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July 19, 2023

7 Reasons Why You Shouldn’t DIY Your Website

If you’re planning on launching a website for your business, the thought of creating one on your own and following a do-it-yourself path has already most likely crossed your mind. After all, there are various templates available that you can use to build your own website.

Also, by working on your own website instead of hiring the services of a professional web design agency, you’ll be able to save a lot of money, right?

Unfortunately, this isn’t always the case.

When it comes to web design and development, it’s not advisable to follow a DIY route, especially if you’re not a seasoned web designer. If you don’t have the necessary experience in this field, you’re at risk of encountering costly and major issues that can affect the overall operations of your business.

In this article, we’ll go through the most vital reasons why you shouldn’t DIY web design.

Lack of Professional Expertise

As mentioned earlier, if you’re not an experienced web designer and developer, then you should probably leave this matter to professionals. Building a website for your business requires skills and expertise in different technical areas, such as coding. You should also know how to map a potential customer or site visitor’s journey in order to create responsive and functional web pages and sections.

A slight mistake in a website’s HTML code or its other technical elements can snowball into major problems that can affect how your site functions, directly impacting your online business performance.

Time and Effort

Many people believe that working on their own websites is a quick and cost-efficient process. They think that since they’re not relying on the services of a professional web design agency, they’ll be able to save a lot of time and money.

Unfortunately, if you want to build a fully functional website that appeals to the buying behaviour of your target audience, you have to invest a lot of your own resources. You have to spend time and money to expand your knowledge in web design and keep up with the latest industry trends to develop a website that appeals to your customers.

Limited Customisation and Creativity

Most of the time, people who DIY web design turn to pre-made templates to build their websites. Although this can be an effective way to develop a website quickly, the main drawback of this approach is it limits your creativity and customisation options.

With a templated website, you’re basically stuck in terms of your site’s overall appearance and functionality. They don’t provide you with the freedom to customise and create pages that truly reflect your business’ brand image and goals. In other words, you won’t be able to maximise the benefits a website can offer your business.

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Technical Challenges and Compatibility Issues

If you’re not an experienced or professional web designer, you might not be able to handle technical issues that can affect your website. These issues can affect its mobile responsiveness, search engine optimisation, and cross-browser compatibility.

Failing to address these issues can lead to functionality errors, decreased online visibility, and security vulnerabilities, which can negatively affect how your customers interact with your website.

User Experience and Usability

One of the main principles of web design is following a user-centred approach to provide a smooth navigational experience. Failing to take into account the needs, preferences, and consumer journey of your site’s visitors can cause them to lose interest in what your website has to offer.

A professional web design agency can ensure that your website is designed and developed with your target customer in mind. This means that it can develop pages that can lead customers through the necessary steps to carry out desired actions, such as signing up, subscribing, or completing a purchase.

Lack of Support and Updates

If you decide to build your website on your own, you basically only have yourself to depend on when an issue occurs. On the other hand, if you enlist the services of a web design agency, you’ll be able to receive the necessary support from professional designers to address technical issues concerning your website.

In addition, they can help you keep your website updated to ensure that it doesn’t get affected by evolving web technologies. This is an important factor since getting left behind in this aspect can lead to decreased visibility and functionality.

Brand Reputation and Credibility

Lastly, if you decide to DIY your website’s development, you’re at risk of ending up with a poorly designed site or one that’s not visually appealing. This issue can cause your visitors to leave your site immediately, which can have a negative impact on your brand reputation and credibility.

These are just some of the reasons why it’s important to let a professional handle the design and development of your website. Aside from boosting your online presence and reputation, having a visually appealing and fully functional website can help you reach more customers and reach your business objectives.

If you’re ready to jumpstart your online business journey, get in touch with Digital Marketer Bee to learn how our professional and talented web designers can develop a custom website that not only resonates with your target audience and reflects your brand image but also converts site visitors into paying customers.


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