

Instead of presenting them with an outright offer, it’s better to provide them with useful content that solves their pain points while providing useful information about your products or services.

In addition to increasing your brand’s visibility, this technique lets potential customers know that you can accommodate their needs. Since you’re not looking to sell right away, your content-centric ad can come in the form of a boosted post.

Expand Your Marketing List

Launching Facebook ad campaigns is also a great way to expand your marketing list. This is usually done by running an ad with a lead magnet, such as a free e-book. Users receive the digital content in exchange for their email addresses.

The contact information that you’ll be able to collect from your new leads can then be used as the basis of your future re-targeting strategies, such as an email marketing campaign.

Incorporate Videos

If you’re not seeing the results you’re hoping for in your ads, you might want to try a different approach. One of the most effective formats that you can use is a video ad.

Aside from the fact that most users tend to engage with videos more than other ad types, they also have lower effective cost-per-click rates.This means that you’ll be able to make the most out of your ad budget with videos. Also, according to Adobe, users who view video ads are more likely to purchase compared to other ad formats.

Create Ads For Google And Facebook

Although many marketers and business owners tend to view Facebook and Google as totally different advertising platforms, running ads on both Facebook and Google is actually an effective digital marketing strategy since they can complement each other.

While Facebook is perfect for capturing leads, creating ads on Google with keywords users use when searching for related products can help boost your conversion rate.

Launch Giveaways

launch giveaway
Image source: IG / Ray White Albury Central

Another way to build brand awareness is by creating ads for Facebook contests and giveaways. This type of content isn’t always about making sales.

Instead, giveaways involve awarding followers with a high-value prize to increase brand awareness.

Running contests can help your long-term strategy by bringing new leads into your conversion funnel. However, before launching an ad for a giveaway, make sure that your contest details follow Facebook’s policies.

Go Mobile

Before running an ad campaign on any platform, one of the most important things that you have to consider is if your website or landing page has been optimised for mobile devices. After all, most users view ads using their smartphones, tablets, and other handheld gadgets.

If a person who clicks on your ads using a mobile device ends up on a non-optimised landing page, they’ll most likely leave.

So, to help ensure that leads perform the desired action after engaging with your ads, always remember to optimise your landing pages for mobile devices.

If you’re looking to boost your business’ digital growth through effective online marketing strategies, make sure to enlist the help and services of Digital Marketer Bee. Get in touch with us to learn how we can grow your leads and conversion rate through our Facebook advertising service.


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