Search engine optimisation (SEO) is an effective process utilised by digital marketers and businesses to capture more leads by improving the online visibility of websites. In addition to websites, SEO can also be used on landing pages, which are standalone pages created specifically for marketing and advertising purposes.
The goal of landing pages is to encourage users to take a specific action, such as by signing up for a mailing list, purchasing a product, or availing of a service. Aside from advertising and email marketing campaigns, landing pages can also generate leads through SEO.
In this guide, we’ll teach you how you can optimise your landing page in order to improve its ranking in search engine results pages, which enables it to capture more organic leads.
Here are the five steps to be discussed in this article:
Just like in websites, the first optimisation technique that you need to carry out for your landing page is conducting keyword research and analysis.
This step involves finding the terms and phrases that users type into Google or other search engines to look for products, services, and solutions similar to what you’re offering.
Aside from searching for keywords commonly used in your industry, you should also analyse the key terms used by your competitors to improve their rankings.
Doing so gives you an idea of the targeted keywords that other businesses are using to capture the attention and search intent of their target audience.
After gathering your targeted keywords, you can start optimising your landing page by incorporating these terms into the various aspects of your landing page. For instance, you should add your keywords to your page’s headings, body text, anchor links, image alt texts, metadata, and social proof.
Adding the keywords to your page’s content optimises it for search engines. This step helps your landing page become more visible to your target audience or the people who are using these terms to look for online content that’s similar to your offer. In other words, this step helps your page achieve better rankings in search engine results pages.
There are secrets to getting better conversions for you websites like utilizing straigh forward designs or employing CRO strategies.
Getting backlinks from other websites is also an effective way to improve your page’s ranking. However, make sure to only acquire backlinks from high-quality websites and those that are relevant to your business and industry.
Getting links from low-quality sites might negatively affect your page’s credibility, which can also affect your ranking.
You can build backlinks by getting in touch with non-competitor websites that also operate within your industry. You can also reach out to blogs or niche websites that may find your content relevant and useful.
Another technique you can use is by checking your competitors’ backlinks and using the same sources.
SEO for landing pages isn’t limited to keywords and backlinks. You can also optimise your page and boost its ranking by improving how it performs.
One way to do this is by making sure that the page has an ideal loading time. According to Google, the recommended loading speed for web pages is under two seconds. Visitors usually leave a website if its pages take a long time to load.
Another aspect that you should look into is the mobile-friendliness of your landing page. Due to the popularity of handheld gadgets such as tablets and smartphones, more people are viewing sites using mobile devices instead of desktop computers.
In order to capture leads from mobile users, you should make sure that your page can be viewed and used properly using mobile devices.
The last step you need to do is to track the performance of your landing page. If you don’t regularly analyse the results of your SEO efforts, you won’t be able to know which strategies are effective and if there are areas that need to be improved.
You can carry out this step using Google Analytics. After analysing your page’s performance, make sure to implement necessary changes in order to improve its optimisation. This allows you to maintain or boost your page’s visibility.
If you have a website or landing page and you want to improve its online visibility, Digital Marketer Bee can help you boost its ranking through the use of effective white-hat SEO strategies. Our SEO experts can implement the right set of actions to increase traffic to your site, which can also have a positive impact on your lead generation and sales.
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