3 Steps To A Winning Facebook Profile Upgrade
Create Your Winning Facebook Profile Today
Not getting the response you want from your Facebook business page?
Here are our top tips on how to professionalise your Facebook profile and combat the decline of your posts’ organic reach.
Choose the right profile photo
When prospective customers search for you, one of the first things they will see is your profile picture. It is therefore of fundamental importance that the picture you choose instantly gives a positive impression.
Using your company logo as a Profile picture is generally a good option. It will make your business instantly identifiable and create synergy across your business’s active platforms.
Keep in mind that Facebook has recently modified the appearance of profile pictures so that they appear round on people’s news feeds.
If essential features of your logo spread out to the edges and corners, it is advisable to adapt the image so it is more Facebook friendly.
Finally, keep in mind that the ideal size for Facebook profile pictures is 360 x 360 pixels. The minimum is 180×180 pixels.
Use a cover video instead of a cover photo.
Businesses are increasingly choosing to display a video in the place of a cover photo. When users watch a video, they are actively engaging with the content, increasing the chances of them being lead to action.
You can use a cover video to quickly communicate who you are and what your business is about.
Successful use of the function can help you stand out from the crowd and instantly appear more professional to your page visitors.
Some technical details to consider:
Cover videos are an excellent way to bring your business profile to life and get people remembering your page. Stay on trend and create your cover video today.
Facebook Ad Creatives that Convert
Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.
Modify your posting habits
You have probably heard Facebook marketers complaining about changes the platform has made to what is shown on the news feed.
In a bid to improve the Facebook user experience, the new algorithm prioritises user-to-user engagement over sponsored posts.
This is good news for the average user who hates ads, but bad news for your business profile.
Fortunately, there are ways to combat Facebook’s decline in organic reach. By adapting your posting habits, you can ensure that your fans are still seeing your posts.
Here are three tips on how to keep your brand on people’s minds.
Concluding notes
With these simple tips, you can not only professionalise your Facebook profile but use the very changes that other marketers fret over to your advantage.
Upgrade your business profile and see results today.
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My colony and I are some the best Facebook Marketing and Automation experts this side of the southern hemisphere.
We’ve compiled a checklist of every single thing a small business owner should know to catapult their digital marketing efforts, and now it’s yours. For free. No strings attached.
Read more about a dental clinic that attracts more patients by simply posting more videos on their page.
Digital Marketer Bee is a Facebook Marketing and Ads Agency in Albury Wodonga. With 15M active Australians on Facebook every month, be sure to take advantage of this huge market.
Book a Strategy Call with our Facebook Marketing Specialist today!
