The Ultimate Guide For Creating SEO Landing Pages in 2023

An SEO landing page is a dedicated page that’s focused on attracting organic traffic from search engines for a specific set of keywords. It may be designed to convert visitors into leads or generate interest in your brand’s main offerings through links that lead to your main website.

Since this type of landing page targets specific keywords, its content should be relevant to a user’s search query. For instance, if your company provides website development services in Australia, it’s ideal to create multiple landing pages that are optimised around keywords related to this topic. Examples of possible keywords include web developer in Sydney, web developer in Victoria, affordable web development service, or professional web development services.

The main goal is to accommodate the search intent of users who are using these keywords to look for topics and services that are related to what your company is offering.

Characteristics of an SEO Landing Page

In order to ensure that your SEO landing pages effectively reach your target audience, they need to have certain characteristics. Taking into account these factors during the development phase helps ensure the success of your pages.

Keyword-Driven Content

As mentioned earlier, landing pages target keywords that reflect the search intent of potential customers. This is why it’s important to ensure that your keyword strategy drives your landing page’s content. This involves naturally incorporating your primary, secondary, and semantic keywords into the content of your page. Doing so will not only provide visitors with a smooth reading experience but will also improve the page’s search engine rankings..

Unique Content

Since multiple landing pages target keywords that are almost similar, you’re at risk of producing the same content for these pages. Unfortunately, duplicate content can hurt the rankings and visibility of your landing pages. To ensure that this doesn’t happen, make sure that your content for each SEO landing page is at least 75% unique.

Engages Visitors

Each landing page must still be unique and engaging for visitors. After all, its goal is to boost conversions. This can be achieved by publishing copies that are informative, persuasive, and highly relevant to your visitors’ search query

Long-Form Content

If possible, strive to produce copies and content that are at least 1,500 words long. In addition to being able to provide detailed and informative content, long-form copies also help your page’s search engine optimisation as it attracts the attention of Google’s crawlers, which helps it rank well. Also, lengthy copies help you introduce all the details of your products and services to potential customers.

Properly Optimised

Aside from web copies, you should also make sure that the other text-based aspects of your landing pages are properly optimised. This involves adding your targeted keywords to your title tags, meta descriptions, URLs, and other content. Also, develop landing pages that are optimised for mobile devices since most internet users nowadays view web pages using their smartphones, tablets, and other handheld gadgets.

Search Engine-Friendly

Aside from title tags and meta descriptions, you should also consider adding an H1 heading tag, internal links, images, and videos to your landing page. These various elements provide your landing page with a better structure, allowing search engine bots to read, analyse, recognise, and index its content correctly. 

Monitor Page Speed 

One of the most important traits of an effecting SEO landing page is its loading speed. Studies have already shown that pages with loading speeds of more than 3 seconds are at risk of losing visitors and potential customers. Having a slow page speed can increase bounce rates, which is the percentage of visitors who leave a site without performing an action. Since having a high bounce rate can negatively affect your search rankings, optimise the various features of your landing page to increase its load speed.

Build Backlinks

Backlinks are the links on other websites that lead to your landing page. These can help your page’s rankings by making it appear more credible. Of course, you’ll only be able to achieve this by securing backlinks from highly reputable and trusted websites. You can build backlinks by getting in touch with other sites or producing high-quality and informative content to entice other websites to link back to your page.

If you’re looking to develop a set of SEO landing pages for your business or brand, don’t hesitate to get in touch with Digital Marketer Bee. The combined efforts of our web developers and SEO experts can provide you with high-quality landing pages that appeal to your core audience and are optimised for your targeted keywords.