12 Social Media Content You Can Try For Your Business

Updated: July 2025

Social media is one of the most powerful platforms businesses can use to increase visibility and grow real connections. It gives you a direct line to your audience, so you can build brand loyalty, spark conversations, and turn scrolls into sales.

But let’s be real. Keeping up with content creation is a challenge. It takes consistency and creativity to stay visible and relevant. That’s why it’s important to mix up your content types and give your audience the kind of content they actually want to see.

Here are 12 content types you should be adding to your social media toolkit:

Generative AI

AI-generated content is becoming a valuable tool for social media marketers. From writing captions to creating images, AI tools can speed up the process and help you experiment with new formats. 

But always remember that human creativity still matters. Use AI to enhance your voice, not replace it.

eBooks

Electronic books are longer versions of written content. Through eBooks, you can go into detail regarding the topics you want to discuss with your target audience.

Usually, this type of digital content is shared with your LinkedIn network and promoted using your other social media accounts, such as Facebook (Meta) and X (Twitter).

Micro-Influencers

Influencer marketing isn’t going anywhere, but the rules have changed. Instead of chasing massive followings, focus on micro-influencers or those with under 100,000 followers and a high engagement rate. 

Why? These types of influencers start real conversations in the comments and help you reach niche, local markets that actually care.

External Content

Short on time to create your own content? Curating quality posts from credible industry sources is a smart move. 

Just make sure it aligns with your brand, adds value to your audience, and reinforces the voice and vision you’re building.

Images

Strong visual content still works on social media, and it always will. Images like behind-the-scenes snaps, product shots, or branded graphics are a reliable way to boost engagement.

Whatever type of image you choose to post, make sure to keep it on-brand and attention-grabbing.

Employee-Generated Content

People trust people. That’s why content created by your team performs well on social. Share behind-the-scenes moments, day-in-the-life stories, or even staff tips. 

This approach humanises your brand, builds trust, and shows there’s a real team behind the screen.

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Short-Form Video

Videos formatted for TikTok, Reels, and Shorts aren’t going away anytime soon, and businesses are catching on. More than half of small businesses are already investing in short-form video. 

From 15-second tips to trending audio, short-form content is your chance to connect quickly and consistently with your audience.

Cultural Fluency

You don’t need to hop on every social media or viral trend. But you should know what’s happening online. Cultural fluency means understanding what your audience is seeing, laughing at, and sharing. 

More importantly, it’s about knowing when and how your brand should join the conversation. Always remember to be selective, original, and relevant.

Private Communities

As the main feed becomes more chaotic, people are turning to smaller, more meaningful digital spaces. Think Facebook Groups, Discord channels, or Slack communities. 

Hosting or engaging in a private community builds trust, fosters loyalty, and keeps your brand top of mind.

TikTok

TikTok isn’t just for dance challenges. It’s where Gen Z (and now Gen Alpha) goes to learn, discover, and shop. With over 2.7 billion monthly site visits, TikTok is a platform where the next generation of consumers lives. 

Brands that post short, authentic, and platform-native content thrive here.

Testimonials

Social proof still matters. Sharing customer reviews, quotes, and case study snippets helps build credibility and shows your product or service delivers results. 

Real stories from real people go a long way in making your brand trustworthy and relatable.

Contests

Everyone loves a good giveaway. Running a social media contest encourages shares, comments, and page follows. 

Just make sure the entry requirements are simple and your prize is something your ideal audience genuinely wants.

Private Group Announcements

Exclusive updates shared with your inner circle, such as your Facebook Group or newsletter audience, can drive hype and reward loyalty. Launching something soon? Offer early access. Hosting an event? Drop a teaser. 

These exclusive spaces can make people feel like insiders and not just followers.