Social Media Strategies for NDIS Providers
One great thing about social media is that it is open for everyone and as an NDIS provider, maximising this tool is a must in growing your business. Through NDIS marketing on various platforms online, you can connect and engage with a wider audience and even target your potential clients. We’re pretty sure a lot of them spend a significant amount of time online, too!
Curious to know more? Here are some effective ways to bring your business to those who need it through social media.
Social networking website giant, Facebook, is a great tool for any business. It is highly likely that most of your target clients have Facebook accounts. Connecting with them online allows you to share your business and engage with them regularly.
- Some ways to make the most of Facebook for your NDIS business include:
- Creating a Facebook Business Page that your clients can follow and where you can highlight your services and post regular content
- Using the Facebook Messenger function to chat with your clients and provide customer service and support
- Investing in Facebook Advertising where you can zoom in on potential clients and increase your brand awareness
- Taking advantage of Facebook Insights, which is a marketing tool that provides you with real-time data. This tool lets you see who interacts with your posts, where they are from, which posts are the most engaging for your audience, and what are the best times to post.
- Sharing relevant and value-adding posts with visual content in the form of videos and photos for maximum engagement
Who doesn’t watch videos on YouTube? Another great thing with YouTube is that when people actually watch your videos, they are already interested in your content. Since the buy-in is already in place, it is now a matter of convincing them to avail of your services. Over time, the goal is to make your NDIS business the top of mind for anyone looking for NDIS service providers.
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While Facebook only requires posts and photos, YouTube needs you to invest in creating videos, which may require more resources for shooting and editing. While this might be added work for your team, video content that is relevant to your target clients is proven to increase engagement and revenue.
Like Facebook, YouTube comes with its own set of content creation, data analytics, and advertising functions that you can use to further grow your business.
Start a Google Business Profile account
Similar to Facebook and YouTube, creating a Google Business Profile (GBP, previously Google My Business) account is free. Since almost everyone relies on Google when searching for something they need online, having a Google presence is a strong boost for your business.
Through GBP, you can immediately share business information with your customers including your location, contact details, and services. It also allows your clients to leave reviews or testimonials, adding legitimacy to your business.
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While social media and digital marketing for NDIS providers is a powerful tool, there are also several policies in place to ensure its fair and appropriate use. Anything that is posted online is accessible to the public, hence the need to make that extra effort in checking and verifying what goes out for posting. The National Disability Insurance Agency (NDIA) also released a Social Media Policy as a guide. While they created this for NDIA employees, it’s helpful as well for NDIS providers utilising social media for their business.
Not sure where to start? We can help! We are an NDIS marketing agency with proven experience in bringing success to NDIS service providers, and our team is ready whenever you are! You can reach us through our website anytime.