Due to its wide reach, Facebook ads have become one of the main tools online marketers and e-commerce site owners use to promote their offers and businesses. This doesn’t come as a surprise at all since Facebook has over 2.7 billion active monthly users.

Of course, in order to make the most out of your social media marketing campaigns, you need to create a Facebook ad design that can effectively bring traffic to your online store. Doing so will increase your chances of converting your site’s traffic into sales.

In this article, we’ll discuss how to create high-converting Facebook ads. You can apply the topics discussed below to launch a successful marketing campaign for your online business.

Don’t know where to start on getting your brand abuzz?

Ad Placement

Facebook provides advertisers with a variety of options when it comes to ad placement. These include the Mobile News Feed, Desktop News Feed, the Desktop Right Column position and Instagram. Although it’s quite tempting to select all placement options to maximise your ad’s visibility, doing so might actually end up hurting your marketing campaign’s effectiveness.

Facebook Ad Placements

Instead, focus on presenting your ads through the desktop news feed. After all, this is the first area that users look at whenever they open Facebook. Also, advertising via the desktop news feed means you’ll be able to include larger images and longer copies in your ad.

Although desktop newsfeed ads are a bit more expensive than other placement options, they can provide higher-than-average click-through rates, which increases your chances of boosting your business’ conversions.

Target Micro Audiences

When it comes to creating an effective Facebook ad, selecting the right audience is very important. By advertising to people who are most likely interested in what you’re offering, you’ll be able to achieve high engagement.

You can optimise your target audience by narrowing down the group that you want to advertise to. In addition to targeting your audience based on specific interests, you should also consider the age and gender of the people who will most likely benefit from your products and offers.

Aside from these factors, you can also create a more defined micro audience by targeting a specific city or region. Once you have achieved the desired results from your ads, you can begin slightly expanding your target audience.

Directly Engage Your Audience

Once you have identified your core audience, you can begin drafting your ad copy that not only speaks to them directly, but also provides a solution to some of their concerns.

Personalised Ad Copy

Your ad copy will serve as a message that describes your offers to your audience. To avoid alienating potential customers, make sure to use words that directly refer to them, such as “you.” By making them the central subject of your message, you’ll be able to make your audience feel that your product was specifically made for them.

Address A Pain Point

To create a compelling ad copy, adopt a straightforward approach that informs customers how your product or service can address their concerns or pain points. Aside from attracting the attention of customers, this technique can also pique their interest in your offer.

Key Ad Design Features

All the elements involved in creating a Facebook ad should work together in order to attract the attention of viewers and convert them into customers. You can achieve this by carefully crafting the various components of your ad.

What Would You Do With 10 Extra Hours Per Week?

Image

The image that you will select will be the first thing that customers will see when they come across your ad. Although there are a lot of effective concepts related to Facebook ad image design that you can try out, the general rule is to use images that have contrasting colours. Doing so will prevent your ad image from blending into the background or Facebook’s news feed. When selecting an image, make sure that it reflects the message you’re conveying in your ad copy.

Short Headline

Aside from the ad copy, the headline also informs viewers what your offer is all about. Since Facebook has a limit as to how many characters you can use for your headline, make sure to keep it short and straight to the point. Effective headlines are generally about five words long and deliver a solution to the concerns of customers.

Clear Call to Action

The call-to-action (button) on your Facebook ad will depend on your objective for your marketing campaign. For instance, if you want viewers to respond to your ad by scheduling an appointment or making a reservation through your business’ Facebook page, you can select the “Book Now” CTA. On the other hand, if you want viewers to purchase a product through your website, you can use the “See Offers” or “Shop Now” buttons.

You should always select a CTA that accurately reflects what you want potential customers to do after viewing your ad. Having a clear CTA can increase engagements with your ad and boost your business’ conversion rates.

When it comes to creating Facebook ads that convert, it is important to ensure that each aspect of your campaign is optimised to convert traffic and engagement into sales. Through the various topics discussed in this article, you’ll be able to craft effective Facebook ads that can help increase the reach and visibility of your e-commerce store.

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Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

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Word from the Honeycomb

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High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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how instagram marketing can build ecommerce sales

July 30, 2020

Instagram is a powerful social platform that can do wonders for your business. Since its inception, Instagram has transformed into an online space where businesses can interact with potential customers and vice versa. According to a study by Selfstartr, about 68% of Instagram users regularly engage with brands. On Facebook, however, only about 32% interact with businesses on a regular basis.

Through the right digital marketing strategy, you’ll be able to take advantage of Instagram to boost traffic to your website or eCommerce platform.

Photo Credits to freewaysocial.com

Why Instagram Stories Are a Powerful Tool for Business

Over the past couple of years, Instagram has been emerging as a top platform for digital marketing due to its potential to reach a wider audience. In fact, according to Instagram, about 200 million users visit at least one business profile each day through the social media platform.

One of the main reasons why Instagram has become an effective tool for eCommerce is its various offerings. One of these is the platform’s Instagram Stories feature. Ever since this feature was introduced in 2016, it has become one of the main tools used by digital marketers and online business operators to promote products and services. It has become so effective in delivering content that the number of feed posts shared by influences on Instagram significantly decreased. Instead of conventional posts, most influencers now prefer to interact with their followers through their stories.

As a digital marketing tool, the Instagram Stories feature can effectively build a connection between a brand and its followers due to its authentic appeal. The simplistic yet eye-catching appeal of stories can easily attract the attention of followers and boost your business’ conversation rates. In fact, according to a survey by Instagram, about 62% of respondents become more interested in a product or brand after seeing it in Instagram Stories.

How to Drive Sales from Instagram Stories for Business

Instagram Stories come with various tools and features that you can easily use in order to capture the attention of your viewers or your audience. Knowing how to use each of these different features can effectively boost traffic and convert it into sales.

Through carefully-crafted Instagram Stories, you’ll be able to convert many of your viewers into loyal customers.

Instagram Stories Sales-Driving Features #1: Product Stickers

One of the features that you can take advantage of Instagram Story stickers. Whenever you add a video or photo to your story on Instagram, you can add stickers to include additional details about your content. These features can also be used to promote your products.

Product stickers or Shoppable Instagram Stories stickers can be used for both photos and videos of your products. They can be placed anywhere on the story to make the entire content more appealing to viewers. Through product stickers, you’ll be able to boost your store’s conversion rates from your Instagram Stories.

Don’t know where to start on getting your brand abuzz?

Instagram Stories Sales-Driving Features #2: Links

Photo Credits to digitaltrends.com

If your Instagram account has 10,000 followers or more, then you can add a clickable link to your stories, which can effectively boost traffic to your website or online store. In order to take advantage of this feature, it’s important to post engaging and eye-catching content that will encourage viewers to swipe up on your stories in order to access your link.

If your account doesn’t have 10,000 followers yet, you can still include a clickable link in your bio. Through your stories, you can ask your followers to visit your bio and click on the link through text captions or verbal prompts.

Instagram Stories Sales-Driving Features #3: Countdown Stickers

As its name suggests, the countdown sticker is a feature you can add to your story to show a countdown timer. This feature is usually used to promote a special sales event or the launch of a new product in your online store. By showing that a special event is about to begin or a promotion is only available for a limited time, you’ll be able to build hype around your offering.

The countdown sticker has another feature that allows your followers to set a reminder for the end of the timer. By clicking on the sticker, they’ll be notified when the timer will end. As the owner of the account, you’ll be able to see which of your followers turned on the notification reminder. In other words, this feature will let you know who’s interested in the event or product that you’re promoting.

Instagram Stories Sales-Driving Features #4: Instagram Story Ads

Photo Credits to sprawnymarketing.pl

The features mentioned above are the organic ways to boost traffic and sales using Instagram Stories. If you would like to try a direct approach, you can start promoting your brand or products using Instagram Stories ads.

You can create ads for your Instagram stories using your Facebook Ads Manager account. Once you’ve tweaked your campaign to target the right type of audience for your promotions, select Instagram Stories as the medium for your ads.

Although launching ads on Instagram Stories will require you to spend money, you’ll be surprised at how much it can improve traffic to your store. In fact, according to Instagram, about 75% of its users tend to visit a website or complete a purchase after seeing an ad.

Conclusion

As explained above, the Instagram Stories feature can serve as a major part of your digital marketing strategy for your online business. By knowing how to correctly craft stories and use Instagram’s various tools, you’ll be able to improve your engagement with your followers and reach out to more potential customers. Through Instagram Stories, you’ll be able to boost traffic to your eCommerce platform, build brand awareness and improve your business’ conversation rates.

Deep dive with our hive’s Instagram Experts for a FREE 30-minute strategy call. Contact us at 1300 041 469 today!

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

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What we can do for you

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High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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How To Take Advantage Of Instagram For Social Shopping – How to Sell More In 2020

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how to take advantage of instagram for social shopping – how to sell more in 2020

June 3, 2020

It is a well-known fact that the ultimate goal of every business is to grow by increasing its sales. One clear-cut way to achieve this is by gaining new customers or amassing repeat purchases from existing ones.

However, getting more sales is not as straightforward as it seems. Today’s customers are actively seeking more information about products and services before making a purchase. According to a report by eMarketer, about 36% percent of social media users turn to various platforms such as Facebook and Instagram to research a company and its offerings before making a purchase.

Aside from conducting their own research, users also actively follow the social media accounts of businesses to learn about their products. This means that they are ready to purchase something through the accounts of businesses.

This new trend is a clear indicator that more and more people are doing their online shopping in-app. For business owners, it is important to treat social shopping as the new norm when it comes to commerce.

Defining Social Shopping

Also known as social commerce, social shopping is a new e-commerce method that involves the use of apps to buy products or engage services. Businesses that are successfully utilizing social shopping are able to do so by making use of certain social media tools such as product tags, action buttons on posts such as “Shop now” and shoppable stickers.

Aside from these, since social commerce happens within social media platforms, a user’s network of friends or contacts is also involved in the shopping experience.

According to a report by Socialnomics, about 87% of shoppers cited social media as the driving force behind their purchasing decisions.

Utilising Instagram For Social Commerce

Out of all the different social media platforms currently available, Instagram has emerged as the most popular app among marketers and business owners. This is mainly due to the growth they have experienced while using the platform.

The growth and success that business owners experience on Instagram can be attributed to the platform’s growing popularity among users.

Studies have shown that about 62% of social media users become interested in a product or a brand after they see a post about it on Instagram Stories, which is a feature of the platform that shows videos and photos in a slideshow format.

In addition, an average of 130 million Instagram users tap on a shopping post made by marketers and business owners every month. This can translate to a high percentage of sales for successful brands.

Aside from what users and marketers can do with the platform, Instagram itself boosted its own social commerce capabilities by introducing a dedicated feature for online shopping back in 2016, known as Instagram Business.

With the various opportunities that Instagram can offer, it would be a huge waste not to use it for your own business. So, if you’re ready to jumpstart your Instagram game, check out these four effective ways on how you can take advantage of this social media app to increase your sales and grow your business.

4 Ways To Increase Your Sales On Instagram

1. Sell Solutions

In addition to increasing brand awareness and visibility, another factor that will determine the success of your business is the type of product that you will offer. Although it would be tempting to sell any kind of product that’s trending right now, the ones that sell well are those that solve problems that existing and potential customers have.

Educate Your Followers

The content of your Instagram account will play a crucial role in selling products that can solve problems. Through your posts, you can highlight in detail how your product can address the concerns that your followers have. Once you are able to show this, you’ll be able to gain the trust of potential customers by addressing their pain points.

You can show how your product can address your customers’ issues by making use of Instagram Stories. That way, you’ll be able to answer most if not all of their answers regarding your product before they ask you directly.

Aside from Stories, you can also make use of IGTV to increase awareness about your product through video reviews, unboxing segments, tutorials and expert tips.

Lifestyle Photos Instead Of Ads

Although ads play a huge role in driving sales, most social media users no longer trust them since they can be a bit annoying and intrusive. One way brands are able to successfully advertise their products to followers without blatantly advertising them is through the use of lifestyle photos.

As its name suggests, lifestyle photos are images that focus on customers using your product. Usually, the context of these types of photos provide a glimpse of the ideal lifestyle that your customers have. Aside from putting your product within a realistic setting, lifestyle photos also appeal to the type of audience or customer base that you’re targeting since the images they present appeal to their interests.

2. Leveraging Social Proof

Your business’ social proof reflects your presence and influence among your followers. When it comes to social commerce, having a positive and stable social proof can build up the trust between your brand and customers, which can translate into more sales.

Share Reviews

One way to boost social proof is by highlighting and sharing actual reviews made by customers about your product. Aside from providing information from an actual customer’s point of view, reviews also allow your followers to learn what other people think about your product and brand.

You can feature the feedback provided by your customers as Instagram posts. You can also highlight your customers’ actual experiences with your product through Instagram’s various features such as Stories and IGTV.

Post User-Generated Content

Similar to sharing reviews, you can also post the content shared by actual customers through your Instagram page. You can do so by encouraging customers to use a specific hashtag related to your company when posting about your product. That way, you’ll be able to monitor their posts and share them through your own page.

Some companies do this by sharing the photo uploaded by the customer while using or wearing their products. They also include a brief bio about the customer that features his or her experience with the product.

Sharing user-generated content lets your followers know that other people trust your brand. It also leads to higher engagement with followers.

3. Spread The Word About Your Product

Posting regularly and sharing content through your Instagram page are straightforward ways to increase awareness about your product. But, aside from these, there are also alternative methods that can instantly boost your online visibility.

Sponsor Giveaways

Giving away free stuff is always a welcomed treat among customers. Sponsoring a giveaway is as simple as hosting a contest that’s focused on increasing the visibility of your Instagram page.

Sponsoring a giveaway is a quick way to increase your page’s engagement with a lot of users. Aside from gaining more followers, this method will also boost your brand’s chances of landing more sales through new customers.

Run Instagram Ads

Although we mentioned earlier that a number of users don’t rely on ads, running sponsored ads is still one of the most efficient ways to reach your target audience. For one, you can tweak the parameters of your ads so you can reach the type of customers that you want to attract.

Don’t know where to start on getting your brand abuzz?

One of the goals of running ads is to get users to swipe up on Instagram Stories ads in order to inform them more about your offering. Aside from having a clear call-to-action, you also need to use a striking product image to capture the users’ attention.

Of course, there’s no clear-cut formula on how to create a successful ad campaign on Instagram. You will have to play around with the different ad types and formats that Instagram has to offer in order to find the one that works best for you.

4. Improve Your Customer Experience

As you’re working on increasing your reach and visibility on Instagram, don’t forget to improve your page’s interface in order to boost customer experience. Doing so can ensure that your customers will have a smooth experience as they navigate through your page to make a purchase.

Optimise Your Account For eCommerce

Since Instagram has already embraced social shopping, it has unveiled various features that can help optimize your account for eCommerce. Through these features, visitors of your page will be able to easily learn about your offerings and complete their purchases in-app.

Below are some of the features you can tweak to optimize your account:

  • Bio Link Since Instagram bios are limited to only 150 characters, you can include a link to your website or other social media account where visitors can learn more about your brand.
  • Call-To-Action Buttons These buttons can help visitors easily navigate through your page. They also provide them with an option to enact their desired action in an efficient manner. Currently, the available call-to-action buttons on Instagram are Book, Reserve, Get Tickets and Start Over.
  • Using Stories Highlights You can take advantage of Instagram’s Stories Highlights to create a visual album about your products and brand. Through this feature, you can highlight the content that contains the most important details regarding your offerings.
  • Tag Products In Your Posts Using product tags in your posts allows you to include the prices and descriptions of your offerings. This is a very handy feature since most users claim that they learn details about new products through Instagram posts.
  • Shoppable Instagram Stories Stickers Users spend a lot of their time on Instagram watching Stories. Through shoppable stickers, you’ll be able to provide users with additional information regarding your products as they view your Stories.
  • Clickable Instagram Stories Links Pages with over 10,000 followers are allowed to post clickable Instagram Stories. This feature allows you to add a clickable link that will redirect users to your e-commerce website.

Provide Excellent Customer Support

Part of boosting customer experience is providing excellent customer service. In most cases, customers share their concerns about their orders through post comments or direct messages to a company’s social media page. Addressing their concerns is very important when it comes to maintaining the trust of customers.

Although some concerns can be addressed through the same page, you might need to answer the queries of users in a more private setting. You can do so by providing them with an email address or a link to a help page that’s dedicated to answering customer concerns.

Reward Loyal Customers

Running a successful business isn’t only about gaining new customers. It also involves acquiring repeat purchases from existing customers. Promos such as giving special discounts and other offerings for returning customers is one effective way of ensuring repeat purchases.

Aside from getting more sales, rewarding customers can also boost their loyalty to your brand. Valuing your customers will encourage them to do business with you again and recommend your brand to other people.

The Bottom Line

Instagram has evolved over the years. It is no longer a simple photo-sharing app used by friends. As discussed in this article, this social media platform has changed into a multi-feature online tool that’s sitting at the forefront of social commerce.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

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High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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Top 3 Reasons Why Facebook’s ‘Boost Post’ Feature Will Not Help Your Marketing in 2020

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How Instagram Marketing can Build eCommerce Sales

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top 3 reasons why facebook’s ‘boost post’ feature will not help your marketing in 2020

May 13, 2020

Are you constantly looking for ways to promote your business on Facebook?

Then you have probably explored various tools that the platform has to offer.

One of these is the “Boost Post” feature.

This feature appears as the blue-coloured tab located at the bottom of your Facebook posts.

Its name alone is quite appealing especially to those looking to engage a wider audience on Facebook.

After all, who wouldn’t want to boost their posts with just a click of a button?

Boosted posts are ads that you create from posts on your Facebook Page.

The feature is one of the tools unveiled to help marketers promote their business on Facebook.

It was introduced as a way to extend the reach of your post outside the audience base that’s already following your page.

It certainly sounds like a sure way to engage more new audiences, especially since Facebook has been experiencing a sharp decline when it comes to the organic reach of posts.

Back in 2016, the social publishing tool SocialFlow reported a 52% drop in the organic reach of Facebook posts.

Since then, the organic reach on the social media platform has been declining.

Although major business pages have large numbers of followers that can protect them from this decline, smaller pages, or those that are just starting out, might not have the same fighting chance.

With this in mind, it’s very tempting to rely on the Boost Post feature to supplement your page’s reach on Facebook.

After all, it is still a very helpful tool especially if you are just starting out with your business’ Facebook page.

Although the Boost Post feature can work well for beginners, it is important to know that it is not the holy grail of marketing tools that Facebook has to offer.

Solely relying on this feature means that you will be missing out on the other great tools that you can use.

Most of these tools can be found in Facebook Ads Manager. Yes, we know that diving into the world of Facebook ads can be a little daunting.

However, if you’re not willing to step out of your comfort zone to explore Facebook ads, then you will surely miss out on the opportunity to get your brand message across a greater number of Facebook users.

Ask yourself these simple questions first:

“What do I plan to attain through my paid promotions?

Should I focus on getting more likes, comments, and shares to increase my page’s engagement?

“Do I want to drive new traffic to my website?

Do I want to convert my post’s engagements into leads by getting more people to sign up or purchase something on my website?

Answering these questions will provide you with a clear idea of how you’ll be able to take advantage of your Facebook ads.

Through properly managed ads, you’ll be able to differentiate between the traffic generated by your organic posts and the traffic driven by your paid promotions.

Differentiating between these two types of traffic will let you know if your ads are successful or not.

Now that you’re ready to embrace Facebook’s Ad Manager, you can finally stop contemplating whether you should use the Boost Post feature or not.

If you’re still not convinced, below are the top three reasons why the Boost Post feature will not help you with your Facebook marketing.

1. Boost Post Has A Very Limited Audience Targeting Options

The Boost Post feature is a beginner-friendly tool that will do what it is meant to do. However, this does not necessarily mean that it will perform its function efficiently.

Although it will boost your post, it will not always show your post to people who are interested in your brand or what you might have to offer.

Even if you create the most creative and engaging post, you still won’t be able to grow your business if you’re showing your message to people who are simply not interested in what you have to say.

Facebook Ads Manager, on the other hand, allows you to customise your audience by specifically targeting the demographic or group of people that you want to reach.

This will, of course, increase your chances of driving more traffic to your page or website.

It will allow you to present your message to users who already know you in some way or those who are already interested in topics that are related to what you’re offering.

Image A: The Create a Custom Audience lets you target users who you already have engaged it. These could include members of your customer list, website visitors or those who reacted to your Facebook posts.
Image B: The Lookalike Audience lets you reach users who are similar to your page’s audience or followers.

Don’t know where to start on getting your brand abuzz?

2. Boost Post Has No Real Analytics To Assess And Learn

Understanding and monitoring the analytics of your Facebook ads is one of the core principles of maintaining a successful marketing campaign.

These stats will let you know if you are accomplishing the goals you have set for your Facebook Ads.

In other words, you’ll be able to know which ads are performing well in terms of the objectives you have set and which are failing.

Through real data, you’ll be able to avoid making the same mistakes over and over again with your ads.

Simply boosting posts, however, will not provide you with real data to see if ads are performing.

Image C: The Create Split Test feature lets you compare two of your ads to see which one will be able to deliver the best results.

3. Boost Post Distracts You From Your Marketing Goals

Do you still remember the questions we asked you to answer earlier?

Your answers to those questions will serve as your guide in creating Facebook ads.

They will constantly remind what your reasons are for creating each post or ad for your page.

The boosted post feature isn’t designed to let you optimise for specific marketing goals.

It is only optimised for engagement. It will get you likes, comments, and shares.

And that’s an OK marketing goal sometimes.

Despite these three reasons, using the Boost Post feature isn’t necessarily bad for Facebook marketers.

As we’ve said earlier, this features works well for those who are just starting out. It can also be an effective tool depending on your marketing goals.

But, if you want to take on a more serious approach when it comes to growing your business using Facebook Ads… you should avoid solely relying on this feature.

Deep dive with one of our Hive’s Facebook Ads Experts to see how, when implemented correctly, they can turn your business into a sweet customer magnet.

At Digital
Marketer Bee,
we’re Facebook
Ads Experts.

We don’t sleep until we’ve helped you attract leads, increase brand awareness and generate profit, and that’s just us warming up. We want to help you optimise every cent you spend, on people who are genuinely going to book, buy and buzz with you – so that you not only break even, but actually generate a return on the investment of working with us. We want you to make profit. Real, cold, hard cash in your pocket from leads that actually spend money, again and again.

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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3 Steps To A Winning Facebook Profile Upgrade

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How To Take Advantage Of Instagram For Social Shopping – How to Sell More In 2020

Create Your Winning Facebook Profile Today

Not getting the response you want from your Facebook business page?

Here are our top tips on how to professionalise your Facebook profile and combat the decline of your posts’ organic reach.

Choose the right profile photo

When prospective customers search for you, one of the first things they will see is your profile picture. It is therefore of fundamental importance that the picture you choose instantly gives a positive impression.

Using your company logo as a Profile picture is generally a good option. It will make your business instantly identifiable and create synergy across your business’s active platforms.

Keep in mind that Facebook has recently modified the appearance of profile pictures so that they appear round on people’s news feeds.

If essential features of your logo spread out to the edges and corners, it is advisable to adapt the image so it is more Facebook friendly.

Finally, keep in mind that the ideal size for Facebook profile pictures is 360 x 360 pixels. The minimum is 180×180 pixels.

Use a cover video instead of a cover photo.

Businesses are increasingly choosing to display a video in the place of a cover photo. When users watch a video, they are actively engaging with the content, increasing the chances of them being lead to action.

You can use a cover video to quickly communicate who you are and what your business is about.

Successful use of the function can help you stand out from the crowd and instantly appear more professional to your page visitors.

Some technical details to consider:

  • Videos must be between 20 and 90 seconds long.
  • The recommended minimum resolution is 820×462 pixels.
  • Videos must be in MP4 format.

Cover videos are an excellent way to bring your business profile to life and get people remembering your page. Stay on trend and create your cover video today.

Modify your posting habits

You have probably heard Facebook marketers complaining about changes the platform has made to what is shown on the news feed.

In a bid to improve the Facebook user experience, the new algorithm prioritises user-to-user engagement over sponsored posts.

This is good news for the average user who hates ads, but bad news for your business profile.

Don’t know where to start on getting your brand abuzz?

Fortunately, there are ways to combat Facebook’s decline in organic reach. By adapting your posting habits, you can ensure that your fans are still seeing your posts.

Here are three tips on how to keep your brand on people’s minds.

  • Live video. Every time you post a live video, your fans will get a notification that you are going live. Going live is a fantastic way to engage your followers and get people talking about your brand.
  • Be edutaining. Good content entertains and educates. Posting good quality content that users can genuinely learn something from is far more valuable than posting quantity run-of-the-mill posts.
  • Get creative. Facebook has released several new features which can help your posts stand out. Experiment with different coloured backgrounds and make use of stickers and gifs to keep your post upbeat and eye-catching.

Concluding notes

With these simple tips, you can not only professionalise your Facebook profile but use the very changes that other marketers fret over to your advantage.

Upgrade your business profile and see results today.

If you hit the nail on the head and get stuck in your digital marketing strategy, consider us your Dr. Buzz, cause it sounds like you need a healthy dose of Vitamin Bee.

My colony and I are some the best Facebook Marketing and Automation experts this side of the southern hemisphere.

We’ve compiled a checklist of every single thing a small business owner should know to catapult their digital marketing efforts, and now it’s yours. For free. No strings attached.

Read more about a dental clinic that attracts more patients by simply posting more videos on their page.

Digital Marketer Bee is a Facebook Marketing and Ads Agency in Albury Wodonga. With 15M active Australians on Facebook every month, be sure to take advantage of this huge market.

Book a Strategy Call with our Facebook Marketing Specialist today!

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

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The best performing dental practices acquire a new patient flow of 18 patients per month, per dentist. But in the last three years, a majority of practitioners (52%) have a split answer of yes and no when asked whether they have increased patient numbers in the last 6 months.

Not only is new patient acquisition running stagnant, but most dentists are also severely underestimating the number of lapsed patients, which run up to 345 per dentist according to research by Software of Excellence.

With these alarming figures hurting dental practice’s potential for growth, more and more dentists are realizing the need to proactively attract and retain patients.

Current Dental Marketing Practices Are No Longer Making The Cut

Currently, most dental practices rely on 1) word of mouth to acquire new patients, 2) phone calls to follow up on patients and 3) social media to promote visibility online.

The only problems with these strategies respectively, is that word of mouth produces too few referrals in the time needed to meet the standards of best practices; phone calls are too costly, time-consuming and takes away from giving quality customer service; lastly, most practices merely use social media as a platform to announce to but not engage with potential and existing patients, thus failing to acquire new patients, and missing the opportunity to re-engage with lapsed patients.

Social Media Marketing As Word Of Mouth Marketing With A Megaphone

Dental practitioners who have seen a substantial increase in new patient numbers employ a mixture of online communication.

This should come as no surprise as 88% of consumers trust online reviews as much as personal recommendations. Because social media is the natural extension of word of mouth referrals, dental practices should pay attention to how they can make noise about their practice and leverage satisfied patients on social media.

After all, a single person who posts about their experience at your dental clinic can reach over 500 of that patient’s friends. Once any of those friends check out your social media presence to learn about you, your page will need to have an active mix of engaging, entertaining, and informative posts to boost your likeability factor leading to that new patient appointment.

Creating Content That Catches Attention Of Potential and Lapsed Patients

1. Entertain

Put yourself in the shoes of a Facebook user, and ask yourself why you go on Facebook. Many people like yourself visit Facebook to be entertained.

This is why humorous posts are often liked, shared, and commented on by many people. Humorous posts are able to cut across the noise and are often thumb stoppers amid posts you continuously scroll over on your news feed.

2. Inform

Dental practitioners are in the best position to share informative dental news as people regard them as the experts and authorities on the field.

This balancing act of posting educational content amid entertainment is important to establish oneself not only as a likeable dentist practitioner but also someone who is serious about their practice and loves to share this knowledge with patients.

Educational videos on laser dental treatments or root canal procedures amazingly fetch around 3M views. This video on new veneers saw a reach of 22 million views.

Informative oral health posts that engage people open many opportunities for upselling services once you have caught their attention.

Don’t know where to start on getting your brand abuzz?

3. Post more videos

Facebook is currently favoring videos over other types of content like photos. Videos will, therefore, appear at the forefront of patients’ news feed. This means that the less videos you post, the fewer chances you are in reaching both new and old patients.

Dental practitioners will want to learn how to leverage videos in order to increase their visibility to patients.

4. Engage

Engagement doesn’t always begin and end in the digital space. Dental practitioners will benefit from creating an environment and an experience for patients within their clinics that they will want to share online.

Picture perfect social media signs in your clinic can grab the attention of satisfied customers, especially those with whom you have good relationships with, to interact with these signs and share them on their social media platforms. (CTA link to social media signs)

With an active and engaging social media presence, lapsed patients who take notice will proceed to follow your page. This makes it easy to run a re-activation campaign with these patients who are already aware of your practice and know who you are.

You’ll be able to stay in touch with these patients who follow you, and encourage repeat office visits when they see your posts. This active social presence will boost your top-of-mind awareness, and remind your current patients to refer you to potential new patients on their social media pages when the opportunity presents itself.

Follow these steps, and you’ll be on your way to joining the best performing dental practitioners in the country!

Have any questions or comments about this article? Let us know in the comments section!

Want to get fresh digital marketing updates?

We love to share the knowledge! get updates whenever we post a new blog by joining the hive’s mailing list.

This field is for validation purposes and should be left unchanged.

About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

At first, handling the Facebook page of your dental practice may seem daunting because of the numerous factors you have to consider when it comes to posting the perfect content to drive engagement.

Coupled with the fact that Facebook engagement on business pages has been declining by 20 percent since the beginning of 2017 according to a recent study by BuzzSumo managing a social media page to generate traffic seems like a lot of hard work.

Fortunately, despite this unfavourable trend, there are still a number of proven ways that you can take advantage of to ensure that you are getting the most out of your dental practice’s Facebook page.

Through these simple strategies, you’ll be able to successfully engage your followers and even gain new patients.

Know When to Post

One of the most important thing that you have to remember is finding the perfect time when to post.

In other words, post or share your content during the time when most of your patients are on Facebook.

To do so, open your Facebook page and click on Insights located at the top bar. From here click on the Post tab to view which times of the day your patients are mostly online.

By taking advantage of your Facebook page’s own data, you’ll be able to determine the best time of the day when your posts will reach most of your patients.

Prioritise Videos

Among the various types of posts shared on Facebook, video content still ranks as number one. Aside from its visual appeal, videos can also be entertaining and informative without taking up too much of your patient’s time.

As a result, Facebook users tend to react more to videos instead of text-based posts such as articles or status updates.

With this in mind, always remember to incorporate videos as part of your online strategy. But, make sure to avoid posting any type of video to your page.

After all, the content and quality still matter especially when it comes to gaining likes, comments and shares from your patients.

Aside from conventional videos, Live Videos have also become a huge part of social media. In fact, according to Facebook, people spend more time watching videos that are still live compared to pre-recorded ones.

Share Entertaining Images

Like videos, entertaining images such as funny photos and memes can also easily catch the attention of your patients.

Although sharing any viral meme or image can do wonders for your Facebook page, avoid constantly sharing everything that you can get your hands on.

Doing so will just turn your page into a random collection of images with no central theme. Instead, pick or create images that are also related to dentistry.

Not only will this strategy keep your patients entertained, but it will also keep them aware of your dental practice.

Post Personal Stories

Telling personal stories through Facebook is also an effective strategy that can help you stay connected with your patients.

These can serve as a way to let your patients know more about the culture of your dental practice and your personal experiences.

Stories can help humanise your brand, allowing you to connect with your patients on a deeper level since chances are, they also have similar stories to tell.

One of the best ways to share stories is by sharing photos of your team members and your dental practice.

When patients become familiar with your team, you strengthen the relationships that allow your practice to thrive.

And the people from Brush and Floss, surely knows how to to do it.

Don’t know where to start on getting your brand abuzz?

Be Aware of Trending Topics

Another way that you can boost your Facebook page’s engagement is by breaking trending news.

Sharing or producing content related to trending or viral topics can elicit a huge positive response through likes, shares and comments.

Also, this is one of the factors that Facebook hugely considers when it comes to ranking posts in the News Feed.

If you are the first to spread the word about a trending topic or one that is just about to go viral, Facebook will award you with a higher ranking, which will then increase the chances of your post in reaching your patients.

Share Curated Content

Sharing content from other businesses’ Facebook pages might seem counter-productive. But actually, this is a good way to broaden your reach and connecting with a bigger audience.

This strategy works in increasing the number of likes that you will get because by sharing curated content from another page, you are posting something that resonates with a greater number of people who have shared interests.

Doing so can help your page attract the followers of the other page that posted the original content.

Recycling Top Posts

Recycling a top post, or one that had previously amassed a huge number of likes and shares is an effective way of generating new engagement.

For one, the original post had already resonated well with your patients, and will most likely get the job done again when you re-post it. However, keep in mind that recycling a post does not simply mean bumping it up or re-posting in.

In order to make the most out of the recycled post, edit to make it look new. You can do this by adding a video or image to the original post to give your patients something new to interact with.

Following the strategies listed above will ensure the organic growth of your dental practice’s Facebook page.

You can choose to strictly follow each step or you can combine certain strategies to optimise the reach of your posts.

We would love to hear which of these strategies worked the most for your business. Feel free to let us know in the comment box below!

Want to get fresh digital marketing updates?

We love to share the knowledge! get updates whenever we post a new blog by joining the hive’s mailing list.

This field is for validation purposes and should be left unchanged.

About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.