How to Launch a Successful Facebook Ads Campaign
Over the years, Facebook has proven itself as a great platform for connecting with our friends, loved ones, and colleagues. But, in addition to being an effective social medium, Facebook also emerged as a powerful advertising tool for businesses and marketers.
Facebook’s general nature and the level of connectivity that it delivers provide brands with a way to reach out to a wider customer base. Although companies can do this organically by regularly posting interesting and shareable content, launching paid advertising campaigns is a quicker and more effective way to reach potential customers.
In this guide, we’ll teach you how you can improve your business or brand’s visibility on Facebook and Instagram by creating and launching effective advertising campaigns.
Create Your Facebook Ads Manager Account
The first step that you need to do is to create your Facebook Ads Manager account. As its name suggests, Facebook Ads Manager is an online dashboard that enables users to manage their social media ad campaigns. It features a variety of sections that you can utilise to create ads, review your audience demographics, and monitor the performance of your campaigns.
After creating your account, connect it to your business’ Facebook page. This can be done by clicking the Settings button and selecting the “Go to Business Settings” option. From there, you’ll be given the option to add your Facebook page.
Start Setting Up Your Ad
After setting up your account and connecting your page, you can now start the process of creating your Facebook ad. To do this, go back to the Facebook Ads Manager dashboard and click on the “Create ad” button.
You’ll then be asked to select from three campaign objectives: Awareness, Consideration, and Conversion. Choose the one that best fits your goal for the campaign. For instance, the Awareness objective is about increasing your brand’s reach and visibility, while the Consideration objective is about driving traffic to your page or getting more leads, engagements, video views, and messages.
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On the other hand, choose the Conversion objective if you’re looking to increase your sales and boost traffic to your online store.
Ultimately, your campaign objective will depend on what you’re offering and the type of audience that you’re targeting.
Select Your Audience
The next step is configuring your target audience, which refers to the type of Facebook users you want to show your ad to. Although your ad audience should reflect your core customer demographic, Facebook provides other options to help you narrow down or broaden your target audience.
Some of these various options include your target audience’s location, age, gender, spoken language, education, work, interests, and behaviours. As you configure these options, Facebook will let you know how broad or specific your target audience is.
It’s important to keep in mind that the effectiveness of your ad based on how broad or specific your audience is will vary depending on your campaign objectives. This is why it’s also helpful to run and test ad sets with different audience types.
Set Your Budget Preference
Facebook provides you with the option to set either a daily or lifetime budget for your ads. The former is ideal if you want your ad sets to run continuously throughout the day. By using a daily budget, Facebook will limit your ad spending per day. On the other hand, choose a lifetime budget if you’re planning to run your ad for a specific period. Facebook will then pace your ad spend over your selected period.
It’s important to remember that the cost of running Facebook ads is not bound to a set price. Instead, it varies depending on the type and scope of your business’ bidding model and strategy.
Create Your Ad Assets
Once you’ve set the various technical aspects of your ad, you’re now ready to start creating your assets. Facebook provides the option to choose between two ad creative formats: links and carousels. In the former, you can create an ad with one image. On the other hand, in a carousel, you have the option of using three to five images.
After selecting the type of format that you prefer and uploading your creative assets, the next thing you have to do is draft your ad copies. These copies refer to the text-based content of your ad, such as its headline and description. Since you’re only allowed to use a limited number of characters for your copies, make sure that your headlines and descriptions clearly convey what you’re offering.
Also, don’t forget to add a call-to-action to direct ad viewers to perform a specific action. This can include downloading an app or offer, subscribing to a service, purchasing a product, or sending a message.
It’s also helpful to create multiple ad sets with different variations of ad copies. Doing so allows you to test and determine which ones are able to elicit positive engagements with your target audience.
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Monitor Your Campaign’s Performance
Once you’ve launched your ad campaign, make sure to continuously monitor its performance metrics. You can do this by using a dedicated marketing software or through the Facebook Ads Manager. The latter has various tools and features that can provide you with helpful insights regarding the overall performance of your ads.
You can then use the provided information to tweak your ads to make them more effective or create better sets for your future marketing strategy.
As mentioned earlier, Facebook is a powerful marketing platform that you can use to improve your business’ digital growth and attract more customers. Although you can always run Facebook ads on your own, you’ll be able to achieve better results by working with a trusted and experienced Facebook ads agency, such as Digital Marketer Bee.
In addition to our extensive experience in the digital marketing sector, DMB’s expert marketers also use the latest resources to keep up with emerging advertising trends and create ad strategies and campaigns that target your brand’s core audience. We are dedicated to delivering results-based Facebook ad campaigns that are designed to convert leads into sales.