November 19, 2018

3 Steps To A Winning Facebook Profile Upgrade

Create Your Winning Facebook Profile Today

Not getting the response you want from your Facebook business page?

Here are our top tips on how to professionalise your Facebook profile and combat the decline of your posts’ organic reach.

Choose the right profile photo

When prospective customers search for you, one of the first things they will see is your profile picture. It is therefore of fundamental importance that the picture you choose instantly gives a positive impression.

Using your company logo as a Profile picture is generally a good option. It will make your business instantly identifiable and create synergy across your business’s active platforms.

Keep in mind that Facebook has recently modified the appearance of profile pictures so that they appear round on people’s news feeds.

If essential features of your logo spread out to the edges and corners, it is advisable to adapt the image so it is more Facebook friendly.

Finally, keep in mind that the ideal size for Facebook profile pictures is 360 x 360 pixels. The minimum is 180×180 pixels.

Use a cover video instead of a cover photo.

Businesses are increasingly choosing to display a video in the place of a cover photo. When users watch a video, they are actively engaging with the content, increasing the chances of them being lead to action.

You can use a cover video to quickly communicate who you are and what your business is about.

Successful use of the function can help you stand out from the crowd and instantly appear more professional to your page visitors.

Some technical details to consider:

Videos must be between 20 and 90 seconds long.
The recommended minimum resolution is 820×462 pixels.
Videos must be in MP4 format.

Cover videos are an excellent way to bring your business profile to life and get people remembering your page. Stay on trend and create your cover video today.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

Modify your posting habits

You have probably heard Facebook marketers complaining about changes the platform has made to what is shown on the news feed.

In a bid to improve the Facebook user experience, the new algorithm prioritises user-to-user engagement over sponsored posts.

This is good news for the average user who hates ads, but bad news for your business profile.

Fortunately, there are ways to combat Facebook’s decline in organic reach. By adapting your posting habits, you can ensure that your fans are still seeing your posts.

Here are three tips on how to keep your brand on people’s minds.

Live video. Every time you post a live video, your fans will get a notification that you are going live. Going live is a fantastic way to engage your followers and get people talking about your brand.
Be edutaining. Good content entertains and educates. Posting good quality content that users can genuinely learn something from is far more valuable than posting quantity run-of-the-mill posts.
Get creative. Facebook has released several new features which can help your posts stand out. Experiment with different coloured backgrounds and make use of stickers and gifs to keep your post upbeat and eye-catching.

Concluding notes

With these simple tips, you can not only professionalise your Facebook profile but use the very changes that other marketers fret over to your advantage.

Upgrade your business profile and see results today.

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