fbpx

Hurlcon Hydronic Heating

Share

Hurlcon Hydronics is Australia’s most trusted hydronics supplier, offering boilers, convectors, valves, and more.

The Challenge

The brand had a brand spanking new website but had no one to show it to. They reached out to us to reach as many people as possible and rise up the ranks of Google search results.

Search Engine Optimisation

Having cultivated a strong working relationship with the company, we knew what worked best with Hurlcon Hydronics. We used our SEO prowess to deliver a full optimisation of their site’s backend, expanded their content efforts to include search-driven content that aimed to supercharge thought leadership, and improved visibility in search engine queries, all with the goal of acquiring new audiences. Our team of SEO experts identified keyword opportunities, created editorial guidelines, and created content that satisfied search queries by their target audience.

Content Marketing

To garner more clicks and drive more traffic to the site, the DMB content marketing team built a massive content bank to establish the brand’s thought leadership within its industry. Using the existing site framework, our content experts made smart recommendations as to which content to publish.

The Results

The strategy resulted in 21.53% increase in visibility in search results and a whopping 100% increase in both users and new users. The page views also spiked by 100%, a massive departure from the site’s previous performance.