June 28, 2022

A Guide On Social Media SEO For Digital Marketing

In an effective digital marketing campaign, social media and search engine optimisation (SEO) should be utilised together because these two entities share the same goals. Both of them are focused on providing useful information to targeted users in order to encourage them to convert.

Taking advantage of both social media and SEO can help business owners and marketers build brand awareness by reaching out to wider audiences. With properly executed social media campaigns, you can help your website achieve better rankings in the results pages of search engines.

Here are the list of the guides to be discussed in this article:

  1. What Is Social Media SEO?
  2. Do Engagements Affect Search Rankings?
  3. How Can Shares Lead To More Backlinks?
  4. How Does Social Media Help You Understand Customer Behaviour?

What Is Social Media SEO?

The concept of social media SEO refers to the use of a social media presence to boost a website’s organic traffic through organic search. This involves posting content with certain keywords on various social media platforms, such as Facebook, Instagram, and YouTube.

Doing so allows the products and services of brands that are posted on social media to become more visible and searchable when users type in certain keywords on search engines. Listing products and adding relevant keywords to their titles and descriptions will help you gain exposure and improve your search ranking on Google.

Do Engagements Affect Search Rankings?

The number of likes and shares that your social media posts receive can also have an impact on your brand’s search ranking. That’s because more shares can increase the chances of other users encountering your content online, which can boost your brand exposure.

As your social media engagement improves, search engine crawlers will start to gather similar citations and develop predictive search suggestions based on the number of content shared by other users.

This means that the next time a person types in a targeted keyword, Google will suggest the most searched content, which can lead to your social media post and, eventually, your website.

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How Can Shares Lead To More Backlinks?

Aside from brand visibility, engagements through shares can also lead to more backlinks to your business’ website. When you post a blog article or link from your website to your Facebook or Twitter account, the backlinks to your site will increase as other users start to share your content.

These backlinks, also known as incoming or inbound links, are used by Google as ranking signals. This means that your search engine ranking will improve as your page gets shared on social media. However, keep in mind that in order to get shares, you have to make sure that the content you post provides valuable and relevant information to your followers.

How Does Social Media Help You Understand Customer Behaviour?

The insights and analytics tools of social media platforms can provide you with a clear idea of how your followers respond to the content that you post. By knowing how many likes, shares, and comments a certain post received, you’ll be able to determine which type of content performs well.

By studying the behaviour of your followers, you can make changes and improvements to your social media campaigns and strategies. You can start focusing on the best-performing content in order to increase follower engagement, which, as discussed in this article, can have a direct effect on your website’s SEO performance.

At Digital Marketer Bee, we make sure that the social media campaigns that we create for brands not only reflect their business goals but also coincide with our SEO strategies. This helps ensure that we are able to successfully implement strategies that are aimed at fostering digital growth.

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June 08, 2022

How to use Social Media and Blogs for Content Marketing

Producing high-quality website content is one of the most important factors when it comes to increasing a business’ brand visibility. Aside from improving a site’s search engine optimisation (SEO), content can also contribute to leads and conversions by attracting the attention of potential customers. 

However, many marketers and business owners often don’t know where to properly share their content. Is it better to produce blog content, or should you just focus on social media?

Although combing blogging and social media is always the best option, it can also depend on your objectives. After all, blogs and social media have different goals.

The Goals of Blogs and Social Media

According to Jay Baer, the head of Convince & Convert, the goals of content marketing are consumption and then behaviour.

Social media, on the other hand, is focused on participation then behaviour. Due to their varying nature, it’s ideal to use blogs and social media according to the type of content that you want to produce.

For instance, social media platforms such as Facebook and Instagram are great for boosting engagement with your followers.

This can be achieved by posting content like photos and videos that can easily attract their attention and interests. Humorous content such as memes can also boost follower engagement.

In addition to visual-based content, short copies featuring tips, fun facts, and customer testimonials can also bepart of your social media startegy. This type of content can help educate your followers regarding your brand.

Blogs, on the other hand, can be utilised to present helpful information to your site visitors. Long and detailed articles that contain practical and relevant information can help establish your brand’s credibility and image as an industry expert.

Whether you’re posting on a blog or your social media pages, just make sure that the content you produce is appropriate for your target audience and is relevant to your business or industry.

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How You Should Repurpose Content

Many businesses tend to combine blogging and social media by repurposing content from the latter. This is a practical and effective way to keep your audience engaged while encouraging social media followers to visit your blog and website.

However, keep in mind that repurposing blog posts for social media is not as straightforward as it seems.

Simply sharing a link to a blog post on your Facebook or Instagram account is not a great way to catch potential customers’ attention.

Instead, you should add something new to the repurposed content. For instance, if you run a digital marketing agency and you have an article about creating a conversion-focused landing page, you can draft a short copy for social media that features some of the tips or steps you covered in the blog post.

This technique provides your followers with an interesting piece of valuable information while encouraging them to visit your site and read the rest of the article to learn more.If you’re looking to expand the reach of your business through an effective combination of blogging and social media, Digital Marketer Bee can help you get started with an online marketing strategy designed to increase your followers and traffic to your website. Through our services, you’ll be able to gain more leads than you can handle.

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May 19, 2022

12 Social Media Content You Can Try For Your Business

Social media is a powerful platform that business owners and marketers can utilise to increase brand awareness. It provides them with a direct way to engage with their target audience, which they can then turn into leads and paying customers.

However, launching a social media campaign can be a bit challenging due to the consistency it requires when it comes to producing high-quality content. In order to keep your followers engaged, it’s important to release various kinds of content that appeal to the interests of your target audience.

Here are the 12 types of content that you can incorporate into your social media campaign.

Written Content

Written content refers to blog posts, articles, and guides that you can create to share valuable information with your audience.

Ideally, these posts should reflect your knowledge and expertise in your industry. The purpose of this type of content is to establish your credibility by being a source of compelling and useful information.

eBooks

Electronic books are longer versions of written content. Through eBooks, you can go into detail regarding the topics you want to discuss with your target audience.

Usually, this type of digital content is shared with your LinkedIn network and promoted using your other social media accounts, such as Facebook and Twitter.

External Content

If you don’t have the time and resources to produce lengthy articles and detailed eBooks, you can share external content produced by other industry leaders and sources that are relevant to your industry.

Before using this option, though, make sure to thoroughly read the article to make sure that its content coincides with your brand’s identity and the image that you’re trying to establish.

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Images

High-quality images tend to receive a lot of engagement from followers on different social media platforms. This is an effective technique as long as the image and its art copy are relevant to your company and industry.

Attaching images to your blog articles is also an effective way to get clicks from site visitors.

Videos

Videos tend to perform well on social media because not only do they capture the attention of users, but they are also prioritised by Facebook’s algorithm. This means videos have better chances of reaching a large number of users compared to other post types.

Depending on the nature of your business, you can choose to create videos containing how-to guides, product updates, service demonstrations, customer feedback, and tours of your office or facility.

Video Stories

Video stories are images and short clips that last for about 24 hours. They’re currently available on Facebook, Instagram, and Snapchat.

Since they disappear a day after posting, stories can be effectively used for company announcements, behind-the-scenes footage, and updates for upcoming sales and special offers.

Live Videos

Another type of video content that you can utilise for your business is live videos. Aside from announcements and promotions, live videos can be used to stream events hosted by your company.

Doing so allows you to connect with your followers who are unable to physically attend the event.

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Infographics

If you’re looking to share hard data, statistics, and other detailed information about your industry to your audience in an engaging way, then you should definitely consider sharing infographics.

Although this type of content is usually facts-driven, it can still capture the attention of your followers due to its visual appeal.

More importantly, infographics are designed to make detailed information more digestible and easy to understand.

Testimonials

The positive reviews and testimonials from your customers can improve the credibility of your brand by making it more trustworthy.

Sharing customer feedback on social media can help people in their decision-making process and encourage them to avail of your products and services.

Announcements

Sharing announcements and updates about upcoming events, products, and sales can help build hype around your brand. It also appeals to many people because it allows them to get the inside scoop about your company.

These announcements can also play an important role in your marketing strategy by capturing the attention of potential paying customers.

Contests

contest-launch giveaway

Giveaways and contests are also effective social media techniques since in order to win, participants are required to engage with your post or page. Usually, this involves asking them to share the post or like your page to be part of the contest.

Of course, you’ll have to offer a prize to encourage people to join the giveaway. The prize could be something from your company or from a non-competitor.

The latter option involves collaborating with another company, which can give you an opportunity to further boost your brand visibility.

Holidays

Holiday-themed posts tend to work well on social media since aside from the fact that people generally love festivities and holidays, they also give the idea that your company is part of the community.

You can also take advantage of this type of content by tweaking your holiday message to coincide with your business’ activities and offerings.

If you are struggling with your brand’s social media strategy or you’re looking to boost your digital presence, don’t hesitate to get in touch with Digital Marketer Bee. Our team of social media experts can help you develop and execute a conversion-focused social media campaign that resonates with your brand’s image and objectives.

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May 06, 2022

5 Ways Social Media Marketing Can Boost SEO Performance

Although social media, in its current form, doesn’t have a direct effect on search engine rankings, this doesn’t mean that it can’t be part of your search engine optimisation (SEO) strategy.

Rather than being part of a totally separate strategy, social media marketing can help support the SEO performance of websites in a number of ways.

In other words, using this platform properly can lead to a boost in your site’s Google search ranking.

This article covers five effective techniques that digital marketers and e-commerce business owners can use to leverage social media for their SEO efforts.

Establish Link Opportunities

Social media platforms such as Facebook and Instagram are great places to build link opportunities to your website. After all, they have been designed to allow people to share content.

However, keep in mind that you’ll only be able to establish link-building opportunities with social media as long as you produce high-quality and engaging content that’s worth sharing.

You can accomplish this by creating evergreen content on your site and sharing them on social media. For instance, you can focus on drafting blog articles that are relevant to your brand and appeal to your followers’ interests.

Doing so increases the chances of the post getting shared, which can also boost the link-building opportunities for your website.

Increase Positive Mentions And Brand Awareness

According to the general guidelines of Google’s Search Quality Rating, brand mentions play an important role in the reliability score of a website.

Social media can help improve a site’s rating by maintaining the presence and positive perception of a brand. Establishing a strong social media presence can be achieved by posting relevant content and responding directly to customers through private messages and post comments.

Don’t know where to start on getting your brand abuzz?

With a positive presence on social media, you’ll be able to turn your customers and followers into brand advocates. You can then encourage them to mention your brand on their own social media accounts and other platforms.

Form Partnerships

Aside from consistently producing high-quality content, another social media marketing strategy that can help boost your SEO performance is establishing partnerships.

In addition to your brand advocates, this method also involves reaching out to organic and paid influencers and non-competitive businesses.

The goal is to collaborate with these individuals and organisations to produce content that will appeal to you and your partners’ followers, which can help improve your brand’s social mentions and awareness.

For instance, you can partner with another company or brand that’s not a direct competitor for a social media giveaway contest. In addition to boosting your post engagements, this action also allows you to use your partner’s followers as your new brand advocates.

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Establish Authority

Sharing informative and highly engaging blog posts from your website on your social media accounts is a good way to establish authority within your niche or industry.

By producing relevant information that people can share and use as their primary source, you’ll be able to broaden the reach of your brand and increase its discoverability.

In terms of its technical implications, producing credible content helps you gain the trust of your followers and site visitors. In turn, your website’s trustworthiness and authority improve.

These factors play a huge role in Google’s evaluation of your site’s search ranking performance.

Improve Your Content Lifespan

As you’ve probably noticed, producing and sharing content is a vital component of an effective social media marketing strategy.

Even though you’re writing amazing articles or producing entertaining videos for your website, people probably won’t see them unless you share them on your social media pages.

Aside from getting more views, social media can also extend the lifespan of your blog posts as they get shared and circulated by your followers.

Of course, as mentioned earlier, you’ll only be able to take advantage of this benefit if your content is informative and engaging.

As your shared videos and article make their rounds on social media, your digital presence increases, which also helps in the visibility and SEO performance of your website.

If you’re looking to improve your site’s search ranking and social media presence, don’t hesitate to get in touch with Digital Marketer Bee. Through our tried-and-tested and conversion-focused services, we can provide you with tailored social media marketing and SEO strategies that can boost your brand’s online visibility.

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December 28, 2020

How to Design Facebook Ad Creatives that Convert

Due to its wide reach, Facebook ads have become one of the main tools online marketers and e-commerce site owners use to promote their offers and businesses.

This doesn’t come as a surprise at all since Facebook has over 2.7 billion active monthly users.

Of course, in order to make the most out of your social media marketing campaigns, you need to create a Facebook ad design that can effectively bring traffic to your online store.

Doing so will increase your chances of converting your site’s traffic into sales.

In this article, we’ll discuss how to create high-converting Facebook ads. You can apply the topics discussed below to launch a successful marketing campaign for your online business.

Don’t know where to start on getting your brand abuzz?

Ad Placement

Facebook provides advertisers with a variety of options when it comes to ad placement. These include the Mobile News Feed, Desktop News Feed, the Desktop Right Column position and Instagram.

Although it’s quite tempting to select all placement options to maximise your ad’s visibility, doing so might actually end up hurting your marketing campaign’s effectiveness.

Facebook Ad Placements

Instead, focus on presenting your ads through the desktop news feed. After all, this is the first area that users look at whenever they open Facebook.

Also, advertising via the desktop news feed means you’ll be able to include larger images and longer copies in your ad.

Although desktop newsfeed ads are a bit more expensive than other placement options, they can provide higher-than-average click-through rates, which increases your chances of boosting your business’ conversions.

Target Micro Audiences

When it comes to creating an effective Facebook ad, selecting the right audience is very important.

By advertising to people who are most likely interested in what you’re offering, you’ll be able to achieve high engagement.

You can optimise your target audience by narrowing down the group that you want to advertise to.

In addition to targeting your audience based on specific interests, you should also consider the age and gender of the people who will most likely benefit from your products and offers.

Aside from these factors, you can also create a more defined micro audience by targeting a specific city or region.

Once you have achieved the desired results from your ads, you can begin slightly expanding your target audience.

Directly Engage Your Audience

Once you have identified your core audience, you can begin drafting your ad copy that not only speaks to them directly, but also provides a solution to some of their concerns.

Personalised Ad Copy

Your ad copy will serve as a message that describes your offers to your audience.

To avoid alienating potential customers, make sure to use words that directly refer to them, such as “you.”

By making them the central subject of your message, you’ll be able to make your audience feel that your product was specifically made for them.

Address A Pain Point

To create a compelling ad copy, adopt a straightforward approach that informs customers how your product or service can address their concerns or pain points.

Aside from attracting the attention of customers, this technique can also pique their interest in your offer.

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Key Ad Design Features

All the elements involved in creating a Facebook ad should work together in order to attract the attention of viewers and convert them into customers. You can achieve this by carefully crafting the various components of your ad.

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Image

The image that you will select will be the first thing that customers will see when they come across your ad.

Although there are a lot of effective concepts related to Facebook ad image design that you can try out, the general rule is to use images that have contrasting colours.

Doing so will prevent your ad image from blending into the background or Facebook’s news feed.

When selecting an image, make sure that it reflects the message you’re conveying in your ad copy.

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Short Headline

Aside from the ad copy, the headline also informs viewers what your offer is all about.

Since Facebook has a limit as to how many characters you can use for your headline, make sure to keep it short and straight to the point.

Effective headlines are generally about five words long and deliver a solution to the concerns of customers.

Clear Call to Action

The call-to-action (button) on your Facebook ad will depend on your objective for your marketing campaign.

For instance, if you want viewers to respond to your ad by scheduling an appointment or making a reservation through your business’ Facebook page, you can select the “Book Now” CTA.

On the other hand, if you want viewers to purchase a product through your website, you can use the “See Offers” or “Shop Now” buttons.

You should always select a CTA that accurately reflects what you want potential customers to do after viewing your ad.

Having a clear CTA can increase engagements with your ad and boost your business’ conversion rates.

When it comes to creating Facebook ads that convert, it is important to ensure that each aspect of your campaign is optimised to convert traffic and engagement into sales.

Through the various topics discussed in this article, you’ll be able to craft effective Facebook ads that can help increase the reach and visibility of your e-commerce store.

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Instagram is a powerful social platform that can do wonders for your business. Since its inception, Instagram has transformed into an online space where businesses can interact with potential customers and vice versa.

According to a study by Selfstartr, about 68% of Instagram users regularly engage with brands. On Facebook, however, only about 32% interact with businesses on a regular basis.

Through the right digital marketing strategy, you’ll be able to take advantage of Instagram to boost traffic to your website or eCommerce platform.

Photo Credits to freewaysocial.com

Why Instagram Stories Are a Powerful Tool for Business

Over the past couple of years, Instagram has been emerging as a top platform for digital marketing due to its potential to reach a wider audience. In fact, according to Instagram, about 200 million users visit at least one business profile each day through the social media platform.

One of the main reasons why Instagram has become an effective tool for eCommerce is its various offerings. One of these is the platform’s Instagram Stories feature. Ever since this feature was introduced in 2016, it has become one of the main tools used by digital marketers and online business operators to promote products and services.

It has become so effective in delivering content that the number of feed posts shared by influences on Instagram significantly decreased. Instead of conventional posts, most influencers now prefer to interact with their followers through their stories.

As a digital marketing tool, the Instagram Stories feature can effectively build a connection between a brand and its followers due to its authentic appeal. The simplistic yet eye-catching appeal of stories can easily attract the attention of followers and boost your business’ conversation rates.

In fact, according to a survey by Instagram, about 62% of respondents become more interested in a product or brand after seeing it in Instagram Stories.

How to Drive Sales from Instagram Stories for Business

Instagram Stories come with various tools and features that you can easily use in order to capture the attention of your viewers or your audience. Knowing how to use each of these different features can effectively boost traffic and convert it into sales.

Through carefully-crafted Instagram Stories, you’ll be able to convert many of your viewers into loyal customers.

Instagram Stories Sales-Driving Features #1: Product Stickers

One of the features that you can take advantage of Instagram Story stickers. Whenever you add a video or photo to your story on Instagram, you can add stickers to include additional details about your content. These features can also be used to promote your products.

Product stickers or Shoppable Instagram Stories stickers can be used for both photos and videos of your products. They can be placed anywhere on the story to make the entire content more appealing to viewers. Through product stickers, you’ll be able to boost your store’s conversion rates from your Instagram Stories.

Don’t know where to start on getting your brand abuzz?

Photo Credits to digitaltrends.com

If your Instagram account has 10,000 followers or more, then you can add a clickable link to your stories, which can effectively boost traffic to your website or online store. In order to take advantage of this feature, it’s important to post engaging and eye-catching content that will encourage viewers to swipe up on your stories in order to access your link.

If your account doesn’t have 10,000 followers yet, you can still include a clickable link in your bio. Through your stories, you can ask your followers to visit your bio and click on the link through text captions or verbal prompts.

Instagram Stories Sales-Driving Features #3: Countdown Stickers

As its name suggests, the countdown sticker is a feature you can add to your story to show a countdown timer. This feature is usually used to promote a special sales event or the launch of a new product in your online store.

By showing that a special event is about to begin or a promotion is only available for a limited time, you’ll be able to build hype around your offering.

The countdown sticker has another feature that allows your followers to set a reminder for the end of the timer. By clicking on the sticker, they’ll be notified when the timer will end. As the owner of the account, you’ll be able to see which of your followers turned on the notification reminder.

In other words, this feature will let you know who’s interested in the event or product that you’re promoting.

Instagram Stories Sales-Driving Features #4: Instagram Story Ads

Photo Credits to sprawnymarketing.pl

The features mentioned above are the organic ways to boost traffic and sales using Instagram Stories. If you would like to try a direct approach, you can start promoting your brand or products using Instagram Stories ads.

You can create ads for your Instagram stories using your Facebook Ads Manager account. Once you’ve tweaked your campaign to target the right type of audience for your promotions, select Instagram Stories as the medium for your ads.

Although launching ads on Instagram Stories will require you to spend money, you’ll be surprised at how much it can improve traffic to your store. In fact, according to Instagram, about 75% of its users tend to visit a website or complete a purchase after seeing an ad.

Conclusion

As explained above, the Instagram Stories feature can serve as a major part of your digital marketing strategy for your online business. By knowing how to correctly craft stories and use Instagram’s various tools, you’ll be able to improve your engagement with your followers and reach out to more potential customers. Through Instagram Stories, you’ll be able to boost traffic to your eCommerce platform, build brand awareness and improve your business’ conversation rates.

Deep dive with our hive’s Instagram Experts for a FREE 30-minute strategy call. Contact us at 1300 041 469 today!

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About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

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How To Take Advantage Of Instagram For Social Shopping – How to Sell More In 2020

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How to Design Facebook Ad Creatives that Convert

It is a well-known fact that the ultimate goal of every business is to grow by increasing its sales. One clear-cut way to achieve this is by gaining new customers or amassing repeat purchases from existing ones.

However, getting more sales is not as straightforward as it seems. Today’s customers are actively seeking more information about products and services before making a purchase. According to a report by eMarketer, about 36% percent of social media users turn to various platforms such as Facebook and Instagram to research a company and its offerings before making a purchase.

Aside from conducting their own research, users also actively follow the social media accounts of businesses to learn about their products. This means that they are ready to purchase something through the accounts of businesses.

This new trend is a clear indicator that more and more people are doing their online shopping in-app. For business owners, it is important to treat social shopping as the new norm when it comes to commerce.

Defining Social Shopping

Also known as social commerce, social shopping is a new e-commerce method that involves the use of apps to buy products or engage services. Businesses that are successfully utilizing social shopping are able to do so by making use of certain social media tools such as product tags, action buttons on posts such as “Shop now” and shoppable stickers.

Aside from these, since social commerce happens within social media platforms, a user’s network of friends or contacts is also involved in the shopping experience.

According to a report by Socialnomics, about 87% of shoppers cited social media as the driving force behind their purchasing decisions.

Utilising Instagram For Social Commerce

Out of all the different social media platforms currently available, Instagram has emerged as the most popular app among marketers and business owners. This is mainly due to the growth they have experienced while using the platform.

The growth and success that business owners experience on Instagram can be attributed to the platform’s growing popularity among users.

Studies have shown that about 62% of social media users become interested in a product or a brand after they see a post about it on Instagram Stories, which is a feature of the platform that shows videos and photos in a slideshow format.

In addition, an average of 130 million Instagram users tap on a shopping post made by marketers and business owners every month. This can translate to a high percentage of sales for successful brands.

Aside from what users and marketers can do with the platform, Instagram itself boosted its own social commerce capabilities by introducing a dedicated feature for online shopping back in 2016, known as Instagram Business.

With the various opportunities that Instagram can offer, it would be a huge waste not to use it for your own business. So, if you’re ready to jumpstart your Instagram game, check out these four effective ways on how you can take advantage of this social media app to increase your sales and grow your business.

4 Ways To Increase Your Sales On Instagram

1. Sell Solutions

In addition to increasing brand awareness and visibility, another factor that will determine the success of your business is the type of product that you will offer. Although it would be tempting to sell any kind of product that’s trending right now, the ones that sell well are those that solve problems that existing and potential customers have.

Educate Your Followers

The content of your Instagram account will play a crucial role in selling products that can solve problems. Through your posts, you can highlight in detail how your product can address the concerns that your followers have. Once you are able to show this, you’ll be able to gain the trust of potential customers by addressing their pain points.

You can show how your product can address your customers’ issues by making use of Instagram Stories. That way, you’ll be able to answer most if not all of their answers regarding your product before they ask you directly.

Aside from Stories, you can also make use of IGTV to increase awareness about your product through video reviews, unboxing segments, tutorials and expert tips.

Lifestyle Photos Instead Of Ads

Although ads play a huge role in driving sales, most social media users no longer trust them since they can be a bit annoying and intrusive. One way brands are able to successfully advertise their products to followers without blatantly advertising them is through the use of lifestyle photos.

As its name suggests, lifestyle photos are images that focus on customers using your product. Usually, the context of these types of photos provide a glimpse of the ideal lifestyle that your customers have. Aside from putting your product within a realistic setting, lifestyle photos also appeal to the type of audience or customer base that you’re targeting since the images they present appeal to their interests.

2. Leveraging Social Proof

Your business’ social proof reflects your presence and influence among your followers. When it comes to social commerce, having a positive and stable social proof can build up the trust between your brand and customers, which can translate into more sales.

Share Reviews

One way to boost social proof is by highlighting and sharing actual reviews made by customers about your product. Aside from providing information from an actual customer’s point of view, reviews also allow your followers to learn what other people think about your product and brand.

You can feature the feedback provided by your customers as Instagram posts. You can also highlight your customers’ actual experiences with your product through Instagram’s various features such as Stories and IGTV.

Post User-Generated Content

Similar to sharing reviews, you can also post the content shared by actual customers through your Instagram page. You can do so by encouraging customers to use a specific hashtag related to your company when posting about your product. That way, you’ll be able to monitor their posts and share them through your own page.

Some companies do this by sharing the photo uploaded by the customer while using or wearing their products. They also include a brief bio about the customer that features his or her experience with the product.

Sharing user-generated content lets your followers know that other people trust your brand. It also leads to higher engagement with followers.

3. Spread The Word About Your Product

Posting regularly and sharing content through your Instagram page are straightforward ways to increase awareness about your product. But, aside from these, there are also alternative methods that can instantly boost your online visibility.

Sponsor Giveaways

Giving away free stuff is always a welcomed treat among customers. Sponsoring a giveaway is as simple as hosting a contest that’s focused on increasing the visibility of your Instagram page.

Sponsoring a giveaway is a quick way to increase your page’s engagement with a lot of users. Aside from gaining more followers, this method will also boost your brand’s chances of landing more sales through new customers.

Run Instagram Ads

Although we mentioned earlier that a number of users don’t rely on ads, running sponsored ads is still one of the most efficient ways to reach your target audience. For one, you can tweak the parameters of your ads so you can reach the type of customers that you want to attract.

Don’t know where to start on getting your brand abuzz?

One of the goals of running ads is to get users to swipe up on Instagram Stories ads in order to inform them more about your offering. Aside from having a clear call-to-action, you also need to use a striking product image to capture the users’ attention.

Of course, there’s no clear-cut formula on how to create a successful ad campaign on Instagram. You will have to play around with the different ad types and formats that Instagram has to offer in order to find the one that works best for you.

4. Improve Your Customer Experience

As you’re working on increasing your reach and visibility on Instagram, don’t forget to improve your page’s interface in order to boost customer experience. Doing so can ensure that your customers will have a smooth experience as they navigate through your page to make a purchase.

Optimise Your Account For eCommerce

Since Instagram has already embraced social shopping, it has unveiled various features that can help optimize your account for eCommerce. Through these features, visitors of your page will be able to easily learn about your offerings and complete their purchases in-app.

Below are some of the features you can tweak to optimize your account:

  • Bio Link Since Instagram bios are limited to only 150 characters, you can include a link to your website or other social media account where visitors can learn more about your brand.

  • Call-To-Action Buttons These buttons can help visitors easily navigate through your page. They also provide them with an option to enact their desired action in an efficient manner. Currently, the available call-to-action buttons on Instagram are Book, Reserve, Get Tickets and Start Over.

  • Using Stories Highlights You can take advantage of Instagram’s Stories Highlights to create a visual album about your products and brand. Through this feature, you can highlight the content that contains the most important details regarding your offerings.

  • Tag Products In Your Posts Using product tags in your posts allows you to include the prices and descriptions of your offerings. This is a very handy feature since most users claim that they learn details about new products through Instagram posts.

  • Shoppable Instagram Stories Stickers Users spend a lot of their time on Instagram watching Stories. Through shoppable stickers, you’ll be able to provide users with additional information regarding your products as they view your Stories.

  • Clickable Instagram Stories Links Pages with over 10,000 followers are allowed to post clickable Instagram Stories. This feature allows you to add a clickable link that will redirect users to your e-commerce website.

Provide Excellent Customer Support

Part of boosting customer experience is providing excellent customer service. In most cases, customers share their concerns about their orders through post comments or direct messages to a company’s social media page. Addressing their concerns is very important when it comes to maintaining the trust of customers.

Although some concerns can be addressed through the same page, you might need to answer the queries of users in a more private setting. You can do so by providing them with an email address or a link to a help page that’s dedicated to answering customer concerns.

Reward Loyal Customers

Running a successful business isn’t only about gaining new customers. It also involves acquiring repeat purchases from existing customers. Promos such as giving special discounts and other offerings for returning customers is one effective way of ensuring repeat purchases.

Aside from getting more sales, rewarding customers can also boost their loyalty to your brand. Valuing your customers will encourage them to do business with you again and recommend your brand to other people.

The Bottom Line

Instagram has evolved over the years. It is no longer a simple photo-sharing app used by friends. As discussed in this article, this social media platform has changed into a multi-feature online tool that’s sitting at the forefront of social commerce.

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Top 3 Reasons Why Facebook’s ‘Boost Post’ Feature Will Not Help Your Marketing in 2020

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How Instagram Marketing can Build eCommerce Sales

Are you constantly looking for ways to promote your business on Facebook?

Then you have probably explored various tools that the platform has to offer.

One of these is the “Boost Post” feature.

This feature appears as the blue-coloured tab located at the bottom of your Facebook posts.

Its name alone is quite appealing especially to those looking to engage a wider audience on Facebook.

After all, who wouldn’t want to boost their posts with just a click of a button?

Boosted posts are ads that you create from posts on your Facebook Page.

The feature is one of the tools unveiled to help marketers promote their business on Facebook.

It was introduced as a way to extend the reach of your post outside the audience base that’s already following your page.

It certainly sounds like a sure way to engage more new audiences, especially since Facebook has been experiencing a sharp decline when it comes to the organic reach of posts.

Back in 2016, the social publishing tool SocialFlow reported a 52% drop in the organic reach of Facebook posts.

Since then, the organic reach on the social media platform has been declining.

Although major business pages have large numbers of followers that can protect them from this decline, smaller pages, or those that are just starting out, might not have the same fighting chance.

With this in mind, it’s very tempting to rely on the Boost Post feature to supplement your page’s reach on Facebook.

After all, it is still a very helpful tool especially if you are just starting out with your business’ Facebook page.

Although the Boost Post feature can work well for beginners, it is important to know that it is not the holy grail of marketing tools that Facebook has to offer.

Solely relying on this feature means that you will be missing out on the other great tools that you can use.

Most of these tools can be found in Facebook Ads Manager. Yes, we know that diving into the world of Facebook ads can be a little daunting.

However, if you’re not willing to step out of your comfort zone to explore Facebook ads, then you will surely miss out on the opportunity to get your brand message across a greater number of Facebook users.

Ask yourself these simple questions first:

  • “What do I plan to attain through my paid promotions?
  • Should I focus on getting more likes, comments, and shares to increase my page’s engagement?
  • “Do I want to drive new traffic to my website?
  • Do I want to convert my post’s engagements into leads by getting more people to sign up or purchase something on my website?

Answering these questions will provide you with a clear idea of how you’ll be able to take advantage of your Facebook ads.

Through properly managed ads, you’ll be able to differentiate between the traffic generated by your organic posts and the traffic driven by your paid promotions.

Differentiating between these two types of traffic will let you know if your ads are successful or not.

Now that you’re ready to embrace Facebook’s Ad Manager, you can finally stop contemplating whether you should use the Boost Post feature or not.

If you’re still not convinced, below are the top three reasons why the Boost Post feature will not help you with your Facebook marketing.

1. Boost Post Has A Very Limited Audience Targeting Options

The Boost Post feature is a beginner-friendly tool that will do what it is meant to do. However, this does not necessarily mean that it will perform its function efficiently.

Although it will boost your post, it will not always show your post to people who are interested in your brand or what you might have to offer.

Even if you create the most creative and engaging post, you still won’t be able to grow your business if you’re showing your message to people who are simply not interested in what you have to say.

Facebook Ads Manager, on the other hand, allows you to customise your audience by specifically targeting the demographic or group of people that you want to reach.

This will, of course, increase your chances of driving more traffic to your page or website.

It will allow you to present your message to users who already know you in some way or those who are already interested in topics that are related to what you’re offering.

Image A: The Create a Custom Audience lets you target users who you already have engaged it. These could include members of your customer list, website visitors or those who reacted to your Facebook posts.

Image B: The Lookalike Audience lets you reach users who are similar to your page’s audience or followers.

Don’t know where to start on getting your brand abuzz?

2. Boost Post Has No Real Analytics To Assess And Learn

Understanding and monitoring the analytics of your Facebook ads is one of the core principles of maintaining a successful marketing campaign.

These stats will let you know if you are accomplishing the goals you have set for your Facebook Ads.

In other words, you’ll be able to know which ads are performing well in terms of the objectives you have set and which are failing.

Through real data, you’ll be able to avoid making the same mistakes over and over again with your ads.

Simply boosting posts, however, will not provide you with real data to see if ads are performing.

Image C: The Create Split Test feature lets you compare two of your ads to see which one will be able to deliver the best results.

3. Boost Post Distracts You From Your Marketing Goals

Do you still remember the questions we asked you to answer earlier?

Your answers to those questions will serve as your guide in creating Facebook ads.

They will constantly remind what your reasons are for creating each post or ad for your page.

The boosted post feature isn’t designed to let you optimise for specific marketing goals.

It is only optimised for engagement. It will get you likes, comments, and shares.

And that’s an OK marketing goal sometimes.

Despite these three reasons, using the Boost Post feature isn’t necessarily bad for Facebook marketers.

As we’ve said earlier, this features works well for those who are just starting out. It can also be an effective tool depending on your marketing goals.

But, if you want to take on a more serious approach when it comes to growing your business using Facebook Ads… you should avoid solely relying on this feature.

Deep dive with one of our Hive’s Facebook Ads Experts to see how, when implemented correctly, they can turn your business into a sweet customer magnet.

At Digital
Marketer Bee,
we’re Facebook
Ads Experts.

We don’t sleep until we’ve helped you attract leads, increase brand awareness and generate profit, and that’s just us warming up. We want to help you optimise every cent you spend, on people who are genuinely going to book, buy and buzz with you – so that you not only break even, but actually generate a return on the investment of working with us. We want you to make profit. Real, cold, hard cash in your pocket from leads that actually spend money, again and again.

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We love to share the knowledge! get updates whenever we post a new blog by joining the hive’s mailing list.

This field is for validation purposes and should be left unchanged.

About Digital Marketer Bee

Digital Marketer Bee is a Full-Service Digital Marketing Agency in Albury-Wodonga founded by queen bee, Bee Cuevas. The hive that will work on your digital marketing have extensive experience in branding, design, development, and advertising to get you that buzzing success.

Case Studies

Learn more about the brands that have gained buzz with our help.

Word from the Honeycomb

Watch and read about what clients love about the work we do for them!

What we can do for you

Not sure how to start your digital marketing campaign? Then try browsing our services page.

High Converting Website Designs

There are secrets to getting better conversions for your websites like utilizing straightforward designs or employing CRO strategies.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

User-focused Website Design

Website design shouldn’t only play a cosmetic role; it has to help users understand what your business is about.

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3 Steps To A Winning Facebook Profile Upgrade

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How To Take Advantage Of Instagram For Social Shopping – How to Sell More In 2020

November 19, 2018

3 Steps To A Winning Facebook Profile Upgrade

Create Your Winning Facebook Profile Today

Not getting the response you want from your Facebook business page?

Here are our top tips on how to professionalise your Facebook profile and combat the decline of your posts’ organic reach.

Choose the right profile photo

When prospective customers search for you, one of the first things they will see is your profile picture. It is therefore of fundamental importance that the picture you choose instantly gives a positive impression.

Using your company logo as a Profile picture is generally a good option. It will make your business instantly identifiable and create synergy across your business’s active platforms.

Keep in mind that Facebook has recently modified the appearance of profile pictures so that they appear round on people’s news feeds.

If essential features of your logo spread out to the edges and corners, it is advisable to adapt the image so it is more Facebook friendly.

Finally, keep in mind that the ideal size for Facebook profile pictures is 360 x 360 pixels. The minimum is 180×180 pixels.

Use a cover video instead of a cover photo.



Businesses are increasingly choosing to display a video in the place of a cover photo. When users watch a video, they are actively engaging with the content, increasing the chances of them being lead to action.

You can use a cover video to quickly communicate who you are and what your business is about.

Successful use of the function can help you stand out from the crowd and instantly appear more professional to your page visitors.

Some technical details to consider:

  • Videos must be between 20 and 90 seconds long.

  • The recommended minimum resolution is 820×462 pixels.

  • Videos must be in MP4 format.

Cover videos are an excellent way to bring your business profile to life and get people remembering your page. Stay on trend and create your cover video today.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

Modify your posting habits



You have probably heard Facebook marketers complaining about changes the platform has made to what is shown on the news feed.

In a bid to improve the Facebook user experience, the new algorithm prioritises user-to-user engagement over sponsored posts.

This is good news for the average user who hates ads, but bad news for your business profile.

Fortunately, there are ways to combat Facebook’s decline in organic reach. By adapting your posting habits, you can ensure that your fans are still seeing your posts.

Here are three tips on how to keep your brand on people’s minds.


  • Live video. Every time you post a live video, your fans will get a notification that you are going live. Going live is a fantastic way to engage your followers and get people talking about your brand.

  • Be edutaining. Good content entertains and educates. Posting good quality content that users can genuinely learn something from is far more valuable than posting quantity run-of-the-mill posts.

  • Get creative. Facebook has released several new features which can help your posts stand out. Experiment with different coloured backgrounds and make use of stickers and gifs to keep your post upbeat and eye-catching.

Concluding notes



With these simple tips, you can not only professionalise your Facebook profile but use the very changes that other marketers fret over to your advantage.

Upgrade your business profile and see results today.

If you hit the nail on the head and get stuck in your digital marketing strategy, consider us your Dr. Buzz, cause it sounds like you need a healthy dose of Vitamin Bee.

My colony and I are some the best Facebook Marketing and Automation experts this side of the southern hemisphere.

We’ve compiled a checklist of every single thing a small business owner should know to catapult their digital marketing efforts, and now it’s yours. For free. No strings attached.

Read more about a dental clinic that attracts more patients by simply posting more videos on their page.

Digital Marketer Bee is a Facebook Marketing and Ads Agency in Albury Wodonga. With 15M active Australians on Facebook every month, be sure to take advantage of this huge market.

Book a Strategy Call with our Facebook Marketing Specialist today!

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