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December 28, 2020

How to Design Facebook Ad Creatives that Convert

Due to its wide reach, Facebook ads have become one of the main tools online marketers and e-commerce site owners use to promote their offers and businesses.

This doesn’t come as a surprise at all since Facebook has over 2.7 billion active monthly users.

Of course, in order to make the most out of your social media marketing campaigns, you need to create a Facebook ad design that can effectively bring traffic to your online store.

Doing so will increase your chances of converting your site’s traffic into sales.

In this article, we’ll discuss how to create high-converting Facebook ads. You can apply the topics discussed below to launch a successful marketing campaign for your online business.

Don’t know where to start on getting your brand abuzz?

Ad Placement

Facebook provides advertisers with a variety of options when it comes to ad placement. These include the Mobile News Feed, Desktop News Feed, the Desktop Right Column position and Instagram.

Although it’s quite tempting to select all placement options to maximise your ad’s visibility, doing so might actually end up hurting your marketing campaign’s effectiveness.

Facebook Ad Placements

Instead, focus on presenting your ads through the desktop news feed. After all, this is the first area that users look at whenever they open Facebook.

Also, advertising via the desktop news feed means you’ll be able to include larger images and longer copies in your ad.

Although desktop newsfeed ads are a bit more expensive than other placement options, they can provide higher-than-average click-through rates, which increases your chances of boosting your business’ conversions.

Target Micro Audiences

When it comes to creating an effective Facebook ad, selecting the right audience is very important.

By advertising to people who are most likely interested in what you’re offering, you’ll be able to achieve high engagement.

You can optimise your target audience by narrowing down the group that you want to advertise to.

In addition to targeting your audience based on specific interests, you should also consider the age and gender of the people who will most likely benefit from your products and offers.

Aside from these factors, you can also create a more defined micro audience by targeting a specific city or region.

Once you have achieved the desired results from your ads, you can begin slightly expanding your target audience.

Directly Engage Your Audience

Once you have identified your core audience, you can begin drafting your ad copy that not only speaks to them directly, but also provides a solution to some of their concerns.

Personalised Ad Copy

Your ad copy will serve as a message that describes your offers to your audience.

To avoid alienating potential customers, make sure to use words that directly refer to them, such as “you.”

By making them the central subject of your message, you’ll be able to make your audience feel that your product was specifically made for them.

Address A Pain Point

To create a compelling ad copy, adopt a straightforward approach that informs customers how your product or service can address their concerns or pain points.

Aside from attracting the attention of customers, this technique can also pique their interest in your offer.

Facebook Ad Creatives that Convert

Worked hard on a Facebook ad only to spend so much and make little ROAS after? Try our guide on creating ad creatives that help optimise conversions.

Key Ad Design Features

All the elements involved in creating a Facebook ad should work together in order to attract the attention of viewers and convert them into customers. You can achieve this by carefully crafting the various components of your ad.

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The image that you will select will be the first thing that customers will see when they come across your ad.

Although there are a lot of effective concepts related to Facebook ad image design that you can try out, the general rule is to use images that have contrasting colours.

Doing so will prevent your ad image from blending into the background or Facebook’s news feed.

When selecting an image, make sure that it reflects the message you’re conveying in your ad copy.

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Short Headline

Aside from the ad copy, the headline also informs viewers what your offer is all about.

Since Facebook has a limit as to how many characters you can use for your headline, make sure to keep it short and straight to the point.

Effective headlines are generally about five words long and deliver a solution to the concerns of customers.

Clear Call to Action

The call-to-action (button) on your Facebook ad will depend on your objective for your marketing campaign.

For instance, if you want viewers to respond to your ad by scheduling an appointment or making a reservation through your business’ Facebook page, you can select the “Book Now” CTA.

On the other hand, if you want viewers to purchase a product through your website, you can use the “See Offers” or “Shop Now” buttons.

You should always select a CTA that accurately reflects what you want potential customers to do after viewing your ad.

Having a clear CTA can increase engagements with your ad and boost your business’ conversion rates.

When it comes to creating Facebook ads that convert, it is important to ensure that each aspect of your campaign is optimised to convert traffic and engagement into sales.

Through the various topics discussed in this article, you’ll be able to craft effective Facebook ads that can help increase the reach and visibility of your e-commerce store.


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