A Guide On Social Media SEO For Digital Marketing
In an effective digital marketing campaign, social media and search engine optimisation (SEO) should be utilised together because these two entities share the same goals. Both of them are focused on providing useful information to targeted users in order to encourage them to convert.
Taking advantage of both social media and SEO can help business owners and marketers build brand awareness by reaching out to wider audiences. With properly executed social media campaigns, you can help your website achieve better rankings in the results pages of search engines.
Here are the list of the guides to be discussed in this article:
- What Is Social Media SEO?
- Do Engagements Affect Search Rankings?
- How Can Shares Lead To More Backlinks?
- How Does Social Media Help You Understand Customer Behaviour?
What Is Social Media SEO?
The concept of social media SEO refers to the use of a social media presence to boost a website’s organic traffic through organic search. This involves posting content with certain keywords on various social media platforms, such as Facebook, Instagram, and YouTube.
Doing so allows the products and services of brands that are posted on social media to become more visible and searchable when users type in certain keywords on search engines. Listing products and adding relevant keywords to their titles and descriptions will help you gain exposure and improve your search ranking on Google.
Do Engagements Affect Search Rankings?
The number of likes and shares that your social media posts receive can also have an impact on your brand’s search ranking. That’s because more shares can increase the chances of other users encountering your content online, which can boost your brand exposure.
As your social media engagement improves, search engine crawlers will start to gather similar citations and develop predictive search suggestions based on the number of content shared by other users.
This means that the next time a person types in a targeted keyword, Google will suggest the most searched content, which can lead to your social media post and, eventually, your website.
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How Can Shares Lead To More Backlinks?
Aside from brand visibility, engagements through shares can also lead to more backlinks to your business’ website. When you post a blog article or link from your website to your Facebook or Twitter account, the backlinks to your site will increase as other users start to share your content.
These backlinks, also known as incoming or inbound links, are used by Google as ranking signals. This means that your search engine ranking will improve as your page gets shared on social media. However, keep in mind that in order to get shares, you have to make sure that the content you post provides valuable and relevant information to your followers.
How Does Social Media Help You Understand Customer Behaviour?
The insights and analytics tools of social media platforms can provide you with a clear idea of how your followers respond to the content that you post. By knowing how many likes, shares, and comments a certain post received, you’ll be able to determine which type of content performs well.
By studying the behaviour of your followers, you can make changes and improvements to your social media campaigns and strategies. You can start focusing on the best-performing content in order to increase follower engagement, which, as discussed in this article, can have a direct effect on your website’s SEO performance.
At Digital Marketer Bee, we make sure that the social media campaigns that we create for brands not only reflect their business goals but also coincide with our SEO strategies. This helps ensure that we are able to successfully implement strategies that are aimed at fostering digital growth.
