Producing high-quality website content is one of the most important factors when it comes to increasing a business’ brand visibility. Aside from improving a site’s search engine optimisation (SEO), content can also contribute to leads and conversions by attracting the attention of potential customers.
However, many marketers and business owners often don’t know where to properly share their content. Is it better to produce blog content, or should you just focus on social media?
Although combing blogging and social media is always the best option, it can also depend on your objectives. After all, blogs and social media have different goals.
According to Jay Baer, the head of Convince & Convert, the goals of content marketing are consumption and then behaviour. Social media, on the other hand, is focused on participation then behaviour. Due to their varying nature, it’s ideal to use blogs and social media according to the type of content that you want to produce.
For instance, social media platforms such as Facebook and Instagram are great for boosting engagement with your followers. This can be achieved by posting content like photos and videos that can easily attract their attention and interests. Humorous content such as memes can also boost follower engagement.
In addition to visual-based content, short copies featuring tips, fun facts, and customer testimonials can also bepart of your social media startegy. This type of content can help educate your followers regarding your brand.
Blogs, on the other hand, can be utilised to present helpful information to your site visitors. Long and detailed articles that contain practical and relevant information can help establish your brand’s credibility and image as an industry expert.
Whether you’re posting on a blog or your social media pages, just make sure that the content you produce is appropriate for your target audience and is relevant to your business or industry.
Many businesses tend to combine blogging and social media by repurposing content from the latter. This is a practical and effective way to keep your audience engaged while encouraging social media followers to visit your blog and website.
However, keep in mind that repurposing blog posts for social media is not as straightforward as it seems. Simply sharing a link to a blog post on your Facebook or Instagram account is not a great way to catch potential customers’ attention.
Instead, you should add something new to the repurposed content. For instance, if you run a digital marketing agency and you have an article about creating a conversion-focused landing page, you can draft a short copy for social media that features some of the tips or steps you covered in the blog post.
This technique provides your followers with an interesting piece of valuable information while encouraging them to visit your site and read the rest of the article to learn more.If you’re looking to expand the reach of your business through an effective combination of blogging and social media, Digital Marketer Bee can help you get started with an online marketing strategy designed to increase your followers and traffic to your website. Through our services, you’ll be able to gain more leads than you can handle.
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